The E&M Co (089230) Fair Value & Analysis
Technology · KR · Market cap 61.5B KRW
Fair value as of: Jun 24, 2026
Analysis
The E&M Co (089230) currently trades at 2,000 KRW, while our model-based Fair Value estimate is 1,079 KRW — implying the stock looks roughly 46.0% overvalued today. We read business quality at 80/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
About the company
The E&M Co., Ltd. operates as an entertainment and media company worldwide. The company offers Popcorn TV, a media platform for personal broadcast; CELUV TV, a live broadcast for celebs; and Celebrity TV, a real-time broadcasting platform where various celebrities interact and communicate with their viewers. It also provides POPKON MALL that offers live shopping broadcasting service, as well as marketers recruitment and reward systems. The company was formerly known as Yonghyun Base Materials Co., Ltd. and changed its name to The E&M Co., Ltd. in July 2016. The E&M Co., Ltd. was founded in 2002 and is based in Seoul, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.