Bubang Co (014470) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 52.3B KRW
Fair value as of: Jul 20, 2026
From 21 valuation models · updated 21 days ago
Share price +1.3% over the past month.
A solid business, but screening 12% overvalued on our models.
What matters now
- Solid but not exceptional quality (54/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (646.60 KRW to 1,180 KRW) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
60‑month range 813.00 KRW – 4,515 KRW · fair‑value band 646.60 KRW – 1,180 KRW · the 984.00 KRW price screens above the 862.13 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 20, 2026.
Analysis
Bubang Co (014470) currently trades at 984.00 KRW, while our model-based Fair Value estimate is 862.13 KRW, implying the stock looks roughly 12.4% overvalued today. The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Bubang Co generated revenue of 343B KRW at a net margin of -3.3%. Revenue grew 10.6% year over year. Net debt stands at 54.7B KRW. Fundamentals as of Jul 20, 2026
Our scenario range runs from 646.60 KRW (bear case) to 1,180 KRW (bull case); at 984.00 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 47% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 41% fair-value upside, at -12%, 014470 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 21 models by family
Widest divergence: Asset-Based (2,512 KRW) versus Earnings-Based (561.32 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 18
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Bubang Co., Ltd. operates a discount store primarily in South Korea. It also manufactures and sells household appliances, including home and kitchen appliances; and offers IT consulting and establishment services. The company was formerly known as Lihom-Cuchen Co., Ltd. and changed its name to Bubang Co., Ltd. in June 2015. Bubang Co., Ltd.
Full company description
Bubang Co., Ltd. operates a discount store primarily in South Korea. It also manufactures and sells household appliances, including home and kitchen appliances; and offers IT consulting and establishment services. The company was formerly known as Lihom-Cuchen Co., Ltd. and changed its name to Bubang Co., Ltd. in June 2015. Bubang Co., Ltd. was founded in 1976 and is based in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Bubang Co reported revenue of 319B KRW in FY2025 versus 320B KRW in FY2021, a compound −0.0%/yr. Reported net income was 2.3B KRW in FY2025.
014470 screens 12% overvalued. Compare with VenueG Co →
Peer Group
Consumer Discretionary · 3552 stocks
How this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Diversified Retail” was too small, so the broader sector is used.)
Valuation Multiples vs Consumer Discretionary median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Diversified Retail stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| VenueG Co 019010 | 4,195 KRW | 3,001 KRW | -28% |
| MRSGI MRSGI | 1.09 PHP | 2.21 PHP | +103% |
| Toyota Motor Corporation TMN | 3,052 MXN | 4,134 MXN | +35% |
| Hyundai Motor Company 005380 | 425,000 KRW | 616,918 KRW | +45% |
| Maruti Suzuki India Limited MARUTI | ₹13,803 | ₹8,236 | -40% |
| Kia Corporation 000270 | 145,000 KRW | 350,994 KRW | +142% |
| Bajaj Auto Limited BAJAJAUTO | ₹10,381 | ₹4,730 | -54% |
| Hyundai Mobis Co 012330 | 482,000 KRW | 678,420 KRW | +41% |
| Falabella S.A FALABELLA | 5,875 CLP | 8,880 CLP | +51% |
| Cencosud S.A CENCOSUD | 2,040 CLP | 2,516 CLP | +23% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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