The Marketing Alliance Inc (MAAL) fair value: what the stock is really worth
As of Nov 3, 2026: fair value (intrinsic value) of The Marketing Alliance Inc stock $1.14, price $1.58, that is 27.8% below the price, quality 69 out of 100. Rating: overvalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.
How to read this chart
60‑month range $1.10 – $3.90 · fair‑value band $0.8700 – $1.28 · the $1.58 price screens above the $1.14 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 4, 2026.
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The Marketing Alliance, Inc. distributes life insurance, annuities, long-term care, and financial products in the United States.
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It offers various services, including expert tele-viewing, risk communication, application efficiency, case fulfillment, negotiation advocacy, virtual expansion, case rescues, exclusive benefits, underwriting simplification, annuity access, turn-key program, support program, competitive contracts, carrier advocacy, professional network, in-person conferences, leadership access, and quick quote system.
The company distributes its products through a network of carriers. It serves life insurance agents, brokers, and agencies. The company was founded in 1996 and is headquartered in Saint Louis, Missouri.
Stock analysis
The Marketing Alliance Inc (MAAL) currently trades at $1.58, while our model-based Fair Value estimate is $1.14, 28% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Dividend Discount group reads highest at a median of $1.22 per share, and 0 of the 6 models we run sit above the $1.58 price.
Bear case: the Asset-Based group reads lowest at $0.5500, and 6 of the 6 models stay below the price. Data coverage for this calculation is high.
Scenario range: $0.8700 (bear) to $1.28 (bull), the price of $1.58 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Financial Services sector.
Mixed Growth: Spin-off in 2026: revenue and profit before it include the divested business. Growth is measured afresh from 2026.
The Marketing Alliance Inc reported revenue of $18.7M in FY2026 versus $24.3M in FY2022, a compound −6.3%/yr. Reported net income was $656K in FY2026, compounding −29.2%/yr from FY2022.
Key figures
Market cap $10.9M Micro · P/E ratio 5.5 · P/S ratio 0.19 · EPS (TTM) $0.2850 · Dividend yield 8.4% · Net margin 3.5% · Return on equity 11.9% · Return on assets (EBIT) 7.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).
What moves the price
The share trades about 16% below its 52-week high and 36% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −59% fair-value upside, at −28%, MAAL screens cheaper than that median.
Fair Value models
Bear$0.8700Fair Value $1.14Bull$1.28
Price $1.58 · Downside -27.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 7 months old). Earnings retained since then ($0.1741 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2026: revenue and profit before it include the divested business. Growth is measured afresh from 2026.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.3%
Start year 2020 (pandemic). Over 10 years: −2.4% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.0%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
−1.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−10.3%
Dividend (yield on the price)8.4%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.3.7% vs 8.8%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 4%
2026 sits 173% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Pace: the 5-year rate starts in 2021 (pandemic)
⚠ Revenue per share shrinking 1.6%/yr over ~10Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
The company could shrink this much every year for the next five years and today's price would still be justified.
Compare The Marketing Alliance Inc with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Insurance Brokers · 31 stocks
Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score69 · Top 25%
Fair Value upside−27.8% · Above median
Profitability
Return on equity (12 months)11.9% · Below median
Return on assets5.2% · Below median
Net margin (12 months)7.1% · Bottom 25%
Operating margin (12 months)8.4% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−2.2% · Bottom 25%
Dividend yield (12 months)8.4% · Top 25%
Valuation Multiplesvs Insurance Brokers median · lower = cheaper
P/E (12 months)5.5× · Cheapest 25%
P/B2.05× · Cheaper than median
P/S (12 months)0.57× · Cheapest 25%
Price / free cash flow (fiscal year)14.0× · Cheaper than median
EV/EBITDA7.2× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 0
FUTURE (revenue growth)0· sector 26
PAST (return on equity)48· sector 69
HEALTH (low debt)100· sector 74
DIVIDEND (yield)100· sector 67
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "The Marketing Alliance Inc Fair Value". https://www.fairvalue-calculator.com/stock/MAAL
Frequently asked questions
Is The Marketing Alliance Inc (MAAL) overvalued or undervalued?
As of Nov 4, 2026, our model estimates a fair value of $1.14 versus a price of $1.58, about 28% lower (overvalued).
What is the fair value of MAAL?
Our model-based fair value for The Marketing Alliance Inc is $1.14 (as of Nov 4, 2026), built from audited fundamentals. The current price: $1.58.
What is the quality score of MAAL?
The Marketing Alliance Inc has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for The Marketing Alliance Inc (MAAL)?
Our model-based price target is the fair value of $1.14 (as of Nov 4, 2026) from 6 valuation models. Cautious scenario $0.8700, optimistic scenario $1.28. It is a calculation from audited fundamentals, not an analyst target.
What is the The Marketing Alliance Inc stock forecast for 2026?
Our models put fair value at $1.14, about 28% lower versus a price of $1.58 (overvalued). Cautious scenario $0.8700, optimistic scenario $1.28. The calculation is refreshed regularly with new filings.
What is the revenue of The Marketing Alliance Inc (MAAL)?
The Marketing Alliance Inc reported trailing-twelve-month revenue of about $19.0M (latest available figure, as of Nov 4, 2026).
Does The Marketing Alliance Inc pay a dividend?
The Marketing Alliance Inc currently shows a dividend yield of 8.37% relative to its recent price (as of Nov 4, 2026).
How much is the dividend of The Marketing Alliance Inc (MAAL)?
The Marketing Alliance Inc has a dividend yield of 8.4%.
What growth is priced into The Marketing Alliance Inc (MAAL)?
For today's price to be fair in a discounted-cash-flow model, The Marketing Alliance Inc would have to grow free cash flow by less than minus 40 % per year for five years (discount rate 9.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -10.2 % per year. As of Nov 4, 2026.
What discount rate (WACC) does the fair value of MAAL use?
Our models discount The Marketing Alliance Inc at 9.4 %: a base by market capitalisation (nano), damped by beta 0.87, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For The Marketing Alliance Inc that is less than minus 40 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.4 %) and the same formula as our fair value.
How much growth has The Marketing Alliance Inc (MAAL) delivered so far?
Over the past 5 years revenue at The Marketing Alliance Inc grew -10.2 % a year. The price currently implies free-cash-flow growth of less than minus 40 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of The Marketing Alliance Inc (MAAL) growing?
The median revenue growth in the sector is +9.2 % a year. That is the yardstick for the growth priced into The Marketing Alliance Inc (less than minus 40 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of The Marketing Alliance Inc (MAAL)?
The free-cash-flow yield on the price is 22.50 %: that much free cash flow The Marketing Alliance Inc produces per unit of market value. When it exceeds the discount rate of our models (9.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of The Marketing Alliance Inc (MAAL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For The Marketing Alliance Inc it is $1.14 per share (as of Nov 4, 2026), against a price of $1.58. It is the blended result of 6 valuation models in 4 families (Dividend Discount, Multiples, Asset-Based, Economic Profit).
Is The Marketing Alliance Inc stock overvalued or undervalued in 2026?
As of Nov 4, 2026, MAAL trades above its calculated fair value: price $1.58, fair value $1.14, a gap of about −28% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MAAL?
No. The price is what the market pays today ($1.58); the fair value is what the company's own numbers justify ($1.14). For The Marketing Alliance Inc the two are $0.4400 per share apart. That gap is exactly why we show both numbers side by side.
How much is The Marketing Alliance Inc worth?
The market values The Marketing Alliance Inc at about $10.9M (market capitalisation, as of Nov 4, 2026). Per share that is $1.58; our models calculate a fair value of $1.14 per share.
What do the bullish and bearish scenarios say about MAAL?
Our models span a range for The Marketing Alliance Inc: cautious scenario $0.8700, base $1.14, optimistic $1.28 per share (as of Nov 4, 2026, price $1.58). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MAAL?
The Marketing Alliance Inc trades at a price-to-earnings ratio of 5.5 (as of Nov 4, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $1.14 is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2018 to 2026), reported earnings: 14.5. Other multiples: P/B 2.1, P/S 0.6, EV/EBITDA 7.2.
How solid is the balance sheet of The Marketing Alliance Inc (MAAL)?
Balance-sheet figures for The Marketing Alliance Inc (as of Nov 4, 2026): return on equity 11.9%. They feed the Quality Score of 69/100, which measures business quality independently of the share price.
How far is MAAL from its 52-week high?
The Marketing Alliance Inc trades at $1.58, about 16% below its 52-week high of $1.87 and 36% above the low of $1.16 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $1.14 is for.
Which stocks are comparable to The Marketing Alliance Inc?
From the same area (Financial Services) we also value Marsh & McLennan Companies, Inc, Arthur J. Gallagher & Co, Aon plc, Willis Towers Watson Public Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is The Marketing Alliance Inc stock attractive at the current price?
The data as of Nov 4, 2026: price $1.58, calculated fair value $1.14 (−28%), Quality Score 69/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MAAL calculated?
We run The Marketing Alliance Inc through 6 models from 4 families: Dividend Discount, Multiples, Asset-Based, Economic Profit. Every model gets the same audited fundamentals; the fair value of $1.14 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. The Marketing Alliance Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of The Marketing Alliance Inc (MAAL)?
The closing price on Nov 3, 2026 was $1.58. Our model-based fair value is $1.14, about 28% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with The Marketing Alliance Inc right now?
The price sits above even our optimistic bull case ($1.28). The favourable scenario is already priced in. Solid but not exceptional quality (69/100) and above fair value, neither a clear bargain nor a standout compounder. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Where does the earnings growth of The Marketing Alliance Inc (MAAL) come from?
Earnings per share at The Marketing Alliance Inc grew −0.7 % a year from 2015 to 2026. Broken into its drivers: revenue per share −0.2 %, EBIT margin +1.4 %, tax rate +6.0 %, residual (interest, one-offs) −7.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of The Marketing Alliance Inc
How large is the market capitalisation of The Marketing Alliance Inc (MAAL)?
The market capitalisation of The Marketing Alliance Inc is $10.9M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of The Marketing Alliance Inc (MAAL)?
The price-to-sales ratio of The Marketing Alliance Inc is 0.19 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of The Marketing Alliance Inc (MAAL)?
Earnings per share at The Marketing Alliance Inc are $0.2850 (price ÷ EPS = P/E 5.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of The Marketing Alliance Inc (MAAL)?
The dividend yield of The Marketing Alliance Inc is 8.4% (payout 46.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of The Marketing Alliance Inc (MAAL)?
The net margin of The Marketing Alliance Inc is 3.5% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of The Marketing Alliance Inc (MAAL)?
The return on equity (ROE) of The Marketing Alliance Inc is 11.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of The Marketing Alliance Inc (MAAL)?
On an EBIT basis the return on assets of The Marketing Alliance Inc is 7.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of The Marketing Alliance Inc (MAAL)?
The operating margin of The Marketing Alliance Inc is 8.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at The Marketing Alliance Inc (MAAL)?
Revenue at The Marketing Alliance Inc is growing −2.2% versus a year earlier (3y avg +2.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at The Marketing Alliance Inc (MAAL)?
Earnings per share at The Marketing Alliance Inc are growing +274% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does The Marketing Alliance Inc (MAAL) hold?
The Marketing Alliance Inc holds more cash than debt, $1.1M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Broad data
Nov 4, 2026