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Storytel AB (0GBU) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Storytel AB SEK 134, price SEK 116, upside +15.3%, quality 72 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Broad data
Sep 24, 2026
Storytel AB
0GBU · LSEUndervaluedThe stock appears undervalued with acceptable quality.
✓Fair value kr 133.75 · Undervalued (+15.3%)
✓Quality 72/100
!Mixed Growth (revenue 5y +12.5 %/yr)
✓Solidly profitable · 13.6% net margin (TTM)
✓Low debt · generates free cash flow
✓1.3% dividend yield · Well covered
✓Wide moat 66/100
What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 21.78 – kr 262.53 · fair‑value band kr 82.11 – kr 231.79 · the kr 116.05 price screens below the kr 133.75 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Storytel AB (publ) engages in the audiobook and publishing market in Sweden, Denmark, the United States, Finland, the Netherlands, Poland, Iceland, and internationally. The company operates in two segments, Streaming and Publishing.
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Storytel AB (publ) engages in the audiobook and publishing market in Sweden, Denmark, the United States, Finland, the Netherlands, Poland, Iceland, and internationally. The company operates in two segments, Streaming and Publishing. The Streaming segment offers audiobooks and e-books streaming services under the Storytel and Mofibo brands, as well as through Audiobooks.com. The Publishing segment provides printed books, audiobooks, and e-books through Norstedts, Rabén & Sjögren, Lind & Co, People's, Gummerus, Bokfabriken, and Storyside publishing houses. Storytel AB (publ) is headquartered in Stockholm, Sweden.
Stock analysis
Storytel AB (0GBU) currently trades at kr 116.05, while our model-based Fair Value estimate is kr 133.75, implying the stock looks roughly 13.2% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of kr 288.98 per share, and 15 of the 24 models we run sit above the kr 116.05 price.
Bear case: the Asset-Based group reads lowest at kr 15.45, and 9 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: kr 82.11 (bear) to kr 231.79 (bull), the price of kr 116.05 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 72/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Storytel AB reported revenue of 4.0B SEK in FY2025 versus 2.6B SEK in FY2021, a compound +11.3%/yr. Reported net income was 483M SEK in FY2025.
Key figures
Market cap 9.0B SEK (≈ $897M) · P/S ratio 1.43 · EPS (TTM) kr −8.08 · Dividend yield 1.3% · Net margin 12.0% · Return on equity 32.1% · Return on assets (EBIT) −1.9% · Operating margin 9.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).
What moves the price
The share trades about 3% below its 52-week high and 74% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 0% fair-value upside, at 15%, 0GBU screens cheaper than that median.
Fair Value models
Bear kr 82.11
Fair Value kr 133.75
Bull kr 231.79
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
kr 91.63
kr 130.85
kr 248.09
74
Growth DCF
kr 86.23
kr 144.46
kr 235.94
73
EPV
kr 42.70
kr 47.66
kr 51.79
72
All 24 models by family
DCF Models
FCF DCF
kr 91.63
kr 130.85
kr 248.09
74
Owner Earnings
kr 124.68
kr 251.64
kr 487.22
69
5Y Revenue Exit
kr 67.73
kr 107.21
kr 189.41
67
5Y EBITDA Exit
kr 91.05
kr 154.32
kr 278.27
69
5Y P/E Exit
kr 104.57
kr 225.49
kr 390.14
64
10Y Revenue Exit
kr 74.37
kr 142.03
kr 181.13
64
10Y EBITDA Exit
kr 91.67
kr 187.83
kr 352.98
62
10Y P/E Exit
kr 100.69
kr 214.38
kr 400.65
57
Earnings-Based
Graham-Dodd
kr 42.30
kr 294.97
kr 413.94
58
Lynch FV
kr 152.39
kr 217.70
kr 283.01
57
PEG = 1.0
kr 152.39
kr 217.70
kr 283.01
53
EPV
kr 42.70
kr 47.66
kr 51.79
72
Multiples
P/E Multiple
kr 102.63
kr 136.84
kr 171.05
61
P/S Multiple
kr 79.30
kr 105.74
kr 132.17
56
P/B Multiple
kr 60.52
kr 80.70
kr 100.87
53
EV/EBIT
kr 66.95
kr 87.17
kr 107.38
65
EV/EBITDA
kr 89.36
kr 117.04
kr 144.72
66
EV/Revenue
kr 52.30
kr 72.01
kr 91.71
53
Asset-Based
NCAV (Graham)
kr 11.53
kr 15.45
kr 23.06
52
Growth DCF
Growth DCF
kr 86.23
kr 144.46
kr 235.94
73
Rev-Margin DCF
kr 73.79
kr 121.76
kr 222.49
67
Economic Profit
Residual Income
kr 34.91
kr 49.64
kr 97.81
68
ROIC Compounder
kr 53.33
kr 76.12
kr 94.90
69
Growth Earnings
Growth-Adj P/E
kr 202.29
kr 288.98
kr 375.67
64
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Set up alert →Quality Score breakdown
Overall quality
72/100
Of which business quality 69 · Market factors (momentum, volatility) 69
Profitability
81
Margins and returns on capital today
Quality Growth
58
Are margins and returns improving?
Cashflow
53
Earnings quality: real cash, not paper profit
Fin. Strength
72
Balance sheet, leverage, solvency risk
Investment
96
Disciplined investing over empire-building
Low Volatility
34
Calm price path (market factor)
Momentum
81
Price trend over the last 3–12 months (market factor)
52W Momentum
87
Distance to the 52-week high (market factor)
Net Issuance
59
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
89/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+5.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.5%
Start year 2020 (pandemic). Over 10 years: +29.7% a year
Revenue growth 15 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+141.4%
’14
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’20
’21
’22
’23
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’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−8.7% (2020) → 9.8% (2025)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+18.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +16.1% a year for the price and +5.4% for the forecasts.
Forecast 2026 (sales)+7.6%
Forecast 2027 (sales)+8.8%
Projected 2028 (sales)+7.9%
Projected 2029 (sales)+7.1%
Projected 2030 (sales)+6.2%
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Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: UK Stocks
- Valuation of the UK market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $63.70 | $42.10 | −34% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥21.12 | ¥21.02 | +0% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥8.34 | ¥9.14 | +10% |
| China South Publishing & Media Group 601098 | ¥10.27 | ¥10.70 | +4% |
| People.cn CO., LTD 603000 | ¥16.51 | ¥4.23 | −74% |
| China Science Publishing & Media Ltd 601858 | ¥22.11 | ¥10.08 | −54% |
| Zhejiang Publishing & Media Co 601921 | ¥7.56 | ¥7.45 | −1% |
| John Wiley & Sons, Inc WLY | $47.76 | $61.05 | +28% |
| Shandong Publishing&Media Co 601019 | ¥6.84 | ¥11.60 | +70% |
| TX Group TXGN | CHF 167.40 | CHF 43.33 | −74% |
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Frequently asked questions
Is Storytel AB (0GBU) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 133.75 versus a price of kr 116.05, about +15% upside (undervalued).
What is the fair value of 0GBU?
Our model-based fair value for Storytel AB is kr 133.75 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 116.05.
What is the quality score of 0GBU?
Storytel AB has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Storytel AB (0GBU)?
Our model-based price target is the fair value of kr 133.75 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario kr 82.11, optimistic scenario kr 231.79. It is a calculation from audited fundamentals, not an analyst target.
What is the Storytel AB stock forecast for 2026?
Our models put fair value at kr 133.75, about +15% upside versus a price of kr 116.05 (undervalued). Cautious scenario kr 82.11, optimistic scenario kr 231.79. The calculation is refreshed regularly with new filings.
What is the revenue of Storytel AB (0GBU)?
Storytel AB reported trailing-twelve-month revenue of about 4.0B SEK (latest available figure, as of Sep 24, 2026).
Does Storytel AB pay a dividend?
Storytel AB currently shows a dividend yield of about 1.29% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Storytel AB (0GBU)?
For today's price to be fair in a discounted-cash-flow model, Storytel AB would have to grow free cash flow by +18.4 % per year for five years (discount rate 13.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +12.5 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 0GBU use?
Our models discount Storytel AB at 13.2 %: a base by market capitalisation (small), damped by beta 1.50, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Storytel AB that is +18.4 % per year a year over ten years, using the same discount rate (13.2 %) and the same formula as our fair value.
How much growth has Storytel AB (0GBU) delivered so far?
Over the past 5 years revenue at Storytel AB grew +12.5 % a year. The price currently implies +18.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Storytel AB (0GBU) growing?
The median revenue growth in the sector is +7.2 % a year. That is the yardstick for the growth priced into Storytel AB (+18.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Storytel AB (0GBU)?
The free-cash-flow yield on the price is 4.56 %: that much free cash flow Storytel AB produces per unit of market value. When it exceeds the discount rate of our models (13.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Storytel AB (0GBU)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Storytel AB it is kr 133.75 per share (as of Sep 24, 2026), against a price of kr 116.05. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Storytel AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0GBU trades below its calculated fair value: price kr 116.05, fair value kr 133.75, a gap of about +15% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0GBU?
No. The price is what the market pays today (kr 116.05); the fair value is what the company's own numbers justify (kr 133.75). For Storytel AB the two are kr 17.70 per share apart. That gap is exactly why we show both numbers side by side.
How much is Storytel AB worth?
The market values Storytel AB at about 9.0B SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 116.05; our models calculate a fair value of kr 133.75 per share.
What do the bullish and bearish scenarios say about 0GBU?
Our models span a range for Storytel AB: cautious scenario kr 82.11, base kr 133.75, optimistic kr 231.79 per share (as of Sep 24, 2026, price kr 116.05). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 0GBU from its 52-week high?
Storytel AB trades at kr 116.05, about 3% below its 52-week high of kr 119.10 and 74% above the low of kr 66.78 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of kr 133.75 is for.
Which stocks are comparable to Storytel AB?
From the same area (Communication Services) we also value The New York Times Company, Xinhua Winshare Publishing and Media Co, Jiangsu Phoenix Publishing & Media Corporation, China South Publishing & Media Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Storytel AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 116.05, calculated fair value kr 133.75 (+15%), Quality Score 72/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0GBU calculated?
We run Storytel AB through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 133.75, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Storytel AB currently trades 13 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Storytel AB (0GBU)?
The closing price on Oct 2, 2026 was kr 116.05. Our model-based fair value is kr 133.75, about +15% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Storytel AB right now?
The model range is unusually wide (kr 82.11 to kr 231.79). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Key figures of Storytel AB
How large is the market capitalisation of Storytel AB (0GBU)?
The market capitalisation of Storytel AB is 9.0B SEK (≈ $897M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Storytel AB (0GBU)?
The price-to-sales ratio of Storytel AB is 1.43 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Storytel AB (0GBU)?
Earnings per share at Storytel AB are kr −8.08. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Storytel AB (0GBU)?
The dividend yield of Storytel AB is 1.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Storytel AB (0GBU)?
The net margin of Storytel AB is 12.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Storytel AB (0GBU)?
The return on equity (ROE) of Storytel AB is 32.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Storytel AB (0GBU)?
On an EBIT basis the return on assets of Storytel AB is −1.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Storytel AB (0GBU)?
The operating margin of Storytel AB is 9.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Storytel AB (0GBU)?
Revenue at Storytel AB is growing +2.8% versus a year earlier (3y avg +7.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Storytel AB (0GBU)?
Earnings per share at Storytel AB are growing +430% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Storytel AB (0GBU) hold?
Storytel AB holds more cash than debt, 7.4M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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