SSF Home Group (0287) Fair Value & Analysis
Consumer Cyclical · MY · Market cap 308M MYR
Fair value as of: Jul 11, 2026
From 14 valuation models · updated 29 days ago
Fair value updated Jul 11, 2026, revised from 0.1500 MYR to 0.2300 MYR (+53.3%) since Jul 6, 2026. Share price −3.9% over the past month.
A solid business, but screening 38% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (0.2900 MYR). The favourable scenario is already priced in.
- Solid but not exceptional quality (68/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 11, 2026.
How to read this chart
34‑month range 0.2153 MYR – 0.4200 MYR · fair‑value band 0.1700 MYR – 0.2900 MYR · the 0.3700 MYR price screens above the 0.2300 MYR fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 11, 2026.
Analysis
SSF Home Group (0287) currently trades at 0.3700 MYR, while our model-based Fair Value estimate is 0.2300 MYR, implying the stock looks roughly 37.8% overvalued today. The Quality Score stands at 68/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, SSF Home Group generated revenue of 160M MYR at a net margin of 5.1%. Revenue grew 9.2% year over year. It earns a return on equity of 5.0%. The stock trades on a trailing P/E of 39.0. Fundamentals as of Jul 11, 2026
Our scenario range runs from 0.1700 MYR (bear case) to 0.2900 MYR (bull case); at 0.3700 MYR, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 12% below its 52-week high and 10% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -24% fair-value upside, at -38%, 0287 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 14 models by family
Widest divergence: DCF Models (0.3900 MYR) versus Asset-Based (0.1400 MYR). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 11, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 51
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
SSF Home Group Berhad, an investment holding company, engages in the retail of furniture, home décor, and home living products in Malaysia.
Full company description
SSF Home Group Berhad, an investment holding company, engages in the retail of furniture, home décor, and home living products in Malaysia. It offers furniture, including armchair, swivel chair, rocking chair, cabinet and rack, chair, recliner, shelves, sofa, stool, bench and ottoman, table and desk, and dining set; bed frame, mattress, bedding set, pillow and bolster, cushion, quilt, duvet, and blanket; artificial flower, plants, trees, vases, and planters; and home decoration, such as candle, home fragrance, mirror, artificial fruit, table calendar, vase and porcelain, photo frame, mini fountain, tissue box, tray and basket, sculpture and statue, bookend storage, and mini chest and box. The company also provides storage and organizer, waste bin, laundry, hardware, cleaning tools, and umbrella stand; kitchen ware, such as food storage, serveware, drinkware, cutlery and utensil, kitchen linen, serving cart, and dishwashing; bathroom organizer, linen, and personal care products; rug and mat; curtain and accessories; lighting; clocks; wall arts; electrical; toys; and luggage and bags, which include duffel, tote, and hand bag, as well as backpacks. In addition, it engages in the licensing and trademark management business. The company offers its products through its retail outlets and an e-commerce website. The company was founded in 1989 and is headquartered in Shah Alam, Malaysia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
SSF Home Group reported revenue of 168M MYR in FY2026 versus 161M MYR in FY2022, a compound +1.0%/yr. Reported net income was 9.2M MYR in FY2026, compounding −13.8%/yr from FY2022.
0287 screens 38% overvalued. Compare with Casey's General Stores, Inc →
Peer Group
Specialty Retail · 221 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 11, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Casey's General Stores, Inc CASY | $827.04 | $405.44 | -51% |
| Williams-Sonoma, Inc WSM | $222.84 | $164.16 | -26% |
| Ulta Beauty, Inc ULTA | $479.57 | $488.39 | +2% |
| DICK'S Sporting Goods, Inc DKS | $208.89 | $181.10 | -13% |
| Best Buy Co BBY | $83.98 | $109.12 | +30% |
| China Tourism Group 601888 | ¥52.90 | ¥40.40 | -24% |
| Tractor Supply Company TSCO | $31.01 | $35.52 | +15% |
| Murphy USA Inc MUSA | $618.57 | $423.35 | -32% |
| Five Below, Inc FIVE | $197.71 | $117.29 | -41% |
| Taiwan Mobile Co 3045 | 110.50 TWD | 80.98 TWD | -27% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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