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Alton Co (123750) Fair Value & Analysis

Consumer Cyclical · KR · Market cap 20.9B KRW

Price1,673 KRW
Fair Value1,184 KRW
Upside-29.2%
Quality95/100
Evidence: High Range 1,090 KRW – 1,321 KRW

Fair value as of: Jun 24, 2026

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Analysis

Alton Co (123750) currently trades at 1,673 KRW, while our model-based Fair Value estimate is 1,184 KRW — implying the stock looks roughly 29.2% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Alton Co.,Ltd. manufactures and sells sports and recreation bicycles in South Korea and China. The company offers e-bike, smart, MTB, road, hybrid, city, folding/minivelo, junior, ladies, and kids bicycles. It also product repair services. The company sells its bicycles under the alton, E-alton, INFIZA, ROADMASTER, Corex, and GLEAM brands. The company was formerly known as Alton Sports Co.,Ltd. and changed its name to Alton Co.,Ltd. in April 2024. Alton Co.,Ltd. was founded in 1994 and is headquartered in Seongnam-si, South Korea.

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Frequently asked questions

Is Alton Co (123750) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 1,184 KRW versus a price of 1,673 KRW — about −29% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 123750?
Our 21-model fair value for Alton Co is 1,184 KRW (as of Jun 24, 2026), built from audited fundamentals. The current price is 1,673 KRW.
What is the quality score of 123750?
Alton Co has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.