Matas A/S (0QFA) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Matas A/S DKK 106, price DKK 82.25, upside +29.4%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 60.73 – kr 149.65 · fair‑value band kr 72.07 – kr 142.44 · the kr 82.25 price screens below the kr 106.46 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
Matas A/S operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark, Sweden, Norway, and internationally. Its products include cosmetics, fragrances, and skin and hair care products.
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Matas A/S operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark, Sweden, Norway, and internationally. Its products include cosmetics, fragrances, and skin and hair care products. The company also offers medicine and nursing products; vitamins, minerals, health supplements, specialty foods, and herbal medicinal products, as well as sports, nutrition, and exercise; mother and child care; sexual wellness; and oral, foot, intimate care, hair removal, and special skincare products. In addition, it provides house and garden products, including cleaning and maintenance, electrical products, interior decoration, and textiles; and clothing and accessories, such as footwear, hair ornaments, jewelry, and toilet bags. It operates through physical stores, wholesale, and websites, such as matas.dk. Matas A/S was founded in 1949 and is based in Allerød, Denmark.
Stock analysis
Matas A/S (0QFA) currently trades at kr 82.25, while our model-based Fair Value estimate is kr 106.46, implying the stock looks roughly 22.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 105.31 per share, and 16 of the 25 models we run sit above the kr 82.25 price.
Bear case: the Economic Profit group reads lowest at kr 15.91, and 9 of the 25 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 72.07 (bear) to kr 142.44 (bull), the price of kr 82.25 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Matas A/S reported revenue of 4.2B DKK in FY2021 versus 3.5B DKK in FY2017, a compound +4.7%/yr. Reported net income was 269M DKK in FY2021, compounding −5.6%/yr from FY2017.
Key figures
Market cap 4.3B DKK (≈ $654M) · P/S ratio 0.49 · Dividend yield 2.4% · Net margin 6.5% · Return on equity 6.5% · Return on assets (EBIT) 6.6% · Operating margin 2.5% · Revenue (TTM) 8.8B DKK.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 36% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 5% fair-value upside, at 29%, 0QFA screens cheaper than that median.
Fair Value models
Bear kr 72.07Fair Value kr 106.46Bull kr 142.44
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.64/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+12.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.3%
’17
’18
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’21
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
13.7% (2017) → 9.1% (2021)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 201 stocks
Beats the industry median on 6/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score63 · Above median
Fair Value upside−87.9% · Bottom 25%
Profitability
Return on equity (TTM)6.5% · Below median
Return on assets3.7% · Above median
Net margin (TTM)2.8% · Below median
Operating margin (TTM)2.5% · Below median
Growth and dividend
Revenue growth5.5% · Above median
Dividend yield (TTM)2.4% · Below median
Balance sheet
Debt / equity0.60× · Highest 25%
Valuation Multiplesvs Specialty Retail median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Matas A/S Fair Value". https://www.fairvalue-calculator.com/stock/0QFA
Frequently asked questions
Is Matas A/S (0QFA) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 106.46 versus a price of kr 82.25, about +29% upside (undervalued).
What is the fair value of 0QFA?
Our model-based fair value for Matas A/S is kr 106.46 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 82.25.
What is the quality score of 0QFA?
Matas A/S has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Matas A/S (0QFA)?
Our model-based price target is the fair value of kr 106.46 (as of Sep 24, 2026) from 25 valuation models. Cautious scenario kr 72.07, optimistic scenario kr 142.44. It is a calculation from audited fundamentals, not an analyst target.
What is the Matas A/S stock forecast for 2026?
Our models put fair value at kr 106.46, about +29% upside versus a price of kr 82.25 (undervalued). Cautious scenario kr 72.07, optimistic scenario kr 142.44. The calculation is refreshed regularly with new filings.
What is the revenue of Matas A/S (0QFA)?
Matas A/S reported trailing-twelve-month revenue of about 8.8B DKK (latest available figure, as of Sep 24, 2026).
Does Matas A/S pay a dividend?
Matas A/S currently shows a dividend yield of about 2.43% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Matas A/S (0QFA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Matas A/S it is kr 106.46 per share (as of Sep 24, 2026), against a price of kr 82.25. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Matas A/S stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0QFA trades below its calculated fair value: price kr 82.25, fair value kr 106.46, a gap of about +29% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0QFA?
No. The price is what the market pays today (kr 82.25); the fair value is what the company's own numbers justify (kr 106.46). For Matas A/S the two are kr 24.21 per share apart. That gap is exactly why we show both numbers side by side.
How much is Matas A/S worth?
The market values Matas A/S at about 4.3B DKK (market capitalisation, as of Sep 24, 2026). Per share that is kr 82.25; our models calculate a fair value of kr 106.46 per share.
What do the bullish and bearish scenarios say about 0QFA?
Our models span a range for Matas A/S: cautious scenario kr 72.07, base kr 106.46, optimistic kr 142.44 per share (as of Sep 24, 2026, price kr 82.25). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Matas A/S (0QFA)?
Balance-sheet figures for Matas A/S (as of Sep 24, 2026): return on equity 6.5%, debt of 0.60 per unit of equity. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is 0QFA from its 52-week high?
Matas A/S trades at kr 82.25, about 36% below its 52-week high of kr 129.00 and at the low of kr 82.25 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of kr 106.46 is for.
Which stocks are comparable to Matas A/S?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Matas A/S stock attractive at the current price?
The data as of Sep 24, 2026: price kr 82.25, calculated fair value kr 106.46 (+29%), Quality Score 63/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0QFA calculated?
We run Matas A/S through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 106.46, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Matas A/S currently trades 23 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Matas A/S (0QFA)?
The closing price on Oct 2, 2026 was kr 82.25. Our model-based fair value is kr 106.46, about +29% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Matas A/S right now?
Solid quality (63/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (kr 72.07 to kr 142.44) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Matas A/S
How large is the market capitalisation of Matas A/S (0QFA)?
The market capitalisation of Matas A/S is 4.3B DKK (≈ $654M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Matas A/S (0QFA)?
The price-to-sales ratio of Matas A/S is 0.49 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Matas A/S (0QFA)?
The dividend yield of Matas A/S is 2.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Matas A/S (0QFA)?
The net margin of Matas A/S is 6.5% (fiscal year 2021). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Matas A/S (0QFA)?
The return on equity (ROE) of Matas A/S is 6.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Matas A/S (0QFA)?
On an EBIT basis the return on assets of Matas A/S is 6.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Matas A/S (0QFA)?
The operating margin of Matas A/S is 2.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Matas A/S (0QFA)?
Revenue at Matas A/S is growing +5.5% versus a year earlier (3y avg +6.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Matas A/S (0QFA)?
Earnings per share at Matas A/S are growing −6.5% versus a year earlier. How much earnings per share grew versus a year earlier.
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