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Samsung Publishing Co (068290) Fair Value & Analysis

Communication Services · KR · Market cap 67.4B KRW

Price5,870 KRW
Fair Value6,728 KRW
Upside+14.6%
Quality95/100
Evidence: High Range 4,710 KRW – 8,747 KRW

Fair value as of: Jun 24, 2026

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Analysis

Samsung Publishing Co (068290) currently trades at 5,870 KRW, while our model-based Fair Value estimate is 6,728 KRW — implying the stock looks roughly 14.6% undervalued today. We read business quality at 95/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Samsung Publishing Co., Ltd engages in the publishing business in South Korea. The company offers workbook/art books, sticker book/sound books, pop-up book/playbooks, masterpiece/tradition/creation, life/cognition, complete works, children's books, adult culture, kindergarten, elementary school english textbooks, etc. It also provides stationery products; toys and games; and tableware, safety/sanitation, bath/water, sports/outdoor, and fashion accessories. The company offers its products under My Little Tiger brand. In addition, it engages in the operation of highway rest area; office and warehouse rentals; and manufactures and distributes stationery and fashion design products. The company was founded in 1951 and is headquartered in Seoul, South Korea.

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Frequently asked questions

Is Samsung Publishing Co (068290) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 6,728 KRW versus a price of 5,870 KRW — about +15% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 068290?
Our 21-model fair value for Samsung Publishing Co is 6,728 KRW (as of Jun 24, 2026), built from audited fundamentals. The current price is 5,870 KRW.
What is the quality score of 068290?
Samsung Publishing Co has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.