Better Collective A/S (0AA8) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Better Collective A/S SEK 22.56, price SEK 173, upside -87.0%, quality 60 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing, Paid Media, and Esports segments.
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Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing, Paid Media, and Esports segments. It owns and operates sports media platforms consisting of Action Network for sports betting insights; Playbook, an collective's AI-powered betting solution; Canada Sports Betting, a sports betting resource; PariuriX, sports betting platforms; The Nations, a seamless blend of news, opinions, statistics and entertainment that resonates with audiences; The Nation Network offers premier, digital sports coverage; AceOdds, an online sports betting website providing users with a suite of versatile bet calculators; Playmaker HQ an unparalleled sports and entertainment content machine; Daily Faceoff for NHL enthusiasts; Betarades for online sports betting; Soccernews for digital soccer news in the Netherlands; La Página Millonaria for Club Atlético River Plate; Yardbarker, a sports news platform; Cracks, an international football channel; Wettbasis for German sports betting knowledge; VegasInsider for US sports betting; SvenskaFans for the Swedish sports fan community; Tipsbladet for sports news in Denmark; Bolavip for sports coverage across South America; and Redgol for soccer news in Chile. The company provides advertising services on search platforms Google, Meta, and X on third party sports media; AdVantage, an in-house advertising technology platform. Further, its portfolio of Esports brands consists of FUTBIN for esoccer; and HLTV and Dust2 for global Counter-Strike community. Better Collective A/S was incorporated in 2004 and is headquartered in Copenhagen, Denmark.
Stock analysis
Better Collective A/S (0AA8) currently trades at kr 173.00, while our model-based Fair Value estimate is kr 22.56, 87.0% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of kr 18.91 per share, and 0 of the 23 models we run sit above the kr 173.00 price.
Bear case: the Multiples group reads lowest at kr 6.36, and 23 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 12.32 (bear) to kr 31.22 (bull), the price of kr 173.00 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality), in the Technology sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Better Collective A/S reported revenue of 91.2M SEK in FY2020 versus 17.4M SEK in FY2016, a compound +51.3%/yr. Reported net income was 21.9M SEK in FY2020, compounding +43.0%/yr from FY2016.
Key figures
Market cap 10.1B SEK (≈ $1.0B) · P/S ratio 29.8 · Net margin 24.0% · Return on equity 4.2% · Return on assets (EBIT) 26.8% · Operating margin 17.1% · Revenue growth (YoY) +4.5% · EPS growth (YoY) +100%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 151% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −8% fair-value upside, at −87%, 0AA8 screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (kr 1.54 to kr 22.33). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear kr 12.32Fair Value kr 22.56Bull kr 31.22
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.82/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+35.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+51.4%
’16
’17
’18
’19
’20
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
39.6% (2016) → 33.4% (2020)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 636 stocks
Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score59 · Above median
Profitability
Return on equity (TTM)4.2% · Below median
Return on assets3.6% · Above median
Net margin (TTM)8.0% · Above median
Operating margin (TTM)17.1% · Top 25%
Growth and dividend
Revenue growth4.5% · Below median
Balance sheet
Debt / equity0.43× · Highest 25%
Valuation Multiplesvs Software - Application median · lower = cheaper
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Is Better Collective A/S (0AA8) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 22.56 versus a price of kr 173.00, about −87% upside (overvalued).
What is the fair value of 0AA8?
Our model-based fair value for Better Collective A/S is kr 22.56 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 173.00.
What is the quality score of 0AA8?
Better Collective A/S has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Better Collective A/S (0AA8)?
Our model-based price target is the fair value of kr 22.56 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario kr 12.32, optimistic scenario kr 31.22. It is a calculation from audited fundamentals, not an analyst target.
What is the Better Collective A/S stock forecast for 2026?
Our models put fair value at kr 22.56, about −87% upside versus a price of kr 173.00 (overvalued). Cautious scenario kr 12.32, optimistic scenario kr 31.22. The calculation is refreshed regularly with new filings.
What is the intrinsic value of Better Collective A/S (0AA8)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Better Collective A/S it is kr 22.56 per share (as of Sep 24, 2026), against a price of kr 173.00. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Better Collective A/S stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0AA8 trades above its calculated fair value: price kr 173.00, fair value kr 22.56, a gap of about −87% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0AA8?
No. The price is what the market pays today (kr 173.00); the fair value is what the company's own numbers justify (kr 22.56). For Better Collective A/S the two are kr 150.44 per share apart. That gap is exactly why we show both numbers side by side.
How much is Better Collective A/S worth?
The market values Better Collective A/S at about 10.1B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 173.00; our models calculate a fair value of kr 22.56 per share.
What do the bullish and bearish scenarios say about 0AA8?
Our models span a range for Better Collective A/S: cautious scenario kr 12.32, base kr 22.56, optimistic kr 31.22 per share (as of Sep 24, 2026, price kr 173.00). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Better Collective A/S (0AA8)?
Balance-sheet figures for Better Collective A/S (as of Sep 24, 2026): return on equity 4.2%, debt of 0.43 per unit of equity. They feed the Quality Score of 60/100, which measures business quality independently of the share price.
How far is 0AA8 from its 52-week high?
Better Collective A/S trades at kr 173.00, at its 52-week high of kr 173.00 and 151% above the low of kr 68.80 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of kr 22.56 is for.
Which stocks are comparable to Better Collective A/S?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Better Collective A/S stock attractive at the current price?
The data as of Sep 24, 2026: price kr 173.00, calculated fair value kr 22.56 (−87%), Quality Score 60/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0AA8 calculated?
We run Better Collective A/S through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 22.56, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Better Collective A/S itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Better Collective A/S (0AA8)?
The closing price on Oct 2, 2026 was kr 173.00. Our model-based fair value is kr 22.56, about −87% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Better Collective A/S right now?
The price sits above even our optimistic bull case (kr 31.22). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (kr 12.32 to kr 31.22) leaves room in how you read the outcome.
Key figures of Better Collective A/S
How large is the market capitalisation of Better Collective A/S (0AA8)?
The market capitalisation of Better Collective A/S is 10.1B SEK (≈ $1.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Better Collective A/S (0AA8)?
The price-to-sales ratio of Better Collective A/S is 29.8 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Better Collective A/S (0AA8)?
The net margin of Better Collective A/S is 24.0% (fiscal year 2020). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Better Collective A/S (0AA8)?
The return on equity (ROE) of Better Collective A/S is 4.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Better Collective A/S (0AA8)?
On an EBIT basis the return on assets of Better Collective A/S is 26.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Better Collective A/S (0AA8)?
The operating margin of Better Collective A/S is 17.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Better Collective A/S (0AA8)?
Revenue at Better Collective A/S is growing +4.5% versus a year earlier (3y avg +51.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Better Collective A/S (0AA8)?
Earnings per share at Better Collective A/S are growing +100% versus a year earlier. How much earnings per share grew versus a year earlier.
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