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1689 (1689) Fair Value & Analysis

Consumer Cyclical · Market cap HK$203M

1 1689 1689 · HK
PriceHK$0.3000
Fair ValueHK$0.4400
Upside+46.7%
Quality58/100
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Evidence: Low Range HK$0.3400 – HK$0.5300

Fair value as of: Jul 2, 2026

From 7 valuation models · updated today

Price vs Fair Value (12 months)

HK$0.6712 HK$0.2847 Fair Value HK$0.4400 Jun 2025 Jul 2026

12‑month range HK$0.2847 – HK$0.6712 · fair‑value band HK$0.3400 – HK$0.5300 · the HK$0.3000 price screens below the HK$0.4400 fair value. As of Jul 2, 2026.

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Analysis

1689 (1689) currently trades at HK$0.3000, while our model-based Fair Value estimate is HK$0.4400 — implying the stock looks roughly 46.7% undervalued today. We read business quality at 58/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

Over the trailing twelve months, 1689 generated revenue of HK$149M at a net margin of -22.9%. Revenue grew 2.5% year over year. It earns a return on equity of -18.6%. The balance sheet holds a net cash position of HK$84.6M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$149M
Revenue growth (YoY) +2.5%
Net margin -22.9%
Return on equity -18.6%
Free cash flow HK$28.2M FY2026
Operating margin -37.2%
More key figures
EPS growth (YoY) -5.5%
Net cash HK$84.6M FY2026

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

1689 reported revenue of HK$149M in FY2026 versus HK$405M in FY2022, a compound −22.1%/yr. Reported net income was −HK$34.0M in FY2026.

Revenue −22.1%/yr
FY22 HK$405M
FY23 HK$195M
FY24 HK$155M
FY25 HK$144M
FY26 HK$149M
Net income
FY22 HK$37.0M
FY23 −HK$53.4M
FY24 −HK$41.2M
FY25 −HK$111M
FY26 −HK$34.0M

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Similar stocks

6 more Packaging & Containers stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock Price Fair Value vs Fair Value
Smurfit Kappa Group SMFTF $44.20 $27.40 -38%
Smurfit Westrock Plc, SW $41.28 $40.96 -1%
Packaging Corporation PKG $234.03 $123.93 -47%
International Paper Company IP $31.85 $48.43 +52%
Amcor plc AMCR $37.64 $18.34 -51%
Ball Corporation B1LL34 R$146.83 R$18.44 -87%

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Frequently asked questions

Is 1689 (1689) undervalued?
As of Jul 2, 2026, our model estimates a fair value of HK$0.4400 versus a price of HK$0.3000 — about +47% (undervalued). Model-based estimate, not financial advice.
What is the fair value of 1689?
Our model-based fair value for 1689 is HK$0.4400 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.3000.
What is the quality score of 1689?
1689 has a Quality Score of 58/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of 1689 (1689)?
1689 reported trailing-twelve-month revenue of about HK$149M (latest available figure, as of Jul 2, 2026).
What is the net profit margin of 1689?
The net profit margin of 1689 is about -22.9%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.