Sono Square Co (007720) Fair Value & Analysis
Industrials · KR · Market cap 29.9B KRW
Fair value as of: Jun 26, 2026
Analysis
Sono Square Co (007720) currently trades at 299.00 KRW, while our model-based Fair Value estimate is 144.95 KRW — implying the stock looks roughly 51.5% overvalued today. We read business quality at 95/100 (high quality), in the Industrials sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
About the company
Sono Square Co.,Ltd. engages in the purchasing agency business, distribution, and rental business of consumables in South Korea. The company provides MRO services, such as leisure facility materials, construction materials, cleaning supplies, eco-friendly packaging materials, and food materials. It also offers mattresses, frames, beddings, and pillows under the SONO SEASON brand, as well as other accessories, such as phytoncide 3.0 ritual spray, graphyno slip boots, and mélange fleece blankets. In addition, it operates retail distribution stores, as well as online stores. The company was formerly known as Daemyung Sonoseason Co.,Ltd. and changed its name to Sono Square Co.,Ltd. in April 2025. Sono Square Co.,Ltd. was founded in 1972 and is headquartered in Hongcheon-eup, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.