Daemyung Sonoseason Co.Ltd (007720) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Daemyung Sonoseason Co.Ltd KRW 1,240, price KRW 1,136, upside +9.2%, quality 62 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 1,135 KRW – 8,625 KRW · fair‑value band 641.72 KRW – 2,316 KRW · the 1,136 KRW price screens below the 1,240 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Sono Square Co.,Ltd. engages in the purchasing agency business, distribution, and rental business of consumables in South Korea. The company provides MRO services, such as leisure facility materials, construction materials, cleaning supplies, eco-friendly packaging materials, and food materials.
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Sono Square Co.,Ltd. engages in the purchasing agency business, distribution, and rental business of consumables in South Korea. The company provides MRO services, such as leisure facility materials, construction materials, cleaning supplies, eco-friendly packaging materials, and food materials. It also offers mattresses, frames, beddings, and pillows under the SONO SEASON brand, as well as other accessories, such as phytoncide 3.0 ritual spray, graphyno slip boots, and mélange fleece blankets. In addition, it operates retail distribution stores, as well as online stores. The company was formerly known as Daemyung Sonoseason Co.,Ltd. and changed its name to Sono Square Co.,Ltd. in April 2025. Sono Square Co.,Ltd. was founded in 1972 and is headquartered in Hongcheon-eup, South Korea.
Stock analysis
Daemyung Sonoseason Co.Ltd (007720) currently trades at 1,136 KRW, while our model-based Fair Value estimate is 1,240 KRW, so the stock looks roughly fairly valued today (gap 8.4%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of 4,873 KRW per share, and 3 of the 3 models we run sit above the 1,136 KRW price.
Bear case: the Asset-Based group reads lowest at 2,495 KRW, and 0 of the 3 models stay below the price. Evidence for this calculation is low.
Scenario range: 641.72 KRW (bear) to 2,316 KRW (bull), the price of 1,136 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Daemyung Sonoseason Co.Ltd reported revenue of 163B KRW in FY2025 versus 150B KRW in FY2021, a compound +2.0%/yr. Reported net income was −2.7B KRW in FY2025.
Key figures
Market cap 24.6B KRW (≈ $18.2M) · P/S ratio 0.15 · Net margin −1.7% · Return on equity −2.4% · Return on assets (EBIT) −4.7% · Operating margin −2.3% · Revenue (TTM) 167B KRW · Revenue growth (YoY) +14.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).
What moves the price
The share trades about 77% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at −16% fair-value upside, at 9%, 007720 screens cheaper than that median.
Fair Value models
Bear 641.72 KRWFair Value 1,240 KRWBull 2,316 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+22.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.7%
Start year 2020 (pandemic). Over 10 years: −2.3% a year
Revenue growth 22 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.7%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−4.5% (2020) → 0.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+3.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +1.4% a year for the price.
Compare Daemyung Sonoseason Co.Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Conglomerates · 355 stocks
Beats the industry median on 4/7 measures
A mixed picture versus its industry peers.
Valuation
Quality Score62 · Top 25%
Fair Value upside+9.2% · Above median
Profitability
Return on assets1.1% · Below median
Net margin (TTM)−1.0% · Below median
Operating margin (TTM)−2.3% · Bottom 25%
Growth and dividend
Revenue growth14.1% · Above median
Valuation Multiplesvs Conglomerates median · lower = cheaper
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Is Daemyung Sonoseason Co.Ltd (007720) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 1,240 KRW versus a price of 1,136 KRW, about +9% upside (fairly valued).
What is the fair value of 007720?
Our model-based fair value for Daemyung Sonoseason Co.Ltd is 1,240 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 1,136 KRW.
What is the quality score of 007720?
Daemyung Sonoseason Co.Ltd has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Daemyung Sonoseason Co.Ltd (007720)?
Our model-based price target is the fair value of 1,240 KRW (as of Sep 24, 2026) from 3 valuation models. Cautious scenario 641.72 KRW, optimistic scenario 2,316 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Daemyung Sonoseason Co.Ltd stock forecast for 2026?
Our models put fair value at 1,240 KRW, about +9% upside versus a price of 1,136 KRW (fairly valued). Cautious scenario 641.72 KRW, optimistic scenario 2,316 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Daemyung Sonoseason Co.Ltd (007720)?
Daemyung Sonoseason Co.Ltd reported trailing-twelve-month revenue of about 167B KRW (latest available figure, as of Sep 24, 2026).
What growth is priced into Daemyung Sonoseason Co.Ltd (007720)?
For today's price to be fair in a discounted-cash-flow model, Daemyung Sonoseason Co.Ltd would have to grow free cash flow by +3.5 % per year for five years (discount rate 8.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 007720 use?
Our models discount Daemyung Sonoseason Co.Ltd at 8.9 %: a base by market capitalisation (nano), damped by beta 0.50, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Daemyung Sonoseason Co.Ltd that is +3.5 % per year a year over ten years, using the same discount rate (8.9 %) and the same formula as our fair value.
How much growth has Daemyung Sonoseason Co.Ltd (007720) delivered so far?
Over the past 5 years revenue at Daemyung Sonoseason Co.Ltd grew +4.7 % a year. The price currently implies +3.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Daemyung Sonoseason Co.Ltd (007720) growing?
The median revenue growth in the sector is +2.3 % a year. That is the yardstick for the growth priced into Daemyung Sonoseason Co.Ltd (+3.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Daemyung Sonoseason Co.Ltd (007720)?
The free-cash-flow yield on the price is 5.72 %: that much free cash flow Daemyung Sonoseason Co.Ltd produces per unit of market value. When it exceeds the discount rate of our models (8.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Daemyung Sonoseason Co.Ltd (007720)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Daemyung Sonoseason Co.Ltd it is 1,240 KRW per share (as of Sep 24, 2026), against a price of 1,136 KRW. It is the blended result of 3 valuation models (cash flow, earnings, asset, dividend).
Is Daemyung Sonoseason Co.Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 007720 trades below its calculated fair value: price 1,136 KRW, fair value 1,240 KRW, a gap of about +9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 007720?
No. The price is what the market pays today (1,136 KRW); the fair value is what the company's own numbers justify (1,240 KRW). For Daemyung Sonoseason Co.Ltd the two are 104.39 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Daemyung Sonoseason Co.Ltd worth?
The market values Daemyung Sonoseason Co.Ltd at about 24.6B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 1,136 KRW; our models calculate a fair value of 1,240 KRW per share.
What do the bullish and bearish scenarios say about 007720?
Our models span a range for Daemyung Sonoseason Co.Ltd: cautious scenario 641.72 KRW, base 1,240 KRW, optimistic 2,316 KRW per share (as of Sep 24, 2026, price 1,136 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Daemyung Sonoseason Co.Ltd (007720)?
Balance-sheet figures for Daemyung Sonoseason Co.Ltd (as of Sep 24, 2026): return on equity −2.4%. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is 007720 from its 52-week high?
Daemyung Sonoseason Co.Ltd trades at 1,136 KRW, about 77% below its 52-week high of 4,855 KRW and at the low of 1,135 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 1,240 KRW is for.
Which stocks are comparable to Daemyung Sonoseason Co.Ltd?
From the same area (Industrials) we also value ITOCHU Corporation, 3M Company, Honeywell International Inc, CITIC Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Daemyung Sonoseason Co.Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 1,136 KRW, calculated fair value 1,240 KRW (+9%), Quality Score 62/100, from 3 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 007720 calculated?
We run Daemyung Sonoseason Co.Ltd through 3 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 1,240 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Daemyung Sonoseason Co.Ltd currently trades 9 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Daemyung Sonoseason Co.Ltd (007720)?
The closing price on Sep 23, 2026 was 1,136 KRW. Our model-based fair value is 1,240 KRW, about +9% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Daemyung Sonoseason Co.Ltd right now?
The model range is unusually wide (641.72 KRW to 2,316 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Daemyung Sonoseason Co.Ltd
How large is the market capitalisation of Daemyung Sonoseason Co.Ltd (007720)?
The market capitalisation of Daemyung Sonoseason Co.Ltd is 24.6B KRW (≈ $18.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Daemyung Sonoseason Co.Ltd (007720)?
The price-to-sales ratio of Daemyung Sonoseason Co.Ltd is 0.15 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Daemyung Sonoseason Co.Ltd (007720)?
The net margin of Daemyung Sonoseason Co.Ltd is −1.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Daemyung Sonoseason Co.Ltd (007720)?
The return on equity (ROE) of Daemyung Sonoseason Co.Ltd is −2.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Daemyung Sonoseason Co.Ltd (007720)?
On an EBIT basis the return on assets of Daemyung Sonoseason Co.Ltd is −4.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Daemyung Sonoseason Co.Ltd (007720)?
The operating margin of Daemyung Sonoseason Co.Ltd is −2.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Daemyung Sonoseason Co.Ltd (007720)?
Revenue at Daemyung Sonoseason Co.Ltd is growing +14.1% versus a year earlier (3y avg −1.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Daemyung Sonoseason Co.Ltd (007720)?
Earnings per share at Daemyung Sonoseason Co.Ltd are growing −57.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Daemyung Sonoseason Co.Ltd (007720) carry?
The net debt of Daemyung Sonoseason Co.Ltd is 11.9B KRW (fiscal year 2025, ≈ 1.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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