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Prakit Holdings (PRAKIT) Fair Value & Analysis

Communication Services · TH · Market cap 611M THB

Price10.00 THB
Fair Value13.13 THB
Upside+31.3%
Quality95/100
Evidence: High Range 10.05 THB – 16.83 THB

Fair value as of: Jun 24, 2026

Analysis

Prakit Holdings (PRAKIT) currently trades at 10.00 THB, while our model-based Fair Value estimate is 13.13 THB — implying the stock looks roughly 31.3% undervalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Prakit Holdings Public Company Limited, together with its subsidiaries, engages in the production of media and advertisement in Thailand and internationally. It operates through three segments: Advertising Production, Media Agency, and Investing Business. The company is involved in the provision of media planning and buying, management, finance and accounting, and human resources and other services; managing and brokering various types of advertising media; and producing advertising materials for clients, such as printed materials, TV commercials, radio spots, online films, launch, and sales events for mainstream and online media. The company was formerly known as Prakit & FCB Public Company Limited and changed its name to Prakit Holdings Public Company Limited in December 1999. Prakit Holdings Public Company Limited was incorporated in 1978 and is based in Bangkok, Thailand.

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Frequently asked questions

Is Prakit Holdings (PRAKIT) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 13.13 THB versus a price of 10.00 THB — about +31% (undervalued). Model-based estimate, not financial advice.
What is the fair value of PRAKIT?
Our 21-model fair value for Prakit Holdings is 13.13 THB (as of Jun 24, 2026), built from audited fundamentals. The current price is 10.00 THB.
What is the quality score of PRAKIT?
Prakit Holdings has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.