Alton Co (123750) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 30.2B KRW
Fair value as of: Jul 20, 2026
From 23 valuation models · updated 21 days ago
Fair value updated Jul 20, 2026, revised from 777.19 KRW to 719.84 KRW (−7.4%) since Jul 7, 2026. Share price −21.2% over the past month.
A solid business, but screening 59% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (731.08 KRW). The favourable scenario is already priced in.
- Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder.
- The models converge in a tight band (654.61 KRW to 731.08 KRW), unusually little disagreement for a valuation.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
60‑month range 1,290 KRW – 6,990 KRW · fair‑value band 654.61 KRW – 731.08 KRW · the 1,768 KRW price screens above the 719.84 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 20, 2026.
Analysis
Alton Co (123750) currently trades at 1,768 KRW, while our model-based Fair Value estimate is 719.84 KRW, implying the stock looks roughly 59.3% overvalued today. The Quality Score stands at 67/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Alton Co generated revenue of 31.3B KRW at a net margin of 1.0%. Revenue declined 10.5% year over year. It earns a return on equity of 1.5%. Fundamentals as of Jul 20, 2026
Our scenario range runs from 654.61 KRW (bear case) to 731.08 KRW (bull case); at 1,768 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 49% below its 52-week high and 40% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at -59%, 123750 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 23 models by family
Widest divergence: DCF Models (1,051 KRW) versus Earnings-Based (127.54 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 66 · Market factors (momentum, volatility) 40
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Alton Co.,Ltd. manufactures and sells sports and recreation bicycles in South Korea and China. The company offers e-bike, smart, MTB, road, hybrid, city, folding/minivelo, junior, ladies, and kids bicycles. It also product repair services. The company sells its bicycles under the alton, E-alton, INFIZA, ROADMASTER, Corex, and GLEAM brands.
Full company description
Alton Co.,Ltd. manufactures and sells sports and recreation bicycles in South Korea and China. The company offers e-bike, smart, MTB, road, hybrid, city, folding/minivelo, junior, ladies, and kids bicycles. It also product repair services. The company sells its bicycles under the alton, E-alton, INFIZA, ROADMASTER, Corex, and GLEAM brands. The company was formerly known as Alton Sports Co.,Ltd. and changed its name to Alton Co.,Ltd. in April 2024. Alton Co.,Ltd. was founded in 1994 and is headquartered in Seongnam-si, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Alton Co reported revenue of 32.2B KRW in FY2025 versus 50.0B KRW in FY2021, a compound −10.4%/yr. Reported net income was 212M KRW in FY2025, compounding −54.3%/yr from FY2021.
123750 screens 59% overvalued. Compare with ANTA Sports Products Limited →
Peer Group
Leisure · 190 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$160.20 | HK$227.30 | +42% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Benefit Systems S.A BFT | 5,255 PLN | 3,714 PLN | -29% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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