Sono Square Co (007720) Fair Value & Analysis
Industrials · KR · Market cap 24.6B KRW
Fair value as of: Jul 22, 2026
From 5 valuation models · updated 19 days ago
Fair value updated Jul 22, 2026, revised from 144.95 KRW to 724.75 KRW (+400.0%) since Jun 26, 2026.
A solid business, but screening 50% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (1,348 KRW). The favourable scenario is already priced in.
- The model range is unusually wide (308.86 KRW to 1,348 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range 1,158 KRW – 8,625 KRW · fair‑value band 308.86 KRW – 1,348 KRW · the 1,450 KRW price screens above the 724.75 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 22, 2026.
Analysis
Sono Square Co (007720) currently trades at 1,450 KRW, while our model-based Fair Value estimate is 724.75 KRW, implying the stock looks roughly 50.0% overvalued today. The Quality Score stands at 62/100 (solid quality), in the Industrials sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Sono Square Co generated revenue of 167B KRW at a net margin of -1.0%. Revenue grew 14.1% year over year. It earns a return on equity of -2.4%. Net debt stands at 11.9B KRW. Fundamentals as of Jul 22, 2026
Our scenario range runs from 308.86 KRW (bear case) to 1,348 KRW (bull case); at 1,450 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high, currently above its 200-day average. For context, the median of 10 Industrials peers we cover trades at -14% fair-value upside, at -50%, 007720 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 5 models by family
Widest divergence: Growth DCF (3,944 KRW) versus Dividend Discount (486.12 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 22
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sono Square Co.,Ltd. engages in the purchasing agency business, distribution, and rental business of consumables in South Korea. The company provides MRO services, such as leisure facility materials, construction materials, cleaning supplies, eco-friendly packaging materials, and food materials.
Full company description
Sono Square Co.,Ltd. engages in the purchasing agency business, distribution, and rental business of consumables in South Korea. The company provides MRO services, such as leisure facility materials, construction materials, cleaning supplies, eco-friendly packaging materials, and food materials. It also offers mattresses, frames, beddings, and pillows under the SONO SEASON brand, as well as other accessories, such as phytoncide 3.0 ritual spray, graphyno slip boots, and mélange fleece blankets. In addition, it operates retail distribution stores, as well as online stores. The company was formerly known as Daemyung Sonoseason Co.,Ltd. and changed its name to Sono Square Co.,Ltd. in April 2025. Sono Square Co.,Ltd. was founded in 1972 and is headquartered in Hongcheon-eup, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sono Square Co reported revenue of 163B KRW in FY2025 versus 150B KRW in FY2021, a compound +2.0%/yr. Reported net income was −2.7B KRW in FY2025.
007720 screens 50% overvalued. Compare with CITIC Limited →
Peer Group
Conglomerates · 369 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Conglomerates median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Conglomerates stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| CITIC Limited 0267 | HK$11.28 | HK$22.56 | +100% |
| SK Inc 034730 | 580,000 KRW | 497,919 KRW | -14% |
| PT Astra International Tbk, ASII | 4,810 IDR | 9,620 IDR | +100% |
| The Siam Cement Public Company SCC | 254.00 THB | 199.40 THB | -21% |
| SRF Limited SRF | ₹2,875 | ₹1,053 | -63% |
| Empresas Copec S.A COPEC | 6,330 CLP | 10,879 CLP | +72% |
| Posco International Corporation 047050 | 50,900 KRW | 61,248 KRW | +20% |
| Tube Investments of India Limited TIINDIA | ₹2,940 | ₹559.30 | -81% |
| Doosan Corporation 000155 | 464,000 KRW | 75,620 KRW | -84% |
| Thermax Limited THERMAX | ₹4,809 | ₹1,087 | -77% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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