Bubang Co. Ltd (014470) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Bubang Co. Ltd KRW 862, price KRW 1,036, upside -16.8%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 813.00 KRW – 4,255 KRW · fair‑value band 646.60 KRW – 1,180 KRW · the 1,036 KRW price screens above the 862.13 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Bubang Co., Ltd. operates a discount store primarily in South Korea. It also manufactures and sells household appliances, including home and kitchen appliances; and offers IT consulting and establishment services. The company was formerly known as Lihom-Cuchen Co., Ltd. and changed its name to Bubang Co., Ltd. in June 2015. Bubang Co., Ltd.
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Bubang Co., Ltd. operates a discount store primarily in South Korea. It also manufactures and sells household appliances, including home and kitchen appliances; and offers IT consulting and establishment services. The company was formerly known as Lihom-Cuchen Co., Ltd. and changed its name to Bubang Co., Ltd. in June 2015. Bubang Co., Ltd. was founded in 1976 and is based in Seoul, South Korea.
Stock analysis
Bubang Co. Ltd (014470) currently trades at 1,036 KRW, while our model-based Fair Value estimate is 862.13 KRW, implying the stock looks roughly 20.2% overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 2,512 KRW per share, and 12 of the 21 models we run sit above the 1,036 KRW price.
Bear case: the Earnings-Based group reads lowest at 561.32 KRW, and 9 of the 21 models stay below the price. Evidence for this calculation is low.
Scenario range: 646.60 KRW (bear) to 1,180 KRW (bull), the price of 1,036 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Bubang Co. Ltd reported revenue of 319B KRW in FY2025 versus 320B KRW in FY2021, a compound 0.0%/yr. Reported net income was 2.3B KRW in FY2025.
Key figures
Market cap 55.6B KRW (≈ $40.9M) · P/S ratio 0.15 · Net margin 0.7% · Return on equity 549% · Return on assets (EBIT) −0.2% · Operating margin 0.1% · Revenue (TTM) 343B KRW · Revenue growth (YoY) +10.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and 27% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −19% fair-value upside, at −17%, 014470 screens cheaper than that median.
Fair Value models
Bear 646.60 KRWFair Value 862.13 KRWBull 1,180 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−8.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.9%
Start year 2020 (pandemic). Over 10 years: +10.1% a year
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.4%
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What shareholders gained per year (last 3 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−57.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−57.9%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−1% → 1%
⚠ Revenue per share shrinking 4.5%/yr over ~7Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +3.4% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Diversified Retail” was too small, so the broader sector is used.)Consumer Discretionary · 3913 stocks
Beats the sector median on 3/7 measures
A mixed picture versus its sector peers.
Valuation
Quality Score54 · Above median
Fair Value upside−17% · Below median
Profitability
Return on assets0% · Below median
Net margin (TTM)−3% · Bottom 25%
Operating margin (TTM)0% · Below median
Growth and dividend
Revenue growth11% · Above median
Valuation Multiplesvs Consumer Discretionary median · lower = cheaper
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Is Bubang Co. Ltd (014470) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 862.13 KRW versus a price of 1,036 KRW, about −17% upside (overvalued).
What is the fair value of 014470?
Our model-based fair value for Bubang Co. Ltd is 862.13 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 1,036 KRW.
What is the quality score of 014470?
Bubang Co. Ltd has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Bubang Co. Ltd (014470)?
Our model-based price target is the fair value of 862.13 KRW (as of Sep 24, 2026) from 21 valuation models. Cautious scenario 646.60 KRW, optimistic scenario 1,180 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Bubang Co. Ltd stock forecast for 2026?
Our models put fair value at 862.13 KRW, about −17% upside versus a price of 1,036 KRW (overvalued). Cautious scenario 646.60 KRW, optimistic scenario 1,180 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Bubang Co. Ltd (014470)?
Bubang Co. Ltd reported trailing-twelve-month revenue of about 343B KRW (latest available figure, as of Sep 24, 2026).
What growth is priced into Bubang Co. Ltd (014470)?
For today's price to be fair in a discounted-cash-flow model, Bubang Co. Ltd would have to grow free cash flow by +5.6 % per year for five years (discount rate 10.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -0.9 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 014470 use?
Our models discount Bubang Co. Ltd at 10.3 %: a base by market capitalisation (nano), damped by beta 1.06, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Bubang Co. Ltd that is +5.6 % per year a year over ten years, using the same discount rate (10.3 %) and the same formula as our fair value.
How much growth has Bubang Co. Ltd (014470) delivered so far?
Over the past 5 years revenue at Bubang Co. Ltd grew -0.9 % a year. The price currently implies +5.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Bubang Co. Ltd (014470) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Bubang Co. Ltd (+5.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Bubang Co. Ltd (014470)?
The free-cash-flow yield on the price is 4.49 %: that much free cash flow Bubang Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Bubang Co. Ltd (014470)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Bubang Co. Ltd it is 862.13 KRW per share (as of Sep 24, 2026), against a price of 1,036 KRW. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is Bubang Co. Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 014470 trades above its calculated fair value: price 1,036 KRW, fair value 862.13 KRW, a gap of about −17% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 014470?
No. The price is what the market pays today (1,036 KRW); the fair value is what the company's own numbers justify (862.13 KRW). For Bubang Co. Ltd the two are 173.87 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Bubang Co. Ltd worth?
The market values Bubang Co. Ltd at about 55.6B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 1,036 KRW; our models calculate a fair value of 862.13 KRW per share.
What do the bullish and bearish scenarios say about 014470?
Our models span a range for Bubang Co. Ltd: cautious scenario 646.60 KRW, base 862.13 KRW, optimistic 1,180 KRW per share (as of Sep 24, 2026, price 1,036 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 014470 from its 52-week high?
Bubang Co. Ltd trades at 1,036 KRW, about 33% below its 52-week high of 1,542 KRW and 27% above the low of 813.00 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 862.13 KRW is for.
Which stocks are comparable to Bubang Co. Ltd?
From the same area (Consumer Cyclical) we also value VenueG Co, MRSGI, Amazon.com, Inc, Tesla, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Bubang Co. Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 1,036 KRW, calculated fair value 862.13 KRW (−17%), Quality Score 54/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 014470 calculated?
We run Bubang Co. Ltd through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 862.13 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Bubang Co. Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Bubang Co. Ltd (014470)?
The closing price on Sep 23, 2026 was 1,036 KRW. Our model-based fair value is 862.13 KRW, about −17% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Bubang Co. Ltd right now?
Solid but not exceptional quality (54/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (646.60 KRW to 1,180 KRW) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Bubang Co. Ltd
How large is the market capitalisation of Bubang Co. Ltd (014470)?
The market capitalisation of Bubang Co. Ltd is 55.6B KRW (≈ $40.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Bubang Co. Ltd (014470)?
The price-to-sales ratio of Bubang Co. Ltd is 0.15 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Bubang Co. Ltd (014470)?
The net margin of Bubang Co. Ltd is 0.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Bubang Co. Ltd (014470)?
The return on equity (ROE) of Bubang Co. Ltd is 549% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Bubang Co. Ltd (014470)?
On an EBIT basis the return on assets of Bubang Co. Ltd is −0.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Bubang Co. Ltd (014470)?
The operating margin of Bubang Co. Ltd is 0.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Bubang Co. Ltd (014470)?
Revenue at Bubang Co. Ltd is growing +10.6% versus a year earlier (3y avg −1.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Bubang Co. Ltd (014470)?
Earnings per share at Bubang Co. Ltd are growing −84.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Bubang Co. Ltd (014470) carry?
The net debt of Bubang Co. Ltd is 54.7B KRW (fiscal year 2024, ≈ 21.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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