1284 (1284) Fair Value & Analysis
Communication Services · Market cap HK$264M
Fair value as of: Jul 2, 2026
From 22 valuation models · updated today
Price vs Fair Value (12 months)
12‑month range HK$0.2335 – HK$0.4700 · fair‑value band HK$0.3300 – HK$0.5500 · the HK$0.4400 price screens below the HK$0.4400 fair value. As of Jul 2, 2026.
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1284 (1284) currently trades at HK$0.4400, while our model-based Fair Value estimate is HK$0.4400 — implying the stock looks roughly 0.0% undervalued today. We read business quality at 68/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, 1284 generated revenue of HK$190M at a net margin of 6.7%. Revenue declined 5.8% year over year. It earns a return on equity of 6.7%. Net debt stands at HK$1.1M. Fundamentals as of Jul 2, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
1284 reported revenue of HK$190M in FY2025 versus HK$245M in FY2021, a compound −6.2%/yr. Reported net income was HK$12.7M in FY2025, compounding −21.2%/yr from FY2021.
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6 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).
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|---|---|---|---|
| AppLovin Corporation APP | $558.87 | $316.44 | -43% |
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| Focus Media Information Technology Co 002027 | ¥5.06 | ¥4.08 | -19% |
| The Trade Desk, Inc TT8 | €18.62 | €19.59 | +5% |
| BlueFocus Intelligent Communications Group 300058 | ¥16.02 | ¥2.28 | -86% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.