Prakit Holdings Public Company Limited (PRAKIT) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Prakit Holdings Public Company Limited stock THB 12.91, price THB 10.00, upside +29.1%, quality 70 out of 100. Rating: undervalued. Calculated from audited financials with 13 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range 5.12 THB – 11.28 THB · fair‑value band 9.85 THB – 16.64 THB · the 10.00 THB price screens below the 12.91 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.
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Prakit Holdings Public Company Limited, together with its subsidiaries, engages in the production of media and advertisement in Thailand and internationally. It operates through three segments: Advertising Production, Media Agency, and Investing Business.
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The company is involved in the provision of media planning and buying, management, finance and accounting, and human resources and other services; managing and brokering various types of advertising media; and producing advertising materials for clients, such as printed materials, TV commercials, radio spots, online films, launch, and sales events for mainstream and online media.
The company was formerly known as Prakit & FCB Public Company Limited and changed its name to Prakit Holdings Public Company Limited in December 1999. Prakit Holdings Public Company Limited was incorporated in 1978 and is based in Bangkok, Thailand.
Stock analysis
Prakit Holdings Public Company Limited (PRAKIT) currently trades at 10.00 THB, while our model-based Fair Value estimate is 12.91 THB, implying the stock looks roughly 23% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 17.62 THB per share, and 10 of the 13 models we run sit above the 10.00 THB price.
Bear case: the Asset-Based group reads lowest at 2.91 THB, and 3 of the 13 models stay below the price. Data coverage for this calculation is low.
Scenario range: 9.85 THB (bear) to 16.64 THB (bull), the price of 10.00 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Prakit Holdings Public Company Limited reported revenue of 422M THB in FY2025 versus 305M THB in FY2021, a compound +8.4%/yr. Reported net income was −25.8M THB in FY2025.
Key figures
Market cap 605M THB (≈ $18.1M) Micro · P/S ratio 1.45 · EPS (TTM) −0.6200 THB · Dividend yield 6.9% · Net margin −8.8% · Return on equity −5.0% · Return on assets (EBIT) 2.1% (5-year average) · Operating margin 17.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades about 11% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 29%, PRAKIT screens cheaper than that median.
Fair Value models
Bear9.85 THBFair Value 12.91 THBBull16.64 THB
Price 10.00 THB · Upside +29.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.50/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+14.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.9%
Start year 2020 (pandemic). Over 10 years: +1.4% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.3%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
4.8% (2020) → 17.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−10.3%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about −11.4% a year for the price.
Compare Prakit Holdings Public Company Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks
Beats the industry median on 6/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score70 · Top 25%
Fair Value upside+29.1% · Above median
Profitability
Return on assets−2.4% · Below median
Net margin (12 months)−8.8% · Bottom 25%
Operating margin (12 months)17.1% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)−8.0% · Bottom 25%
Dividend yield (12 months)6.9% · Top 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/B0.80× · Cheaper than median
P/S (12 months)1.42× · Pricier than median
Price / free cash flow (fiscal year)10.6× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Prakit Holdings Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/PRAKIT
Frequently asked questions
Is Prakit Holdings Public Company Limited (PRAKIT) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of 12.91 THB versus a price of 10.00 THB, about +29% upside (undervalued).
What is the fair value of PRAKIT?
Our model-based fair value for Prakit Holdings Public Company Limited is 12.91 THB (as of Nov 3, 2026), built from audited fundamentals. The current price: 10.00 THB.
What is the quality score of PRAKIT?
Prakit Holdings Public Company Limited has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Prakit Holdings Public Company Limited (PRAKIT)?
Our model-based price target is the fair value of 12.91 THB (as of Nov 3, 2026) from 13 valuation models. Cautious scenario 9.85 THB, optimistic scenario 16.64 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Prakit Holdings Public Company Limited stock forecast for 2026?
Our models put fair value at 12.91 THB, about +29% upside versus a price of 10.00 THB (undervalued). Cautious scenario 9.85 THB, optimistic scenario 16.64 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Prakit Holdings Public Company Limited (PRAKIT)?
Prakit Holdings Public Company Limited reported trailing-twelve-month revenue of about 426M THB (latest available figure, as of Nov 3, 2026).
Does Prakit Holdings Public Company Limited pay a dividend?
Prakit Holdings Public Company Limited currently shows a dividend yield of 6.86% relative to its recent price (as of Nov 3, 2026).
How much is the dividend of Prakit Holdings Public Company Limited (PRAKIT)?
Prakit Holdings Public Company Limited has a dividend yield of 6.9%.
What growth is priced into Prakit Holdings Public Company Limited (PRAKIT)?
For today's price to be fair in a discounted-cash-flow model, Prakit Holdings Public Company Limited would have to grow free cash flow by -10.3 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.9 % per year. As of Nov 3, 2026.
What discount rate (WACC) does the fair value of PRAKIT use?
Our models discount Prakit Holdings Public Company Limited at 11.6 %: a base by market capitalisation (nano), country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Prakit Holdings Public Company Limited that is -10.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Prakit Holdings Public Company Limited (PRAKIT) delivered so far?
Over the past 5 years revenue at Prakit Holdings Public Company Limited grew +6.9 % a year. The price currently implies free-cash-flow growth of -10.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Prakit Holdings Public Company Limited (PRAKIT) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Prakit Holdings Public Company Limited (-10.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Prakit Holdings Public Company Limited (PRAKIT)?
The free-cash-flow yield on the price is 9.48 %: that much free cash flow Prakit Holdings Public Company Limited produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Prakit Holdings Public Company Limited (PRAKIT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Prakit Holdings Public Company Limited it is 12.91 THB per share (as of Nov 3, 2026), against a price of 10.00 THB. It is the blended result of 13 valuation models in 6 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit).
Is Prakit Holdings Public Company Limited stock overvalued or undervalued in 2026?
As of Nov 3, 2026, PRAKIT trades below its calculated fair value: price 10.00 THB, fair value 12.91 THB, a gap of about +29% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PRAKIT?
No. The price is what the market pays today (10.00 THB); the fair value is what the company's own numbers justify (12.91 THB). For Prakit Holdings Public Company Limited the two are 2.91 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Prakit Holdings Public Company Limited worth?
The market values Prakit Holdings Public Company Limited at about 605M THB (market capitalisation, as of Nov 3, 2026). Per share that is 10.00 THB; our models calculate a fair value of 12.91 THB per share.
What do the bullish and bearish scenarios say about PRAKIT?
Our models span a range for Prakit Holdings Public Company Limited: cautious scenario 9.85 THB, base 12.91 THB, optimistic 16.64 THB per share (as of Nov 3, 2026, price 10.00 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Prakit Holdings Public Company Limited (PRAKIT)?
Balance-sheet figures for Prakit Holdings Public Company Limited (as of Nov 3, 2026): return on equity −5.0%. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is PRAKIT from its 52-week high?
Prakit Holdings Public Company Limited trades at 10.00 THB, about 11% below its 52-week high of 11.28 THB and 4% above the low of 9.61 THB (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of 12.91 THB is for.
Which stocks are comparable to Prakit Holdings Public Company Limited?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Prakit Holdings Public Company Limited stock attractive at the current price?
The data as of Nov 3, 2026: price 10.00 THB, calculated fair value 12.91 THB (+29%), Quality Score 70/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PRAKIT calculated?
We run Prakit Holdings Public Company Limited through 13 models from 6 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of 12.91 THB builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Prakit Holdings Public Company Limited currently trades 23% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Prakit Holdings Public Company Limited (PRAKIT)?
The closing price on Nov 5, 2026 was 10.00 THB. Our model-based fair value is 12.91 THB, about +29% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Prakit Holdings Public Company Limited right now?
Solid quality (70/100) at a price below fair value, the discount is the argument here, not the business quality. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Prakit Holdings Public Company Limited
How large is the market capitalisation of Prakit Holdings Public Company Limited (PRAKIT)?
The market capitalisation of Prakit Holdings Public Company Limited is 605M THB (≈ $18.1M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Prakit Holdings Public Company Limited (PRAKIT)?
The price-to-sales ratio of Prakit Holdings Public Company Limited is 1.45 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Prakit Holdings Public Company Limited (PRAKIT)?
Earnings per share at Prakit Holdings Public Company Limited are −0.6200 THB. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Prakit Holdings Public Company Limited (PRAKIT)?
The dividend yield of Prakit Holdings Public Company Limited is 6.9%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Prakit Holdings Public Company Limited (PRAKIT)?
The net margin of Prakit Holdings Public Company Limited is −8.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Prakit Holdings Public Company Limited (PRAKIT)?
The return on equity (ROE) of Prakit Holdings Public Company Limited is −5.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Prakit Holdings Public Company Limited (PRAKIT)?
On an EBIT basis the return on assets of Prakit Holdings Public Company Limited is 2.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Prakit Holdings Public Company Limited (PRAKIT)?
The operating margin of Prakit Holdings Public Company Limited is 17.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Prakit Holdings Public Company Limited (PRAKIT)?
Revenue at Prakit Holdings Public Company Limited is growing −8.0% versus a year earlier (3y avg +12.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Prakit Holdings Public Company Limited (PRAKIT)?
Earnings per share at Prakit Holdings Public Company Limited are growing +42.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Prakit Holdings Public Company Limited (PRAKIT) hold?
Prakit Holdings Public Company Limited holds more cash than debt, 88.6M THB net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 3, 2026