GoPro, Inc (GPRO) Fair Value & Analysis
Technology · US · Market cap $137M
GoPro, Inc
GPRO · US
Fair value as of: Jul 24, 2026
From 3 valuation models · updated 17 days ago
Share price −0.7% over the past month.
Below-average quality, and screening another 52% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($0.5200). The favourable scenario is already priced in.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid but not exceptional quality (46/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range ($0.2600 to $0.5200) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
60‑month range $0.4812 – $12.59 · fair‑value band $0.2600 – $0.5200 · the $0.7258 price screens above the $0.3500 fair value. Dashed = 300-day average. As of Jul 24, 2026.
Analysis
GoPro, Inc (GPRO) currently trades at $0.7258, while our model-based Fair Value estimate is $0.3500, implying the stock looks roughly 51.8% overvalued today. The Quality Score stands at 46/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, GoPro, Inc generated revenue of $616M at a net margin of -20.7%. Revenue declined 26.2% year over year. Net debt stands at $33.6M. Fundamentals as of Jul 24, 2026
Our scenario range runs from $0.2600 (bear case) to $0.5200 (bull case); at $0.7258, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 76% below its 52-week high and 23% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -16% fair-value upside, at -52%, GPRO screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Asset-Based ($0.3500) versus Dividend Discount ($0.3100). Highest evidence: Gordon GGM (70).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 44 · Market factors (momentum, volatility) 1
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific.
Full company description
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors. In addition, it offers Premium, Premium+, and Quik subscription, which are subscription services that include cloud storage for its content through its Quik mobile app. Further, the company provides mobile and web applications, and desktop plugins that offer a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup, including bags, backpacks, and cases, as well as of t-shirts, hats, and other soft goods. It sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
GoPro, Inc reported revenue of $652M in FY2025 versus $1.2B in FY2021, a compound −13.4%/yr. Reported net income was −$93.5M in FY2025.
GPRO screens 52% overvalued. Compare with Apple Inc →
Peer Group
Consumer Electronics · 129 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Consumer Electronics median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Apple Inc AAPL | $313.33 | $122.91 | -61% |
| Samsung Electronics Co 005930 | 255,000 KRW | 138,019 KRW | -46% |
| Sony Group SONYN | 366.00 MXN | 468.94 MXN | +28% |
| Xiaomi Corporation 1810 | HK$26.88 | HK$39.84 | +48% |
| LG Electronics Inc 066570 | 179,000 KRW | 101,531 KRW | -43% |
| Sharetronic Data Technology Co 300857 | ¥277.96 | ¥35.89 | -87% |
| Huaqin Co 603296 | ¥78.20 | ¥65.69 | -16% |
| Goertek Inc 002241 | ¥22.25 | ¥18.86 | -15% |
| LG Corp 003550 | 102,400 KRW | 93,881 KRW | -8% |
| Anker Innovations Limited 300866 | ¥105.92 | ¥78.52 | -26% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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