Samsung Publis (068290) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Samsung Publis KRW 6,728, price KRW 6,120, upside +9.9%, quality 49 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 5,870 KRW – 47,754 KRW · fair‑value band 4,710 KRW – 6,728 KRW · the 6,120 KRW price screens below the 6,728 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Samsung Publishing Co., Ltd engages in the publishing business in South Korea. The company offers workbook/art books, sticker book/sound books, pop-up book/playbooks, masterpiece/tradition/creation, life/cognition, complete works, children's books, adult culture, kindergarten, elementary school english textbooks, etc.
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Samsung Publishing Co., Ltd engages in the publishing business in South Korea. The company offers workbook/art books, sticker book/sound books, pop-up book/playbooks, masterpiece/tradition/creation, life/cognition, complete works, children's books, adult culture, kindergarten, elementary school english textbooks, etc. It also provides stationery products; toys and games; and tableware, safety/sanitation, bath/water, sports/outdoor, and fashion accessories. The company offers its products under My Little Tiger brand. In addition, it engages in the operation of highway rest area; office and warehouse rentals; and manufactures and distributes stationery and fashion design products. The company was founded in 1951 and is headquartered in Seoul, South Korea.
Stock analysis
Samsung Publis (068290) currently trades at 6,120 KRW, while our model-based Fair Value estimate is 6,728 KRW, implying the stock looks roughly 9.0% fairly valued today.
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Valuation
Bull case: the Economic Profit group reads highest at a median of 11,090 KRW per share, and 6 of the 14 models we run sit above the 6,120 KRW price.
Bear case: the Dividend Discount group reads lowest at 1,914 KRW, and 8 of the 14 models stay below the price. Evidence for this calculation is medium.
Scenario range: 4,710 KRW (bear) to 6,728 KRW (bull), the price of 6,120 KRW sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Samsung Publis reported revenue of 40.3B KRW in FY2025 versus 187B KRW in FY2021, a compound −31.9%/yr. Reported net income was 4.0B KRW in FY2025, compounding +6.4%/yr from FY2021.
Key figures
Market cap 61.2B KRW (≈ $45.0M) · P/S ratio 0.34 · Dividend yield 3.3% · Net margin 10.0% · Return on equity 2.3% · Return on assets (EBIT) 0.1% · Operating margin −3.7% · Revenue growth (YoY) −4.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 66% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 10%, 068290 screens richer than that median.
Fair Value models
Bear 4,710 KRWFair Value 6,728 KRWBull 6,728 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.26/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−0.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−24.8%
Start year 2020 (pandemic). Over 10 years: −12.1% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.3%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−0.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−3.6%
Dividend (yield on the price)3.3%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−3% → −2%
⚠ Revenue per share shrinking 22.4%/yr over ~6Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+60.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +57.1% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 108 stocks
Beats the industry median on 2/10 measures
Overall it trails its industry peers.
Valuation
Quality Score49 · Bottom 25%
Fair Value upside+10% · Below median
Profitability
Return on equity (TTM)2% · Below median
Return on assets1% · Below median
Net margin (TTM)3% · Below median
Operating margin (TTM)−4% · Bottom 25%
Growth and dividend
Revenue growth−4% · Below median
Dividend yield (TTM)3.3% · Above median
Balance sheet
Debt / equity0.06× · Above median
Valuation Multiplesvs Publishing median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Samsung Publis Fair Value". https://www.fairvalue-calculator.com/stock/068290
Frequently asked questions
Is Samsung Publis (068290) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 6,728 KRW versus a price of 6,120 KRW, about +10% upside (fairly valued).
What is the fair value of 068290?
Our model-based fair value for Samsung Publis is 6,728 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 6,120 KRW.
What is the quality score of 068290?
Samsung Publis has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Samsung Publis (068290)?
Our model-based price target is the fair value of 6,728 KRW (as of Sep 24, 2026) from 18 valuation models. Cautious scenario 4,710 KRW, optimistic scenario 6,728 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Samsung Publis stock forecast for 2026?
Our models put fair value at 6,728 KRW, about +10% upside versus a price of 6,120 KRW (fairly valued). Cautious scenario 4,710 KRW, optimistic scenario 6,728 KRW. The calculation is refreshed regularly with new filings.
Does Samsung Publis pay a dividend?
Samsung Publis currently shows a dividend yield of about 3.27% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Samsung Publis (068290)?
For today's price to be fair in a discounted-cash-flow model, Samsung Publis would have to grow free cash flow by +60.4 % per year for five years (discount rate 9.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -24.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 068290 use?
Our models discount Samsung Publis at 9.0 %: a base by market capitalisation (nano), damped by beta 0.56, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Samsung Publis that is +60.4 % per year a year over ten years, using the same discount rate (9.0 %) and the same formula as our fair value.
How much growth has Samsung Publis (068290) delivered so far?
Over the past 5 years revenue at Samsung Publis grew -24.8 % a year. The price currently implies +60.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Samsung Publis (068290) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Samsung Publis (+60.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Samsung Publis (068290)?
The free-cash-flow yield on the price is 0.39 %: that much free cash flow Samsung Publis produces per unit of market value. When it exceeds the discount rate of our models (9.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Samsung Publis (068290)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Samsung Publis it is 6,728 KRW per share (as of Sep 24, 2026), against a price of 6,120 KRW. It is the blended result of 18 valuation models (cash flow, earnings, asset, dividend).
Is Samsung Publis stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 068290 trades below its calculated fair value: price 6,120 KRW, fair value 6,728 KRW, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 068290?
No. The price is what the market pays today (6,120 KRW); the fair value is what the company's own numbers justify (6,728 KRW). For Samsung Publis the two are 608.22 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Samsung Publis worth?
The market values Samsung Publis at about 61.2B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 6,120 KRW; our models calculate a fair value of 6,728 KRW per share.
What do the bullish and bearish scenarios say about 068290?
Our models span a range for Samsung Publis: cautious scenario 4,710 KRW, base 6,728 KRW, optimistic 6,728 KRW per share (as of Sep 24, 2026, price 6,120 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Samsung Publis (068290)?
Balance-sheet figures for Samsung Publis (as of Sep 24, 2026): return on equity 2.3%, debt of 0.06 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is 068290 from its 52-week high?
Samsung Publis trades at 6,120 KRW, about 66% below its 52-week high of 18,108 KRW and 4% above the low of 5,870 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 6,728 KRW is for.
Which stocks are comparable to Samsung Publis?
From the same area (Communication Services) we also value The New York Times Company, Jiangsu Phoenix Publishing & Media Corporation, China Science Publishing & Media Ltd, People.cn CO., LTD, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Samsung Publis stock attractive at the current price?
The data as of Sep 24, 2026: price 6,120 KRW, calculated fair value 6,728 KRW (+10%), Quality Score 49/100, from 18 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 068290 calculated?
We run Samsung Publis through 18 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 6,728 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Samsung Publis currently trades 10 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Samsung Publis (068290)?
The closing price on Sep 23, 2026 was 6,120 KRW. Our model-based fair value is 6,728 KRW, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Samsung Publis right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Samsung Publis
How large is the market capitalisation of Samsung Publis (068290)?
The market capitalisation of Samsung Publis is 61.2B KRW (≈ $45.0M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Samsung Publis (068290)?
The price-to-sales ratio of Samsung Publis is 0.34 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Samsung Publis (068290)?
The dividend yield of Samsung Publis is 3.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Samsung Publis (068290)?
The net margin of Samsung Publis is 10.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Samsung Publis (068290)?
The return on equity (ROE) of Samsung Publis is 2.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Samsung Publis (068290)?
On an EBIT basis the return on assets of Samsung Publis is 0.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Samsung Publis (068290)?
The operating margin of Samsung Publis is −3.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Samsung Publis (068290)?
Revenue at Samsung Publis is growing −4.0% versus a year earlier (3y avg −3.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Samsung Publis (068290)?
Earnings per share at Samsung Publis are growing +189% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Samsung Publis (068290) carry?
The net debt of Samsung Publis is 14.1B KRW (fiscal year 2021, ≈ 58.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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