Prakit Holdings Public Company Limited (PRAKIT) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Prakit Holdings Public Company Limited THB 11.02, price THB 11.00, upside +0.2%, quality 70 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 5.02 THB – 11.28 THB · fair‑value band 9.18 THB – 14.04 THB · the 11.00 THB price screens below the 11.02 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Prakit Holdings Public Company Limited, together with its subsidiaries, engages in the production of media and advertisement in Thailand and internationally. It operates through three segments: Advertising Production, Media Agency, and Investing Business.
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Prakit Holdings Public Company Limited, together with its subsidiaries, engages in the production of media and advertisement in Thailand and internationally. It operates through three segments: Advertising Production, Media Agency, and Investing Business. The company is involved in the provision of media planning and buying, management, finance and accounting, and human resources and other services; managing and brokering various types of advertising media; and producing advertising materials for clients, such as printed materials, TV commercials, radio spots, online films, launch, and sales events for mainstream and online media. The company was formerly known as Prakit & FCB Public Company Limited and changed its name to Prakit Holdings Public Company Limited in December 1999. Prakit Holdings Public Company Limited was incorporated in 1978 and is based in Bangkok, Thailand.
Stock analysis
Prakit Holdings Public Company Limited (PRAKIT) currently trades at 11.00 THB, while our model-based Fair Value estimate is 11.02 THB, implying the stock looks roughly 0.2% fairly valued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 17.62 THB per share, and 10 of the 15 models we run sit above the 11.00 THB price.
Bear case: the Dividend Discount group reads lowest at 7.07 THB, and 5 of the 15 models stay below the price. Evidence for this calculation is low.
Scenario range: 9.18 THB (bear) to 14.04 THB (bull), the price of 11.00 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Prakit Holdings Public Company Limited reported revenue of 422M THB in FY2025 versus 305M THB in FY2021, a compound +8.4%/yr. Reported net income was −25.8M THB in FY2025.
Key figures
Market cap 665M THB (≈ $19.9M) · P/S ratio 1.39 · EPS (TTM) −0.5100 THB · Dividend yield 7.0% · Net margin −6.1% · Return on equity −3.7% · Return on assets (EBIT) 2.1% · Operating margin 19.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 2% below its 52-week high and 14% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 0%, PRAKIT screens richer than that median.
Fair Value models
Bear 9.18 THBFair Value 11.02 THBBull 14.04 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.50/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+14.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.9%
Start year 2020 (pandemic). Over 10 years: +1.4% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.6%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
4.8% (2020) → 17.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−7.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about −8.1% a year for the price.
Compare Prakit Holdings Public Company Limited with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 195 stocks
Beats the industry median on 7/9 measures
Overall it ranks above its industry peers.
Valuation
Quality Score70 · Top 25%
Fair Value upside+0% · Above median
Profitability
Return on assets6% · Top 25%
Net margin (TTM)−7% · Bottom 25%
Operating margin (TTM)20% · Top 25%
Growth and dividend
Revenue growth−22% · Bottom 25%
Dividend yield (TTM)7.0% · Top 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Prakit Holdings Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/PRAKIT
Frequently asked questions
Is Prakit Holdings Public Company Limited (PRAKIT) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 11.02 THB versus a price of 11.00 THB, about +0% upside (fairly valued).
What is the fair value of PRAKIT?
Our model-based fair value for Prakit Holdings Public Company Limited is 11.02 THB (as of Sep 24, 2026), built from audited fundamentals. The current price: 11.00 THB.
What is the quality score of PRAKIT?
Prakit Holdings Public Company Limited has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Prakit Holdings Public Company Limited (PRAKIT)?
Our model-based price target is the fair value of 11.02 THB (as of Sep 24, 2026) from 15 valuation models. Cautious scenario 9.18 THB, optimistic scenario 14.04 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Prakit Holdings Public Company Limited stock forecast for 2026?
Our models put fair value at 11.02 THB, about +0% upside versus a price of 11.00 THB (fairly valued). Cautious scenario 9.18 THB, optimistic scenario 14.04 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Prakit Holdings Public Company Limited (PRAKIT)?
Prakit Holdings Public Company Limited reported trailing-twelve-month revenue of about 436M THB (latest available figure, as of Sep 24, 2026).
Does Prakit Holdings Public Company Limited pay a dividend?
Prakit Holdings Public Company Limited currently shows a dividend yield of about 7.00% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Prakit Holdings Public Company Limited (PRAKIT)?
For today's price to be fair in a discounted-cash-flow model, Prakit Holdings Public Company Limited would have to grow free cash flow by -7.0 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.9 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of PRAKIT use?
Our models discount Prakit Holdings Public Company Limited at 11.6 %: a base by market capitalisation (nano), country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Prakit Holdings Public Company Limited that is -7.0 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Prakit Holdings Public Company Limited (PRAKIT) delivered so far?
Over the past 5 years revenue at Prakit Holdings Public Company Limited grew +6.9 % a year. The price currently implies -7.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Prakit Holdings Public Company Limited (PRAKIT) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Prakit Holdings Public Company Limited (-7.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Prakit Holdings Public Company Limited (PRAKIT)?
The free-cash-flow yield on the price is 8.62 %: that much free cash flow Prakit Holdings Public Company Limited produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Prakit Holdings Public Company Limited (PRAKIT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Prakit Holdings Public Company Limited it is 11.02 THB per share (as of Sep 24, 2026), against a price of 11.00 THB. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Prakit Holdings Public Company Limited stock overvalued or undervalued in 2026?
As of Sep 24, 2026, PRAKIT trades below its calculated fair value: price 11.00 THB, fair value 11.02 THB, a gap of about +0% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PRAKIT?
No. The price is what the market pays today (11.00 THB); the fair value is what the company's own numbers justify (11.02 THB). For Prakit Holdings Public Company Limited the two are 0.0200 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Prakit Holdings Public Company Limited worth?
The market values Prakit Holdings Public Company Limited at about 665M THB (market capitalisation, as of Sep 24, 2026). Per share that is 11.00 THB; our models calculate a fair value of 11.02 THB per share.
What do the bullish and bearish scenarios say about PRAKIT?
Our models span a range for Prakit Holdings Public Company Limited: cautious scenario 9.18 THB, base 11.02 THB, optimistic 14.04 THB per share (as of Sep 24, 2026, price 11.00 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Prakit Holdings Public Company Limited (PRAKIT)?
Balance-sheet figures for Prakit Holdings Public Company Limited (as of Sep 24, 2026): return on equity −3.7%. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is PRAKIT from its 52-week high?
Prakit Holdings Public Company Limited trades at 11.00 THB, about 2% below its 52-week high of 11.28 THB and 14% above the low of 9.61 THB (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 11.02 THB is for.
Which stocks are comparable to Prakit Holdings Public Company Limited?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Prakit Holdings Public Company Limited stock attractive at the current price?
The data as of Sep 24, 2026: price 11.00 THB, calculated fair value 11.02 THB (+0%), Quality Score 70/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PRAKIT calculated?
We run Prakit Holdings Public Company Limited through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 11.02 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Prakit Holdings Public Company Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Prakit Holdings Public Company Limited (PRAKIT)?
The closing price on Sep 23, 2026 was 11.00 THB. Our model-based fair value is 11.02 THB, about +0% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Prakit Holdings Public Company Limited right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Prakit Holdings Public Company Limited
How large is the market capitalisation of Prakit Holdings Public Company Limited (PRAKIT)?
The market capitalisation of Prakit Holdings Public Company Limited is 665M THB (≈ $19.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Prakit Holdings Public Company Limited (PRAKIT)?
The price-to-sales ratio of Prakit Holdings Public Company Limited is 1.39 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Prakit Holdings Public Company Limited (PRAKIT)?
Earnings per share at Prakit Holdings Public Company Limited are −0.5100 THB. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Prakit Holdings Public Company Limited (PRAKIT)?
The dividend yield of Prakit Holdings Public Company Limited is 7.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Prakit Holdings Public Company Limited (PRAKIT)?
The net margin of Prakit Holdings Public Company Limited is −6.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Prakit Holdings Public Company Limited (PRAKIT)?
The return on equity (ROE) of Prakit Holdings Public Company Limited is −3.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Prakit Holdings Public Company Limited (PRAKIT)?
On an EBIT basis the return on assets of Prakit Holdings Public Company Limited is 2.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Prakit Holdings Public Company Limited (PRAKIT)?
The operating margin of Prakit Holdings Public Company Limited is 19.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Prakit Holdings Public Company Limited (PRAKIT)?
Revenue at Prakit Holdings Public Company Limited is growing −21.9% versus a year earlier (3y avg +12.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Prakit Holdings Public Company Limited (PRAKIT)?
Earnings per share at Prakit Holdings Public Company Limited are growing +42.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Prakit Holdings Public Company Limited (PRAKIT) hold?
Prakit Holdings Public Company Limited holds more cash than debt, 88.6M THB net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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