1010 (1010) Fair Value & Analysis

Consumer Cyclical · Market cap HK$27.1M

1 1010 1010 · HK

PriceHK$0.0540

Fair ValueHK$0.0680

Upside+26.0%

Quality34/100

Evidence: Low Range HK$0.0464 – HK$0.0896

Fair value as of: Jul 2, 2026

From 3 valuation models · updated today

Share price −37.9% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.0540 – HK$0.1470 · fair‑value band HK$0.0464 – HK$0.0896 · the HK$0.0540 price screens below the HK$0.0680 fair value. As of Jul 2, 2026.

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Analysis

1010 (1010) currently trades at HK$0.0540, while our model-based Fair Value estimate is HK$0.0680 — implying the stock looks roughly 26.0% undervalued today. We read business quality at 34/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

Trailing-twelve-month revenue stands at HK$31.1M. Revenue declined 25.4% year over year. Net debt stands at HK$114M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$31.1M

Revenue growth (YoY) -25.4%

Net margin -139%

Return on equity -288%

Free cash flow −HK$16.7M FY2025

Operating margin -18.9%

More key figures

EPS (TTM) HK$-0.0700

Net debt HK$114M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1010 reported revenue of HK$31.1M in FY2025 versus HK$106M in FY2021, a compound −26.3%/yr. Reported net income was −HK$43.2M in FY2025.

Revenue −26.3%/yr

FY21 HK$106M

FY22 HK$181M

FY23 HK$114M

FY24 HK$36.0M

FY25 HK$31.1M

Net income

FY21 −HK$52.8M

FY22 −HK$2.2M

FY23 −HK$46.4M

FY24 −HK$165M

FY25 −HK$43.2M

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Frequently asked questions

Is 1010 (1010) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$0.0680 versus a price of HK$0.0540 — about +26% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 1010?

Our model-based fair value for 1010 is HK$0.0680 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.0540.

What is the quality score of 1010?

1010 has a Quality Score of 34/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1010 (1010)?

1010 reported trailing-twelve-month revenue of about HK$31.1M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1010?

The net profit margin of 1010 is about -138.8%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.