Samsung Publishing Co (068290) Fair Value & Analysis
Communication Services · KR · Market cap 63.5B KRW
Fair value as of: Jul 24, 2026
From 18 valuation models · updated 17 days ago
Share price +2.9% over the past month.
Below-average quality, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range (4,710 KRW to 8,605 KRW) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
60‑month range 5,870 KRW – 50,118 KRW · fair‑value band 4,710 KRW – 8,605 KRW · the 6,390 KRW price screens below the 6,728 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 24, 2026.
Analysis
Samsung Publishing Co (068290) currently trades at 6,390 KRW, while our model-based Fair Value estimate is 6,728 KRW, implying the stock looks roughly 5.3% fairly valued today. The Quality Score stands at 49/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Samsung Publishing Co generated revenue of 185B KRW at a net margin of 3.0%. Revenue declined 4.0% year over year. It earns a return on equity of 2.3%. Net debt stands at 14.1B KRW. Fundamentals as of Jul 24, 2026
Our scenario range runs from 4,710 KRW (bear case) to 8,605 KRW (bull case); at 6,390 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 65% below its 52-week high and 5% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at 5%, 068290 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 18 models by family
Widest divergence: Economic Profit (11,325 KRW) versus Dividend Discount (2,010 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 47 · Market factors (momentum, volatility) 19
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Samsung Publishing Co., Ltd engages in the publishing business in South Korea. The company offers workbook/art books, sticker book/sound books, pop-up book/playbooks, masterpiece/tradition/creation, life/cognition, complete works, children's books, adult culture, kindergarten, elementary school english textbooks, etc.
Full company description
Samsung Publishing Co., Ltd engages in the publishing business in South Korea. The company offers workbook/art books, sticker book/sound books, pop-up book/playbooks, masterpiece/tradition/creation, life/cognition, complete works, children's books, adult culture, kindergarten, elementary school english textbooks, etc. It also provides stationery products; toys and games; and tableware, safety/sanitation, bath/water, sports/outdoor, and fashion accessories. The company offers its products under My Little Tiger brand. In addition, it engages in the operation of highway rest area; office and warehouse rentals; and manufactures and distributes stationery and fashion design products. The company was founded in 1951 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Samsung Publishing Co reported revenue of 40.3B KRW in FY2025 versus 187B KRW in FY2021, a compound −31.9%/yr. Reported net income was 4.0B KRW in FY2025, compounding +6.4%/yr from FY2021.
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Peer Group
Publishing · 111 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Publishing median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $76.71 | $41.95 | -45% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.20 | ¥10.07 | +9% |
| China Science Publishing & Media Ltd 601858 | ¥26.32 | ¥10.31 | -61% |
| People.cn CO., LTD 603000 | ¥17.10 | ¥4.23 | -75% |
| China South Publishing & Media Group 601098 | ¥10.43 | ¥14.66 | +41% |
| John Wiley & Sons, Inc WLY | $49.51 | $57.01 | +15% |
| Zhejiang Publishing & Media Co 601921 | ¥7.15 | ¥7.54 | +5% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥11.87 | ¥21.61 | +82% |
| Shandong Publishing&Media Co 601019 | ¥6.98 | ¥11.60 | +66% |
| Guangdong Guangzhou Daily Media Co 002181 | ¥7.61 | ¥1.35 | -82% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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