Organización Soriana S. A. B. de C. V (SORIANAB) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Organización Soriana S. A. B. de C. V MXN 55.35, price MXN 30.80, upside +79.7%, quality 62 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 16.22 MXN – 42.10 MXN · fair‑value band 40.31 MXN – 72.87 MXN · the 30.80 MXN price screens below the 55.35 MXN fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Organización Soriana, S. A. B. de C. V., together with its subsidiaries, operates various formats of stores and clubs in Mexico. The company's stores offer various food, clothing, general merchandise, and health products, as well as grocery products and perishable goods under the retail, medium wholesale, and wholesale schemes.
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Organización Soriana, S. A. B. de C. V., together with its subsidiaries, operates various formats of stores and clubs in Mexico. The company's stores offer various food, clothing, general merchandise, and health products, as well as grocery products and perishable goods under the retail, medium wholesale, and wholesale schemes. It operates its stores under the Soriana Híper, Soriana Súper, Soriana Mercado, City Club, and Sodimac name; and Soriana.com, an online store. The company also leases commercial premises to stores and distribution centers; and conducts commercial developments. Organización Soriana, S. A. B. de C. V. was founded in 1968 and is based in Monterrey, Mexico.
Stock analysis
Organización Soriana S. A. B. de C. V (SORIANAB) currently trades at 30.80 MXN, while our model-based Fair Value estimate is 55.35 MXN, implying the stock looks roughly 44.4% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of 73.11 MXN per share, and 20 of the 25 models we run sit above the 30.80 MXN price.
Bear case: the Dividend Discount group reads lowest at 7.75 MXN, and 5 of the 25 models stay below the price. Evidence for this calculation is high.
Scenario range: 40.31 MXN (bear) to 72.87 MXN (bull), the price of 30.80 MXN sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Organización Soriana S. A. B. de C. V reported revenue of 176B MXN in FY2023 versus 155B MXN in FY2019, a compound +3.2%/yr. Reported net income was 5.0B MXN in FY2023, compounding +11.6%/yr from FY2019.
Key figures
Market cap 54.5B MXN (≈ $3.1B) · P/E ratio 13.1 · P/S ratio 0.37 · EPS (TTM) 2.36 MXN · Net margin 2.9% · Return on equity 4.1% · Return on assets (EBIT) 6.4% · Operating margin 4.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 27% below its 52-week high and 30% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at 80%, SORIANAB screens cheaper than that median.
Fair Value models
Bear 40.31 MXNFair Value 55.35 MXNBull 72.87 MXN
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.51/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+6.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.8%
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.9%
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What shareholders gained per year (last 5 years), in MXN ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in MXN: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+6.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+6.7%
Dividend (yield on the price)0.0%
Profit margin 2018 to 2023 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 5%
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−0.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (Mexico: IMF forecast 3.3% a year to 2030, 4.8% from 2016 to 2025) that is about −3.5% a year for the price and −2.0% for the forecasts.
Compare Organización Soriana S. A. B. de C. V with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Department Stores · 120 stocks
Beats the industry median on 9/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score62 · Top 25%
Fair Value upside+80% · Top 25%
Profitability
Return on equity (TTM)4% · Below median
Return on assets3% · Above median
Net margin (TTM)2% · Below median
Operating margin (TTM)5% · Below median
Growth and dividend
Revenue growth−2% · Below median
Dividend yield (TTM)0.0% · Bottom 25%
Balance sheet
Debt / equity0.16× · Above median
Valuation Multiplesvs Department Stores median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Organización Soriana S. A. B. de C. V Fair Value". https://www.fairvalue-calculator.com/stock/SORIANAB
Frequently asked questions
Is Organización Soriana S. A. B. de C. V (SORIANAB) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 55.35 MXN versus a price of 30.80 MXN, about +80% upside (undervalued).
What is the fair value of SORIANAB?
Our model-based fair value for Organización Soriana S. A. B. de C. V is 55.35 MXN (as of Sep 24, 2026), built from audited fundamentals. The current price: 30.80 MXN.
What is the quality score of SORIANAB?
Organización Soriana S. A. B. de C. V has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Organización Soriana S. A. B. de C. V (SORIANAB)?
Our model-based price target is the fair value of 55.35 MXN (as of Sep 24, 2026) from 25 valuation models. Cautious scenario 40.31 MXN, optimistic scenario 72.87 MXN. It is a calculation from audited fundamentals, not an analyst target.
What is the Organización Soriana S. A. B. de C. V stock forecast for 2026?
Our models put fair value at 55.35 MXN, about +80% upside versus a price of 30.80 MXN (undervalued). Cautious scenario 40.31 MXN, optimistic scenario 72.87 MXN. The calculation is refreshed regularly with new filings.
What is the revenue of Organización Soriana S. A. B. de C. V (SORIANAB)?
Organización Soriana S. A. B. de C. V reported trailing-twelve-month revenue of about 177B MXN (latest available figure, as of Sep 24, 2026).
What growth is priced into Organización Soriana S. A. B. de C. V (SORIANAB)?
For today's price to be fair in a discounted-cash-flow model, Organización Soriana S. A. B. de C. V would have to grow free cash flow by -0.3 % per year for five years (discount rate 12.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of SORIANAB use?
Our models discount Organización Soriana S. A. B. de C. V at 12.0 %: a base by market capitalisation (mid), country premium for Mexico. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Organización Soriana S. A. B. de C. V that is -0.3 % per year a year over ten years, using the same discount rate (12.0 %) and the same formula as our fair value.
How much growth has Organización Soriana S. A. B. de C. V (SORIANAB) delivered so far?
Over the past 5 years revenue at Organización Soriana S. A. B. de C. V grew +2.8 % a year. The price currently implies -0.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Organización Soriana S. A. B. de C. V (SORIANAB) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into Organización Soriana S. A. B. de C. V (-0.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Organización Soriana S. A. B. de C. V (SORIANAB)?
The free-cash-flow yield on the price is 12.24 %: that much free cash flow Organización Soriana S. A. B. de C. V produces per unit of market value. When it exceeds the discount rate of our models (12.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Organización Soriana S. A. B. de C. V (SORIANAB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Organización Soriana S. A. B. de C. V it is 55.35 MXN per share (as of Sep 24, 2026), against a price of 30.80 MXN. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Organización Soriana S. A. B. de C. V stock overvalued or undervalued in 2026?
As of Sep 24, 2026, SORIANAB trades below its calculated fair value: price 30.80 MXN, fair value 55.35 MXN, a gap of about +80% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SORIANAB?
No. The price is what the market pays today (30.80 MXN); the fair value is what the company's own numbers justify (55.35 MXN). For Organización Soriana S. A. B. de C. V the two are 24.55 MXN per share apart. That gap is exactly why we show both numbers side by side.
How much is Organización Soriana S. A. B. de C. V worth?
The market values Organización Soriana S. A. B. de C. V at about 54.5B MXN (market capitalisation, as of Sep 24, 2026). Per share that is 30.80 MXN; our models calculate a fair value of 55.35 MXN per share.
What do the bullish and bearish scenarios say about SORIANAB?
Our models span a range for Organización Soriana S. A. B. de C. V: cautious scenario 40.31 MXN, base 55.35 MXN, optimistic 72.87 MXN per share (as of Sep 24, 2026, price 30.80 MXN). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SORIANAB?
Organización Soriana S. A. B. de C. V trades at a price-to-earnings ratio of 13.1 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 55.35 MXN is built from several models across several years. Other multiples: PEG 0.8, P/B 0.7, P/S 0.3, EV/EBITDA 5.5.
What is the PEG ratio of SORIANAB?
The PEG ratio of Organización Soriana S. A. B. de C. V is 0.84 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Organización Soriana S. A. B. de C. V (SORIANAB)?
Balance-sheet figures for Organización Soriana S. A. B. de C. V (as of Sep 24, 2026): return on equity 4.1%, debt of 0.16 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is SORIANAB from its 52-week high?
Organización Soriana S. A. B. de C. V trades at 30.80 MXN, about 27% below its 52-week high of 42.10 MXN and 30% above the low of 23.62 MXN (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 55.35 MXN is for.
Which stocks are comparable to Organización Soriana S. A. B. de C. V?
From the same area (Consumer Cyclical) we also value Falabella S.A, Dillard's, Inc, 99 Speed Mart Retail Holdings, Cencosud S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Organización Soriana S. A. B. de C. V stock attractive at the current price?
The data as of Sep 24, 2026: price 30.80 MXN, calculated fair value 55.35 MXN (+80%), Quality Score 62/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SORIANAB calculated?
We run Organización Soriana S. A. B. de C. V through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 55.35 MXN, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Organización Soriana S. A. B. de C. V currently trades 80 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Organización Soriana S. A. B. de C. V (SORIANAB)?
The closing price on Sep 23, 2026 was 30.80 MXN. Our model-based fair value is 55.35 MXN, about +80% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Organización Soriana S. A. B. de C. V right now?
The price is below even our cautious bear case (40.31 MXN). The market is more pessimistic than our downside scenario. Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (40.31 MXN to 72.87 MXN) leaves room in how you read the outcome.
Key figures of Organización Soriana S. A. B. de C. V
How large is the market capitalisation of Organización Soriana S. A. B. de C. V (SORIANAB)?
The market capitalisation of Organización Soriana S. A. B. de C. V is 54.5B MXN (≈ $3.1B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Organización Soriana S. A. B. de C. V (SORIANAB)?
The price-to-sales ratio of Organización Soriana S. A. B. de C. V is 0.37 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Organización Soriana S. A. B. de C. V (SORIANAB)?
Earnings per share at Organización Soriana S. A. B. de C. V are 2.36 MXN (price ÷ EPS = P/E 13.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Organización Soriana S. A. B. de C. V (SORIANAB)?
The net margin of Organización Soriana S. A. B. de C. V is 2.9% (fiscal year 2023). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Organización Soriana S. A. B. de C. V (SORIANAB)?
The return on equity (ROE) of Organización Soriana S. A. B. de C. V is 4.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Organización Soriana S. A. B. de C. V (SORIANAB)?
On an EBIT basis the return on assets of Organización Soriana S. A. B. de C. V is 6.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Organización Soriana S. A. B. de C. V (SORIANAB)?
The operating margin of Organización Soriana S. A. B. de C. V is 4.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Organización Soriana S. A. B. de C. V (SORIANAB)?
Revenue at Organización Soriana S. A. B. de C. V is growing −2.4% versus a year earlier (3y avg +3.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Organización Soriana S. A. B. de C. V (SORIANAB)?
Earnings per share at Organización Soriana S. A. B. de C. V are growing +21.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Organización Soriana S. A. B. de C. V (SORIANAB) carry?
The net debt of Organización Soriana S. A. B. de C. V is 6.1B MXN (fiscal year 2023, ≈ 0.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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