Mona Yongpyong Co (070960) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 103B KRW
Fair value as of: Jul 24, 2026
From 8 valuation models · updated 17 days ago
Share price −0.4% over the past month.
Below-average quality, screening 24% undervalued on our models.
What matters now
- The price is below even our cautious bear case (2,377 KRW). The market is more pessimistic than our downside scenario.
- A fairly wide model range (2,377 KRW to 5,014 KRW) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
60‑month range 2,095 KRW – 6,580 KRW · fair‑value band 2,377 KRW – 5,014 KRW · the 2,265 KRW price screens below the 2,799 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 24, 2026.
Analysis
Mona Yongpyong Co (070960) currently trades at 2,265 KRW, while our model-based Fair Value estimate is 2,799 KRW, implying the stock looks roughly 23.6% undervalued today. The Quality Score stands at 32/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Mona Yongpyong Co generated revenue of 227B KRW at a net margin of -14.2%. Revenue declined 32.5% year over year. It earns a return on equity of -8.5%. Net debt stands at 287B KRW. Fundamentals as of Jul 24, 2026
Our scenario range runs from 2,377 KRW (bear case) to 5,014 KRW (bull case); at 2,265 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high and 1% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 11% fair-value upside, at 24%, 070960 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 8 models by family
Widest divergence: Multiples (7,582 KRW) versus Dividend Discount (1,027 KRW). Highest evidence: ROIC Compounder (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 24, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 30 · Market factors (momentum, volatility) 25
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Mona Yongpyong Co.,Ltd engages in the ownership and operation of resort in South Korea. Its facilities includes food and beverages, entertainment, shopping, sauna, ski, snowboard, water park, golf, and lodging, as well as rental shops, restaurants, ball rooms, and meeting rooms facilities.
Full company description
Mona Yongpyong Co.,Ltd engages in the ownership and operation of resort in South Korea. Its facilities includes food and beverages, entertainment, shopping, sauna, ski, snowboard, water park, golf, and lodging, as well as rental shops, restaurants, ball rooms, and meeting rooms facilities. The company was formerly known as HJ Magnolia Yongpyong Hotel & Resort and changed its name to Mona Yongpyong Co.,Ltd in June 2024. Mona Yongpyong Co.,Ltd founded in 1973 and is headquartered in Pyeongchang-gun, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Mona Yongpyong Co reported revenue of 250B KRW in FY2025 versus 236B KRW in FY2021, a compound +1.4%/yr. Reported net income was −30.6B KRW in FY2025.
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Peer Group
Resorts & Casinos · 76 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Resorts & Casinos median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 45/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Resorts & Casinos stocks, each showing price versus our Fair Value estimate (as of Jul 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Las Vegas Sands Corp LVS | $44.79 | $52.27 | +17% |
| Galaxy Entertainment Group 0027 | HK$34.20 | HK$41.44 | +21% |
| Sands China Ltd 1928 | HK$13.08 | HK$2.05 | -84% |
| MGM Resorts International, through its subsidiaries, MGM | $46.13 | $13.70 | -70% |
| Wynn Resorts, Limited WYNN | $97.05 | $69.39 | -29% |
| Red Rock Resorts, Inc RRR | $64.75 | $17.09 | -74% |
| Boyd Gaming Corporation BYD | $87.64 | $151.24 | +73% |
| Caesars Entertainment, Inc CZR | $29.91 | $80.92 | +171% |
| Genting Singapore Limited G13 | 0.6200 SGD | 0.6900 SGD | +11% |
| Vail Resorts, Inc MTN | $150.14 | $125.02 | -17% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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