Seera Holding (1810) Fair Value & Analysis
Consumer Cyclical · SA · Market cap 5.1B SAR
Fair value as of: Aug 4, 2026
From 26 valuation models · updated today
Share price −1.8% over the past month.
Below-average quality, and screening another 77% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (7.92 SAR). The favourable scenario is already priced in.
- Weak quality (34/100) and above fair value at the same time, the margin of safety is missing on both counts.
- A fairly wide model range (3.06 SAR to 7.92 SAR) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 4, 2026.
How to read this chart
60‑month range 1.73 SAR – 38.70 SAR · fair‑value band 3.06 SAR – 7.92 SAR · the 20.64 SAR price screens above the 4.65 SAR fair value. Dashed = 300-day average. As of Aug 4, 2026.
Analysis
Seera Holding (1810) currently trades at 20.64 SAR, while our model-based Fair Value estimate is 4.65 SAR, implying the stock looks roughly 77.5% overvalued today. We read business quality at 34/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Seera Holding generated revenue of 4.7B SAR at a net margin of 1.1%. Revenue declined 1.4% year over year. It earns a return on equity of 1.7%. Net debt stands at 1.6B SAR. Fundamentals as of Aug 4, 2026
Our scenario range runs from 3.06 SAR (bear case) to 7.92 SAR (bull case); at 20.64 SAR, the current price sits above that range. The share trades about 40% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -16% fair-value upside, at -77%, 1810 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Asset-Based (15.44 SAR) versus Earnings-Based (2.16 SAR). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 4, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 38 · Market factors (momentum, volatility) 29
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Seera Holding Group, together with its subsidiaries, engages in the provision of travel and tourism services in the Kingdom of Saudi Arabia, the United Kingdom, Egypt, the United Arab Emirates, and Kuwait. The company operates through five segments: Ticketing, Tourism, Transportation, Hospitality, and Property Rentals.
Full company description
Seera Holding Group, together with its subsidiaries, engages in the provision of travel and tourism services in the Kingdom of Saudi Arabia, the United Kingdom, Egypt, the United Arab Emirates, and Kuwait. The company operates through five segments: Ticketing, Tourism, Transportation, Hospitality, and Property Rentals. It offers air, ferry, and train ticketing services; hotel booking and package holidays services, and room rental; transportation, Hajj and Umrah, education, furnished suites and hotels, and shipping services; and property rental, car rental, and other services, as well as chartered flights and delivery of shipments, and rooms and food and beverages services. It also provides telecommunications and call centre services. Further, the company offers events management information technology support, advertising, drivers professional fee, insurance brokerage, triptyque, and international driving license services. The company was formerly known as Al Tayyar Travel Group Holding Company and changed its name to Seera Holding Group in April 2019. The company was founded in 1979 and is headquartered in Riyadh, the Kingdom of Saudi Arabia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Seera Holding reported revenue of 4.7B SAR in FY2025 versus 1.3B SAR in FY2021, a compound +37.3%/yr. Reported net income was 46.4M SAR in FY2025.
1810 screens 77% overvalued. Compare with Booking Holdings →
Peer Group
Travel Services · 90 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Aug 4, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $182.80 | $152.94 | -16% |
| Airbnb, Inc ABNB | $148.62 | $57.47 | -61% |
| Royal Caribbean Cruises Ltd RCL | $286.96 | $215.19 | -25% |
| Viking Holdings VIK | $100.69 | $43.51 | -57% |
| Carnival Corporation CCL | $26.41 | $31.36 | +19% |
| Expedia Group EXPE | $268.77 | $248.63 | -7% |
| Trip.com Group TCOM | $42.45 | $88.82 | +109% |
| Norwegian Cruise Line Holdings NCLH | $19.46 | $20.28 | +4% |
| Global Business Travel Group GBTG | $9.40 | $4.17 | -56% |
| Travel + Leisure Co TNL | $73.27 | $27.29 | -63% |
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Price, fair value, quality and upside side by side.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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