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Plby Group Inc (PLBY) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Plby Group Inc stock $0.91, price $1.27, that is 28.3% below the price, quality 29 out of 100. Rating: overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical US

PG Plby Group Inc logo Thin data Nov 10, 2026

Plby Group Inc

PLBY · US
Expensive, weak quality

Our calculation puts a fair price 28% below what the stock costs today.

Thin margins · 1.3% net margin (TTM)
Insiders bought $5.0M (6M) · sold $1.5M
Costs 64 times its yearly profit.
Fair value $0.9100 · Overvalued
Quality 29/100
Weak Growth (revenue 5y −3.9 %/yr in USD)
High debt
Negative free cash flow
Trails peers (3/12)
Narrow moat 28/100 · thin data
Thin data
Estimate
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$40.83 $0.4390 Fair Value $0.9100 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range $0.4390 – $40.83 · fair‑value band $0.6800 – $1.13 · the $1.27 price screens above the $0.9100 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing.

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It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; and beauty and grooming products, such as skincare, haircare, bath and body, cosmetics, and fragrance.

The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries.

In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators.

Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025.

Playboy, Inc. is headquartered in Los Angeles, California.

Stock analysis

Plby Group Inc (PLBY) currently trades at $1.27, while our estimate is $0.9100, 28% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: $0.6800 (bear) to $1.13 (bull), the price of $1.27 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 29/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Plby Group Inc reported revenue of $121M in FY2025 versus $247M in FY2021, a compound −16.3%/yr. Reported net income was −$12.7M in FY2025.

Key figures

Market cap $146M Micro · P/E ratio 63.5 · P/S ratio 1.14 · EPS (TTM) $0.0200 · Net margin 1.3% · Return on equity 10.7% · Return on assets (EBIT) −26.9% (5-year average) · Operating margin 12.6%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).

What moves the price

The share trades about 53% below its 52-week high and 29% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −4% fair-value upside, at −28%, PLBY screens richer than that median.

Fair Value

Bear $0.6800 Fair Value $0.9100 Bull $1.13
Price $1.27 · Downside -28.3%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 29/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 16
How much profit the company makes from its sales and capital
Quality Growth 77
Are margins and returns getting better?
Cashflow 9
Do the profits arrive as real cash?
Financial strength 11
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 0
How calm the share price moves, does not count
Price momentum 24
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 24
Distance to the 52-week high, does not count
New shares 0
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, one officer or director bought shares worth $5.0M, on Oct 30, 2026. Over the same period, 4 people sold shares worth $1.5M.

  • SaleFIG Buyer GP, LLC10% owner4,761,905 shares at $1.05$5.0MOct 30, 2026
  • SaleDrawbridge Special Opportunities Fund LP10% owner3× since Jun 18, 2026: 9,523,810 shares, avg. $1.05$10.0MOct 30, 2026
  • BuyDocler Holding S.a r.l.Director, 10% owner4,761,905 shares at $1.05$5.0MOct 30, 2026
  • SaleTracey E EdmondsDirector6× since Nov 21, 2025: 212,273 shares, avg. $1.38$292,895Sep 4, 2026
  • SaleFINCO I Intermediate Holdco LLC10% owner2,857,143 shares at $1.05$3.0MAug 24, 2026
  • SaleBernhard L Kohn IIICEO & President, Director4× since Apr 24, 2026: 775,139 shares, avg. $1.35$1.0MJul 9, 2026
  • SaleChristopher RileyGeneral Counsel & Secretary3× since Apr 24, 2026: 336,906 shares, avg. $1.54$518,942Jul 6, 2026
  • SaleMarc CrossmanCFO & COO3× since Mar 25, 2026: 576,394 shares, avg. $1.54$888,432Jul 1, 2026
  • SaleFINCO I LLC10% owner1,904,762 shares at $1.05$2.0MJun 18, 2026

Plus 8 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 10, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 20/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+4.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−13.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.9%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
9.2% (2020) → −4.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

PLBY screens overvalued: fair value 28% below the price. Compare with Ralph Lauren Corporation →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 223 stocks

Beats the industry median on 3/12 measures
Overall it trails its industry peers.
Valuation
Quality Score 29 · Bottom 25%
Fair Value upside −28.3% · Below median
Profitability
Return on equity (12 months) 10.7% · Above median
Return on assets −4.3% · Bottom 25%
Net margin (12 months) 1.3% · Below median
Operating margin (12 months) 12.6% · Top 25%
Growth and dividend
Revenue growth (quarter YoY) 9.4% · Above median
Balance sheet
Debt / equity 9.40× · Highest 25%

Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper

P/E (12 months) 63.5× · Priciest 25%
P/B 7.93× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 1.14× · Pricier than median
EV/EBITDA 25.1× · Priciest 25%
PEG 2.28× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 34
FUTURE (revenue growth)47 · sector 14
PAST (return on equity)43 · sector 20
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 63

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Hla Group 600398 ¥6.10 ¥11.97 +96% vs PLBY
Bosideng International Holdings 3998 HK$4.54 HK$7.49 +65% vs PLBY
Moncler S.p.A MONC €44.53 €50.69 +14% vs PLBY
Kontoor Brands, Inc KTB $82.79 $86.80 +5% vs PLBY
Gildan Activewear Inc GIL $35.69 $34.12 −4% vs PLBY
LPP SA LPP 28,460 PLN 20,032 PLN −30% vs PLBY
Levi Strauss & Co LEVI $24.39 $16.24 −33% vs PLBY
Youngor Fashion Co 600177 ¥8.46 ¥5.59 −34% vs PLBY
Ralph Lauren Corporation RL $399.61 $226.91 −43% vs PLBY
V.F. Corporation VFC $20.74 $11.04 −47% vs PLBY

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Plby Group Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Plby Group Inc Fair Value". https://www.fairvalue-calculator.com/stock/PLBY

Frequently asked questions

Is Plby Group Inc (PLBY) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is $0.9100 versus a price of $1.27, about 28% lower (overvalued).
What is the fair value of PLBY?
Our estimate for Plby Group Inc is $0.9100 (as of Nov 10, 2026), built from audited fundamentals. The current price: $1.27.
What is the quality score of PLBY?
Plby Group Inc has a Quality Score of 29/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Plby Group Inc (PLBY)?
Our calculated price target is the estimate of $0.9100 (as of Nov 10, 2026). Cautious scenario $0.6800, optimistic scenario $1.13. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Plby Group Inc stock forecast for 2026?
Our estimate puts fair value at $0.9100, about 28% lower versus a price of $1.27 (overvalued). Cautious scenario $0.6800, optimistic scenario $1.13. The calculation is refreshed regularly with new filings.
What is the revenue of Plby Group Inc (PLBY)?
Plby Group Inc reported trailing-twelve-month revenue of about $128M (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Plby Group Inc (PLBY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Plby Group Inc it is $0.9100 per share (as of Nov 10, 2026), against a price of $1.27.
Is Plby Group Inc stock overvalued or undervalued in 2026?
As of Nov 10, 2026, PLBY trades above its calculated fair value: price $1.27, fair value $0.9100, a gap of about −28% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PLBY?
No. The price is what the market pays today ($1.27); the fair value is what the company's own numbers justify ($0.9100). For Plby Group Inc the two are $0.3600 per share apart. That gap is exactly why we show both numbers side by side.
How much is Plby Group Inc worth?
The market values Plby Group Inc at about $146M (market capitalisation, as of Nov 10, 2026). Per share that is $1.27; our models calculate a fair value of $0.9100 per share.
What do the bullish and bearish scenarios say about PLBY?
Our models span a range for Plby Group Inc: cautious scenario $0.6800, base $0.9100, optimistic $1.13 per share (as of Nov 10, 2026, price $1.27). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PLBY?
Plby Group Inc trades at a price-to-earnings ratio of 63.5 (as of Nov 10, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $0.9100 is built from several models across several years. Other multiples: PEG 2.3, P/B 7.9, P/S 1.1, EV/EBITDA 25.1.
What is the PEG ratio of PLBY?
The PEG ratio of Plby Group Inc is 2.28 (P/E divided by earnings growth, as of Nov 10, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Plby Group Inc (PLBY)?
Balance-sheet figures for Plby Group Inc (as of Nov 10, 2026): return on equity 10.7%, debt of 9.40 per unit of equity. They feed the Quality Score of 29/100, which measures business quality independently of the share price.
How far is PLBY from its 52-week high?
Plby Group Inc trades at $1.27, about 53% below its 52-week high of $2.71 and 29% above the low of $0.9827 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of $0.9100 is for.
Which stocks are comparable to Plby Group Inc?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Plby Group Inc stock attractive at the current price?
The data as of Nov 10, 2026: price $1.27, calculated fair value $0.9100 (−28%), Quality Score 29/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Plby Group Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Plby Group Inc (PLBY)?
The closing price on Nov 10, 2026 was $1.27. Our estimate is $0.9100, about 28% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Plby Group Inc right now?
The price sits above even our optimistic bull case ($1.13). The favourable scenario is already priced in. Weak quality (29/100) and above fair value at the same time, the margin of safety is missing on both counts. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Plby Group Inc

How large is the market capitalisation of Plby Group Inc (PLBY)?
The market capitalisation of Plby Group Inc is $146M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Plby Group Inc (PLBY)?
The price-to-sales ratio of Plby Group Inc is 1.14 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Plby Group Inc (PLBY)?
Earnings per share at Plby Group Inc are $0.0200 (price ÷ EPS = P/E 63.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Plby Group Inc (PLBY)?
The net margin of Plby Group Inc is 1.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Plby Group Inc (PLBY)?
The return on equity (ROE) of Plby Group Inc is 10.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Plby Group Inc (PLBY)?
On an EBIT basis the return on assets of Plby Group Inc is −26.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Plby Group Inc (PLBY)?
The operating margin of Plby Group Inc is 12.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Plby Group Inc (PLBY)?
Revenue at Plby Group Inc is growing +9.4% versus a year earlier (3y avg −13.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Plby Group Inc (PLBY)?
Earnings per share at Plby Group Inc are growing +333% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Plby Group Inc (PLBY) generate?
The free cash flow of Plby Group Inc is −$1.0M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Plby Group Inc (PLBY) carry?
The net debt of Plby Group Inc is $159M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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