PZ Cussons PLC (PZC) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of PZ Cussons PLC stock £0.75, price £1.00, that is 25.1% below the price, quality 63 out of 100. Rating: overvalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range £0.6184 – £2.05 · fair‑value band £0.5500 – £0.9700 · the £1.00 price screens above the £0.7500 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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PZ Cussons plc manufactures, distributes, markets, and sells baby, beauty, and hygiene products in Europe, the Asia Pacific, the Americas, and Africa.
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The company offers toiletries, pharmaceuticals, electrical goods, edible oils, fats and spreads, nutritional products, shampoos, body washes, toothpastes, toothbrushes, skin and hair care products, food pouches, cereals, snacks, flavors, and fragrances; beauty soaps, lotions, wipes, creams, shower gels, foam-bursts, bar soaps, deodorants, bath infusions, handwashes, and conditioners; ointments; dishwashing liquids, tablets, gels, capsules, rinse aids, liquid detergents, laundry soaps, and laundry solutions; and cooking and vegetable oils.
It sells its products under the Bayley's of Bond Street, Canoe, Carex, Charles Worthington, Childs Farm, Cussons Baby, Cussons Kids, Devon King's, Fudge Professional, Fudge Urban, Haier Thermocool, Imperial Leather, Joy, Mamador, Morning Fresh, Original Source, Premier Cool, Radiant, Rafferty's Garden, Robb, Sanctuary Spa, St.Tropez, Venus for You, and Zip brand names.
The company was formerly known as Paterson Zochonis Plc and changed its name to PZ Cussons Plc in 2002. PZ Cussons plc was incorporated in 1884 and is headquartered in Manchester, the United Kingdom.
Stock analysis
PZ Cussons PLC (PZC) currently trades at £1.00, while our model-based Fair Value estimate is £0.7500, 25% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of £1.13 per share, and 6 of the 22 models we run sit above the £1.00 price.
Bear case: the Dividend Discount group reads lowest at £0.2450, and 16 of the 22 models stay below the price. Data coverage for this calculation is high.
Scenario range: £0.5500 (bear) to £0.9700 (bull), the price of £1.00 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
PZ Cussons PLC reported revenue of £541M in FY2026 versus £593M in FY2022, a compound −2.2%/yr. Reported net income was £19.8M in FY2026, compounding −19.8%/yr from FY2022.
Key figures
Market cap £430M Small · P/E ratio 20.0 · P/S ratio 1.14 · EPS (TTM) £0.0500 · Dividend yield 3.7% · Net margin 3.7% · Return on equity 12.5% · Return on assets (EBIT) 2.6% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).
What moves the price
The share trades about 8% below its 52-week high and 59% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at −25%, PZC screens cheaper than that median.
Fair Value models
Bear£0.5500Fair Value £0.7500Bull£0.9700
Price £1.00 · Downside -25.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 5 months old). Earnings retained since then (£0.0057 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+5.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.1%
Start year 2021 (pandemic). Over 10 years: −4.1% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−8.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year−12.1%
Dividend (yield on the price)3.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−12.1% vs −11.3%, steady
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.12% → 10%
Pace: the 5-year rate starts in 2021 (pandemic)
⚠ Revenue per share shrinking 4.3%/yr over ~10Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+9.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about +6.6% a year for the price and +1.2% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks
Beats the industry median on 9/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score63 · Above median
Fair Value upside−25.1% · Below median
Profitability
Return on equity (12 months)12.5% · Above median
Return on assets4.8% · Above median
Net margin (12 months)5.3% · Below median
Operating margin (12 months)9.5% · Above median
Growth and dividend
Revenue growth (quarter YoY)2.9% · Below median
Dividend yield (12 months)3.7% · Above median
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
P/E (12 months)20.0× · Pricier than median
P/B1.84× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)1.14× · Cheaper than median
Price / free cash flow (fiscal year)24.2× · Pricier than median
EV/EBITDA8.1× · Cheaper than median
PEG1.63× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 36
FUTURE (revenue growth)15· sector 20
PAST (return on equity)50· sector 31
HEALTH (low debt)99· sector 98
DIVIDEND (yield)74· sector 53
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is PZ Cussons PLC (PZC) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of £0.7500 versus a price of £1.00, about 25% lower (overvalued).
What is the fair value of PZC?
Our model-based fair value for PZ Cussons PLC is £0.7500 (as of Nov 5, 2026), built from audited fundamentals. The current price: £1.00.
What is the quality score of PZC?
PZ Cussons PLC has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PZ Cussons PLC (PZC)?
Our model-based price target is the fair value of £0.7500 (as of Nov 5, 2026) from 22 valuation models. Cautious scenario £0.5500, optimistic scenario £0.9700. It is a calculation from audited fundamentals, not an analyst target.
What is the PZ Cussons PLC stock forecast for 2026?
Our models put fair value at £0.7500, about 25% lower versus a price of £1.00 (overvalued). Cautious scenario £0.5500, optimistic scenario £0.9700. The calculation is refreshed regularly with new filings.
What is the revenue of PZ Cussons PLC (PZC)?
PZ Cussons PLC reported trailing-twelve-month revenue of about £541M (latest available figure, as of Nov 5, 2026).
Does PZ Cussons PLC pay a dividend?
PZ Cussons PLC currently shows a dividend yield of 3.69% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of PZ Cussons PLC (PZC) and when is the ex-dividend date?
PZ Cussons PLC pays a dividend of £0.037 per share a year, a dividend yield of 3.7%. The last ex-dividend date was Sep 10, 2026. A dividend has been paid every year since at least 1993. The payout ratio is 74.0% of earnings. Free cash flow covers the dividend 1.64 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into PZ Cussons PLC (PZC)?
For today's price to be fair in a discounted-cash-flow model, PZ Cussons PLC would have to grow free cash flow by +9.0 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.1 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of PZC use?
Our models discount PZ Cussons PLC at 10.4 %: a base by market capitalisation (small), damped by beta 0.52, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For PZ Cussons PLC that is +9.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has PZ Cussons PLC (PZC) delivered so far?
Over the past 5 years revenue at PZ Cussons PLC grew -2.1 % a year. The price currently implies free-cash-flow growth of +9.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of PZ Cussons PLC (PZC) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into PZ Cussons PLC (+9.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of PZ Cussons PLC (PZC)?
The free-cash-flow yield on the price is 5.93 %: that much free cash flow PZ Cussons PLC produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of PZ Cussons PLC (PZC)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PZ Cussons PLC it is £0.7500 per share (as of Nov 5, 2026), against a price of £1.00. It is the blended result of 22 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is PZ Cussons PLC stock overvalued or undervalued in 2026?
As of Nov 5, 2026, PZC trades above its calculated fair value: price £1.00, fair value £0.7500, a gap of about −25% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PZC?
No. The price is what the market pays today (£1.00); the fair value is what the company's own numbers justify (£0.7500). For PZ Cussons PLC the two are £0.2520 per share apart. That gap is exactly why we show both numbers side by side.
How much is PZ Cussons PLC worth?
The market values PZ Cussons PLC at about £430M (market capitalisation, as of Nov 5, 2026). Per share that is £1.00; our models calculate a fair value of £0.7500 per share.
What do the bullish and bearish scenarios say about PZC?
Our models span a range for PZ Cussons PLC: cautious scenario £0.5500, base £0.7500, optimistic £0.9700 per share (as of Nov 5, 2026, price £1.00). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PZC?
PZ Cussons PLC trades at a price-to-earnings ratio of 20.0 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £0.7500 is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2017 to 2026), reported earnings: 21.9. Other multiples: PEG 1.6, P/B 1.8, P/S 1.1, EV/EBITDA 8.1.
What is the PEG ratio of PZC?
The PEG ratio of PZ Cussons PLC is 1.63 (P/E divided by earnings growth, as of Nov 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of PZ Cussons PLC (PZC)?
Balance-sheet figures for PZ Cussons PLC (as of Nov 5, 2026): return on equity 12.5%, debt of 0.03 per unit of equity. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is PZC from its 52-week high?
PZ Cussons PLC trades at £1.00, about 8% below its 52-week high of £1.09 and 59% above the low of £0.6317 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of £0.7500 is for.
Which stocks are comparable to PZ Cussons PLC?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PZ Cussons PLC stock attractive at the current price?
The data as of Nov 5, 2026: price £1.00, calculated fair value £0.7500 (−25%), Quality Score 63/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PZC calculated?
We run PZ Cussons PLC through 22 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of £0.7500 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. PZ Cussons PLC itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PZ Cussons PLC (PZC)?
The closing price on Nov 6, 2026 was £1.00. Our model-based fair value is £0.7500, about 25% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PZ Cussons PLC right now?
The price sits above even our optimistic bull case (£0.9700). The favourable scenario is already priced in. Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of PZ Cussons PLC
How large is the market capitalisation of PZ Cussons PLC (PZC)?
The market capitalisation of PZ Cussons PLC is £430M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PZ Cussons PLC (PZC)?
The price-to-sales ratio of PZ Cussons PLC is 1.14 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of PZ Cussons PLC (PZC)?
Earnings per share at PZ Cussons PLC are £0.0500 (price ÷ EPS = P/E 20.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of PZ Cussons PLC (PZC)?
The dividend yield of PZ Cussons PLC is 3.7% (payout 74.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of PZ Cussons PLC (PZC)?
The net margin of PZ Cussons PLC is 3.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PZ Cussons PLC (PZC)?
The return on equity (ROE) of PZ Cussons PLC is 12.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PZ Cussons PLC (PZC)?
On an EBIT basis the return on assets of PZ Cussons PLC is 2.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PZ Cussons PLC (PZC)?
The operating margin of PZ Cussons PLC is 9.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PZ Cussons PLC (PZC)?
Revenue at PZ Cussons PLC is growing +2.9% versus a year earlier (3y avg −6.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PZ Cussons PLC (PZC)?
Earnings per share at PZ Cussons PLC are growing +17.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does PZ Cussons PLC (PZC) carry?
The net debt of PZ Cussons PLC is £37.9M (fiscal year 2026, ≈ 1.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 5, 2026