1691 (1691) Fair Value & Analysis

Consumer Cyclical · Market cap HK$4.7B

1 1691 1691 · HK

PriceHK$1.36

Fair ValueHK$0.5300

Upside-61.0%

Quality54/100

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Evidence: Medium Range HK$0.4100 – HK$0.6400

Fair value as of: Jul 2, 2026

From 9 valuation models · updated today

Share price +3.8% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$1.29 – HK$2.28 · fair‑value band HK$0.4100 – HK$0.6400 · the HK$1.36 price screens above the HK$0.5300 fair value. As of Jul 2, 2026.

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Analysis

1691 (1691) currently trades at HK$1.36, while our model-based Fair Value estimate is HK$0.5300 — implying the stock looks roughly 61.0% overvalued today. We read business quality at 54/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

Over the trailing twelve months, 1691 generated revenue of HK$1.7B at a net margin of -1.5%. Revenue grew 4.1% year over year. It earns a return on equity of -2.7%. The balance sheet holds a net cash position of HK$525M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$1.7B

Revenue growth (YoY) +4.1%

Net margin -1.5%

Return on equity -2.7%

Free cash flow HK$100M FY2025

Operating margin 1.5%

More key figures

EPS (TTM) HK$-0.0200

EPS growth (YoY) -83.9%

Net cash HK$525M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1691 reported revenue of HK$1.7B in FY2025 versus HK$5.2B in FY2021, a compound −24.7%/yr. Reported net income was −HK$24.2M in FY2025.

Revenue −24.7%/yr

FY21 HK$5.2B

FY22 HK$1.5B

FY23 HK$1.4B

FY24 HK$1.6B

FY25 HK$1.7B

Net income

FY21 HK$420M

FY22 HK$332M

FY23 HK$132M

FY24 HK$6.2M

FY25 −HK$24.2M

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Similar stocks

6 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
Midea Group 000333	¥78.28	¥123.44	+58%
Haier Smart Home Co QIHCF	$2.42	$4.20	+74%
Gree Electric Appliances, Inc 000651	¥38.20	¥86.03	+125%
6690 6690	HK$20.32	HK$47.00	+131%
Guangdong Songfa Ceramics Co 603268	¥152.20	¥38.95	-74%
SharkNinja, Inc SN	$138.56	$92.55	-33%

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Frequently asked questions

Is 1691 (1691) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$0.5300 versus a price of HK$1.36 — about −61% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 1691?

Our model-based fair value for 1691 is HK$0.5300 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$1.36.

What is the quality score of 1691?

1691 has a Quality Score of 54/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1691 (1691)?

1691 reported trailing-twelve-month revenue of about HK$1.7B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1691?

The net profit margin of 1691 is about -1.5%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.