Most Kwai Chung Ltd (1716) fair value: what the stock is really worth
As of Oct 5, 2026: fair value of Most Kwai Chung Ltd HK$1.57, price HK$3.20, upside -50.9%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 5, 2026.
How to read this chart
60‑month range HK$0.3050 – HK$9.65 · fair‑value band HK$1.57 – HK$1.65 · the HK$3.20 price screens above the HK$1.57 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 5, 2026.
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Most Kwai Chung Limited, an investment holding company, provides integrated advertising and media services primarily in Hong Kong. It operates in three segments: Digital Media Services, Print Media Services, and OM and Other Services.
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Most Kwai Chung Limited, an investment holding company, provides integrated advertising and media services primarily in Hong Kong. It operates in three segments: Digital Media Services, Print Media Services, and OM and Other Services. The Digital Media services segment offers video, online banners, newsfeeds, and advertorials through digital media platforms, third parties' TV channels, the internet and physical advertising spaces. The Printing Media services segment publishes and sells books. The OM and Other Services segment engages in displaying of customer advertisements and promoting their brands at events; sale of tickets and merchandise; artistes management; consultancy activities; and creative multimedia services. The company also provides multimedia and advertising campaigns; promotional services; and publishes periodical books. In addition, it engages in matching, dating, and marriage consultancy and agent business; and provision of live-action role-playing game activities. The company was incorporated in 2017 and is headquartered in Kwai Chung, Hong Kong. As of March 12, 2026, Most Kwai Chung Limited operates as a subsidiary of Brave Steed Legacy.
Stock analysis
Most Kwai Chung Ltd (1716) currently trades at HK$3.20, while our model-based Fair Value estimate is HK$1.57, 50.9% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$0.3900 per share, and 0 of the 24 models we run sit above the HK$3.20 price.
Bear case: the Growth DCF group reads lowest at HK$0.3300, and 24 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$1.57 (bear) to HK$1.65 (bull), the price of HK$3.20 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Most Kwai Chung Ltd reported revenue of HK$92.0M in FY2026 versus HK$67.8M in FY2022, a compound +7.9%/yr. Reported net income was HK$1.6M in FY2026.
Key figures
Market cap HK$864M (≈ $110M) · P/E ratio 308.5 · P/S ratio 5.42 · Net margin 1.8% · Return on equity 2.9% · Return on assets (EBIT) −11.0% · Operating margin 1.1% · Revenue (TTM) HK$92.0M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (medium confidence).
What moves the price
The share trades about 67% below its 52-week high and 546% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at −51%, 1716 screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (HK$0.0400 to HK$0.5000). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear HK$1.57Fair Value HK$1.57Bull HK$1.65
Price HK$3.20 · Upside -50.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.73/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−1.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+32.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.3%
Start year 2021 (pandemic). Over 10 years: +5.3% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−32.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−32.3%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−32.3% vs −23.1%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 1%
Start year 2021 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+53.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Hong Kong: IMF forecast 2.1% a year to 2030, 1.8% from 2016 to 2025) that is about +50.5% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 190 stocks
Beats the industry median on 3/11 measures
Overall it trails its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside−50.9% · Below median
Profitability
Return on equity (TTM)2.9% · Above median
Return on assets1.5% · Below median
Net margin (TTM)1.8% · Above median
Operating margin (TTM)1.1% · Below median
Growth and dividend
Revenue growth−4.1% · Below median
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/E (TTM)308.5× · Priciest 25%
P/B16.22× · Priciest 25%
P/S (TTM)9.39× · Priciest 25%
P/FCF114.0× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 27
FUTURE (revenue growth)0· sector 13
PAST (return on equity)12· sector 8
HEALTH (low debt)0· sector 98
DIVIDEND (yield)0· sector 56
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Most Kwai Chung Ltd (1716) overvalued or undervalued?
As of Oct 5, 2026, our model estimates a fair value of HK$1.57 versus a price of HK$3.20, about −51% upside (overvalued).
What is the fair value of 1716?
Our model-based fair value for Most Kwai Chung Ltd is HK$1.57 (as of Oct 5, 2026), built from audited fundamentals. The current price: HK$3.20.
What is the quality score of 1716?
Most Kwai Chung Ltd has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Most Kwai Chung Ltd (1716)?
Our model-based price target is the fair value of HK$1.57 (as of Oct 5, 2026) from 24 valuation models. Cautious scenario HK$1.57, optimistic scenario HK$1.65. It is a calculation from audited fundamentals, not an analyst target.
What is the Most Kwai Chung Ltd stock forecast for 2026?
Our models put fair value at HK$1.57, about −51% upside versus a price of HK$3.20 (overvalued). Cautious scenario HK$1.57, optimistic scenario HK$1.65. The calculation is refreshed regularly with new filings.
What is the revenue of Most Kwai Chung Ltd (1716)?
Most Kwai Chung Ltd reported trailing-twelve-month revenue of about HK$92.0M (latest available figure, as of Oct 5, 2026).
What growth is priced into Most Kwai Chung Ltd (1716)?
For today's price to be fair in a discounted-cash-flow model, Most Kwai Chung Ltd would have to grow free cash flow by +53.7 % per year for five years (discount rate 13.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.3 % per year. As of Oct 5, 2026.
What discount rate (WACC) does the fair value of 1716 use?
Our models discount Most Kwai Chung Ltd at 13.3 %: a base by market capitalisation (micro), country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Most Kwai Chung Ltd that is +53.7 % per year a year over ten years, using the same discount rate (13.3 %) and the same formula as our fair value.
How much growth has Most Kwai Chung Ltd (1716) delivered so far?
Over the past 5 years revenue at Most Kwai Chung Ltd grew +9.3 % a year. The price currently implies +53.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Most Kwai Chung Ltd (1716) growing?
The median revenue growth in the sector is +3.4 % a year. That is the yardstick for the growth priced into Most Kwai Chung Ltd (+53.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Most Kwai Chung Ltd (1716)?
The free-cash-flow yield on the price is 0.88 %: that much free cash flow Most Kwai Chung Ltd produces per unit of market value. When it exceeds the discount rate of our models (13.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Most Kwai Chung Ltd (1716)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Most Kwai Chung Ltd it is HK$1.57 per share (as of Oct 5, 2026), against a price of HK$3.20. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Most Kwai Chung Ltd stock overvalued or undervalued in 2026?
As of Oct 5, 2026, 1716 trades above its calculated fair value: price HK$3.20, fair value HK$1.57, a gap of about −51% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1716?
No. The price is what the market pays today (HK$3.20); the fair value is what the company's own numbers justify (HK$1.57). For Most Kwai Chung Ltd the two are HK$1.63 per share apart. That gap is exactly why we show both numbers side by side.
How much is Most Kwai Chung Ltd worth?
The market values Most Kwai Chung Ltd at about HK$864M (market capitalisation, as of Oct 5, 2026). Per share that is HK$3.20; our models calculate a fair value of HK$1.57 per share.
What do the bullish and bearish scenarios say about 1716?
Our models span a range for Most Kwai Chung Ltd: cautious scenario HK$1.57, base HK$1.57, optimistic HK$1.65 per share (as of Oct 5, 2026, price HK$3.20). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 1716?
Most Kwai Chung Ltd trades at a price-to-earnings ratio of 308.5 (as of Oct 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$1.57 is built from several models across several years. Other multiples: P/B 16.2, P/S 9.4.
How solid is the balance sheet of Most Kwai Chung Ltd (1716)?
Balance-sheet figures for Most Kwai Chung Ltd (as of Oct 5, 2026): return on equity 2.9%. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is 1716 from its 52-week high?
Most Kwai Chung Ltd trades at HK$3.20, about 67% below its 52-week high of HK$9.65 and 546% above the low of HK$0.4950 (as of Oct 5, 2026). Distance from the high says nothing about value: that is what the fair value of HK$1.57 is for.
Which stocks are comparable to Most Kwai Chung Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Most Kwai Chung Ltd stock attractive at the current price?
The data as of Oct 5, 2026: price HK$3.20, calculated fair value HK$1.57 (−51%), Quality Score 65/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1716 calculated?
We run Most Kwai Chung Ltd through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$1.57, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0 % above its aggregate fair value. Most Kwai Chung Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Most Kwai Chung Ltd (1716)?
The closing price on Oct 5, 2026 was HK$3.20. Our model-based fair value is HK$1.57, about −51% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Most Kwai Chung Ltd right now?
The price sits above even our optimistic bull case (HK$1.65). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder. The models converge in a tight band (HK$1.57 to HK$1.65), unusually little disagreement for a valuation.
Where does the earnings growth of Most Kwai Chung Ltd (1716) come from?
Earnings per share at Most Kwai Chung Ltd grew −16.8 % a year from 2015 to 2026. Broken into its drivers: revenue per share +5.1 %, EBIT margin −24.4 %, tax rate +1.6 %, residual (interest, one-offs) +3.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Most Kwai Chung Ltd
How large is the market capitalisation of Most Kwai Chung Ltd (1716)?
The market capitalisation of Most Kwai Chung Ltd is HK$864M (≈ $110M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Most Kwai Chung Ltd (1716)?
The price-to-sales ratio of Most Kwai Chung Ltd is 5.42 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Most Kwai Chung Ltd (1716)?
The net margin of Most Kwai Chung Ltd is 1.8% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Most Kwai Chung Ltd (1716)?
The return on equity (ROE) of Most Kwai Chung Ltd is 2.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Most Kwai Chung Ltd (1716)?
On an EBIT basis the return on assets of Most Kwai Chung Ltd is −11.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Most Kwai Chung Ltd (1716)?
The operating margin of Most Kwai Chung Ltd is 1.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Most Kwai Chung Ltd (1716)?
Revenue at Most Kwai Chung Ltd is growing −4.1% versus a year earlier (3y avg +32.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Most Kwai Chung Ltd (1716)?
Earnings per share at Most Kwai Chung Ltd are growing −62.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Most Kwai Chung Ltd (1716) hold?
Most Kwai Chung Ltd holds more cash than debt, HK$49.8M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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