Alton Sports Co.Ltd (123750) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Alton Sports Co.Ltd KRW 978, price KRW 1,798, upside -45.6%, quality 67 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 1,290 KRW – 6,330 KRW · fair‑value band 962.77 KRW – 991.77 KRW · the 1,798 KRW price screens above the 978.36 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Alton Co.,Ltd. manufactures and sells sports and recreation bicycles in South Korea and China. The company offers e-bike, smart, MTB, road, hybrid, city, folding/minivelo, junior, ladies, and kids bicycles. It also product repair services. The company sells its bicycles under the alton, E-alton, INFIZA, ROADMASTER, Corex, and GLEAM brands.
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Alton Co.,Ltd. manufactures and sells sports and recreation bicycles in South Korea and China. The company offers e-bike, smart, MTB, road, hybrid, city, folding/minivelo, junior, ladies, and kids bicycles. It also product repair services. The company sells its bicycles under the alton, E-alton, INFIZA, ROADMASTER, Corex, and GLEAM brands. The company was formerly known as Alton Sports Co.,Ltd. and changed its name to Alton Co.,Ltd. in April 2024. Alton Co.,Ltd. was founded in 1994 and is headquartered in Seongnam-si, South Korea.
Stock analysis
Alton Sports Co.Ltd (123750) currently trades at 1,798 KRW, while our model-based Fair Value estimate is 978.36 KRW, implying the stock looks roughly 83.8% overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of 1,135 KRW per share, and 0 of the 21 models we run sit above the 1,798 KRW price.
Bear case: the Earnings-Based group reads lowest at 127.54 KRW, and 21 of the 21 models stay below the price. Evidence for this calculation is medium.
Scenario range: 962.77 KRW (bear) to 991.77 KRW (bull), the price of 1,798 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Alton Sports Co.Ltd reported revenue of 32.2B KRW in FY2025 versus 50.0B KRW in FY2021, a compound −10.4%/yr. Reported net income was 212M KRW in FY2025, compounding −54.3%/yr from FY2021.
Key figures
Market cap 30.2B KRW (≈ $21.2M) · P/S ratio 0.96 · Net margin 0.7% · Return on equity 1.5% · Return on assets (EBIT) −0.9% · Operating margin −5.9% · Revenue (TTM) 31.3B KRW · Revenue growth (YoY) −10.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 43% below its 52-week high and 39% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 38% fair-value upside, at −46%, 123750 screens richer than that median.
Fair Value models
Bear 962.77 KRWFair Value 978.36 KRWBull 991.77 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.38/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+14.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−14.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.5%
Start year 2020 (pandemic). Over 10 years: −6.4% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.4%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−47.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−47.3%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.12% → 1%
⚠ Revenue per share shrinking 6.0%/yr over ~7Y (margin trend unclear) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+49.1%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about +46.0% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 189 stocks
Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation
Quality Score67 · Top 25%
Fair Value upside−46% · Below median
Profitability
Return on equity (TTM)2% · Below median
Return on assets0% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)−6% · Bottom 25%
Growth and dividend
Revenue growth−11% · Bottom 25%
Valuation Multiplesvs Leisure median · lower = cheaper
P/FCF0.2× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 41
FUTURE (revenue growth)0· sector 14
PAST (return on equity)6· sector 19
HEALTH (low debt)100· sector 94
DIVIDEND (yield)0· sector 57
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Alton Sports Co.Ltd (123750) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 978.36 KRW versus a price of 1,798 KRW, about −46% upside (overvalued).
What is the fair value of 123750?
Our model-based fair value for Alton Sports Co.Ltd is 978.36 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 1,798 KRW.
What is the quality score of 123750?
Alton Sports Co.Ltd has a Quality Score of 67/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Alton Sports Co.Ltd (123750)?
Our model-based price target is the fair value of 978.36 KRW (as of Sep 24, 2026) from 21 valuation models. Cautious scenario 962.77 KRW, optimistic scenario 991.77 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the Alton Sports Co.Ltd stock forecast for 2026?
Our models put fair value at 978.36 KRW, about −46% upside versus a price of 1,798 KRW (overvalued). Cautious scenario 962.77 KRW, optimistic scenario 991.77 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of Alton Sports Co.Ltd (123750)?
Alton Sports Co.Ltd reported trailing-twelve-month revenue of about 31.3B KRW (latest available figure, as of Sep 24, 2026).
What growth is priced into Alton Sports Co.Ltd (123750)?
For today's price to be fair in a discounted-cash-flow model, Alton Sports Co.Ltd would have to grow free cash flow by +49.1 % per year for five years (discount rate 9.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -6.5 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 123750 use?
Our models discount Alton Sports Co.Ltd at 9.6 %: a base by market capitalisation (nano), damped by beta 0.78, country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Alton Sports Co.Ltd that is +49.1 % per year a year over ten years, using the same discount rate (9.6 %) and the same formula as our fair value.
How much growth has Alton Sports Co.Ltd (123750) delivered so far?
Over the past 5 years revenue at Alton Sports Co.Ltd grew -6.5 % a year. The price currently implies +49.1 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Alton Sports Co.Ltd (123750) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Alton Sports Co.Ltd (+49.1 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Alton Sports Co.Ltd (123750)?
The free-cash-flow yield on the price is 0.42 %: that much free cash flow Alton Sports Co.Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Alton Sports Co.Ltd (123750)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Alton Sports Co.Ltd it is 978.36 KRW per share (as of Sep 24, 2026), against a price of 1,798 KRW. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is Alton Sports Co.Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 123750 trades above its calculated fair value: price 1,798 KRW, fair value 978.36 KRW, a gap of about −46% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 123750?
No. The price is what the market pays today (1,798 KRW); the fair value is what the company's own numbers justify (978.36 KRW). For Alton Sports Co.Ltd the two are 819.64 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is Alton Sports Co.Ltd worth?
The market values Alton Sports Co.Ltd at about 30.2B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 1,798 KRW; our models calculate a fair value of 978.36 KRW per share.
What do the bullish and bearish scenarios say about 123750?
Our models span a range for Alton Sports Co.Ltd: cautious scenario 962.77 KRW, base 978.36 KRW, optimistic 991.77 KRW per share (as of Sep 24, 2026, price 1,798 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Alton Sports Co.Ltd (123750)?
Balance-sheet figures for Alton Sports Co.Ltd (as of Sep 24, 2026): return on equity 1.5%. They feed the Quality Score of 67/100, which measures business quality independently of the share price.
How far is 123750 from its 52-week high?
Alton Sports Co.Ltd trades at 1,798 KRW, about 43% below its 52-week high of 3,145 KRW and 39% above the low of 1,290 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 978.36 KRW is for.
Which stocks are comparable to Alton Sports Co.Ltd?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Alton Sports Co.Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price 1,798 KRW, calculated fair value 978.36 KRW (−46%), Quality Score 67/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 123750 calculated?
We run Alton Sports Co.Ltd through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 978.36 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Alton Sports Co.Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Alton Sports Co.Ltd (123750)?
The closing price on Sep 23, 2026 was 1,798 KRW. Our model-based fair value is 978.36 KRW, about −46% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Alton Sports Co.Ltd right now?
The price sits above even our optimistic bull case (991.77 KRW). The favourable scenario is already priced in. Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder. The models converge in a tight band (962.77 KRW to 991.77 KRW), unusually little disagreement for a valuation.
Key figures of Alton Sports Co.Ltd
How large is the market capitalisation of Alton Sports Co.Ltd (123750)?
The market capitalisation of Alton Sports Co.Ltd is 30.2B KRW (≈ $21.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Alton Sports Co.Ltd (123750)?
The price-to-sales ratio of Alton Sports Co.Ltd is 0.96 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Alton Sports Co.Ltd (123750)?
The net margin of Alton Sports Co.Ltd is 0.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Alton Sports Co.Ltd (123750)?
The return on equity (ROE) of Alton Sports Co.Ltd is 1.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Alton Sports Co.Ltd (123750)?
On an EBIT basis the return on assets of Alton Sports Co.Ltd is −0.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Alton Sports Co.Ltd (123750)?
The operating margin of Alton Sports Co.Ltd is −5.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Alton Sports Co.Ltd (123750)?
Revenue at Alton Sports Co.Ltd is growing −10.5% versus a year earlier (3y avg −14.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Alton Sports Co.Ltd (123750)?
Earnings per share at Alton Sports Co.Ltd are growing +215% versus a year earlier. How much earnings per share grew versus a year earlier.
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