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The Marketing Alliance, Inc (MAAL) Fair Value & Analysis

Financial Services · US · Market cap $12.2M

Price$1.72
Fair Value$0.8500
Upside-50.6%
Quality95/100
Evidence: High Range $0.6400 – $1.07

Fair value as of: Jun 26, 2026

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Analysis

The Marketing Alliance, Inc (MAAL) currently trades at $1.72, while our model-based Fair Value estimate is $0.8500 — implying the stock looks roughly 50.6% overvalued today. We read business quality at 95/100 (high quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

The Marketing Alliance, Inc. distributes life insurance, annuities, long-term care, and financial products in the United States. It offers various services, including expert tele-viewing, risk communication, application efficiency, case fulfillment, negotiation advocacy, virtual expansion, case rescues, exclusive benefits, underwriting simplification, annuity access, turn-key program, support program, competitive contracts, carrier advocacy, professional network, in-person conferences, leadership access, and quick quote system. The company distributes its products through a network of carriers. It serves life insurance agents, brokers, and agencies. The company was founded in 1996 and is headquartered in Saint Louis, Missouri.

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Frequently asked questions

Is The Marketing Alliance, Inc (MAAL) undervalued?
As of Jun 26, 2026, our model estimates a fair value of $0.8500 versus a price of $1.72 — about −51% (overvalued). Model-based estimate, not financial advice.
What is the fair value of MAAL?
Our 21-model fair value for The Marketing Alliance, Inc is $0.8500 (as of Jun 26, 2026), built from audited fundamentals. The current price is $1.72.
What is the quality score of MAAL?
The Marketing Alliance, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.