Samsung Electronics Co (SMSN) fair value: what the stock is really worth
As of Nov 2, 2026: fair value (intrinsic value) of Samsung Electronics Co stock $2,986, price $4,180, that is 28.6% below the price, quality 69 out of 100. Rating: overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Samsung Electronics Co
SMSN · LSEOur calculation puts a fair price 29% below what the stock costs today.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 2, 2026.
How to read this chart
60‑month range $844.71 – $6,010 · fair‑value band $1,829 – $4,447 · the $4,180 price screens above the $2,986 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 2, 2026.
Company profile
Samsung Electronics Co., Ltd. engages in the consumer electronics, information technology and mobile communications, and device solutions businesses worldwide. The company operates through four divisions: Device eXperience (DX), Device Solutions (DS), SDC, and Harman.
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The company offers smartphones, tablets, audio sounds, watches, switches, and accessories; TVs, and sound devices; appliances, including refrigerators, washing machines and dryers, vacuum cleaners, cooking appliances, dishwashers, air conditioners, and air purifiers; monitors and memory storage products; displays, and smart and LED signages; and other accessories.
It also engages in venture capital investments, cloud services, network devices installation, semiconductor equipment services, digital advertising platforms, marketing, consulting, connected services provider, logistics, financing, and software design activities.
In addition, the company provides toll processing and sales of semiconductors and display panels; development and sale of network solutions; manufacture of semiconductors and food; the provision of repair services for electronic devices; and development and supply of semiconductor process defect and quality control software, as well as digital televisions, foundry, system large scale integration (LSI). Further, it provides connected car systems, audio and visual products, enterprise automation solutions, and connected services.
Samsung Electronics Co., Ltd. was incorporated in 1969 and is based in Suwon-si, South Korea.
Stock analysis
Samsung Electronics Co (SMSN) currently trades at $4,180, while our model-based Fair Value estimate is $2,986, 28.6% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $2,472 per share, and 1 of the 26 models we run sit above the $4,180 price.
Bear case: the Asset-Based group reads lowest at $300.49, and 25 of the 26 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $1,829 (bear) to $4,447 (bull), the price of $4,180 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Samsung Electronics Co reported revenue of 334T KRW in FY2025 versus 280T KRW in FY2021, a compound +4.5%/yr. Reported net income was 44.3T KRW in FY2025, compounding +3.1%/yr from FY2021.
Key figures
Market cap $307B · P/E ratio 3.1 · P/S ratio 0.40 · EPS (TTM) $386.60 · Dividend yield 0.7% · Net margin 13.3% · Return on equity 30.8% · Return on assets (EBIT) 7.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 56 out of 100 (medium confidence).
What moves the price
The share trades about 30% below its 52-week high and 162% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −6% fair-value upside, at −29%, SMSN screens richer than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
SMSN screens overvalued: fair value 29% below the price. Compare with Sony Group →
Compare Samsung Electronics Co with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 116 stocks
Valuation Multiplesvs Consumer Electronics median · lower = cheaper
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: UK Stocks
- Valuation of the UK market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Xiaomi Corporation 1810 | HK$28.10 | HK$45.13 | +61% | vs SMSN |
| Sony Group SONY | $25.30 | $29.86 | +18% | vs SMSN |
| Huaqin Co 603296 | ¥62.60 | ¥68.54 | +9% | vs SMSN |
| LG Electronics Inc 066570 | 153,700 KRW | 146,023 KRW | −5% | vs SMSN |
| Shenzhen Transsion Holdings 688036 | ¥57.50 | ¥54.13 | −6% | vs SMSN |
| Anker Innovations Limited 300866 | ¥101.75 | ¥77.69 | −24% | vs SMSN |
| Goertek Inc 002241 | ¥22.64 | ¥14.64 | −35% | vs SMSN |
| LG Corp 003550 | 98,300 KRW | 62,954 KRW | −36% | vs SMSN |
| Dixon Technologies (India) Limited DIXON | ₹12,319 | ₹3,998 | −68% | vs SMSN |
| Sharetronic Data Technology Co 300857 | ¥150.41 | ¥30.19 | −80% | vs SMSN |
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Frequently asked questions
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