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New Media Lab Ltd (1284) fair value: what the stock is really worth

As of Sep 30, 2026: fair value of New Media Lab Ltd HK$0.44, price HK$0.60, upside -26.1%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Add to watchlist

Communication Services · HK

NM Thin data Sep 27, 2026

New Media Lab Ltd

1284 · HK

Overvalued / MonitorQuality is not strong enough to offset the price risk.

!Fair value HK$0.4400 · Overvalued (−26.1%)
✓Quality 63/100
!Weak Growth (revenue 5y −2.2 %/yr)
!Thin margins · 6.7% net margin (TTM)
✓generates free cash flow
✓7.1% dividend yield · Sustainable
!Mixed vs. peers (6/13)
!Narrow moat 32/100
!Evidence only low, so the estimate is less certain
!Weak on past: 27 out of 100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$0.8188 HK$0.1744 Fair Value HK$0.4400 Jul 2023 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.

How to read this chart

38‑month range HK$0.1744 – HK$0.8188 · fair‑value band HK$0.3300 – HK$0.5500 · the HK$0.5950 price screens above the HK$0.4400 fair value. Dashed = 300-day average. As of Sep 27, 2026.

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Company profile

New Media Lab Limited, a digital media company, provides digital and print advertising products and services, and related businesses in Hong Kong. It offers advertising products and services, including display banners, advertorials and reviews, social newsfeeds, creative, and production and strategic services. The company also publishes magazines and books.

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New Media Lab Limited, a digital media company, provides digital and print advertising products and services, and related businesses in Hong Kong. It offers advertising products and services, including display banners, advertorials and reviews, social newsfeeds, creative, and production and strategic services. The company also publishes magazines and books. In addition, it engages in copyright holding, digital and print media, and trademark holding and licensing activities. The company was founded in 1999 and is based in Kwun Tong, Hong Kong. New Media Lab Limited is a subsidiary of New Media Lab Group Holdings Limited.

Stock analysis

New Media Lab Ltd (1284) currently trades at HK$0.5950, while our model-based Fair Value estimate is HK$0.4400, 26.1% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of HK$0.7700 per share, and 13 of the 22 models we run sit above the HK$0.5950 price.

Bear case: the Earnings-Based group reads lowest at HK$0.1800, and 9 of the 22 models stay below the price. Evidence for this calculation is low.

Scenario range: HK$0.3300 (bear) to HK$0.5500 (bull), the price of HK$0.5950 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 63/100 (solid quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

New Media Lab Ltd reported revenue of HK$190M in FY2025 versus HK$245M in FY2021, a compound −6.2%/yr. Reported net income was HK$12.7M in FY2025, compounding −21.2%/yr from FY2021.

Key figures

Market cap HK$357M (≈ $45.5M) · P/E ratio 22.0 · P/S ratio 1.48 · EPS (TTM) HK$0.0100 · Dividend yield 7.1% · Net margin 6.7% · Return on equity 6.7% · Return on assets (EBIT) 13.8%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).

What moves the price

The share trades about 14% below its 52-week high and 94% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at −26%, 1284 screens richer than that median.

Fair Value models

Bear HK$0.3300 Fair Value HK$0.4400 Bull HK$0.5500
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF HK$0.7400 HK$0.9300 HK$1.25 80
Growth DCF HK$0.7600 HK$0.9400 HK$1.23 77
Residual Income HK$0.2500 HK$0.2600 HK$0.2800 76
All 22 models by family
DCF Models
FCF DCF HK$0.7400 HK$0.9300 HK$1.25 80
Owner Earnings HK$0.6600 HK$0.8100 HK$1.08 75
5Y Revenue Exit HK$0.5800 HK$0.7000 HK$0.8600 71
5Y EBITDA Exit HK$0.6800 HK$0.8600 HK$1.11 74
5Y P/E Exit HK$0.6200 HK$0.7700 HK$0.9400 69
10Y Revenue Exit HK$0.6400 HK$0.7300 HK$0.8200 66
10Y EBITDA Exit HK$0.7000 HK$0.8300 HK$0.9600 67
10Y P/E Exit HK$0.6700 HK$0.7700 HK$0.8700 63
Earnings-Based
Graham-Dodd HK$0.1400 HK$0.1800 HK$0.2000 67
EPV HK$0.4400 HK$0.4800 HK$0.5000 68
Multiples
P/E Multiple HK$0.3500 HK$0.4700 HK$0.5800 63
P/S Multiple HK$0.2700 HK$0.3600 HK$0.4500 58
P/B Multiple HK$0.2700 HK$0.3600 HK$0.4500 55
EV/EBIT HK$0.5800 HK$0.6900 HK$0.8000 63
EV/EBITDA HK$0.7000 HK$0.8500 HK$1.00 64
EV/Revenue HK$0.5000 HK$0.6100 HK$0.7100 52
Asset-Based
NCAV (Graham) HK$0.1500 HK$0.2100 HK$0.3100 51
Growth DCF
Growth DCF HK$0.7600 HK$0.9400 HK$1.23 77
Rev-Margin DCF HK$0.5800 HK$0.7100 HK$0.8700 71
Economic Profit
Residual Income HK$0.2500 HK$0.2600 HK$0.2800 76
ROIC Compounder HK$0.4400 HK$0.4800 HK$0.5200 70
Growth Earnings
Growth-Adj P/E HK$0.2500 HK$0.3500 HK$0.4600 67

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Quality Score breakdown

Overall quality 63/100

Of which business quality 67 · Market factors (momentum, volatility) 71

Profitability 52
Margins and returns on capital today
Quality Growth 36
Are margins and returns improving?
Cashflow 83
Earnings quality: real cash, not paper profit
Fin. Strength 87
Balance sheet, leverage, solvency risk
Investment 49
Disciplined investing over empire-building
Low Volatility 35
Calm price path (market factor)
Momentum 87
Price trend over the last 3–12 months (market factor)
52W Momentum 83
Distance to the 52-week high (market factor)
Net Issuance 82
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−8.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.2%
Start year 2020 (pandemic)
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−12.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−19.2%
Dividend (yield on the price)7.1%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.23% → 9%

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−9.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Hong Kong: IMF forecast 2.1% a year to 2030, 1.8% from 2016 to 2025) that is about −11.3% a year for the price.

1284 screens overvalued: fair value 26% below the price. Compare with AppLovin Corporation →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks

Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 63 · Top 25%
Fair Value upside −26.1% · Below median
Profitability
Return on equity (TTM) 6.7% · Above median
Return on assets 2.7% · Above median
Net margin (TTM) 6.7% · Top 25%
Operating margin (TTM) 6.1% · Above median
Growth and dividend
Revenue growth −5.8% · Below median
Dividend yield (TTM) 7.1% · Top 25%

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/E (TTM) 22.0× · Pricier than median
P/B 1.93× · Pricier than median
P/S (TTM) 1.88× · Priciest 25%
P/FCF 11.6× · Pricier than median
EV/EBITDA 13.3× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 28
FUTURE (revenue growth)0 · sector 14
PAST (return on equity)27 · sector 11
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)100 · sector 54

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

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AppLovin Corporation APP $310.75 $341.83 +10%
Publicis Groupe S.A PUB €97.86 €145.63 +49%
Omnicom Group OMC $76.15 $114.19 +50%
Focus Media Information Technology Co 002027 ¥4.66 ¥5.71 +23%
JCDecaux SE DEC €24.96 €20.99 −16%
The Trade Desk, Inc TTD $12.05 $43.84 +264%
WPP plc WPP $25.99 $39.72 +53%
Leo Group 002131 ¥4.31 ¥0.6000 −86%
Magnite, Inc MGNI $25.67 $28.24 +10%
Mobvista Inc 1860 HK$13.51 HK$12.22 −10%

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Cite: Fair Value Calculator (2026). "New Media Lab Ltd Fair Value". https://www.fairvalue-calculator.com/stock/1284

Frequently asked questions

Is New Media Lab Ltd (1284) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$0.4400 versus a price of HK$0.5950, about −26% upside (overvalued).
What is the fair value of 1284?
Our model-based fair value for New Media Lab Ltd is HK$0.4400 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.5950.
What is the quality score of 1284?
New Media Lab Ltd has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for New Media Lab Ltd (1284)?
Our model-based price target is the fair value of HK$0.4400 (as of Sep 27, 2026) from 22 valuation models. Cautious scenario HK$0.3300, optimistic scenario HK$0.5500. It is a calculation from audited fundamentals, not an analyst target.
What is the New Media Lab Ltd stock forecast for 2026?
Our models put fair value at HK$0.4400, about −26% upside versus a price of HK$0.5950 (overvalued). Cautious scenario HK$0.3300, optimistic scenario HK$0.5500. The calculation is refreshed regularly with new filings.
What is the revenue of New Media Lab Ltd (1284)?
New Media Lab Ltd reported trailing-twelve-month revenue of about HK$190M (latest available figure, as of Sep 27, 2026).
Does New Media Lab Ltd pay a dividend?
New Media Lab Ltd currently shows a dividend yield of about 7.06% relative to its recent price (as of Sep 27, 2026).
What growth is priced into New Media Lab Ltd (1284)?
For today's price to be fair in a discounted-cash-flow model, New Media Lab Ltd would have to grow free cash flow by -9.4 % per year for five years (discount rate 10.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.2 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of 1284 use?
Our models discount New Media Lab Ltd at 10.0 %: a base by market capitalisation (nano), damped by beta 0.89, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For New Media Lab Ltd that is -9.4 % per year a year over ten years, using the same discount rate (10.0 %) and the same formula as our fair value.
How much growth has New Media Lab Ltd (1284) delivered so far?
Over the past 5 years revenue at New Media Lab Ltd grew -2.2 % a year. The price currently implies -9.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of New Media Lab Ltd (1284) growing?
The median revenue growth in the sector is +2.4 % a year. That is the yardstick for the growth priced into New Media Lab Ltd (-9.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of New Media Lab Ltd (1284)?
The free-cash-flow yield on the price is 8.62 %: that much free cash flow New Media Lab Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of New Media Lab Ltd (1284)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For New Media Lab Ltd it is HK$0.4400 per share (as of Sep 27, 2026), against a price of HK$0.5950. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is New Media Lab Ltd stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 1284 trades above its calculated fair value: price HK$0.5950, fair value HK$0.4400, a gap of about −26% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1284?
No. The price is what the market pays today (HK$0.5950); the fair value is what the company's own numbers justify (HK$0.4400). For New Media Lab Ltd the two are HK$0.1550 per share apart. That gap is exactly why we show both numbers side by side.
How much is New Media Lab Ltd worth?
The market values New Media Lab Ltd at about HK$357M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.5950; our models calculate a fair value of HK$0.4400 per share.
What do the bullish and bearish scenarios say about 1284?
Our models span a range for New Media Lab Ltd: cautious scenario HK$0.3300, base HK$0.4400, optimistic HK$0.5500 per share (as of Sep 27, 2026, price HK$0.5950). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 1284?
New Media Lab Ltd trades at a price-to-earnings ratio of 22.0 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$0.4400 is built from several models across several years. Other multiples: P/B 1.9, P/S 1.9, EV/EBITDA 13.3.
How solid is the balance sheet of New Media Lab Ltd (1284)?
Balance-sheet figures for New Media Lab Ltd (as of Sep 27, 2026): return on equity 6.7%. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is 1284 from its 52-week high?
New Media Lab Ltd trades at HK$0.5950, about 14% below its 52-week high of HK$0.6900 and 94% above the low of HK$0.3063 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.4400 is for.
Which stocks are comparable to New Media Lab Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is New Media Lab Ltd stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.5950, calculated fair value HK$0.4400 (−26%), Quality Score 63/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1284 calculated?
We run New Media Lab Ltd through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.4400, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. New Media Lab Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of New Media Lab Ltd (1284)?
The closing price on Sep 30, 2026 was HK$0.5950. Our model-based fair value is HK$0.4400, about −26% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with New Media Lab Ltd right now?
The price sits above even our optimistic bull case (HK$0.5500). The favourable scenario is already priced in. Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of New Media Lab Ltd

How large is the market capitalisation of New Media Lab Ltd (1284)?
The market capitalisation of New Media Lab Ltd is HK$357M (≈ $45.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of New Media Lab Ltd (1284)?
The price-to-sales ratio of New Media Lab Ltd is 1.48 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of New Media Lab Ltd (1284)?
Earnings per share at New Media Lab Ltd are HK$0.0100 (price ÷ EPS = P/E 22.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of New Media Lab Ltd (1284)?
The dividend yield of New Media Lab Ltd is 7.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of New Media Lab Ltd (1284)?
The net margin of New Media Lab Ltd is 6.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of New Media Lab Ltd (1284)?
The return on equity (ROE) of New Media Lab Ltd is 6.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of New Media Lab Ltd (1284)?
On an EBIT basis the return on assets of New Media Lab Ltd is 13.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of New Media Lab Ltd (1284)?
The operating margin of New Media Lab Ltd is 6.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at New Media Lab Ltd (1284)?
Revenue at New Media Lab Ltd is growing −5.8% versus a year earlier (3y avg −7.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at New Media Lab Ltd (1284)?
Earnings per share at New Media Lab Ltd are growing +5.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does New Media Lab Ltd (1284) carry?
The net debt of New Media Lab Ltd is HK$1.1M (fiscal year 2022, ≈ 0.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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