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Suning.com Co (002024) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 11.6B CNY

Price¥1.19
Fair Value¥0.9700
Upside-18.5%
Quality93/100
Evidence: High Range ¥0.1900 – ¥1.80

Fair value as of: Jun 25, 2026

Analysis

Suning.com Co (002024) currently trades at ¥1.19, while our model-based Fair Value estimate is ¥0.9700 — implying the stock looks roughly 18.5% overvalued today. We read business quality at 93/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Suning.com Co., Ltd. operates as a retail company in China. The company offers computer and communication products and consumer electronics, as well as home appliances. It also provides logistics and installation and maintenance, as well as online e-commerce services. The company was formerly known as Suning Commerce Group Co., Ltd. and changed its name to Suning.com Co., Ltd. in February 2018. The company was founded in 1990 and is based in Nanjing, China.

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Frequently asked questions

Is Suning.com Co (002024) undervalued?
As of Jun 25, 2026, our model estimates a fair value of ¥0.9700 versus a price of ¥1.19 — about −18% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 002024?
Our 21-model fair value for Suning.com Co is ¥0.9700 (as of Jun 25, 2026), built from audited fundamentals. The current price is ¥1.19.
What is the quality score of 002024?
Suning.com Co has a Quality Score of 93/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.