Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878) fair value: what the stock is really worth
As of Sep 22, 2026: fair value of Beijing Yuanlong Yato Culture Dissemination Co Ltd ¥3.21, price ¥12.87, upside -75.1%, quality 51 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range ¥9.72 – ¥31.07 · fair‑value band ¥3.00 – ¥3.39 · the ¥12.87 price screens above the ¥3.21 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Beijing Yuanlong Yato Culture Dissemination Co.,Ltd. provides integrated marketing services and marketing material solutions in China, Hong Kong, and Macao. It operates through full-case marketing, and big IP cultural and creative.
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Beijing Yuanlong Yato Culture Dissemination Co.,Ltd. provides integrated marketing services and marketing material solutions in China, Hong Kong, and Macao. It operates through full-case marketing, and big IP cultural and creative. The company offers integrated marketing services including gifts, digital marketing, new media advertising, WEB3 marketing and other marketing; and cultural and creative products including game licensed souvenirs, physical and digital IP, cultural and creative products, and IP digital scenes to businesses and consumers. It also provides media marketing business, such as advertising and marketing solutions for corporate customers based on new media traffic platforms, such as Douyin, Xiaohongshu, WeChat, Weibo, Bilibili, and Zhihu. In addition, the company engages in the planning and supply of promotional gifts; and digital marketing planning and execution. Further, the company offers creative proposals, product design, research and development, production, quality control, warehousing, logistics, and distribution services, as well as digital promotion management and operations. The company was founded in 1998 and is headquartered in Beijing, the People's Republic of China.
Stock analysis
Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878) currently trades at ¥12.87, while our model-based Fair Value estimate is ¥3.21, implying the stock looks roughly 301.0% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥10.91 per share, and 2 of the 15 models we run sit above the ¥12.87 price.
Bear case: the Dividend Discount group reads lowest at ¥0.4100, and 13 of the 15 models stay below the price. Evidence for this calculation is medium.
Scenario range: ¥3.00 (bear) to ¥3.39 (bull), the price of ¥12.87 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Beijing Yuanlong Yato Culture Dissemination Co Ltd reported revenue of 3.0B CNY in FY2025 versus 2.3B CNY in FY2021, a compound +7.1%/yr. Reported net income was −29.5M CNY in FY2025.
Key figures
Market cap 3.4B CNY (≈ $503M) · P/S ratio 1.17 · EPS (TTM) ¥−0.1400 · Dividend yield 0.2% · Net margin −1.0% · Return on equity −2.0% · Return on assets (EBIT) 2.8% · Operating margin 0.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).
What moves the price
The share trades about 41% below its 52-week high and 18% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at −75%, 002878 screens richer than that median.
Fair Value models
Bear ¥3.00Fair Value ¥3.21Bull ¥3.39
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+7.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.6%
Start year 2020 (pandemic). Over 10 years: +18.4% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.7%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.5% (2020) → 1.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +2.5% a year for the price.
Compare Beijing Yuanlong Yato Culture Dissemination Co Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks
Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score51 · Below median
Fair Value upside−75% · Bottom 25%
Profitability
Return on assets−1% · Below median
Net margin (TTM)−1% · Below median
Operating margin (TTM)0% · Below median
Growth and dividend
Revenue growth−9% · Below median
Dividend yield (TTM)0.2% · Bottom 25%
Balance sheet
Debt / equity0.01× · Below median
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/B0.40× · Cheaper than median
P/S (TTM)0.17× · Cheapest 25%
P/FCF2.4× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 30
FUTURE (revenue growth)0· sector 11
PAST (return on equity)0· sector 8
HEALTH (low debt)99· sector 98
DIVIDEND (yield)4· sector 59
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Beijing Yuanlong Yato Culture Dissemination Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002878
Frequently asked questions
Is Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of ¥3.21 versus a price of ¥12.87, about −75% upside (overvalued).
What is the fair value of 002878?
Our model-based fair value for Beijing Yuanlong Yato Culture Dissemination Co Ltd is ¥3.21 (as of Sep 23, 2026), built from audited fundamentals. The current price: ¥12.87.
What is the quality score of 002878?
Beijing Yuanlong Yato Culture Dissemination Co Ltd has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
Our model-based price target is the fair value of ¥3.21 (as of Sep 23, 2026) from 15 valuation models. Cautious scenario ¥3.00, optimistic scenario ¥3.39. It is a calculation from audited fundamentals, not an analyst target.
What is the Beijing Yuanlong Yato Culture Dissemination Co Ltd stock forecast for 2026?
Our models put fair value at ¥3.21, about −75% upside versus a price of ¥12.87 (overvalued). Cautious scenario ¥3.00, optimistic scenario ¥3.39. The calculation is refreshed regularly with new filings.
What is the revenue of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
Beijing Yuanlong Yato Culture Dissemination Co Ltd reported trailing-twelve-month revenue of about 3.0B CNY (latest available figure, as of Sep 23, 2026).
Does Beijing Yuanlong Yato Culture Dissemination Co Ltd pay a dividend?
Beijing Yuanlong Yato Culture Dissemination Co Ltd currently shows a dividend yield of about 0.21% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
For today's price to be fair in a discounted-cash-flow model, Beijing Yuanlong Yato Culture Dissemination Co Ltd would have to grow free cash flow by +4.2 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.6 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of 002878 use?
Our models discount Beijing Yuanlong Yato Culture Dissemination Co Ltd at 9.5 %: a base by market capitalisation (mid), damped by beta 0.64, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Beijing Yuanlong Yato Culture Dissemination Co Ltd that is +4.2 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878) delivered so far?
Over the past 5 years revenue at Beijing Yuanlong Yato Culture Dissemination Co Ltd grew +8.6 % a year. The price currently implies +4.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Beijing Yuanlong Yato Culture Dissemination Co Ltd (+4.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
The free-cash-flow yield on the price is 6.28 %: that much free cash flow Beijing Yuanlong Yato Culture Dissemination Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Beijing Yuanlong Yato Culture Dissemination Co Ltd it is ¥3.21 per share (as of Sep 23, 2026), against a price of ¥12.87. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Beijing Yuanlong Yato Culture Dissemination Co Ltd stock overvalued or undervalued in 2026?
As of Sep 23, 2026, 002878 trades above its calculated fair value: price ¥12.87, fair value ¥3.21, a gap of about −75% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002878?
No. The price is what the market pays today (¥12.87); the fair value is what the company's own numbers justify (¥3.21). For Beijing Yuanlong Yato Culture Dissemination Co Ltd the two are ¥9.66 per share apart. That gap is exactly why we show both numbers side by side.
How much is Beijing Yuanlong Yato Culture Dissemination Co Ltd worth?
The market values Beijing Yuanlong Yato Culture Dissemination Co Ltd at about 3.4B CNY (market capitalisation, as of Sep 23, 2026). Per share that is ¥12.87; our models calculate a fair value of ¥3.21 per share.
What do the bullish and bearish scenarios say about 002878?
Our models span a range for Beijing Yuanlong Yato Culture Dissemination Co Ltd: cautious scenario ¥3.00, base ¥3.21, optimistic ¥3.39 per share (as of Sep 23, 2026, price ¥12.87). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
Balance-sheet figures for Beijing Yuanlong Yato Culture Dissemination Co Ltd (as of Sep 23, 2026): return on equity −2.0%, debt of 0.01 per unit of equity. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is 002878 from its 52-week high?
Beijing Yuanlong Yato Culture Dissemination Co Ltd trades at ¥12.87, about 41% below its 52-week high of ¥21.70 and 18% above the low of ¥10.90 (as of Sep 22, 2026). Distance from the high says nothing about value: that is what the fair value of ¥3.21 is for.
Which stocks are comparable to Beijing Yuanlong Yato Culture Dissemination Co Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Beijing Yuanlong Yato Culture Dissemination Co Ltd stock attractive at the current price?
The data as of Sep 23, 2026: price ¥12.87, calculated fair value ¥3.21 (−75%), Quality Score 51/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 002878 calculated?
We run Beijing Yuanlong Yato Culture Dissemination Co Ltd through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥3.21, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Beijing Yuanlong Yato Culture Dissemination Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
The closing price on Sep 22, 2026 was ¥12.87. Our model-based fair value is ¥3.21, about −75% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Beijing Yuanlong Yato Culture Dissemination Co Ltd right now?
The price sits above even our optimistic bull case (¥3.39). The favourable scenario is already priced in. Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder. The models converge in a tight band (¥3.00 to ¥3.39), unusually little disagreement for a valuation.
Where does the earnings growth of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878) come from?
Earnings per share at Beijing Yuanlong Yato Culture Dissemination Co Ltd grew +10.4 % a year from 2013 to 2024. Broken into its drivers: revenue per share +17.3 %, EBIT margin −6.8 %, tax rate +1.4 %, residual (interest, one-offs) −0.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Beijing Yuanlong Yato Culture Dissemination Co Ltd
How large is the market capitalisation of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
The market capitalisation of Beijing Yuanlong Yato Culture Dissemination Co Ltd is 3.4B CNY (≈ $503M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
The price-to-sales ratio of Beijing Yuanlong Yato Culture Dissemination Co Ltd is 1.17 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
Earnings per share at Beijing Yuanlong Yato Culture Dissemination Co Ltd are ¥−0.1400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
The dividend yield of Beijing Yuanlong Yato Culture Dissemination Co Ltd is 0.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
The net margin of Beijing Yuanlong Yato Culture Dissemination Co Ltd is −1.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
The return on equity (ROE) of Beijing Yuanlong Yato Culture Dissemination Co Ltd is −2.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
On an EBIT basis the return on assets of Beijing Yuanlong Yato Culture Dissemination Co Ltd is 2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
The operating margin of Beijing Yuanlong Yato Culture Dissemination Co Ltd is 0.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
Revenue at Beijing Yuanlong Yato Culture Dissemination Co Ltd is growing −8.5% versus a year earlier (3y avg −2.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878)?
Earnings per share at Beijing Yuanlong Yato Culture Dissemination Co Ltd are growing −18.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Beijing Yuanlong Yato Culture Dissemination Co Ltd (002878) carry?
The net debt of Beijing Yuanlong Yato Culture Dissemination Co Ltd is 44.0M CNY (fiscal year 2025, ≈ 0.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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