Daemyung Sonoseason Co.Ltd (007720) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of Daemyung Sonoseason Co.Ltd stock KRW 2,016, price KRW 1,009, upside +99.8%, quality 62 out of 100. Rating: strongly undervalued. Calculated from audited financials with 3 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range 996.00 KRW – 8,625 KRW · fair‑value band 1,579 KRW – 2,754 KRW · the 1,009 KRW price screens below the 2,016 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Sono Square Co.,Ltd. engages in the purchasing agency business, distribution, and rental business of consumables in South Korea. The company provides MRO services, such as leisure facility materials, construction materials, cleaning supplies, eco-friendly packaging materials, and food materials.
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It also offers mattresses, frames, beddings, and pillows under the SONO SEASON brand, as well as other accessories, such as phytoncide 3.0 ritual spray, graphyno slip boots, and mélange fleece blankets. In addition, it operates retail distribution stores, as well as online stores.
The company was formerly known as Daemyung Sonoseason Co.,Ltd. and changed its name to Sono Square Co.,Ltd. in April 2025. Sono Square Co.,Ltd. was founded in 1972 and is headquartered in Hongcheon-eup, South Korea.
Stock analysis
Daemyung Sonoseason Co.Ltd (007720) currently trades at 1,009 KRW, while our model-based Fair Value estimate is 2,016 KRW, implying the stock looks roughly 50% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of 4,808 KRW per share, and 2 of the 3 models we run sit above the 1,009 KRW price.
Bear case: the Asset-Based group reads lowest at 368.04 KRW, and 1 of the 3 models stay below the price. Data coverage for this calculation is low.
Scenario range: 1,579 KRW (bear) to 2,754 KRW (bull), the price of 1,009 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Industrials sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Daemyung Sonoseason Co.Ltd reported revenue of 163B KRW in FY2025 versus 150B KRW in FY2021, a compound +2.0%/yr. Reported net income was −2.7B KRW in FY2025.
Key figures
Market cap 20.8B KRW (≈ $15.6M) Micro · P/S ratio 0.13 · EPS (TTM) −216.56 KRW · Net margin −2.7% · Return on equity −6.2% · Return on assets (EBIT) −4.7% (5-year average) · Operating margin −5.3% · Revenue (TTM) 160B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 13 out of 100 (low confidence).
What moves the price
The share trades about 72% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Industrials peers we cover trades at 8% fair-value upside, at 100%, 007720 screens cheaper than that median.
Fair Value models
Bear1,579 KRWFair Value 2,016 KRWBull2,754 KRW
Price 1,009 KRW · Upside +99.8%
Capped: our models arrive at a very high value here. We deliberately show a more cautious Fair Value.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+22.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.7%
Start year 2020 (pandemic). Over 10 years: −2.3% a year
Revenue growth 22 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.7%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−4.5% (2020) → 0.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −0.1% a year for the price.
Compare Daemyung Sonoseason Co.Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Conglomerates · 349 stocks
Beats the industry median on 5/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score62 · Top 25%
Fair Value upside+99.8% · Top 25%
Profitability
Return on assets−2.1% · Bottom 25%
Net margin (12 months)−2.7% · Bottom 25%
Operating margin (12 months)−5.3% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−14.5% · Bottom 25%
Valuation Multiplesvs Conglomerates median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Daemyung Sonoseason Co.Ltd (007720) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of 2,016 KRW versus a price of 1,009 KRW, about +100% upside (undervalued).
What is the fair value of 007720?
Our model-based fair value for Daemyung Sonoseason Co.Ltd is 2,016 KRW (as of Nov 7, 2026), built from audited fundamentals. The current price: 1,009 KRW.
What is the quality score of 007720?
Daemyung Sonoseason Co.Ltd has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Daemyung Sonoseason Co.Ltd (007720)?
Our model-based price target is the fair value of 2,016 KRW (as of Nov 7, 2026) from 3 valuation models. Cautious scenario 1,579 KRW, optimistic scenario 2,754 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Daemyung Sonoseason Co.Ltd stock forecast for 2026?
Our models put fair value at 2,016 KRW, about +100% upside versus a price of 1,009 KRW (undervalued). Cautious scenario 1,579 KRW, optimistic scenario 2,754 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Daemyung Sonoseason Co.Ltd (007720)?
Daemyung Sonoseason Co.Ltd reported trailing-twelve-month revenue of about 160B KRW (latest available figure, as of Nov 7, 2026).
What growth is priced into Daemyung Sonoseason Co.Ltd (007720)?
For today's price to be fair in a discounted-cash-flow model, Daemyung Sonoseason Co.Ltd would have to grow free cash flow by +2.0 % per year for five years (discount rate 9.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.7 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of 007720 use?
Our models discount Daemyung Sonoseason Co.Ltd at 9.2 %: a base by market capitalisation (nano), damped by beta 0.62, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Daemyung Sonoseason Co.Ltd that is +2.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.2 %) and the same formula as our fair value.
How much growth has Daemyung Sonoseason Co.Ltd (007720) delivered so far?
Over the past 5 years revenue at Daemyung Sonoseason Co.Ltd grew +4.7 % a year. The price currently implies free-cash-flow growth of +2.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Daemyung Sonoseason Co.Ltd (007720) growing?
The median revenue growth in the sector is +4.4 % a year. That is the yardstick for the growth priced into Daemyung Sonoseason Co.Ltd (+2.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Daemyung Sonoseason Co.Ltd (007720)?
The free-cash-flow yield on the price is 6.44 %: that much free cash flow Daemyung Sonoseason Co.Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Daemyung Sonoseason Co.Ltd (007720)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Daemyung Sonoseason Co.Ltd it is 2,016 KRW per share (as of Nov 7, 2026), against a price of 1,009 KRW. It is the blended result of 3 valuation models in 2 families (Asset-Based, Growth DCF).
Is Daemyung Sonoseason Co.Ltd stock overvalued or undervalued in 2026?
As of Nov 7, 2026, 007720 trades below its calculated fair value: price 1,009 KRW, fair value 2,016 KRW, a gap of about +100% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 007720?
No. The price is what the market pays today (1,009 KRW); the fair value is what the company's own numbers justify (2,016 KRW). For Daemyung Sonoseason Co.Ltd the two are 1,007 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Daemyung Sonoseason Co.Ltd worth?
The market values Daemyung Sonoseason Co.Ltd at about 20.8B KRW (market capitalisation, as of Nov 7, 2026). Per share that is 1,009 KRW; our models calculate a fair value of 2,016 KRW per share.
What do the bullish and bearish scenarios say about 007720?
Our models span a range for Daemyung Sonoseason Co.Ltd: cautious scenario 1,579 KRW, base 2,016 KRW, optimistic 2,754 KRW per share (as of Nov 7, 2026, price 1,009 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Daemyung Sonoseason Co.Ltd (007720)?
Balance-sheet figures for Daemyung Sonoseason Co.Ltd (as of Nov 7, 2026): return on equity −6.2%. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is 007720 from its 52-week high?
Daemyung Sonoseason Co.Ltd trades at 1,009 KRW, about 72% below its 52-week high of 3,595 KRW and 1% above the low of 996.00 KRW (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of 2,016 KRW is for.
Which stocks are comparable to Daemyung Sonoseason Co.Ltd?
From the same area (Industrials) we also value 3M Company, Honeywell International Inc, Swire Pacific Limited, CITIC Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Daemyung Sonoseason Co.Ltd stock attractive at the current price?
The data as of Nov 7, 2026: price 1,009 KRW, calculated fair value 2,016 KRW (+100%), Quality Score 62/100, from 3 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 007720 calculated?
We run Daemyung Sonoseason Co.Ltd through 3 models from 2 families: Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of 2,016 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Daemyung Sonoseason Co.Ltd currently trades 50% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Daemyung Sonoseason Co.Ltd (007720)?
The closing price on Nov 10, 2026 was 1,009 KRW. Our model-based fair value is 2,016 KRW, about +100% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Daemyung Sonoseason Co.Ltd right now?
The price is below even our cautious bear case (1,579 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Daemyung Sonoseason Co.Ltd
How large is the market capitalisation of Daemyung Sonoseason Co.Ltd (007720)?
The market capitalisation of Daemyung Sonoseason Co.Ltd is 20.8B KRW (≈ $15.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Daemyung Sonoseason Co.Ltd (007720)?
The price-to-sales ratio of Daemyung Sonoseason Co.Ltd is 0.13 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Daemyung Sonoseason Co.Ltd (007720)?
Earnings per share at Daemyung Sonoseason Co.Ltd are −216.56 KRW. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Daemyung Sonoseason Co.Ltd (007720)?
The net margin of Daemyung Sonoseason Co.Ltd is −2.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Daemyung Sonoseason Co.Ltd (007720)?
The return on equity (ROE) of Daemyung Sonoseason Co.Ltd is −6.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Daemyung Sonoseason Co.Ltd (007720)?
On an EBIT basis the return on assets of Daemyung Sonoseason Co.Ltd is −4.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Daemyung Sonoseason Co.Ltd (007720)?
The operating margin of Daemyung Sonoseason Co.Ltd is −5.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Daemyung Sonoseason Co.Ltd (007720)?
Revenue at Daemyung Sonoseason Co.Ltd is growing −14.5% versus a year earlier (3y avg −1.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Daemyung Sonoseason Co.Ltd (007720)?
Earnings per share at Daemyung Sonoseason Co.Ltd are growing −57.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Daemyung Sonoseason Co.Ltd (007720) carry?
The net debt of Daemyung Sonoseason Co.Ltd is 11.9B KRW (fiscal year 2025, ≈ 1.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 7, 2026