ELF Beauty Inc (ELF) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of ELF Beauty Inc stock $50.87, price $116, that is 56.2% below the price, quality 49 out of 100. Rating: strongly overvalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $21.05 – $218.00 · fair‑value band $29.74 – $75.01 · the $116.14 price screens above the $50.87 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Rhode brand names.
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The company sells its products through national and international retailers and direct-to-consumer through its e-commerce channel.
The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.
Stock analysis
ELF Beauty Inc (ELF) currently trades at $116.14, while our model-based Fair Value estimate is $50.87, 56% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $59.31 per share, and 0 of the 22 models we run sit above the $116.14 price.
Bear case: the Economic Profit group reads lowest at $10.47, and 22 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $29.74 (bear) to $75.01 (bull), the price of $116.14 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
ELF Beauty Inc reported revenue of $1.6B in FY2026 versus $392M in FY2022, a compound +42.9%/yr. Reported net income was $26.3M in FY2026, compounding +4.9%/yr from FY2022.
Key figures
Market cap $6.9B Mid · P/E ratio 81.8 · P/S ratio 3.56 · EPS (TTM) $1.42 · Net margin 4.5% · Return on equity 7.3% · Return on assets (EBIT) 9.8% (5-year average) · Operating margin 13.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades at its 52-week high and 134% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at −56%, ELF screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely ($7.56 to $79.50). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear$29.74Fair Value $50.87Bull$75.01
Price $116.14 · Downside -56.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 7 months old). Earnings retained since then ($0.8676 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF$42.64$65.95$135.3976
Growth DCF$39.39$70.64$127.8875
EPV$7.00$9.13$10.8974
All 22 models by family
DCF Models
FCF DCF$42.64$65.95$135.3976
Owner Earnings$16.19$42.67$91.4670
5Y Revenue Exit$22.75$40.80$78.1769
5Y EBITDA Exit$31.72$58.92$112.0971
5Y P/E Exit$12.72$26.27$42.5468
10Y Revenue Exit$28.92$62.00$79.5466
10Y EBITDA Exit$35.62$79.50$152.8164
10Y P/E Exit$23.03$42.43$69.4662
Earnings-Based
Graham-Dodd$3.03$21.10$29.6163
Lynch FV$8.50$12.14$15.7961
PEG = 1.0$8.50$12.14$15.7957
EPV$7.00$9.13$10.8974
Multiples
P/E Multiple$7.01$9.34$11.6863
P/S Multiple$5.67$7.56$9.4658
EV/EBIT$17.70$27.13$36.5665
EV/EBITDA$24.12$35.69$47.2766
EV/Revenue$9.59$18.25$26.9152
Growth DCF
Growth DCF$39.39$70.64$127.8875
Rev-Margin DCF$23.54$47.98$94.9068
Economic Profit
Residual Income$11.54$11.81$12.6971
ROIC Compounder$7.00$9.13$10.8972
Growth Earnings
Growth-Adj P/E$10.67$15.25$19.8267
The fair value above starts from this blend and is adjusted for a year distorted by one-off effects.
SaleScott MilstenOther4× since Dec 4, 2025: 37,377 shares, avg. $60.03$2.2MJun 9, 2026
BuyMatthew FarrellDirector5,000 shares at $92.96$464,800Feb 20, 2026
Plus 21 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+24.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+41.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+38.8%
Start year 2021 (pandemic). Over 10 years: +23.9% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+22.4%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+1.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+1.8%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.4.7% vs 6.8%, steady
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 8%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+26.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+10.1%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +23.3% a year for the price and +7.6% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (97 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Thin public signals and mixed returns show limited evidence of durable advantage, with low return on equity and net margins as the main weaknesses.
Main risk: Heavy reliance on retailers such as Ulta Beauty (up to 15% of net sales), Target and Walmart (collectively 50-60%) could lead to lost shelf space or reduced orders if relationships weaken or demand at those outlets slows.
Bull case: By deepening direct-to-consumer channels and partnerships with emerging digital platforms the company could reduce reliance on traditional retailers and mitigate supply-chain concentration.
Bear case: If key retailers cut orders sharply or tariffs disrupt Chinese sourcing the company might face sustained margin pressure and slower growth as it struggles to replace lost volume.
e.l.f. Beauty is moving into fragrance and body care through its new e.l.f. POP line, starting with limited destination-inspired collections and more planned for early next year. This broadens the portfolio beyond core cosmetics and skin care into areas with different repeat-purchase dynamics and competitive intensity. Our models currently see the stock as overvalued. Will the expansion generate enough incremental profit to justify the added complexity or mainly increase marketing spend?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks
Beats the industry median on 3/13 measures
Overall it trails its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside−56.2% · Bottom 25%
Profitability
Return on equity (12 months)7.3% · Below median
Return on assets1.1% · Below median
Net margin (12 months)4.5% · Below median
Operating margin (12 months)13.2% · Above median
Growth and dividend
Revenue growth (quarter YoY)51.4% · Top 25%
Balance sheet
Debt / equity0.72× · Highest 25%
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
P/E (12 months)81.8× · Priciest 25%
P/B6.10× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is ELF Beauty Inc (ELF) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $50.87 versus a price of $116.14, about 56% lower (overvalued).
What is the fair value of ELF?
Our model-based fair value for ELF Beauty Inc is $50.87 (as of Nov 7, 2026), built from audited fundamentals. The current price: $116.14.
What is the quality score of ELF?
ELF Beauty Inc has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for ELF Beauty Inc (ELF)?
Our model-based price target is the fair value of $50.87 (as of Nov 7, 2026) from 22 valuation models. Cautious scenario $29.74, optimistic scenario $75.01. It is a calculation from audited fundamentals, not an analyst target.
What is the ELF Beauty Inc stock forecast for 2026?
Our models put fair value at $50.87, about 56% lower versus a price of $116.14 (overvalued). Cautious scenario $29.74, optimistic scenario $75.01. The calculation is refreshed regularly with new filings.
What is the revenue of ELF Beauty Inc (ELF)?
ELF Beauty Inc reported trailing-twelve-month revenue of about $1.9B (latest available figure, as of Nov 7, 2026).
What growth is priced into ELF Beauty Inc (ELF)?
For today's price to be fair in a discounted-cash-flow model, ELF Beauty Inc would have to grow free cash flow by +26.2 % per year for five years (discount rate 11.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +38.8 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of ELF use?
Our models discount ELF Beauty Inc at 11.2 %: a base by market capitalisation (mid), damped by beta 1.58, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For ELF Beauty Inc that is +26.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.2 %) and the same formula as our fair value.
How much growth has ELF Beauty Inc (ELF) delivered so far?
Over the past 5 years revenue at ELF Beauty Inc grew +38.8 % a year. The price currently implies free-cash-flow growth of +26.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of ELF Beauty Inc (ELF) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into ELF Beauty Inc (+26.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of ELF Beauty Inc (ELF)?
The free-cash-flow yield on the price is 2.76 %: that much free cash flow ELF Beauty Inc produces per unit of market value. When it exceeds the discount rate of our models (11.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of ELF Beauty Inc (ELF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For ELF Beauty Inc it is $50.87 per share (as of Nov 7, 2026), against a price of $116.14. It is the blended result of 22 valuation models in 6 families (DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is ELF Beauty Inc stock overvalued or undervalued in 2026?
As of Nov 7, 2026, ELF trades above its calculated fair value: price $116.14, fair value $50.87, a gap of about −56% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ELF?
No. The price is what the market pays today ($116.14); the fair value is what the company's own numbers justify ($50.87). For ELF Beauty Inc the two are $65.27 per share apart. That gap is exactly why we show both numbers side by side.
How much is ELF Beauty Inc worth?
The market values ELF Beauty Inc at about $6.9B (market capitalisation, as of Nov 7, 2026). Per share that is $116.14; our models calculate a fair value of $50.87 per share.
What do the bullish and bearish scenarios say about ELF?
Our models span a range for ELF Beauty Inc: cautious scenario $29.74, base $50.87, optimistic $75.01 per share (as of Nov 7, 2026, price $116.14). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ELF?
ELF Beauty Inc trades at a price-to-earnings ratio of 81.8 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $50.87 is built from several models across several years. Median P/E at fiscal year-end, 9 fiscal years (2017 to 2026), reported earnings, 4 of the years ex one-offs: 74.1. Other multiples: PEG 1.4, P/B 6.1, P/S 3.6, EV/EBITDA 27.8.
What is the PEG ratio of ELF?
The PEG ratio of ELF Beauty Inc is 1.37 (P/E divided by earnings growth, as of Nov 7, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of ELF Beauty Inc (ELF)?
Balance-sheet figures for ELF Beauty Inc (as of Nov 7, 2026): return on equity 7.3%, debt of 0.72 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is ELF from its 52-week high?
ELF Beauty Inc trades at $116.14, at its 52-week high of $116.14 and 134% above the low of $49.57 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $50.87 is for.
Which stocks are comparable to ELF Beauty Inc?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is ELF Beauty Inc stock attractive at the current price?
The data as of Nov 7, 2026: price $116.14, calculated fair value $50.87 (−56%), Quality Score 49/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ELF calculated?
We run ELF Beauty Inc through 22 models from 6 families: DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $50.87 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. ELF Beauty Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of ELF Beauty Inc (ELF)?
The closing price on Nov 6, 2026 was $116.14. Our model-based fair value is $50.87, about 56% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with ELF Beauty Inc right now?
The price sits above even our optimistic bull case ($75.01). The favourable scenario is already priced in. Weak quality (49/100) and above fair value at the same time, the margin of safety is missing on both counts. A fairly wide model range ($29.74 to $75.01) leaves room in how you read the outcome.
Key figures of ELF Beauty Inc
How large is the market capitalisation of ELF Beauty Inc (ELF)?
The market capitalisation of ELF Beauty Inc is $6.9B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of ELF Beauty Inc (ELF)?
The price-to-sales ratio of ELF Beauty Inc is 3.56 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of ELF Beauty Inc (ELF)?
Earnings per share at ELF Beauty Inc are $1.42 (price ÷ EPS = P/E 81.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of ELF Beauty Inc (ELF)?
The net margin of ELF Beauty Inc is 4.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of ELF Beauty Inc (ELF)?
The return on equity (ROE) of ELF Beauty Inc is 7.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of ELF Beauty Inc (ELF)?
On an EBIT basis the return on assets of ELF Beauty Inc is 9.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of ELF Beauty Inc (ELF)?
The operating margin of ELF Beauty Inc is 13.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at ELF Beauty Inc (ELF)?
Revenue at ELF Beauty Inc is growing +51.4% versus a year earlier (3y avg +41.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at ELF Beauty Inc (ELF)?
Earnings per share at ELF Beauty Inc are growing +900% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does ELF Beauty Inc (ELF) carry?
The net debt of ELF Beauty Inc is $627M (fiscal year 2026, ≈ 3.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 7, 2026