Macromill Embrain Co (169330) Fair Value & Analysis
Communication Services · KR · Market cap 25.2B KRW
Fair value as of: Jul 20, 2026
From 3 valuation models · updated 20 days ago
Share price −15.8% over the past month.
A solid business, but screening 13% overvalued on our models.
What matters now
- Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
60‑month range 1,262 KRW – 5,053 KRW · fair‑value band 957.83 KRW – 1,241 KRW · the 1,262 KRW price screens above the 1,099 KRW fair value. Dashed = 300-day average. As of Jul 20, 2026.
Analysis
Macromill Embrain Co (169330) currently trades at 1,262 KRW, while our model-based Fair Value estimate is 1,099 KRW, implying the stock looks roughly 12.9% overvalued today. The Quality Score stands at 55/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, Macromill Embrain Co generated revenue of 59.7B KRW at a net margin of 0.6%. Revenue declined 11.4% year over year. It earns a return on equity of 0.2%. Fundamentals as of Jul 20, 2026
Our scenario range runs from 957.83 KRW (bear case) to 1,241 KRW (bull case); at 1,262 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 45% below its 52-week high, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -13%, 169330 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Multiples (1,099 KRW) versus DCF Models (895.23 KRW). Highest evidence: EV/EBITDA (54).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 25
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Macromill Embrain Co., Ltd. operates as an online research company in South Korea and internationally. The company offers optimal research methods for individual marketing situations; social/public research; consumer research information and professional research content materials; online due diligence services; do it yourself research services for …
Full company description
Macromill Embrain Co., Ltd. operates as an online research company in South Korea and internationally. The company offers optimal research methods for individual marketing situations; social/public research; consumer research information and professional research content materials; online due diligence services; do it yourself research services for customers to use professional research services; and research and consulting services that present systematic analysis and practical strategies. The company was founded in 1998 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2020 – FY2024 · reported fiscal years
Macromill Embrain Co reported revenue of 56.2B KRW in FY2024 versus 43.8B KRW in FY2020, a compound +6.4%/yr. Reported net income was −842M KRW in FY2024.
169330 screens 13% overvalued. Compare with AppLovin Corporation →
Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Magnite, Inc MGNI | $19.91 | $17.17 | -14% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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