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Samsung Electronics Co (SMSN) fair value: what the stock is really worth

As of Nov 2, 2026: fair value (intrinsic value) of Samsung Electronics Co stock $2,986, price $4,180, that is 28.6% below the price, quality 69 out of 100. Rating: overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

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Technology GB · Home South Korea · ISIN US7960508882

This is a secondary listing. View primary listing Samsung Electronics Co Ltd (005930.KO) →

SE Samsung Electronics Co logo Some data Nov 2, 2026

Samsung Electronics Co

SMSN · LSE
Solid, but expensive

Our calculation puts a fair price 29% below what the stock costs today.

Quality 69/100
Healthy Growth (revenue 5y +7.1 %/yr in KRW)
Highly profitable · 30.8% net margin (TTM)
Low debt
Generates free cash flow
0.7% dividend yield · Well covered
Wide moat 90/100
Costs just 0.1 times its yearly profit.
Some data
Fair value $2,986 · Overvalued (−28.6%)

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$6,010 $844.71 Fair Value $2,986 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 2, 2026.

How to read this chart

60‑month range $844.71 – $6,010 · fair‑value band $1,829 – $4,447 · the $4,180 price screens above the $2,986 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 2, 2026.

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Company profile

Samsung Electronics Co., Ltd. engages in the consumer electronics, information technology and mobile communications, and device solutions businesses worldwide. The company operates through four divisions: Device eXperience (DX), Device Solutions (DS), SDC, and Harman.

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The company offers smartphones, tablets, audio sounds, watches, switches, and accessories; TVs, and sound devices; appliances, including refrigerators, washing machines and dryers, vacuum cleaners, cooking appliances, dishwashers, air conditioners, and air purifiers; monitors and memory storage products; displays, and smart and LED signages; and other accessories.

It also engages in venture capital investments, cloud services, network devices installation, semiconductor equipment services, digital advertising platforms, marketing, consulting, connected services provider, logistics, financing, and software design activities.

In addition, the company provides toll processing and sales of semiconductors and display panels; development and sale of network solutions; manufacture of semiconductors and food; the provision of repair services for electronic devices; and development and supply of semiconductor process defect and quality control software, as well as digital televisions, foundry, system large scale integration (LSI). Further, it provides connected car systems, audio and visual products, enterprise automation solutions, and connected services.

Samsung Electronics Co., Ltd. was incorporated in 1969 and is based in Suwon-si, South Korea.

Stock analysis

Samsung Electronics Co (SMSN) currently trades at $4,180, while our model-based Fair Value estimate is $2,986, 28.6% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of $2,472 per share, and 1 of the 26 models we run sit above the $4,180 price.

Bear case: the Asset-Based group reads lowest at $300.49, and 25 of the 26 models stay below the price. Data coverage for this calculation is medium.

Scenario range: $1,829 (bear) to $4,447 (bull), the price of $4,180 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 69/100 (solid quality), in the Technology sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Samsung Electronics Co reported revenue of 334T KRW in FY2025 versus 280T KRW in FY2021, a compound +4.5%/yr. Reported net income was 44.3T KRW in FY2025, compounding +3.1%/yr from FY2021.

Key figures

Market cap $307B · P/E ratio 3.1 · P/S ratio 0.40 · EPS (TTM) $386.60 · Dividend yield 0.7% · Net margin 13.3% · Return on equity 30.8% · Return on assets (EBIT) 7.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 56 out of 100 (medium confidence).

What moves the price

The share trades about 30% below its 52-week high and 162% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at −6% fair-value upside, at −29%, SMSN screens richer than that median.

Fair Value models

Bear $1,829 Fair Value $2,986 Bull $4,447
Price $4,180 · Downside -28.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($325.17 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $1,105 $1,554 $2,173 81
Growth DCF $1,112 $1,502 $2,004 79
Owner Earnings $999.38 $1,399 $1,949 77
All 26 models by family
DCF Models
FCF DCF $1,105 $1,554 $2,173 81
Owner Earnings $999.38 $1,399 $1,949 77
5Y Revenue Exit $990.83 $1,443 $2,015 73
5Y EBITDA Exit $1,790 $2,942 $4,296 74
5Y P/E Exit $1,659 $2,696 $3,791 70
10Y Revenue Exit $1,005 $1,410 $1,946 67
10Y EBITDA Exit $1,502 $2,383 $3,574 68
10Y P/E Exit $1,424 $2,223 $3,213 63
Earnings-Based
Graham-Dodd $860.88 $2,731 $3,639 64
Lynch FV $600.84 $858.35 $1,116 61
PEG = 1.0 $600.84 $858.35 $1,116 57
EPV $1,089 $1,222 $1,333 74
Dividend Discount
Gordon GGM $227.93 $421.96 $594.87 67
DDM Multi-Stage $227.93 $361.80 $449.42 67
Multiples
P/E Multiple $2,089 $2,785 $3,482 63
P/S Multiple $858.80 $1,145 $1,431 58
P/B Multiple $3,388 $4,517 $5,647 55
EV/EBIT $1,777 $2,338 $2,899 66
EV/EBITDA $2,424 $3,201 $3,977 67
EV/Revenue $894.84 $1,238 $1,582 54
Asset-Based
NCAV (Graham) $198.32 $300.49 $375.62 54
Growth DCF
Growth DCF $1,112 $1,502 $2,004 79
Rev-Margin DCF $990.83 $1,449 $1,980 73
Economic Profit
Residual Income $1,036 $1,133 $1,371 76
ROIC Compounder $1,089 $1,226 $1,437 72
Growth Earnings
Growth-Adj P/E $1,730 $2,472 $3,213 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 69/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 48
How much profit the company makes from its sales and capital
Quality Growth 61
Are margins and returns getting better?
Cashflow 60
Do the profits arrive as real cash?
Financial strength 71
Debt, balance sheet and risk of trouble
Investment 49
Does it invest with discipline instead of growing at any price?
Low Volatility 10
How calm the share price moves, does not count
Price momentum 57
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 79
Distance to the 52-week high, does not count
New shares 100
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 84/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+10.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.1%
Start year 2020 (pandemic). Over 10 years: +5.2% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.9%
What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+12.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.3%
Dividend (yield on the price)0.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11.3% vs 7.9%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 13%
Pace: the 5-year rate starts in 2020 (pandemic)

Growth Forecast

Little optimism in the price
The price assumes more growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+15.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+44.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in KRW, South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +12.8% a year for the price and +41.7% for the forecasts.
Forecast 2026 (sales)+112.7%
Forecast 2027 (sales)+38.3%
Projected 2028 (sales)+33.8%
Projected 2029 (sales)+29.2%
Projected 2030 (sales)+24.7%

SMSN screens overvalued: fair value 29% below the price. Compare with Sony Group →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 116 stocks

Beats the industry median on 9/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 69 · Top 25%
Fair Value upside −60.7% · Bottom 25%
Profitability
Return on equity (12 months) 18.9% · Top 25%
Return on assets 10.2% · Top 25%
Net margin (12 months) 21.5% · Top 25%
Operating margin (12 months) 42.8% · Top 25%
Growth and dividend
Revenue growth (quarter YoY) 69.2% · Top 25%
Dividend yield (12 months) 0.7% · Bottom 25%
Balance sheet
Debt / equity 0.01× · Below median

Valuation Multiplesvs Consumer Electronics median · lower = cheaper

P/E (12 months) 3.1× · Cheapest 25%
PEG 0.19× · Cheapest 25%

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Xiaomi Corporation 1810 HK$28.10 HK$45.13 +61% vs SMSN
Sony Group SONY $25.30 $29.86 +18% vs SMSN
Huaqin Co 603296 ¥62.60 ¥68.54 +9% vs SMSN
LG Electronics Inc 066570 153,700 KRW 146,023 KRW −5% vs SMSN
Shenzhen Transsion Holdings 688036 ¥57.50 ¥54.13 −6% vs SMSN
Anker Innovations Limited 300866 ¥101.75 ¥77.69 −24% vs SMSN
Goertek Inc 002241 ¥22.64 ¥14.64 −35% vs SMSN
LG Corp 003550 98,300 KRW 62,954 KRW −36% vs SMSN
Dixon Technologies (India) Limited DIXON ₹12,319 ₹3,998 −68% vs SMSN
Sharetronic Data Technology Co 300857 ¥150.41 ¥30.19 −80% vs SMSN

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Frequently asked questions

Is Samsung Electronics Co (SMSN) overvalued or undervalued?
As of Nov 2, 2026, our model estimates a fair value of $2,986 versus a price of $4,180, about 29% lower (overvalued).
What is the fair value of SMSN?
Our model-based fair value for Samsung Electronics Co is $2,986 (as of Nov 2, 2026), built from audited fundamentals. The current price: $4,180.
What is the quality score of SMSN?
Samsung Electronics Co has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Samsung Electronics Co (SMSN)?
Our model-based price target is the fair value of $2,986 (as of Nov 2, 2026) from 26 valuation models. Cautious scenario $1,829, optimistic scenario $4,447. It is a calculation from audited fundamentals, not an analyst target.
What is the Samsung Electronics Co stock forecast for 2026?
Our models put fair value at $2,986, about 29% lower versus a price of $4,180 (overvalued). Cautious scenario $1,829, optimistic scenario $4,447. The calculation is refreshed regularly with new filings.
What is the revenue of Samsung Electronics Co (SMSN)?
Samsung Electronics Co reported trailing-twelve-month revenue of about 485T KRW (latest available figure, as of Nov 2, 2026).
Does Samsung Electronics Co pay a dividend?
Samsung Electronics Co currently shows a dividend yield of 0.67% relative to its recent price (as of Nov 2, 2026).
What growth is priced into Samsung Electronics Co (SMSN)?
For today's price to be fair in a discounted-cash-flow model, Samsung Electronics Co would have to grow free cash flow by +15.2 % per year for five years (discount rate 10.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.1 % per year. As of Nov 2, 2026.
What discount rate (WACC) does the fair value of SMSN use?
Our models discount Samsung Electronics Co at 10.5 %: a base by market capitalisation (mega), damped by beta 1.55, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Samsung Electronics Co that is +15.2 % per year a year over ten years, using the same discount rate (10.5 %) and the same formula as our fair value.
How much growth has Samsung Electronics Co (SMSN) delivered so far?
Over the past 5 years revenue at Samsung Electronics Co grew +7.1 % a year. The price currently implies +15.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Samsung Electronics Co (SMSN) growing?
The median revenue growth in the sector is +4.9 % a year. That is the yardstick for the growth priced into Samsung Electronics Co (+15.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Samsung Electronics Co (SMSN)?
The free-cash-flow yield on the price is 3.67 %: that much free cash flow Samsung Electronics Co produces per unit of market value. When it exceeds the discount rate of our models (10.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Samsung Electronics Co (SMSN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Samsung Electronics Co it is $2,986 per share (as of Nov 2, 2026), against a price of $4,180. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Samsung Electronics Co stock overvalued or undervalued in 2026?
As of Nov 2, 2026, SMSN trades above its calculated fair value: price $4,180, fair value $2,986, a gap of about −29% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SMSN?
No. The price is what the market pays today ($4,180); the fair value is what the company's own numbers justify ($2,986). For Samsung Electronics Co the two are $1,194 per share apart. That gap is exactly why we show both numbers side by side.
How much is Samsung Electronics Co worth?
The market values Samsung Electronics Co at about $307B (market capitalisation, as of Nov 2, 2026). Per share that is $4,180; our models calculate a fair value of $2,986 per share.
What do the bullish and bearish scenarios say about SMSN?
Our models span a range for Samsung Electronics Co: cautious scenario $1,829, base $2,986, optimistic $4,447 per share (as of Nov 2, 2026, price $4,180). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SMSN?
Samsung Electronics Co trades at a price-to-earnings ratio of 3.1 (as of Nov 2, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $2,986 is built from several models across several years. Other multiples: PEG 0.2.
What is the PEG ratio of SMSN?
The PEG ratio of Samsung Electronics Co is 0.19 (P/E divided by earnings growth, as of Nov 2, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Samsung Electronics Co (SMSN)?
Balance-sheet figures for Samsung Electronics Co (as of Nov 2, 2026): return on equity 18.9%, debt of 0.01 per unit of equity. They feed the Quality Score of 69/100, which measures business quality independently of the share price.
How far is SMSN from its 52-week high?
Samsung Electronics Co trades at $4,180, about 30% below its 52-week high of $6,010 and 162% above the low of $1,597 (as of Nov 2, 2026). Distance from the high says nothing about value: that is what the fair value of $2,986 is for.
Which stocks are comparable to Samsung Electronics Co?
From the same area (Technology) we also value Sony Group, Xiaomi Corporation, LG Electronics Inc, Huaqin Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Samsung Electronics Co stock attractive at the current price?
The data as of Nov 2, 2026: price $4,180, calculated fair value $2,986 (−29%), Quality Score 69/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SMSN calculated?
We run Samsung Electronics Co through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $2,986, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.9 % above its aggregate fair value. Samsung Electronics Co itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Samsung Electronics Co (SMSN)?
The closing price on Nov 2, 2026 was $4,180. Our model-based fair value is $2,986, about 29% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Samsung Electronics Co right now?
Solid but not exceptional quality (69/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($1,829 to $4,447) leaves room in how you read the outcome.
Where does the earnings growth of Samsung Electronics Co (SMSN) come from?
Earnings per share at Samsung Electronics Co grew +5.1 % a year from 2014 to 2025. Broken into its drivers: revenue per share +5.3 %, EBIT margin −3.9 %, tax rate +2.6 %, residual (interest, one-offs) +1.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Samsung Electronics Co

How large is the market capitalisation of Samsung Electronics Co (SMSN)?
The market capitalisation of Samsung Electronics Co is $307B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Samsung Electronics Co (SMSN)?
The price-to-sales ratio of Samsung Electronics Co is 0.40 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Samsung Electronics Co (SMSN)?
Earnings per share at Samsung Electronics Co are $386.60 (price ÷ EPS = P/E 3.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Samsung Electronics Co (SMSN)?
The dividend yield of Samsung Electronics Co is 0.7% (payout 7.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Samsung Electronics Co (SMSN)?
The net margin of Samsung Electronics Co is 13.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Samsung Electronics Co (SMSN)?
The return on equity (ROE) of Samsung Electronics Co is 30.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Samsung Electronics Co (SMSN)?
On an EBIT basis the return on assets of Samsung Electronics Co is 7.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Samsung Electronics Co (SMSN)?
The operating margin of Samsung Electronics Co is 52.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Samsung Electronics Co (SMSN)?
Revenue at Samsung Electronics Co is growing +130% versus a year earlier (3y avg +3.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Samsung Electronics Co (SMSN)?
Earnings per share at Samsung Electronics Co are growing +11.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Samsung Electronics Co (SMSN) hold?
Samsung Electronics Co holds more cash than debt, 32.6T KRW net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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