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Data-driven stock valuation

Helen of Troy Ltd (HELE) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Helen of Troy Ltd stock $47.70, price $37.43, upside +27.4%, quality 46 out of 100. Rating: undervalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Defensive US

HO Helen of Troy Ltd logo Some data Nov 5, 2026

Helen of Troy Ltd

HELE · US
Speculative

The stock costs 22% less than our calculation considers fair.

Fair value $47.70 · Undervalued (22%)
Generates free cash flow
Quality 46/100
Loss only from goodwill write-downs · -5.4% net margin (TTM) · excl. goodwill write-downs +2.5%
Moderate debt
Some data
Weak Growth (revenue 5y −3.2 %/yr in USD)
Trails peers (4/12)
Narrow moat 14/100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$254.45 $13.88 Fair Value $47.70 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.

How to read this chart

60‑month range $13.88 – $254.45 · fair‑value band $26.76 – $71.97 · the $37.43 price screens below the $47.70 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.

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Company profile

Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America.

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The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics.

This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories.

The Beauty & Wellness segment offers brushes, grooming tools and accessories, as well as mass, professional, and prestige hair appliances; prestige shampoos, liquid hair styling products, treatments and conditioners; nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials; and thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables.

It sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs and distributors, and directly to consumers under the OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June brands.

Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

Stock analysis

Helen of Troy Ltd (HELE) currently trades at $37.43, while our model-based Fair Value estimate is $47.70, implying the stock looks roughly 22% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $48.87 per share, and 9 of the 10 models we run sit above the $37.43 price.

Bear case: the Growth DCF group reads lowest at $43.45, and 1 of the 10 models stay below the price. Data coverage for this calculation is medium.

Scenario range: $26.76 (bear) to $71.97 (bull), the price of $37.43 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 46/100 (below-average quality), in the Consumer Defensive sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Helen of Troy Ltd reported revenue of $1.8B in FY2026 versus $2.2B in FY2022, a compound −5.3%/yr. Reported net income was −$899M in FY2026.

Key figures

Market cap $889M Small · P/S ratio 0.37 · EPS (TTM) $−4.34 · Net margin −5.4% · Return on equity −11.2% · Return on assets (EBIT) 7.1% (5-year average) · Operating margin 0.5% · Revenue (TTM) $1.8B.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 14 out of 100 (medium confidence).

What moves the price

The share trades about 1% below its 52-week high and 170% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at 27%, HELE screens cheaper than that median.

Fair Value models

Bear $26.76 Fair Value $47.70 Bull $71.97
Price $37.43 · Upside +27.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $27.16 $50.86 $80.88 78
Growth DCF $27.28 $47.70 $71.97 77
5Y EBITDA Exit $24.67 $54.63 $89.05 72
All 10 models by family
DCF Models
FCF DCF $27.16 $50.86 $80.88 78
5Y Revenue Exit $16.06 $38.52 $66.46 69
5Y EBITDA Exit $24.67 $54.63 $89.05 72
10Y Revenue Exit $19.30 $39.17 $64.71 64
10Y EBITDA Exit $25.03 $48.87 $79.65 66
Multiples
EV/EBIT $26.80 $47.34 $67.88 64
EV/EBITDA $26.76 $47.29 $67.82 65
EV/Revenue $6.71 $24.51 $42.32 49
Growth DCF
Growth DCF $27.28 $47.70 $71.97 77
Rev-Margin DCF $16.06 $39.19 $66.07 69

Open the full fair value analysis →

Quality Score breakdown

Overall quality 46/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 26
How much profit the company makes from its sales and capital
Quality Growth 26
Are margins and returns getting better?
Cashflow 51
Do the profits arrive as real cash?
Financial strength 31
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 20
How calm the share price moves, does not count
Price momentum 89
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 99
Distance to the 52-week high, does not count
New shares 69
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

Plus 18 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−6.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.2%
Start year 2021 (pandemic). Over 10 years: +2.5% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.4% (2020) → 7.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.8% a year for the price and −0.9% for the forecasts.
Forecast 2027 (sales)+1.0%
Forecast 2028 (sales)+1.5%
Projected 2029 (sales)+1.6%
Projected 2030 (sales)+1.6%
Projected 2031 (sales)+1.7%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks

Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 46 · Bottom 25%
Fair Value upside +27.4% · Above median
Profitability
Return on assets −42.5% · Bottom 25%
Net margin (12 months) −5.4% · Bottom 25%
Operating margin (12 months) 0.5% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 2.1% · Below median
Balance sheet
Debt / equity 0.95× · Highest 25%

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/B 1.11× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 0.49× · Cheapest 25%
Price / free cash flow (fiscal year) 6.7× · Cheapest 25%
EV/EBITDA 10.6× · Pricier than median
PEG 0.97× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)70 · sector 36
FUTURE (revenue growth)11 · sector 20
PAST (return on equity)0 · sector 31
HEALTH (low debt)53 · sector 98
DIVIDEND (yield)0 · sector 53

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Godrej Consumer Products Limited GODREJCP ₹851.00 ₹1,146 +35% vs HELE
Puig Brands, S.A PUIG €19.84 €24.28 +22% vs HELE
Henkel AG HEN €74.85 €82.55 +10% vs HELE
Beiersdorf Aktiengesellschaft, BEI €85.26 €69.09 −19% vs HELE
The Clorox Company CLX $99.96 $74.29 −26% vs HELE
Church & Dwight Co CHD $109.33 $65.04 −41% vs HELE
Colgate-Palmolive Company CL $96.56 $56.16 −42% vs HELE
Marico Limited MARICO ₹897.75 ₹493.84 −45% vs HELE
The Estée Lauder Companies Inc EL $110.06 $44.21 −60% vs HELE
Hindustan Unilever Limited HINDUNILVR ₹1,998 ₹775.25 −61% vs HELE

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Helen of Troy Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Helen of Troy Ltd Fair Value". https://www.fairvalue-calculator.com/stock/HELE

Frequently asked questions

Is Helen of Troy Ltd (HELE) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $47.70 versus a price of $37.43, about +27% upside (undervalued).
What is the fair value of HELE?
Our model-based fair value for Helen of Troy Ltd is $47.70 (as of Nov 5, 2026), built from audited fundamentals. The current price: $37.43.
What is the quality score of HELE?
Helen of Troy Ltd has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Helen of Troy Ltd (HELE)?
Our model-based price target is the fair value of $47.70 (as of Nov 5, 2026) from 10 valuation models. Cautious scenario $26.76, optimistic scenario $71.97. It is a calculation from audited fundamentals, not an analyst target.
What is the Helen of Troy Ltd stock forecast for 2026?
Our models put fair value at $47.70, about +27% upside versus a price of $37.43 (undervalued). Cautious scenario $26.76, optimistic scenario $71.97. The calculation is refreshed regularly with new filings.
What is the revenue of Helen of Troy Ltd (HELE)?
Helen of Troy Ltd reported trailing-twelve-month revenue of about $1.8B (latest available figure, as of Nov 5, 2026).
What growth is priced into Helen of Troy Ltd (HELE)?
For today's price to be fair in a discounted-cash-flow model, Helen of Troy Ltd would have to grow free cash flow by +6.3 % per year for five years (discount rate 12.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.2 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of HELE use?
Our models discount Helen of Troy Ltd at 12.2 %: a base by market capitalisation (small), damped by beta 1.34, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Helen of Troy Ltd that is +6.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.2 %) and the same formula as our fair value.
How much growth has Helen of Troy Ltd (HELE) delivered so far?
Over the past 5 years revenue at Helen of Troy Ltd grew -3.2 % a year. The price currently implies free-cash-flow growth of +6.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Helen of Troy Ltd (HELE) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Helen of Troy Ltd (+6.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Helen of Troy Ltd (HELE)?
The free-cash-flow yield on the price is 14.83 %: that much free cash flow Helen of Troy Ltd produces per unit of market value. When it exceeds the discount rate of our models (12.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Helen of Troy Ltd (HELE)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Helen of Troy Ltd it is $47.70 per share (as of Nov 5, 2026), against a price of $37.43. It is the blended result of 10 valuation models in 3 families (DCF Models, Multiples, Growth DCF).
Is Helen of Troy Ltd stock overvalued or undervalued in 2026?
As of Nov 5, 2026, HELE trades below its calculated fair value: price $37.43, fair value $47.70, a gap of about +27% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HELE?
No. The price is what the market pays today ($37.43); the fair value is what the company's own numbers justify ($47.70). For Helen of Troy Ltd the two are $10.27 per share apart. That gap is exactly why we show both numbers side by side.
How much is Helen of Troy Ltd worth?
The market values Helen of Troy Ltd at about $889M (market capitalisation, as of Nov 5, 2026). Per share that is $37.43; our models calculate a fair value of $47.70 per share.
What do the bullish and bearish scenarios say about HELE?
Our models span a range for Helen of Troy Ltd: cautious scenario $26.76, base $47.70, optimistic $71.97 per share (as of Nov 5, 2026, price $37.43). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of HELE?
The PEG ratio of Helen of Troy Ltd is 0.97 (P/E divided by earnings growth, as of Nov 5, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Helen of Troy Ltd (HELE)?
Balance-sheet figures for Helen of Troy Ltd (as of Nov 5, 2026): return on equity −11.2%, debt of 0.95 per unit of equity. They feed the Quality Score of 46/100, which measures business quality independently of the share price.
How far is HELE from its 52-week high?
Helen of Troy Ltd trades at $37.43, about 1% below its 52-week high of $37.77 and 170% above the low of $13.88 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $47.70 is for.
Which stocks are comparable to Helen of Troy Ltd?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Helen of Troy Ltd stock attractive at the current price?
The data as of Nov 5, 2026: price $37.43, calculated fair value $47.70 (+27%), Quality Score 46/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HELE calculated?
We run Helen of Troy Ltd through 10 models from 3 families: DCF Models, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of $47.70 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Helen of Troy Ltd currently trades 22% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Helen of Troy Ltd (HELE)?
The closing price on Nov 6, 2026 was $37.43. Our model-based fair value is $47.70, about +27% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Helen of Troy Ltd right now?
The model range is unusually wide ($26.76 to $71.97). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of Helen of Troy Ltd (HELE) come from?
Earnings per share at Helen of Troy Ltd grew +4.3 % a year from 2015 to 2026. Broken into its drivers: revenue per share +6.3 %, EBIT margin −0.3 %, tax rate +1.0 %, residual (interest, one-offs) −2.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Helen of Troy Ltd

How large is the market capitalisation of Helen of Troy Ltd (HELE)?
The market capitalisation of Helen of Troy Ltd is $889M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Helen of Troy Ltd (HELE)?
The price-to-sales ratio of Helen of Troy Ltd is 0.37 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Helen of Troy Ltd (HELE)?
Earnings per share at Helen of Troy Ltd are $−4.34. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Helen of Troy Ltd (HELE)?
The net margin of Helen of Troy Ltd is −5.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Helen of Troy Ltd (HELE)?
The return on equity (ROE) of Helen of Troy Ltd is −11.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Helen of Troy Ltd (HELE)?
On an EBIT basis the return on assets of Helen of Troy Ltd is 7.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Helen of Troy Ltd (HELE)?
The operating margin of Helen of Troy Ltd is 0.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Helen of Troy Ltd (HELE)?
Revenue at Helen of Troy Ltd is growing +2.1% versus a year earlier (3y avg −4.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Helen of Troy Ltd (HELE)?
Earnings per share at Helen of Troy Ltd are growing +24.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Helen of Troy Ltd (HELE) carry?
The net debt of Helen of Troy Ltd is $815M (fiscal year 2026, ≈ 6.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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