Pernod Ricard SA (0HAT) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Pernod Ricard SA €26.00, price €58.51, upside -55.6%, quality 64 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
60‑month range €58.51 – €185.31 · fair‑value band €16.35 – €38.94 · the €58.51 price screens above the €26.00 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 29, 2026.
Pernod Ricard SA produces and sells wines and spirits worldwide.
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Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT, Augier, Avion, Ballantine's, Becherovka, Beefeater, Blenders Pride, Brancott Estate, Campo Viejo, Ceder's, Chivas, Clan Campbell, Del Maguey, George Wyndham, Green Spot, Havana Club, Imperial, Imperial Blue, Italicus, J.P. Wiser's, Jacob's Creek, Jameson, Jefferson's, Kahlúa, Kenwood, KI NO BI, Lillet, Long John, L'Orbe, Lot No. 40, Malfy, Malibu, Kahlua, Martell, Method & Madness, Midleton Very Rare, Minttu, Monkey 47, Mumm, Olmeca, Ostoya, Passport Scotch, Pastis 51, Pernod, Perrier-Jouët, Plymouth Gin, Powers, Rabbit Hole, Ramazzotti, Redbreast, Ricard, Royal Salute, Royal Stag, Scapa, Seagram's Gin, Secret Speyside, Smooth Ambler, Something Special, Suze, The Glenlivet, TX, and Wyborowa. It also provides non-alcoholic beverages under the brands Beefeater 0%, Ceder's, Suze Tonic 0%, Cinzano Spritz 0%, Pacific, Campo Viejo Sparkling 0%, and Jacob's Creek Unvined. Pernod Ricard SA was founded in 1805 and is headquartered in Paris, France.
Stock analysis
Pernod Ricard SA (0HAT) currently trades at €58.51, while our model-based Fair Value estimate is €26.00, 55.6% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of €26.09 per share, and 0 of the 23 models we run sit above the €58.51 price.
Bear case: the Asset-Based group reads lowest at €11.68, and 23 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: €16.35 (bear) to €38.94 (bull), the price of €58.51 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 64/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Pernod Ricard SA reported revenue of €8.8B in FY2021 versus €9.0B in FY2017, a compound −0.5%/yr. Reported net income was €1.3B in FY2021, compounding −1.6%/yr from FY2017.
Key figures
Market cap €49.8B · P/S ratio 4.96 · Dividend yield 1.3% · Net margin 14.8% · Return on equity 8.6% · Return on assets (EBIT) 6.7% · Operating margin 30.5% · Revenue (TTM) €10.0B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 30% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 34% fair-value upside, at −56%, 0HAT screens richer than that median.
Fair Value models
Bear €16.35Fair Value €26.00Bull €38.94
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is weak: less than 2 % a year.
Revenue growth 1 year
+4.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.4%
’17
’18
’19
’20
’21
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
24.8% (2017) → 26.8% (2021)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Wineries & Distilleries · 92 stocks
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Cite: Fair Value Calculator (2026). "Pernod Ricard SA Fair Value". https://www.fairvalue-calculator.com/stock/0HAT
Frequently asked questions
Is Pernod Ricard SA (0HAT) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of €26.00 versus a price of €58.51, about −56% upside (overvalued).
What is the fair value of 0HAT?
Our model-based fair value for Pernod Ricard SA is €26.00 (as of Sep 29, 2026), built from audited fundamentals. The current price: €58.51.
What is the quality score of 0HAT?
Pernod Ricard SA has a Quality Score of 64/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pernod Ricard SA (0HAT)?
Our model-based price target is the fair value of €26.00 (as of Sep 29, 2026) from 23 valuation models. Cautious scenario €16.35, optimistic scenario €38.94. It is a calculation from audited fundamentals, not an analyst target.
What is the Pernod Ricard SA stock forecast for 2026?
Our models put fair value at €26.00, about −56% upside versus a price of €58.51 (overvalued). Cautious scenario €16.35, optimistic scenario €38.94. The calculation is refreshed regularly with new filings.
What is the revenue of Pernod Ricard SA (0HAT)?
Pernod Ricard SA reported trailing-twelve-month revenue of about €10.0B (latest available figure, as of Sep 29, 2026).
Does Pernod Ricard SA pay a dividend?
Pernod Ricard SA currently shows a dividend yield of about 1.26% relative to its recent price (as of Sep 29, 2026).
What is the intrinsic value of Pernod Ricard SA (0HAT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pernod Ricard SA it is €26.00 per share (as of Sep 29, 2026), against a price of €58.51. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Pernod Ricard SA stock overvalued or undervalued in 2026?
As of Sep 29, 2026, 0HAT trades above its calculated fair value: price €58.51, fair value €26.00, a gap of about −56% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0HAT?
No. The price is what the market pays today (€58.51); the fair value is what the company's own numbers justify (€26.00). For Pernod Ricard SA the two are €32.51 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pernod Ricard SA worth?
The market values Pernod Ricard SA at about €49.8B (market capitalisation, as of Sep 29, 2026). Per share that is €58.51; our models calculate a fair value of €26.00 per share.
What do the bullish and bearish scenarios say about 0HAT?
Our models span a range for Pernod Ricard SA: cautious scenario €16.35, base €26.00, optimistic €38.94 per share (as of Sep 29, 2026, price €58.51). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Pernod Ricard SA (0HAT)?
Balance-sheet figures for Pernod Ricard SA (as of Sep 29, 2026): return on equity 8.6%, debt of 0.60 per unit of equity. They feed the Quality Score of 64/100, which measures business quality independently of the share price.
How far is 0HAT from its 52-week high?
Pernod Ricard SA trades at €58.51, about 30% below its 52-week high of €84.18 and at the low of €58.51 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of €26.00 is for.
Which stocks are comparable to Pernod Ricard SA?
From the same area (Consumer Defensive) we also value Kweichow Moutai Co, Wuliangye Yibin Co, Shanxi Xinghuacun Fen Wine Factory Co, Luzhou Laojiao Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pernod Ricard SA stock attractive at the current price?
The data as of Sep 29, 2026: price €58.51, calculated fair value €26.00 (−56%), Quality Score 64/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0HAT calculated?
We run Pernod Ricard SA through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €26.00, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Pernod Ricard SA itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pernod Ricard SA (0HAT)?
The closing price on Oct 2, 2026 was €58.51. Our model-based fair value is €26.00, about −56% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pernod Ricard SA right now?
The price sits above even our optimistic bull case (€38.94). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (64/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (€16.35 to €38.94) leaves room in how you read the outcome.
Key figures of Pernod Ricard SA
How large is the market capitalisation of Pernod Ricard SA (0HAT)?
The market capitalisation of Pernod Ricard SA is €49.8B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pernod Ricard SA (0HAT)?
The price-to-sales ratio of Pernod Ricard SA is 4.96 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Pernod Ricard SA (0HAT)?
The dividend yield of Pernod Ricard SA is 1.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Pernod Ricard SA (0HAT)?
The net margin of Pernod Ricard SA is 14.8% (fiscal year 2021). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pernod Ricard SA (0HAT)?
The return on equity (ROE) of Pernod Ricard SA is 8.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pernod Ricard SA (0HAT)?
On an EBIT basis the return on assets of Pernod Ricard SA is 6.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pernod Ricard SA (0HAT)?
The operating margin of Pernod Ricard SA is 30.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pernod Ricard SA (0HAT)?
Revenue at Pernod Ricard SA is growing −14.9% versus a year earlier (3y avg +0.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pernod Ricard SA (0HAT)?
Earnings per share at Pernod Ricard SA are growing −18.0% versus a year earlier. How much earnings per share grew versus a year earlier.
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