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1284 (1284) Fair Value & Analysis

Communication Services · Market cap HK$264M

1 1284 1284 · HK
PriceHK$0.4400
Fair ValueHK$0.4400
Upside+0.0%
Quality68/100
Evidence: High Range HK$0.3300 – HK$0.5500

Fair value as of: Jul 2, 2026

From 22 valuation models · updated today

Price vs Fair Value (12 months)

HK$0.4700 HK$0.2335 Fair Value HK$0.4400 May 2025 Jun 2026

12‑month range HK$0.2335 – HK$0.4700 · fair‑value band HK$0.3300 – HK$0.5500 · the HK$0.4400 price screens below the HK$0.4400 fair value. As of Jul 2, 2026.

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Analysis

1284 (1284) currently trades at HK$0.4400, while our model-based Fair Value estimate is HK$0.4400 — implying the stock looks roughly 0.0% undervalued today. We read business quality at 68/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 1284 generated revenue of HK$190M at a net margin of 6.7%. Revenue declined 5.8% year over year. It earns a return on equity of 6.7%. Net debt stands at HK$1.1M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$190M
Revenue growth (YoY) -5.8%
Net margin 6.7%
Return on equity 6.7%
Free cash flow HK$30.8M FY2025
P/E ratio 22.0
More key figures
Operating margin 6.1%
EPS (TTM) HK$0.0100
Dividend yield 9.6%
EPS growth (YoY) +5.9%
Net debt HK$1.1M FY2022

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1284 reported revenue of HK$190M in FY2025 versus HK$245M in FY2021, a compound −6.2%/yr. Reported net income was HK$12.7M in FY2025, compounding −21.2%/yr from FY2021.

Revenue −6.2%/yr
FY21 HK$245M
FY22 HK$241M
FY23 HK$221M
FY24 HK$207M
FY25 HK$190M
Net income −21.2%/yr
FY21 HK$33.0M
FY22 HK$39.4M
FY23 HK$14.5M
FY24 HK$13.5M
FY25 HK$12.7M

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6 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

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AppLovin Corporation APP $558.87 $316.44 -43%
Publicis Groupe S.A PGPEF $103.00 $166.23 +61%
Omnicom Group OMC $73.98 $123.58 +67%
Focus Media Information Technology Co 002027 ¥5.06 ¥4.08 -19%
The Trade Desk, Inc TT8 €18.62 €19.59 +5%
BlueFocus Intelligent Communications Group 300058 ¥16.02 ¥2.28 -86%

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Frequently asked questions

Is 1284 (1284) undervalued?
As of Jul 2, 2026, our model estimates a fair value of HK$0.4400 versus a price of HK$0.4400 — about +0% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 1284?
Our model-based fair value for 1284 is HK$0.4400 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.4400.
What is the quality score of 1284?
1284 has a Quality Score of 68/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of 1284 (1284)?
1284 reported trailing-twelve-month revenue of about HK$190M (latest available figure, as of Jul 2, 2026).
What is the net profit margin of 1284?
The net profit margin of 1284 is about 6.7%, meaning it keeps roughly 6.7% of revenue as net income. Based on the latest reported figures.
Does 1284 pay a dividend?
1284 currently shows a dividend yield of about 9.55% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.