Bubang Co. Ltd (014470) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of Bubang Co. Ltd stock KRW 1,116, price KRW 1,002, upside +11.3%, quality 54 out of 100. Rating: undervalued. Calculated from audited financials with 20 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range 813.00 KRW – 4,255 KRW · fair‑value band 836.77 KRW – 1,395 KRW · the 1,002 KRW price screens below the 1,116 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Bubang Co., Ltd. operates a discount store primarily in South Korea. It also manufactures and sells household appliances, including home and kitchen appliances; and offers IT consulting and establishment services.
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The company was formerly known as Lihom-Cuchen Co., Ltd. and changed its name to Bubang Co., Ltd. in June 2015. Bubang Co., Ltd. was founded in 1976 and is based in Seoul, South Korea.
Stock analysis
Bubang Co. Ltd (014470) currently trades at 1,002 KRW, while our model-based Fair Value estimate is 1,116 KRW, implying the stock looks roughly 10% undervalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 2,465 KRW per share, and 12 of the 20 models we run sit above the 1,002 KRW price.
Bear case: the Earnings-Based group reads lowest at 426.26 KRW, and 8 of the 20 models stay below the price. Data coverage for this calculation is low.
Scenario range: 836.77 KRW (bear) to 1,395 KRW (bull), the price of 1,002 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Spin-off in 2015: revenue and profit before it include the divested business. Growth is measured afresh from 2015.
Bubang Co. Ltd reported revenue of 319B KRW in FY2025 versus 320B KRW in FY2021, a compound 0.0%/yr. Reported net income was 2.3B KRW in FY2025.
Key figures
Market cap 53.8B KRW (≈ $40.2M) Micro · P/S ratio 0.15 · Net margin −3.3% · Return on equity 549% · Return on assets (EBIT) −0.2% (5-year average) · Operating margin 0.1% · Revenue (TTM) 343B KRW · Revenue growth (YoY) +10.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 18 out of 100 (low confidence).
What moves the price
The share trades about 32% below its 52-week high and 23% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −8% fair-value upside, at 11%, 014470 screens cheaper than that median.
Fair Value models
Bear836.77 KRWFair Value 1,116 KRWBull1,395 KRW
Price 1,002 KRW · Upside +11.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2015: revenue and profit before it include the divested business. Growth is measured afresh from 2015.
Revenue growth 1 year
−8.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.9%
Start year 2020 (pandemic). Over 10 years: +10.1% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.1%
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What shareholders gained per year (last 3 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−57.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−57.9%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−1% → 1%
⚠ Revenue per share shrinking 4.5%/yr over ~7Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +2.5% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Diversified Retail” was too small, so the broader sector is used.)Consumer Discretionary · 3691 stocks
Beats the sector median on 6/10 measures
Overall it ranks above its sector peers.
Valuation
Quality Score54 · Above median
Fair Value upside+15.3% · Above median
Profitability
Return on assets0.9% · Below median
Net margin (12 months)−3.3% · Bottom 25%
Operating margin (12 months)0.1% · Below median
Growth and dividend
Revenue growth (quarter YoY)10.6% · Above median
Valuation Multiplesvs Consumer Discretionary median · lower = cheaper
P/B0.30× · Cheapest 25%
P/S (12 months)0.15× · Cheapest 25%
Price / free cash flow (fiscal year)20.8× · Pricier than median
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Is Bubang Co. Ltd (014470) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of 1,116 KRW versus a price of 1,002 KRW, about +11% upside (undervalued).
What is the fair value of 014470?
Our model-based fair value for Bubang Co. Ltd is 1,116 KRW (as of Nov 5, 2026), built from audited fundamentals. The current price: 1,002 KRW.
What is the quality score of 014470?
Bubang Co. Ltd has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bubang Co. Ltd (014470)?
Our model-based price target is the fair value of 1,116 KRW (as of Nov 5, 2026) from 20 valuation models. Cautious scenario 836.77 KRW, optimistic scenario 1,395 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Bubang Co. Ltd stock forecast for 2026?
Our models put fair value at 1,116 KRW, about +11% upside versus a price of 1,002 KRW (undervalued). Cautious scenario 836.77 KRW, optimistic scenario 1,395 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Bubang Co. Ltd (014470)?
Bubang Co. Ltd reported trailing-twelve-month revenue of about 343B KRW (latest available figure, as of Nov 5, 2026).
What growth is priced into Bubang Co. Ltd (014470)?
For today's price to be fair in a discounted-cash-flow model, Bubang Co. Ltd would have to grow free cash flow by +4.6 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -0.9 % per year. Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 014470 use?
Our models discount Bubang Co. Ltd at 10.3 %: a base by market capitalisation (nano), damped by beta 1.06, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Bubang Co. Ltd that is +4.6 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has Bubang Co. Ltd (014470) delivered so far?
Over the past 5 years revenue at Bubang Co. Ltd grew -0.9 % a year. The price currently implies free-cash-flow growth of +4.6 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Bubang Co. Ltd (014470) growing?
The median revenue growth in the sector is +4.4 % a year. That is the yardstick for the growth priced into Bubang Co. Ltd (+4.6 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Bubang Co. Ltd (014470)?
The free-cash-flow yield on the price is 4.64 % in the last fiscal year (free cash flow was negative over the last twelve months): that much free cash flow Bubang Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Bubang Co. Ltd (014470)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bubang Co. Ltd it is 1,116 KRW per share (as of Nov 5, 2026), against a price of 1,002 KRW. It is the blended result of 20 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Bubang Co. Ltd stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 014470 trades below its calculated fair value: price 1,002 KRW, fair value 1,116 KRW, a gap of about +11% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 014470?
No. The price is what the market pays today (1,002 KRW); the fair value is what the company's own numbers justify (1,116 KRW). For Bubang Co. Ltd the two are 113.69 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Bubang Co. Ltd worth?
The market values Bubang Co. Ltd at about 53.8B KRW (market capitalisation, as of Nov 5, 2026). Per share that is 1,002 KRW; our models calculate a fair value of 1,116 KRW per share.
What do the bullish and bearish scenarios say about 014470?
Our models span a range for Bubang Co. Ltd: cautious scenario 836.77 KRW, base 1,116 KRW, optimistic 1,395 KRW per share (as of Nov 5, 2026, price 1,002 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 014470 from its 52-week high?
Bubang Co. Ltd trades at 1,002 KRW, about 32% below its 52-week high of 1,480 KRW and 23% above the low of 813.00 KRW (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of 1,116 KRW is for.
Which stocks are comparable to Bubang Co. Ltd?
From the same area (Consumer Cyclical) we also value VenueG Co, MRSGI, Amazon.com, Inc, Tesla, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bubang Co. Ltd stock attractive at the current price?
The data as of Nov 5, 2026: price 1,002 KRW, calculated fair value 1,116 KRW (+11%), Quality Score 54/100, from 20 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 014470 calculated?
We run Bubang Co. Ltd through 20 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 1,116 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.7% above its aggregate fair value. Bubang Co. Ltd currently trades 10% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bubang Co. Ltd (014470)?
The closing price on Nov 10, 2026 was 1,002 KRW. Our model-based fair value is 1,116 KRW, about +11% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bubang Co. Ltd right now?
Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Bubang Co. Ltd
How large is the market capitalisation of Bubang Co. Ltd (014470)?
The market capitalisation of Bubang Co. Ltd is 53.8B KRW (≈ $40.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Bubang Co. Ltd (014470)?
The price-to-sales ratio of Bubang Co. Ltd is 0.15 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Bubang Co. Ltd (014470)?
The net margin of Bubang Co. Ltd is −3.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bubang Co. Ltd (014470)?
The return on equity (ROE) of Bubang Co. Ltd is 549% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bubang Co. Ltd (014470)?
On an EBIT basis the return on assets of Bubang Co. Ltd is −0.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bubang Co. Ltd (014470)?
The operating margin of Bubang Co. Ltd is 0.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bubang Co. Ltd (014470)?
Revenue at Bubang Co. Ltd is growing +10.6% versus a year earlier (3y avg −1.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Bubang Co. Ltd (014470)?
Earnings per share at Bubang Co. Ltd are growing −84.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Bubang Co. Ltd (014470) carry?
The net debt of Bubang Co. Ltd is 54.7B KRW (fiscal year 2024, ≈ 21.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 5, 2026