New Media Lab Ltd (1284) fair value: what the stock is really worth
As of Nov 13, 2026: fair value (intrinsic value) of New Media Lab Ltd stock HK$0.47, price HK$0.55, that is 14.5% below the price, quality 64 out of 100. Rating: overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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New Media Lab Ltd
1284 · HKExpensive (fair value 15% below the price), but solid company and rising price: meets 2 of 3 rules.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 13, 2026.
How to read this chart
40‑month range HK$0.1744 – HK$0.8188 · fair‑value band HK$0.3500 – HK$0.5800 · the HK$0.5500 price screens above the HK$0.4700 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 13, 2026.
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Company profile
New Media Lab Limited, a digital media company, provides digital and print advertising products and services, and related businesses in Hong Kong.
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It offers advertising products and services, including display banners, advertorials and reviews, social newsfeeds, creative, and production and strategic services. The company also publishes magazines and books.
In addition, it engages in copyright holding, digital and print media, and trademark holding and licensing activities. The company was founded in 1999 and is based in Kwun Tong, Hong Kong. New Media Lab Limited is a subsidiary of New Media Lab Group Holdings Limited.
Stock analysis
New Media Lab Ltd (1284) currently trades at HK$0.5500, while our model-based Fair Value estimate is HK$0.4700, 15% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of HK$0.8300 per share, and 12 of the 24 models we run sit above the HK$0.5500 price.
Bear case: the Asset-Based group reads lowest at HK$0.2100, and 12 of the 24 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$0.3500 (bear) to HK$0.5800 (bull), the price of HK$0.5500 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 64/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
New Media Lab Ltd reported revenue of HK$190M in FY2025 versus HK$245M in FY2021, a compound −6.2%/yr. Reported net income was HK$12.7M in FY2025, compounding −21.2%/yr from FY2021.
Key figures
Market cap HK$330M (≈ $42.1M) Micro · P/E ratio 25.5 · P/S ratio 1.71 · Dividend yield 7.1% · Net margin 6.7% · Return on equity 6.1% · Return on assets (EBIT) 13.8% (5-year average) · Operating margin 3.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 20% below its 52-week high and 80% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at −15%, 1284 screens richer than that median.
Fair Value models
All 24 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
1284 screens overvalued: fair value 15% below the price. Compare with AppLovin Corporation →
Compare New Media Lab Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 194 stocks
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EV/EBITDA by industry
- Dividend yield by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Communication Services
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| The Trade Desk, Inc TTD | $15.68 | $47.04 | +200% | vs 1284 |
| Publicis Groupe S.A PUB | €105.70 | €145.63 | +38% | vs 1284 |
| Omnicom Group OMC | $87.98 | $113.06 | +29% | vs 1284 |
| Magnite, Inc MGNI | $29.29 | $32.13 | +10% | vs 1284 |
| AppLovin Corporation APP | $409.10 | $445.25 | +9% | vs 1284 |
| Focus Media Information Technology Co 002027 | ¥5.49 | ¥5.86 | +7% | vs 1284 |
| JCDecaux SE DEC | €28.14 | €20.99 | −25% | vs 1284 |
| Leo Group 002131 | ¥4.13 | ¥2.07 | −50% | vs 1284 |
| Easy Click Worldwide Network Technology Co 301171 | ¥32.77 | ¥11.05 | −66% | vs 1284 |
| Stagwell Inc STGW | $11.27 | $2.62 | −77% | vs 1284 |
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Frequently asked questions
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Key figures of New Media Lab Ltd
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