The Marketing Alliance, Inc (MAAL) Fair Value & Analysis
Financial Services · US · Market cap $12.2M
The Marketing Alliance, Inc
MAAL · US
Fair value as of: Jul 27, 2026
From 6 valuation models · updated 14 days ago
Share price −3.8% over the past month.
A solid business, but screening 52% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($1.07). The favourable scenario is already priced in.
- Solid but not exceptional quality (68/100) and above fair value, neither a clear bargain nor a standout compounder.
- For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 27, 2026.
How to read this chart
60‑month range $1.10 – $3.90 · fair‑value band $0.6400 – $1.07 · the $1.78 price screens above the $0.8500 fair value. Dashed = 300-day average. As of Jul 27, 2026.
Analysis
The Marketing Alliance, Inc (MAAL) currently trades at $1.78, while our model-based Fair Value estimate is $0.8500, implying the stock looks roughly 52.3% overvalued today. The Quality Score stands at 68/100 (solid quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, The Marketing Alliance, Inc generated revenue of $21.9M at a net margin of 5.0%. Revenue grew 9.4% year over year. It earns a return on equity of 18.4%. The stock trades on a trailing P/E of 6.0. Fundamentals as of Jul 27, 2026
Our scenario range runs from $0.6400 (bear case) to $1.07 (bull case); at $1.78, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 2% below its 52-week high and 62% above its 52-week low, currently above its 200-day average. For context, the median of 10 Financial Services peers we cover trades at -38% fair-value upside, at -52%, MAAL screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 6 models by family
Widest divergence: Dividend Discount ($0.8500) versus Asset-Based ($0.5100). Highest evidence: Residual Income (76).
Notify me when MAAL reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 27, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 65 · Market factors (momentum, volatility) 60
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
The Marketing Alliance, Inc. distributes life insurance, annuities, long-term care, and financial products in the United States.
Full company description
The Marketing Alliance, Inc. distributes life insurance, annuities, long-term care, and financial products in the United States. It offers various services, including expert tele-viewing, risk communication, application efficiency, case fulfillment, negotiation advocacy, virtual expansion, case rescues, exclusive benefits, underwriting simplification, annuity access, turn-key program, support program, competitive contracts, carrier advocacy, professional network, in-person conferences, leadership access, and quick quote system. The company distributes its products through a network of carriers. It serves life insurance agents, brokers, and agencies. The company was founded in 1996 and is headquartered in Saint Louis, Missouri.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
The Marketing Alliance, Inc reported revenue of $21.4M in FY2025 versus $32.1M in FY2021, a compound −9.7%/yr. Reported net income was $466K in FY2025, compounding −24.6%/yr from FY2021.
of which total revenue −3.5 pp · buybacks/dilution +0.2 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
MAAL screens 52% overvalued. Compare with Marsh & McLennan Companies, Inc →
Peer Group
Insurance Brokers · 35 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Insurance Brokers median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Insurance Brokers stocks, each showing price versus our Fair Value estimate (as of Jul 27, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marsh & McLennan Companies, Inc MRSH | $182.18 | $112.25 | -38% |
| Aon plc AON | $367.21 | $224.91 | -39% |
| Arthur J. Gallagher & Co AJG | $253.09 | $75.58 | -70% |
| Willis Towers Watson Public Limited WTW | $285.12 | $220.92 | -23% |
| Brown & Brown, Inc BRO | $67.66 | $40.43 | -40% |
| Erie Indemnity Company ERIE | $227.31 | $157.43 | -31% |
| PB Fintech Limited POLICYBZR | ₹1,574 | ₹188.49 | -88% |
| Neptune Insurance Holdings NP | $31.03 | $3.52 | -89% |
| CorVel Corporation CRVL | $62.29 | $47.59 | -24% |
| Accelerant Holdings ARX | $13.52 | $18.06 | +34% |
Compare The Marketing Alliance, Inc with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Financial Services stocks →
Frequently asked questions
Is The Marketing Alliance, Inc (MAAL) overvalued or undervalued?
What is the fair value of MAAL?
What is the quality score of MAAL?
What is the revenue of The Marketing Alliance, Inc (MAAL)?
What is the net profit margin of MAAL?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track The Marketing Alliance, Inc and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.