Bona Film Group (001330) Fair Value & Analysis
Communication Services · CN · Market cap 9.6B CNY
Fair value as of: Jul 21, 2026
From 7 valuation models · updated 20 days ago
Fair value updated Jul 21, 2026, revised from ¥9.73 to ¥1.06 (−89.1%) since Jun 25, 2026. Share price −2.1% over the past month.
Below-average quality, and screening another 79% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥1.32). The favourable scenario is already priced in.
- Weak quality (37/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (4 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
48‑month range ¥3.93 – ¥14.36 · fair‑value band ¥0.9100 – ¥1.32 · the ¥5.11 price screens above the ¥1.06 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Bona Film Group (001330) currently trades at ¥5.11, while our model-based Fair Value estimate is ¥1.06, implying the stock looks roughly 79.3% overvalued today. The Quality Score stands at 37/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Bona Film Group generated revenue of 1.0B CNY at a net margin of -55.1%. Revenue declined 47.2% year over year. It earns a return on equity of -14.0%. Net debt stands at 3.2B CNY. Fundamentals as of Jul 21, 2026
Our scenario range runs from ¥0.9100 (bear case) to ¥1.32 (bull case); at ¥5.11, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 63% below its 52-week high and 13% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -52% fair-value upside, at -79%, 001330 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 7 models by family
Widest divergence: Asset-Based (¥1.86) versus DCF Models (¥1.15). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 38 · Market factors (momentum, volatility) 21
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Bona Film Group Co., Ltd. engages in the film production and distribution business in China. It is also involved in the operation of theaters and cinema chains; and investment, creation, production, distribution, and marketing of web series, TV series, and short dramas.
Full company description
Bona Film Group Co., Ltd. engages in the film production and distribution business in China. It is also involved in the operation of theaters and cinema chains; and investment, creation, production, distribution, and marketing of web series, TV series, and short dramas. In addition, it provides film screening services to moviegoers; and engages in the provision of value-added services, such as catering, merchandising, and derivative sales, as well as cinema advertising operations comprising patch and venue advertising services. The company was founded in 2003 and is based in Beijing, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Bona Film Group reported revenue of ¥1.3B in FY2025 versus ¥3.1B in FY2021, a compound −20.4%/yr. Reported net income was −¥1.5B in FY2025.
001330 screens 79% overvalued. Compare with Netflix, Inc →
Peer Group
Entertainment · 267 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Entertainment median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Entertainment stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Netflix, Inc ZNFL | C$6.77 | C$2.96 | -56% |
| The Walt Disney Company DIS | $96.30 | $89.55 | -7% |
| Warner Bros. Discovery, Inc WBD | $26.87 | $9.13 | -66% |
| Live Nation Entertainment, Inc LYV | $178.44 | $46.89 | -74% |
| Universal Music Group UMG | €18.91 | €14.78 | -22% |
| TKO Group TKO | $184.40 | $22.16 | -88% |
| Empresas Cablevisión, S.A. CABLECPO | 55.00 MXN | 60.49 MXN | +10% |
| Beijing Enlight Media Co 300251 | ¥11.77 | ¥10.97 | -7% |
| PT MNC Digital Entertainment Tbk, MSIN | 456.00 IDR | 221.09 IDR | -52% |
| Prime Focus Limited PFOCUS | ₹298.25 | ₹63.45 | -79% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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