1939 (1939) Fair Value & Analysis
Consumer Cyclical · Market cap HK$241M
Fair value as of: Jul 2, 2026
From 7 valuation models · updated today
Share price −32.4% over the past month.
Price vs Fair Value (12 months)
12‑month range HK$0.4400 – HK$10.20 · fair‑value band HK$0.1700 – HK$0.2500 · the HK$0.4600 price screens above the HK$0.2100 fair value. As of Jul 2, 2026.
✦ Which stocks are undervalued right now? Check free Discover now →Analysis
1939 (1939) currently trades at HK$0.4600, while our model-based Fair Value estimate is HK$0.2100 — implying the stock looks roughly 54.3% overvalued today. We read business quality at 51/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
Over the trailing twelve months, 1939 generated revenue of HK$107M at a net margin of -16.8%. Revenue grew 139.8% year over year. It earns a return on equity of -7.6%. The balance sheet holds a net cash position of HK$32.7M. Fundamentals as of Jul 2, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
1939 reported revenue of HK$62.1M in FY2025 versus HK$80.8M in FY2021, a compound −6.4%/yr. Reported net income was −HK$19.5M in FY2025.
Is 1939 fairly valued? → Check now
Similar stocks
6 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ANCTF | $57.91 | $61.82 | +7% |
| Casey's General Stores, Inc CASY | $761.57 | $222.50 | -71% |
| Williams-Sonoma, Inc WSM | $226.06 | $164.16 | -27% |
| Ulta Beauty, Inc ULTA | $467.07 | $370.46 | -21% |
| DICK'S Sporting Goods, Inc DKS | $238.57 | $229.41 | -4% |
| China Tourism Group 601888 | ¥56.79 | ¥48.19 | -15% |
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is 1939 (1939) undervalued?
What is the fair value of 1939?
What is the quality score of 1939?
What is the revenue of 1939 (1939)?
What is the net profit margin of 1939?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.