0980 (0980) Fair Value & Analysis
Consumer Cyclical · Market cap HK$422M
Fair value as of: Jul 2, 2026
From 4 valuation models · updated today
Share price −10.9% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$0.2700 – HK$0.4800 · fair‑value band HK$0.2693 – HK$0.4233 · the HK$0.2850 price screens below the HK$0.3253 fair value. As of Jul 2, 2026.
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0980 (0980) currently trades at HK$0.2850, while our model-based Fair Value estimate is HK$0.3253 — implying the stock looks roughly 14.1% undervalued today. We read business quality at 36/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.
Over the trailing twelve months, 0980 generated revenue of HK$17.8B at a net margin of -1.1%. Revenue declined 7.4% year over year. Net debt stands at HK$1.9B. Fundamentals as of Jul 2, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
0980 reported revenue of HK$17.8B in FY2025 versus HK$24.8B in FY2021, a compound −8.0%/yr. Reported net income was −HK$200M in FY2025.
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Similar stocks
6 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Aeon Co AONNY | $8.41 | $10.97 | +30% |
| Falabella S.A FALABELLA | 5,686 CLP | 8,880 CLP | +56% |
| SM Investments Corporation SVTMF | $10.15 | $20.54 | +102% |
| Ryohin Keikaku Co RYKKY | $10.68 | $6.53 | -39% |
| Shoprite Holdings SRGHY | $18.32 | $18.67 | +2% |
| Marks and Spencer Group MAKSY | $9.46 | $15.71 | +66% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.