Suning.com Co (002024) Fair Value & Analysis
Consumer Cyclical · CN · Market cap 11.6B CNY
Fair value as of: Jul 21, 2026
From 19 valuation models · updated 20 days ago
Fair value updated Jul 21, 2026, revised from ¥0.9700 to ¥0.1400 (−85.6%) since Jun 25, 2026. Share price +2.5% over the past month.
Below-average quality, and screening another 89% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (¥0.1700). The favourable scenario is already priced in.
- Weak quality (42/100) and above fair value at the same time, the margin of safety is missing on both counts.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.
How to read this chart
60‑month range ¥1.12 – ¥7.82 · fair‑value band ¥0.1000 – ¥0.1700 · the ¥1.22 price screens above the ¥0.1400 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 21, 2026.
Analysis
Suning.com Co (002024) currently trades at ¥1.22, while our model-based Fair Value estimate is ¥0.1400, implying the stock looks roughly 88.5% overvalued today. The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Suning.com Co generated revenue of 45.2B CNY at a net margin of 0.2%. Revenue declined 28.8% year over year. It earns a return on equity of -5.7%. Net debt stands at 16.8B CNY. Fundamentals as of Jul 21, 2026
Our scenario range runs from ¥0.1000 (bear case) to ¥0.1700 (bull case); at ¥1.22, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 39% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -24% fair-value upside, at -89%, 002024 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 19 models by family
Widest divergence: Growth DCF (¥3.81) versus Earnings-Based (¥0.0800). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 41 · Market factors (momentum, volatility) 33
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Suning.com Co., Ltd. operates as a retail company in China. The company offers computer and communication products and consumer electronics, as well as home appliances. It also provides logistics and installation and maintenance, as well as online e-commerce services. The company was formerly known as Suning Commerce Group Co., Ltd.
Full company description
Suning.com Co., Ltd. operates as a retail company in China. The company offers computer and communication products and consumer electronics, as well as home appliances. It also provides logistics and installation and maintenance, as well as online e-commerce services. The company was formerly known as Suning Commerce Group Co., Ltd. and changed its name to Suning.com Co., Ltd. in February 2018. The company was founded in 1990 and is based in Nanjing, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Suning.com Co reported revenue of ¥49.0B in FY2025 versus ¥139B in FY2021, a compound −22.9%/yr. Reported net income was ¥58.1M in FY2025.
002024 screens 89% overvalued. Compare with Casey's General Stores, Inc →
Peer Group
Specialty Retail · 221 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Casey's General Stores, Inc CASY | $827.04 | $405.44 | -51% |
| Williams-Sonoma, Inc WSM | $222.84 | $164.16 | -26% |
| Ulta Beauty, Inc ULTA | $479.57 | $488.39 | +2% |
| DICK'S Sporting Goods, Inc DKS | $208.89 | $181.10 | -13% |
| Best Buy Co BBY | $83.98 | $109.12 | +30% |
| China Tourism Group 601888 | ¥52.90 | ¥40.40 | -24% |
| Tractor Supply Company TSCO | $31.01 | $35.52 | +15% |
| Murphy USA Inc MUSA | $618.57 | $423.35 | -32% |
| Five Below, Inc FIVE | $197.71 | $117.29 | -41% |
| Taiwan Mobile Co 3045 | 110.50 TWD | 80.98 TWD | -27% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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