Seoul Auction Co. Ltd (063170) fair value: what the stock is really worth
As of Oct 23, 2026: fair value (intrinsic value) of Seoul Auction Co. Ltd stock KRW 503, price KRW 4,950, upside -89.8%, quality 43 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Fair value above price?No
Good quality?No
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 25, 2026.
How to read this chart
60‑month range 4,290 KRW – 36,876 KRW · fair‑value band 503.45 KRW – 617.34 KRW · the 4,950 KRW price screens above the 503.45 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 25, 2026.
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Seoul Auction Co. Ltd. operates as an art auctioneer in South Korea. It offers art consulting and storage, donation, and space rental services, as well as art collateral loans. Seoul Auction Co., Ltd. was founded in 1998 and is headquartered in Seoul, South Korea.
Stock analysis
Seoul Auction Co. Ltd (063170) currently trades at 4,950 KRW, while our model-based Fair Value estimate is 503.45 KRW, 89.8% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 4,066 KRW per share, and 0 of the 6 models we run sit above the 4,950 KRW price.
Bear case: the Growth DCF group reads lowest at 146.05 KRW, and 6 of the 6 models stay below the price. Data coverage for this calculation is low.
Scenario range: 503.45 KRW (bear) to 617.34 KRW (bull), the price of 4,950 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 43/100 (below-average quality), in the Technology sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Seoul Auction Co. Ltd reported revenue of 21.3B KRW in FY2025 versus 79.0B KRW in FY2021, a compound −27.9%/yr. Reported net income was −8.8B KRW in FY2025.
Key figures
Market cap 83.3B KRW (≈ $62.9M) Micro · P/S ratio 1.60 · Net margin 14.2% · Return on equity −1,149% · Return on assets (EBIT) 2.0% · Operating margin 21.0% · Revenue (TTM) 58.6B KRW · Revenue growth (YoY) −54.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 49 out of 100 (medium confidence).
What moves the price
The share trades about 49% below its 52-week high and 15% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at −90%, 063170 screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (89.04 KRW to 4,066 KRW). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear503.45 KRWFair Value 503.45 KRWBull617.34 KRW
Price 4,950 KRW · Upside -89.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+3.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−27.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.9%
Start year 2020 (pandemic). Over 10 years: −9.0% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.5%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−1.4% (2020) → −18.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
more than +80 %
Yearly growth needed for the next five years to justify today's price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software & IT Services · 37 stocks
Beats the industry median on 3/11 measures
Overall it trails its industry peers.
Valuation
Quality Score43 · Bottom 25%
Fair Value upside−89.8% · Bottom 25%
Profitability
Return on assets−4.0% · Bottom 25%
Net margin (12 months)14.2% · Above median
Operating margin (12 months)21.0% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)−54.2% · Bottom 25%
Balance sheet
Debt / equity0.28× · Highest 25%
Valuation Multiplesvs Software & IT Services median · lower = cheaper
P/B0.85× · Pricier than median
P/S (12 months)1.42× · Pricier than median
Price / free cash flow200.3× · Priciest 25%
EV/EBITDA7.3× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 51
FUTURE (revenue growth)0· sector 3
PAST (return on equity)0· sector 100
HEALTH (low debt)86· sector 99
DIVIDEND (yield)0· sector 27
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Seoul Auction Co. Ltd (063170) overvalued or undervalued?
As of Oct 25, 2026, our model estimates a fair value of 503.45 KRW versus a price of 4,950 KRW, about −90% upside (overvalued).
What is the fair value of 063170?
Our model-based fair value for Seoul Auction Co. Ltd is 503.45 KRW (as of Oct 25, 2026), built from audited fundamentals. The current price: 4,950 KRW.
What is the quality score of 063170?
Seoul Auction Co. Ltd has a Quality Score of 43/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Seoul Auction Co. Ltd (063170)?
Our model-based price target is the fair value of 503.45 KRW (as of Oct 25, 2026) from 6 valuation models. Cautious scenario 503.45 KRW, optimistic scenario 617.34 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Seoul Auction Co. Ltd stock forecast for 2026?
Our models put fair value at 503.45 KRW, about −90% upside versus a price of 4,950 KRW (overvalued). Cautious scenario 503.45 KRW, optimistic scenario 617.34 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Seoul Auction Co. Ltd (063170)?
Seoul Auction Co. Ltd reported trailing-twelve-month revenue of about 58.6B KRW (latest available figure, as of Oct 25, 2026).
What growth is priced into Seoul Auction Co. Ltd (063170)?
For today's price to be fair in a discounted-cash-flow model, Seoul Auction Co. Ltd would have to grow free cash flow by more than 80 % per year for five years (discount rate 13.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -5.9 % per year. As of Oct 25, 2026.
What discount rate (WACC) does the fair value of 063170 use?
Our models discount Seoul Auction Co. Ltd at 13.3 %: a base by market capitalisation (micro), damped by beta 1.06, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Seoul Auction Co. Ltd that is more than 80 % per year a year over ten years, using the same discount rate (13.3 %) and the same formula as our fair value.
How much growth has Seoul Auction Co. Ltd (063170) delivered so far?
Over the past 5 years revenue at Seoul Auction Co. Ltd grew -5.9 % a year. The price currently implies more than 80 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Seoul Auction Co. Ltd (063170) growing?
The median revenue growth in the sector is +4.3 % a year. That is the yardstick for the growth priced into Seoul Auction Co. Ltd (more than 80 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Seoul Auction Co. Ltd (063170)?
The free-cash-flow yield on the price is 0.50 %: that much free cash flow Seoul Auction Co. Ltd produces per unit of market value. When it exceeds the discount rate of our models (13.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Seoul Auction Co. Ltd (063170)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Seoul Auction Co. Ltd it is 503.45 KRW per share (as of Oct 25, 2026), against a price of 4,950 KRW. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is Seoul Auction Co. Ltd stock overvalued or undervalued in 2026?
As of Oct 25, 2026, 063170 trades above its calculated fair value: price 4,950 KRW, fair value 503.45 KRW, a gap of about −90% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 063170?
No. The price is what the market pays today (4,950 KRW); the fair value is what the company's own numbers justify (503.45 KRW). For Seoul Auction Co. Ltd the two are 4,447 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Seoul Auction Co. Ltd worth?
The market values Seoul Auction Co. Ltd at about 83.3B KRW (market capitalisation, as of Oct 25, 2026). Per share that is 4,950 KRW; our models calculate a fair value of 503.45 KRW per share.
What do the bullish and bearish scenarios say about 063170?
Our models span a range for Seoul Auction Co. Ltd: cautious scenario 503.45 KRW, base 503.45 KRW, optimistic 617.34 KRW per share (as of Oct 25, 2026, price 4,950 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Seoul Auction Co. Ltd (063170)?
Balance-sheet figures for Seoul Auction Co. Ltd (as of Oct 25, 2026): debt of 0.28 per unit of equity. They feed the Quality Score of 43/100, which measures business quality independently of the share price.
How far is 063170 from its 52-week high?
Seoul Auction Co. Ltd trades at 4,950 KRW, about 49% below its 52-week high of 9,800 KRW and 15% above the low of 4,290 KRW (as of Oct 23, 2026). Distance from the high says nothing about value: that is what the fair value of 503.45 KRW is for.
Which stocks are comparable to Seoul Auction Co. Ltd?
From the same area (Technology) we also value KINX, Inc, Wemade Co, Gabia Inc, Hancom Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Seoul Auction Co. Ltd stock attractive at the current price?
The data as of Oct 25, 2026: price 4,950 KRW, calculated fair value 503.45 KRW (−90%), Quality Score 43/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 063170 calculated?
We run Seoul Auction Co. Ltd through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 503.45 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 12.3 % above its aggregate fair value. Seoul Auction Co. Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Seoul Auction Co. Ltd (063170)?
The closing price on Oct 23, 2026 was 4,950 KRW. Our model-based fair value is 503.45 KRW, about −90% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Seoul Auction Co. Ltd right now?
The price sits above even our optimistic bull case (617.34 KRW). The favourable scenario is already priced in. Weak quality (43/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Seoul Auction Co. Ltd
How large is the market capitalisation of Seoul Auction Co. Ltd (063170)?
The market capitalisation of Seoul Auction Co. Ltd is 83.3B KRW (≈ $62.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Seoul Auction Co. Ltd (063170)?
The price-to-sales ratio of Seoul Auction Co. Ltd is 1.60 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Seoul Auction Co. Ltd (063170)?
The net margin of Seoul Auction Co. Ltd is 14.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Seoul Auction Co. Ltd (063170)?
The return on equity (ROE) of Seoul Auction Co. Ltd is −1,149% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Seoul Auction Co. Ltd (063170)?
On an EBIT basis the return on assets of Seoul Auction Co. Ltd is 2.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Seoul Auction Co. Ltd (063170)?
The operating margin of Seoul Auction Co. Ltd is 21.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Seoul Auction Co. Ltd (063170)?
Revenue at Seoul Auction Co. Ltd is growing −54.2% versus a year earlier (3y avg −27.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Seoul Auction Co. Ltd (063170)?
Earnings per share at Seoul Auction Co. Ltd are growing −96.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Seoul Auction Co. Ltd (063170) carry?
The net debt of Seoul Auction Co. Ltd is 90.7B KRW (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 25, 2026