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Guangdong Piano Customized Furniture Co (002853) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 4.3B CNY

GP Guangdong Piano Customized Furniture Co 002853 · SHE
Price¥21.72
Fair Value¥4.37
Upside-79.9%
Quality52/100
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Weak Growth
Loss-making · -8.8% net margin
Low debt · negative free cash flow
Trails peers (1/11)
Narrow moat 11/100
Evidence: Low Range ¥3.65 – ¥5.09 Share as image

Fair value as of: Jul 22, 2026

From 4 valuation models · updated 19 days ago

Fair value updated Jul 22, 2026, revised from ¥19.70 to ¥4.37 (−77.8%) since Jun 25, 2026. Share price +6.0% over the past month.

A solid business, but screening 80% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (¥5.09). The favourable scenario is already priced in.
  • The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
  • Solid but not exceptional quality (52/100) and above fair value, neither a clear bargain nor a standout compounder.
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Price vs Fair Value (5 years)

¥32.80 ¥6.37 Fair Value ¥4.37 Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.

How to read this chart

60‑month range ¥6.37 – ¥32.80 · fair‑value band ¥3.65 – ¥5.09 · the ¥21.72 price screens above the ¥4.37 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.

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Analysis

Guangdong Piano Customized Furniture Co (002853) currently trades at ¥21.72, while our model-based Fair Value estimate is ¥4.37, implying the stock looks roughly 79.9% overvalued today. The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).

Over the trailing twelve months, Guangdong Piano Customized Furniture Co generated revenue of 523M CNY at a net margin of -8.8%. Revenue declined 34.5% year over year. It earns a return on equity of -5.4%. The balance sheet holds a net cash position of 273M CNY. Fundamentals as of Jul 22, 2026

Our scenario range runs from ¥3.65 (bear case) to ¥5.09 (bull case); at ¥21.72, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 36% below its 52-week high and 94% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -80%, 002853 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Gordon GGM ¥0.0100 ¥0.0100 ¥0.0100 70
DDM Multi-Stage ¥0.0100 ¥0.0100 ¥0.0100 61
EV/EBITDA ¥3.60 ¥4.32 ¥5.04 54
All 4 models by family
Dividend Discount
Gordon GGM ¥0.0100 ¥0.0100 ¥0.0100 70
DDM Multi-Stage ¥0.0100 ¥0.0100 ¥0.0100 61
Multiples
EV/EBITDA ¥3.60 ¥4.32 ¥5.04 54
Asset-Based
NCAV (Graham) ¥2.46 ¥3.30 ¥4.92 50

Widest divergence: Multiples (¥4.32) versus Dividend Discount (¥0.0100). Highest evidence: Gordon GGM (70).

Key figures & financial health

Revenue (TTM) 523M CNY
Revenue growth (YoY) -34.5%
Net margin -8.8%
Return on equity -5.4%
Free cash flow −77.7M CNY FY2025
Operating margin -11.3%
More key figures
EPS (TTM) ¥-0.2500
EPS growth (YoY) +11.8%
Net cash 273M CNY FY2024

Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 52/100

Of which business quality 52 · Market factors (momentum, volatility) 56

Profitability 11
Margins and returns on capital today
Quality Growth 34
Are margins and returns improving?
Cashflow 14
Earnings quality: real cash, not paper profit
Fin. Strength 92
Balance sheet, leverage, solvency risk
Investment 93
Disciplined investing over empire-building
Low Volatility 41
Calm price path (market factor)
Momentum 55
Price trend over the last 3–12 months (market factor)
52W Momentum 73
Distance to the 52-week high (market factor)
Net Issuance 95
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Guangdong Piano Customized Furniture Co., Ltd., together with its subsidiaries, engages in the research, design, development, production, and sale of furniture in China. It offers customized cabinets, wardrobes, wooden doors, and other supporting home products; and provides installation and after-sales services.

Full company description

Guangdong Piano Customized Furniture Co., Ltd., together with its subsidiaries, engages in the research, design, development, production, and sale of furniture in China. It offers customized cabinets, wardrobes, wooden doors, and other supporting home products; and provides installation and after-sales services. The company was founded in 2005 and is headquartered in Zhongshan, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Guangdong Piano Customized Furniture Co reported revenue of ¥567M in FY2025 versus ¥1.8B in FY2021, a compound −25.3%/yr. Reported net income was −¥38.7M in FY2025.

Growth Quality 0/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
567M CNY
Latest YoY
−36.0%
Avg. growth/yr (3Y)
−26.9%
Avg. growth/yr (5Y)
−17.6%
Avg. growth/yr (13Y)
+4.8%
Revenue −25.3%/yr
FY21 ¥1.8B
FY22 ¥1.5B
FY23 ¥1.3B
FY24 ¥886M
FY25 ¥567M
Net income
FY21 −¥729M
FY22 ¥154M
FY23 ¥86.0M
FY24 −¥375M
FY25 −¥38.7M

002853 screens 80% overvalued. Compare with Midea Group →

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Cite: Fair Value Calculator (2026). "Guangdong Piano Customized Furniture Co Fair Value". https://www.fairvalue-calculator.com/stock/002853

Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 52 · Below median
Fair Value upside −80% · Bottom 25%
Return on assets -0% · Bottom 25%
Net margin (TTM) -9% · Bottom 25%
Operating margin (TTM) -11% · Bottom 25%
Revenue growth -35% · Bottom 25%
Debt / equity 0.06× · Higher than median

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

P/B 0.70× · Cheaper than median
P/S (TTM) 1.21× · Pricier than median
EV/EBITDA 9.6× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 26
FUTURE 0 · sector 0
PAST 0 · sector 19
HEALTH 97 · sector 98
DIVIDEND 0 · sector 55

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).

Stock Price Fair Value vs Fair Value
Midea Group 000333 ¥82.71 ¥107.22 +30%
Gree Electric Appliances, Inc 000651 ¥38.25 ¥88.02 +130%
Haier Smart Home Co 600690 ¥21.46 ¥36.04 +68%
King Slide Works Co 2059 8,655 TWD 1,917 TWD -78%
Guangdong Songfa Ceramics Co 603268 ¥155.59 ¥38.95 -75%
SharkNinja, Inc SN $154.53 $89.07 -42%
Hisense Home Appliances Group 000921 ¥26.33 ¥48.03 +82%
Zhejiang Supor Co 002032 ¥43.85 ¥44.84 +2%
COWAY Co 021240 96,700 KRW 112,530 KRW +16%
Ecovacs Robotics Co 603486 ¥50.13 ¥54.11 +8%

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Frequently asked questions

Is Guangdong Piano Customized Furniture Co (002853) overvalued or undervalued?
As of Jul 22, 2026, our model estimates a fair value of ¥4.37 versus a price of ¥21.72, about −80% (overvalued).
What is the fair value of 002853?
Our model-based fair value for Guangdong Piano Customized Furniture Co is ¥4.37 (as of Jul 22, 2026), built from audited fundamentals. The current price is ¥21.72.
What is the quality score of 002853?
Guangdong Piano Customized Furniture Co has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Guangdong Piano Customized Furniture Co (002853)?
Guangdong Piano Customized Furniture Co reported trailing-twelve-month revenue of about 523M CNY (latest available figure, as of Jul 22, 2026).
What is the net profit margin of 002853?
The net profit margin of Guangdong Piano Customized Furniture Co is about -8.8%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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