Hamilton Beach Brands Holding Co Class A (HBB) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Hamilton Beach Brands Holding Co Class A stock $21.92, price $32.16, that is 31.8% below the price, quality 61 out of 100. Rating: overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Hamilton Beach Brands Holding Co Class A
HBB · USOur calculation puts a fair price 32% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $8.23 – $38.83 · fair‑value band $14.30 – $29.32 · the $32.16 price screens above the $21.92 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Company profile
Hamilton Beach Brands Holding Company, together with its subsidiaries, designs, markets, and distributes small electric household and specialty housewares appliances in the United States and internationally.
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It offers air fryers, blenders, coffee makers, food processors, indoor electric grills, irons, juicers, mixers, slow cookers, toasters, and toaster ovens.
The company also provides commercial products; consumer products under the Hamilton Beach, Proctor Silex, and Weston brands; products under the Hamilton Beach Professional in the premium market; garment care products under the CHI brand; small kitchen appliances under the Lotus brand; home appliances products under the Clorox brand; commercial juicers and sectionizers under the Sunkist brand; and plant-based milk makers under the Numilk brand.
In addition, it offers digitally connected devices that enable patients to manage at home chronic conditions that require the use of injectable medications; and other health services, as well as software for home healthcare management.
The company sells its products through a network of mass merchandisers, e-commerce retailers, department stores, warehouse clubs, specialty home retailers, distributors, restaurants, fast food chains, bars, hotels, and other retail outlets.
Hamilton Beach Brands Holding Company was founded in 1904 and is headquartered in Glen Allen, Virginia.
Stock analysis
Hamilton Beach Brands Holding Co Class A (HBB) currently trades at $32.16, while our model-based Fair Value estimate is $21.92, 32% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $36.85 per share, and 6 of the 24 models we run sit above the $32.16 price.
Bear case: the Dividend Discount group reads lowest at $4.70, and 18 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: $14.30 (bear) to $29.32 (bull), the price of $32.16 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Hamilton Beach Brands Holding Co Class A reported revenue of $607M in FY2025 versus $658M in FY2021, a compound −2.0%/yr. Reported net income was $26.5M in FY2025, compounding +5.6%/yr from FY2021.
Key figures
Market cap $435M Small · P/E ratio 8.2 · P/S ratio 0.71 · EPS (TTM) $4.24 · Dividend yield 1.5% · Net margin 9.4% · Return on equity 30.2% · Return on assets (EBIT) 9.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (medium confidence).
What moves the price
The share trades about 17% below its 52-week high and 138% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −24% fair-value upside, at −32%, HBB screens richer than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, one officer or director sold shares worth $97,500 and none bought.
- SaleSarah M CunninghamSr. VP Chief Financial Officer3,000 shares at $32.50$97,500Aug 27, 2026
Plus 30 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
HBB screens overvalued: fair value 32% below the price. Compare with Midea Group →
Compare Hamilton Beach Brands Holding Co Class A with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 297 stocks
Valuation Multiplesvs Furnishings, Fixtures & Appliances median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Debt-to-equity by industry
- Price/FCF by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Gree Electric Appliances, Inc 000651 | ¥39.02 | ¥97.62 | +150% | vs HBB |
| Haier Smart Home Co 600690 | ¥21.62 | ¥45.72 | +111% | vs HBB |
| Midea Group 000333 | ¥89.60 | ¥129.20 | +44% | vs HBB |
| Zhejiang Supor Co 002032 | ¥45.36 | ¥50.78 | +12% | vs HBB |
| Mohawk Industries, Inc MHK | $150.52 | $114.64 | −24% | vs HBB |
| COWAY Co 021240 | 107,600 KRW | 76,574 KRW | −29% | vs HBB |
| King Slide Works Co 2059 | 8,010 TWD | 4,427 TWD | −45% | vs HBB |
| SharkNinja, Inc SN | $222.95 | $101.56 | −54% | vs HBB |
| Somnigroup International Inc SGI | $64.17 | $29.05 | −55% | vs HBB |
| Guangdong Songfa Ceramics Co 603268 | ¥149.45 | ¥31.45 | −79% | vs HBB |
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Frequently asked questions
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Key figures of Hamilton Beach Brands Holding Co Class A
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