New Media Lab Ltd (1284) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of New Media Lab Ltd HK$0.44, price HK$0.60, upside -26.1%, quality 63 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? Yes
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New Media Lab Ltd
1284 · HKOvervalued / MonitorQuality is not strong enough to offset the price risk.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
38‑month range HK$0.1744 – HK$0.8188 · fair‑value band HK$0.3300 – HK$0.5500 · the HK$0.5950 price screens above the HK$0.4400 fair value. Dashed = 300-day average. As of Sep 27, 2026.
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Company profile
New Media Lab Limited, a digital media company, provides digital and print advertising products and services, and related businesses in Hong Kong. It offers advertising products and services, including display banners, advertorials and reviews, social newsfeeds, creative, and production and strategic services. The company also publishes magazines and books.
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New Media Lab Limited, a digital media company, provides digital and print advertising products and services, and related businesses in Hong Kong. It offers advertising products and services, including display banners, advertorials and reviews, social newsfeeds, creative, and production and strategic services. The company also publishes magazines and books. In addition, it engages in copyright holding, digital and print media, and trademark holding and licensing activities. The company was founded in 1999 and is based in Kwun Tong, Hong Kong. New Media Lab Limited is a subsidiary of New Media Lab Group Holdings Limited.
Stock analysis
New Media Lab Ltd (1284) currently trades at HK$0.5950, while our model-based Fair Value estimate is HK$0.4400, 26.1% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$0.7700 per share, and 13 of the 22 models we run sit above the HK$0.5950 price.
Bear case: the Earnings-Based group reads lowest at HK$0.1800, and 9 of the 22 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$0.3300 (bear) to HK$0.5500 (bull), the price of HK$0.5950 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
New Media Lab Ltd reported revenue of HK$190M in FY2025 versus HK$245M in FY2021, a compound −6.2%/yr. Reported net income was HK$12.7M in FY2025, compounding −21.2%/yr from FY2021.
Key figures
Market cap HK$357M (≈ $45.5M) · P/E ratio 22.0 · P/S ratio 1.48 · EPS (TTM) HK$0.0100 · Dividend yield 7.1% · Net margin 6.7% · Return on equity 6.7% · Return on assets (EBIT) 13.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 14% below its 52-week high and 94% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at −26%, 1284 screens richer than that median.
Fair Value models
All 22 models by family
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Set up alert →Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 71
Revenue & earnings trend
Growth Forecast
1284 screens overvalued: fair value 26% below the price. Compare with AppLovin Corporation →
Compare New Media Lab Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $310.75 | $341.83 | +10% |
| Publicis Groupe S.A PUB | €97.86 | €145.63 | +49% |
| Omnicom Group OMC | $76.15 | $114.19 | +50% |
| Focus Media Information Technology Co 002027 | ¥4.66 | ¥5.71 | +23% |
| JCDecaux SE DEC | €24.96 | €20.99 | −16% |
| The Trade Desk, Inc TTD | $12.05 | $43.84 | +264% |
| WPP plc WPP | $25.99 | $39.72 | +53% |
| Leo Group 002131 | ¥4.31 | ¥0.6000 | −86% |
| Magnite, Inc MGNI | $25.67 | $28.24 | +10% |
| Mobvista Inc 1860 | HK$13.51 | HK$12.22 | −10% |
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Key figures of New Media Lab Ltd
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