Plby Group Inc (PLBY) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of Plby Group Inc stock $0.91, price $1.27, that is 28.3% below the price, quality 29 out of 100. Rating: overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.
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Plby Group Inc
PLBY · USOur calculation puts a fair price 28% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
60‑month range $0.4390 – $40.83 · fair‑value band $0.6800 – $1.13 · the $1.27 price screens above the $0.9100 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.
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Company profile
Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing.
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It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; and beauty and grooming products, such as skincare, haircare, bath and body, cosmetics, and fragrance.
The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries.
In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators.
Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025.
Playboy, Inc. is headquartered in Los Angeles, California.
Stock analysis
Plby Group Inc (PLBY) currently trades at $1.27, while our estimate is $0.9100, 28% below the price, so the stock looks overvalued today.
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Valuation
None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.
Scenario range: $0.6800 (bear) to $1.13 (bull), the price of $1.27 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 29/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Plby Group Inc reported revenue of $121M in FY2025 versus $247M in FY2021, a compound −16.3%/yr. Reported net income was −$12.7M in FY2025.
Key figures
Market cap $146M Micro · P/E ratio 63.5 · P/S ratio 1.14 · EPS (TTM) $0.0200 · Net margin 1.3% · Return on equity 10.7% · Return on assets (EBIT) −26.9% (5-year average) · Operating margin 12.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades about 53% below its 52-week high and 29% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −4% fair-value upside, at −28%, PLBY screens richer than that median.
Fair Value
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, one officer or director bought shares worth $5.0M, on Oct 30, 2026. Over the same period, 4 people sold shares worth $1.5M.
- SaleFIG Buyer GP, LLC10% owner4,761,905 shares at $1.05$5.0MOct 30, 2026
- SaleDrawbridge Special Opportunities Fund LP10% owner3× since Jun 18, 2026: 9,523,810 shares, avg. $1.05$10.0MOct 30, 2026
- BuyDocler Holding S.a r.l.Director, 10% owner4,761,905 shares at $1.05$5.0MOct 30, 2026
- SaleTracey E EdmondsDirector6× since Nov 21, 2025: 212,273 shares, avg. $1.38$292,895Sep 4, 2026
- SaleFINCO I Intermediate Holdco LLC10% owner2,857,143 shares at $1.05$3.0MAug 24, 2026
- SaleBernhard L Kohn IIICEO & President, Director4× since Apr 24, 2026: 775,139 shares, avg. $1.35$1.0MJul 9, 2026
- SaleChristopher RileyGeneral Counsel & Secretary3× since Apr 24, 2026: 336,906 shares, avg. $1.54$518,942Jul 6, 2026
- SaleMarc CrossmanCFO & COO3× since Mar 25, 2026: 576,394 shares, avg. $1.54$888,432Jul 1, 2026
- SaleFINCO I LLC10% owner1,904,762 shares at $1.05$2.0MJun 18, 2026
Plus 8 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗
Revenue & earnings trend
PLBY screens overvalued: fair value 28% below the price. Compare with Ralph Lauren Corporation →
Compare Plby Group Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 223 stocks
Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on assets by industry
- Fair value gap by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Hla Group 600398 | ¥6.10 | ¥11.97 | +96% | vs PLBY |
| Bosideng International Holdings 3998 | HK$4.54 | HK$7.49 | +65% | vs PLBY |
| Moncler S.p.A MONC | €44.53 | €50.69 | +14% | vs PLBY |
| Kontoor Brands, Inc KTB | $82.79 | $86.80 | +5% | vs PLBY |
| Gildan Activewear Inc GIL | $35.69 | $34.12 | −4% | vs PLBY |
| LPP SA LPP | 28,460 PLN | 20,032 PLN | −30% | vs PLBY |
| Levi Strauss & Co LEVI | $24.39 | $16.24 | −33% | vs PLBY |
| Youngor Fashion Co 600177 | ¥8.46 | ¥5.59 | −34% | vs PLBY |
| Ralph Lauren Corporation RL | $399.61 | $226.91 | −43% | vs PLBY |
| V.F. Corporation VFC | $20.74 | $11.04 | −47% | vs PLBY |
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Key figures of Plby Group Inc
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