1969 (1969) Fair Value & Analysis

Consumer Defensive · Market cap HK$1.1B

1 1969 1969 · HK

PriceHK$0.9000

Fair ValueHK$1.01

Upside+11.9%

Quality42/100

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Evidence: High Range HK$0.7362 – HK$2.12

Fair value as of: Jul 2, 2026

From 26 valuation models · updated today

Share price −20.4% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.9000 – HK$5.05 · fair‑value band HK$0.7362 – HK$2.12 · the HK$0.9000 price screens below the HK$1.01 fair value. As of Jul 2, 2026.

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Analysis

1969 (1969) currently trades at HK$0.9000, while our model-based Fair Value estimate is HK$1.01 — implying the stock looks roughly 11.9% undervalued today. We read business quality at 42/100 (below-average quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

Over the trailing twelve months, 1969 generated revenue of HK$1.9B at a net margin of 46.3%. Revenue grew 7.4% year over year. It earns a return on equity of 18.6%. Net debt stands at HK$1.1B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$1.9B

Revenue growth (YoY) +7.4%

Net margin 46.3%

Return on equity 18.6%

Free cash flow HK$752M FY2025

P/E ratio 1.1

More key figures

Operating margin 47.7%

EPS (TTM) HK$0.3500

EPS growth (YoY) +6.1%

Net debt HK$1.1B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1969 reported revenue of HK$1.8B in FY2025 versus HK$1.0B in FY2021, a compound +14.2%/yr. Reported net income was HK$826M in FY2025, compounding +8.0%/yr from FY2021.

Revenue +14.2%/yr

FY21 HK$1.0B

FY22 HK$1.3B

FY23 HK$1.5B

FY24 HK$1.6B

FY25 HK$1.8B

Net income +8.0%/yr

FY21 HK$607M

FY22 HK$552M

FY23 HK$684M

FY24 HK$778M

FY25 HK$826M

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Frequently asked questions

Is 1969 (1969) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$1.01 versus a price of HK$0.9000 — about +12% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 1969?

Our model-based fair value for 1969 is HK$1.01 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.9000.

What is the quality score of 1969?

1969 has a Quality Score of 42/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1969 (1969)?

1969 reported trailing-twelve-month revenue of about HK$1.9B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1969?

The net profit margin of 1969 is about 46.3%, meaning it keeps roughly 46.3% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.