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GoPro Inc (GPRO) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of GoPro Inc stock $0.80, price $0.84, that is 5.5% below the price, quality 37 out of 100. Rating: fairly valued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Technology US

GI GoPro Inc logo Thin data Nov 10, 2026

GoPro Inc

GPRO · US
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Fair value $0.7967 · Fairly valued
Moderate debt
Insiders sold $145,464 (6M)
Revenue last quarter 31% below a year ago.
Quality 37/100
Weak Growth (revenue 5y −6.1 %/yr in USD)
Loss-making · -28.5% net margin (TTM)
Negative free cash flow
Trails peers (3/10)
Narrow moat 9/100
Thin data
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$11.64 $0.4812 Fair Value $0.7967 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range $0.4812 – $11.64 · fair‑value band $0.5975 – $0.9958 · the $0.8428 price screens above the $0.7967 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 10, 2026.

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Company profile

GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific.

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It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors.

In addition, it offers Premium, Premium+, and Quik subscription, which are subscription services that include cloud storage for its content through its Quik mobile app.

Further, the company provides mobile and web applications, and desktop plugins that offer a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup, including bags, backpacks, and cases, as well as of t-shirts, hats, and other soft goods.

It sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

Stock analysis

GoPro Inc (GPRO) currently trades at $0.8428, while our estimate is $0.7967, so the stock looks roughly fairly valued today (gap 5.8%).

Show more

Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $0.5975 (bear) to $0.9958 (bull), the price of $0.8428 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 37/100 (below-average quality), in the Technology sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

GoPro Inc reported revenue of $652M in FY2025 versus $1.2B in FY2021, a compound −13.4%/yr. Reported net income was −$93.5M in FY2025.

Key figures

Market cap $194M Micro · P/S ratio 0.34 · EPS (TTM) $−0.9800 · Net margin −28.5% · Return on equity −497% · Return on assets (EBIT) −6.8% (5-year average) · Operating margin −34.5% · Revenue (TTM) $569M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 9 out of 100 (medium confidence).

What moves the price

The share trades about 55% below its 52-week high and 47% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at 0% fair-value upside, at −5%, GPRO screens richer than that median.

Fair Value

Bear $0.5975 Fair Value $0.7967 Bull $0.9958
Price $0.8428 · Downside -5.5%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 37/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 39
How much profit the company makes from its sales and capital
Quality Growth 62
Are margins and returns getting better?
Cashflow 3
Do the profits arrive as real cash?
Financial strength 28
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 0
How calm the share price moves, does not count
Price momentum 41
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 10
Distance to the 52-week high, does not count
New shares 22
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 2 officers or directors sold shares worth $145,464 and none bought.

  • SaleBrian McGeePresident and COO3× since Nov 20, 2025: 194,719 shares, avg. $0.9291$180,913May 20, 202610b5-1 plan
  • SaleJason Christopher StephenSVP, General Counsel3× since Nov 18, 2025: 48,298 shares, avg. $1.30$62,603May 18, 202610b5-1 plan

Plus 14 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−18.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−15.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.1%
Start year 2020 (pandemic). Over 10 years: −8.7% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−4.1% (2020) → −9.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 126 stocks

Beats the industry median on 3/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 37 · Bottom 25%
Fair Value upside −5.5% · Above median
Profitability
Return on assets −21.8% · Bottom 25%
Net margin (12 months) −28.5% · Bottom 25%
Operating margin (12 months) −34.5% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −31.3% · Bottom 25%
Balance sheet
Debt / equity 0.58× · Highest 25%

Valuation Multiplesvs Consumer Electronics median · lower = cheaper

P/B 2.53× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 0.34× · Cheapest 25%
PEG 0.73× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)26 · sector 13
FUTURE (revenue growth)0 · sector 24
PAST (return on equity)0 · sector 21
HEALTH (low debt)71 · sector 96
DIVIDEND (yield)0 · sector 32

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Shenzhen Transsion Holdings 688036 ¥64.80 ¥97.39 +50% vs GPRO
Xiaomi Corporation 1810 HK$30.60 HK$45.01 +47% vs GPRO
Sony Group SONY $26.71 $29.40 +10% vs GPRO
LG Electronics Inc 066570 140,000 KRW 146,023 KRW +4% vs GPRO
Huaqin Co 603296 ¥68.46 ¥68.54 +0% vs GPRO
Samsung Electronics Co 005930 198,900 KRW 162,261 KRW −18% vs GPRO
Anker Innovations Limited 300866 ¥108.25 ¥77.69 −28% vs GPRO
LG Corp 003550 91,100 KRW 62,954 KRW −31% vs GPRO
Goertek Inc 002241 ¥25.69 ¥14.64 −43% vs GPRO
Sharetronic Data Technology Co 300857 ¥150.16 ¥30.19 −80% vs GPRO

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GoPro Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "GoPro Inc Fair Value". https://www.fairvalue-calculator.com/stock/GPRO

Frequently asked questions

Is GoPro Inc (GPRO) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is $0.7967 versus a price of $0.8428, about 5% lower (fairly valued).
What is the fair value of GPRO?
Our estimate for GoPro Inc is $0.7967 (as of Nov 10, 2026), built from audited fundamentals. The current price: $0.8428.
What is the quality score of GPRO?
GoPro Inc has a Quality Score of 37/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for GoPro Inc (GPRO)?
Our calculated price target is the estimate of $0.7967 (as of Nov 10, 2026). Cautious scenario $0.5975, optimistic scenario $0.9958. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the GoPro Inc stock forecast for 2026?
Our estimate puts fair value at $0.7967, about 5% lower versus a price of $0.8428 (fairly valued). Cautious scenario $0.5975, optimistic scenario $0.9958. The calculation is refreshed regularly with new filings.
What is the revenue of GoPro Inc (GPRO)?
GoPro Inc reported trailing-twelve-month revenue of about $569M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of GoPro Inc (GPRO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For GoPro Inc it is $0.7967 per share (as of Nov 10, 2026), against a price of $0.8428.
Is GoPro Inc stock overvalued or undervalued in 2026?
As of Nov 10, 2026, GPRO trades above its calculated fair value: price $0.8428, fair value $0.7967, a gap of about −5% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GPRO?
No. The price is what the market pays today ($0.8428); the fair value is what the company's own numbers justify ($0.7967). For GoPro Inc the two are $0.0461 per share apart. That gap is exactly why we show both numbers side by side.
How much is GoPro Inc worth?
The market values GoPro Inc at about $194M (market capitalisation, as of Nov 10, 2026). Per share that is $0.8428; our models calculate a fair value of $0.7967 per share.
What do the bullish and bearish scenarios say about GPRO?
Our models span a range for GoPro Inc: cautious scenario $0.5975, base $0.7967, optimistic $0.9958 per share (as of Nov 10, 2026, price $0.8428). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of GPRO?
The PEG ratio of GoPro Inc is 0.73 (P/E divided by earnings growth, as of Nov 10, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of GoPro Inc (GPRO)?
Balance-sheet figures for GoPro Inc (as of Nov 10, 2026): return on equity −497.2%, debt of 0.58 per unit of equity. They feed the Quality Score of 37/100, which measures business quality independently of the share price.
How far is GPRO from its 52-week high?
GoPro Inc trades at $0.8428, about 55% below its 52-week high of $1.88 and 47% above the low of $0.5750 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $0.7967 is for.
Which stocks are comparable to GoPro Inc?
From the same area (Technology) we also value Samsung Electronics Co, Sony Group, Xiaomi Corporation, LG Electronics Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is GoPro Inc stock attractive at the current price?
The data as of Nov 10, 2026: price $0.8428, calculated fair value $0.7967 (−5%), Quality Score 37/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. GoPro Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of GoPro Inc (GPRO)?
The closing price on Nov 10, 2026 was $0.8428. Our estimate is $0.7967, about 5% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with GoPro Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of GoPro Inc

How large is the market capitalisation of GoPro Inc (GPRO)?
The market capitalisation of GoPro Inc is $194M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of GoPro Inc (GPRO)?
The price-to-sales ratio of GoPro Inc is 0.34 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of GoPro Inc (GPRO)?
Earnings per share at GoPro Inc are $−0.9800. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of GoPro Inc (GPRO)?
The net margin of GoPro Inc is −28.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of GoPro Inc (GPRO)?
The return on equity (ROE) of GoPro Inc is −497% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of GoPro Inc (GPRO)?
On an EBIT basis the return on assets of GoPro Inc is −6.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of GoPro Inc (GPRO)?
The operating margin of GoPro Inc is −34.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at GoPro Inc (GPRO)?
Revenue at GoPro Inc is growing −31.3% versus a year earlier (3y avg −15.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at GoPro Inc (GPRO)?
Earnings per share at GoPro Inc are growing −93.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does GoPro Inc (GPRO) generate?
The free cash flow of GoPro Inc is −$24.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does GoPro Inc (GPRO) carry?
The net debt of GoPro Inc is $33.6M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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