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PZ Cussons plc (PZC) Fair Value & Analysis

Consumer Defensive · GB · Market cap 424M GBX

PC PZ Cussons plc PZC · LSE
Price£1.06
Fair Value£0.4400
Upside-58.4%
Quality59/100
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Weak Growth
Loss-making · -0.9% net margin
Low debt · generates free cash flow
3.50% dividend yield
Mixed vs. peers (8/14)
Narrow moat 35/100
Evidence: High Range £0.2600 – £0.7100 Share as image

Fair value as of: Jul 17, 2026

From 15 valuation models · updated 24 days ago

Share price +0.6% over the past month.

A solid business, but screening 58% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (£0.7100). The favourable scenario is already priced in.
  • The model range is unusually wide (£0.2600 to £0.7100). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

£2.19 £0.6269 Fair Value £0.4400 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.

How to read this chart

60‑month range £0.6269 – £2.19 · fair‑value band £0.2600 – £0.7100 · the £1.06 price screens above the £0.4400 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.

Full chart & analysis →

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Analysis

PZ Cussons plc (PZC) currently trades at £1.06, while our model-based Fair Value estimate is £0.4400, implying the stock looks roughly 58.4% overvalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, PZ Cussons plc generated revenue of £534M at a net margin of -0.9%. Revenue grew 8.0% year over year. It earns a return on equity of 0.7%. Net debt stands at £127M. Fundamentals as of Jul 17, 2026

Our scenario range runs from £0.2600 (bear case) to £0.7100 (bull case); at £1.06, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Defensive peers we cover trades at -26% fair-value upside, at -58%, PZC screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF £0.2000 £0.2900 £0.4300 80
Rev-Margin DCF £0.2400 £0.4200 £0.6500 74
ROIC Compounder £0.0600 £0.0900 £0.1100 72
All 15 models by family
DCF Models
FCF DCF £0.1900 £0.2800 £0.4400 38
5Y Revenue Exit £0.2400 £0.4100 £0.6700 39
5Y EBITDA Exit £0.3700 £0.6400 £1.01 41
10Y Revenue Exit £0.2000 £0.3300 £0.4700 36
10Y EBITDA Exit £0.2900 £0.4700 £0.6600 37
Earnings-Based
EPV £0.0600 £0.0900 £0.1100 59
Dividend Discount
Gordon GGM £0.2800 £0.3000 £0.3400 70
DDM Multi-Stage £0.2800 £0.3400 £0.4100 61
Multiples
EV/EBIT £0.4900 £0.7000 £0.9100 53
EV/EBITDA £0.6200 £0.8700 £1.13 54
EV/Revenue £0.3100 £0.5000 £0.6900 43
Asset-Based
NCAV (Graham) £0.2600 £0.3500 £0.5200 50
Growth DCF
Growth DCF £0.2000 £0.2900 £0.4300 80
Rev-Margin DCF £0.2400 £0.4200 £0.6500 74
Economic Profit
ROIC Compounder £0.0600 £0.0900 £0.1100 72

Widest divergence: Multiples (£0.7000) versus Earnings-Based (£0.0900). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 534M GBX
Revenue growth (YoY) +8.0%
Net margin -0.9%
Return on equity 0.7%
Free cash flow 16.6M GBX FY2025
Operating margin 13.6%
More key figures
EPS (TTM) £-0.0100
Dividend yield 3.5%
EPS growth (YoY) +17.6%
Net debt 127M GBX FY2025

Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 59/100

Of which business quality 55 · Market factors (momentum, volatility) 88

Profitability 30
Margins and returns on capital today
Quality Growth 74
Are margins and returns improving?
Cashflow 38
Earnings quality: real cash, not paper profit
Fin. Strength 43
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 72
Calm price path (market factor)
Momentum 95
Price trend over the last 3–12 months (market factor)
52W Momentum 96
Distance to the 52-week high (market factor)
Net Issuance 80
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

PZ Cussons plc manufactures, distributes, markets, and sells baby, beauty, and hygiene products in Europe, the Asia Pacific, the Americas, and Africa.

Full company description

PZ Cussons plc manufactures, distributes, markets, and sells baby, beauty, and hygiene products in Europe, the Asia Pacific, the Americas, and Africa. The company offers toiletries, pharmaceuticals, electrical goods, edible oils, fats and spreads, nutritional products, shampoos, body washes, toothpastes, toothbrushes, skin and hair care products, food pouches, cereals, snacks, flavors, and fragrances; beauty soaps, lotions, wipes, creams, shower gels, foam-bursts, bar soaps, deodorants, bath infusions, handwashes, and conditioners; ointments; dishwashing liquids, tablets, gels, capsules, rinse aids, liquid detergents, laundry soaps, and laundry solutions; and cooking and vegetable oils. It sells its products under the Bayley's of Bond Street, Canoe, Carex, Charles Worthington, Childs Farm, Cussons Baby, Cussons Kids, Devon King's, Fudge Professional, Fudge Urban, Haier Thermocool, Imperial Leather, Joy, Mamador, Morning Fresh, Original Source, Premier Cool, Radiant, Rafferty's Garden, Robb, Sanctuary Spa, St.Tropez, Venus for You, and Zip brand names. The company was formerly known as Paterson Zochonis Plc and changed its name to PZ Cussons Plc in 2002. PZ Cussons plc was incorporated in 1884 and is headquartered in Manchester, the United Kingdom.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

PZ Cussons plc reported revenue of £514M in FY2025 versus £603M in FY2021, a compound −3.9%/yr. Reported net income was −£5.8M in FY2025.

Growth Quality 18/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
£514M
Latest YoY
−2.7%
Avg. growth/yr (3Y)
−4.7%
Avg. growth/yr (5Y)
−2.6%
Avg. growth/yr (39Y)
+2.0%
Revenue −3.9%/yr
FY21 £603M
FY22 £593M
FY23 £656M
FY24 £528M
FY25 £514M
Net income
FY21 £36.9M
FY22 £47.9M
FY23 £36.4M
FY24 −£57.0M
FY25 −£5.8M

PZC screens 58% overvalued. Compare with The Procter & Gamble Company →

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Cite: Fair Value Calculator (2026). "PZ Cussons plc Fair Value". https://www.fairvalue-calculator.com/stock/PZC

Peer Group

Household & Personal Products · 244 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 59 · Above median
Fair Value upside −58% · Bottom 25%
Return on equity (TTM) 1% · Below median
Return on assets 6% · Above median
Net margin (TTM) -1% · Below median
Operating margin (TTM) 14% · Above median
Revenue growth 8% · Top 25%
Dividend yield (TTM) 3.5% · Above median
Debt / equity 0.47× · Higher than 75% of peers

Valuation Multiples vs Household & Personal Products median · lower = cheaper

P/B 2.60× · Pricier than median
P/S (TTM) 1.07× · Cheaper than median
P/FCF 34.5× · Pricier than 75% of peers
EV/EBITDA 9.3× · Cheaper than median
PEG 1.63× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 28
FUTURE 40 · sector 4
PAST 3 · sector 26
HEALTH 77 · sector 98
DIVIDEND 70 · sector 50

VALUE 0: the price sits above our fair-value range.

Insider activity: 45/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).

Stock Price Fair Value vs Fair Value
The Procter & Gamble Company PG $146.80 $108.16 -26%
Unilever PLC ULN 1,080 MXN 1,273 MXN +18%
Hindustan Unilever Limited HINDUNILVR ₹2,144 ₹1,000 -53%
Essity AB ESSITYA kr 279.00 kr 250.02 -10%
Godrej Consumer Products Limited GODREJCP ₹1,088 ₹367.64 -66%
Marico Limited MARICO ₹846.75 ₹233.05 -72%
APR Co 278470 375,000 KRW 151,222 KRW -60%
Dabur India Limited DABUR ₹429.45 ₹181.60 -58%
Kimberly-Clark de México, S. A. B. de C. V., KIMBERA 38.07 MXN 50.09 MXN +32%
PT Unilever Indonesia Tbk UNVR 1,730 IDR 1,934 IDR +12%

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Frequently asked questions

Is PZ Cussons plc (PZC) overvalued or undervalued?
As of Jul 17, 2026, our model estimates a fair value of £0.4400 versus a price of £1.06, about −58% (overvalued).
What is the fair value of PZC?
Our model-based fair value for PZ Cussons plc is £0.4400 (as of Jul 17, 2026), built from audited fundamentals. The current price is £1.06.
What is the quality score of PZC?
PZ Cussons plc has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of PZ Cussons plc (PZC)?
PZ Cussons plc reported trailing-twelve-month revenue of about £534M (latest available figure, as of Jul 17, 2026).
What is the net profit margin of PZC?
The net profit margin of PZ Cussons plc is about -0.9%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does PZ Cussons plc pay a dividend?
PZ Cussons plc currently shows a dividend yield of about 4.22% relative to its recent price (as of Jul 17, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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