Prakit Holdings (PRAKIT) Fair Value & Analysis
Communication Services · TH · Market cap 605M THB
Fair value as of: Jul 18, 2026
From 15 valuation models · updated 23 days ago
Share price −0.5% over the past month.
A solid business, screening 32% undervalued on our models.
What matters now
- The rarer combination: high quality (70/100) AND below fair value. That earns a closer look rather than a quick verdict.
- Our model range runs from 10.05 THB (bear) to 16.83 THB (bull), base 13.13 THB. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 70/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range 4.83 THB – 11.28 THB · fair‑value band 10.05 THB – 16.83 THB · the 9.95 THB price screens below the 13.13 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Prakit Holdings (PRAKIT) currently trades at 9.95 THB, while our model-based Fair Value estimate is 13.13 THB, implying the stock looks roughly 32.0% undervalued today. The Quality Score stands at 70/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Prakit Holdings generated revenue of 436M THB at a net margin of -7.0%. Revenue declined 21.9% year over year. It earns a return on equity of -3.7%. The balance sheet holds a net cash position of 88.6M THB. Fundamentals as of Jul 18, 2026
Our scenario range runs from 10.05 THB (bear case) to 16.83 THB (bull case); at 9.95 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 12% below its 52-week high and 4% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at 32%, PRAKIT screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 15 models by family
Widest divergence: Multiples (17.62 THB) versus Dividend Discount (6.15 THB). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 68 · Market factors (momentum, volatility) 50
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Prakit Holdings Public Company Limited, together with its subsidiaries, engages in the production of media and advertisement in Thailand and internationally. It operates through three segments: Advertising Production, Media Agency, and Investing Business.
Full company description
Prakit Holdings Public Company Limited, together with its subsidiaries, engages in the production of media and advertisement in Thailand and internationally. It operates through three segments: Advertising Production, Media Agency, and Investing Business. The company is involved in the provision of media planning and buying, management, finance and accounting, and human resources and other services; managing and brokering various types of advertising media; and producing advertising materials for clients, such as printed materials, TV commercials, radio spots, online films, launch, and sales events for mainstream and online media. The company was formerly known as Prakit & FCB Public Company Limited and changed its name to Prakit Holdings Public Company Limited in December 1999. Prakit Holdings Public Company Limited was incorporated in 1978 and is based in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Prakit Holdings reported revenue of 422M THB in FY2025 versus 305M THB in FY2021, a compound +8.4%/yr. Reported net income was −25.8M THB in FY2025.
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Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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