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Kidsland International Holdings (2122) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Kidsland International Holdings HK$0.06, price HK$0.09, upside -30.2%, quality 34 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? No
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Thin data
Sep 27, 2026
Kidsland International Holdings
2122 · HKWeak valuationQuality is weak on top of the rich price.
!Fair value HK$0.0614 · Overvalued (−30.2%)
!Quality 34/100
!Weak Growth (revenue 5y −9.5 %/yr)
!Loss-making · -15.5% net margin (TTM)
✓Negative equity (buybacks among others) · generates free cash flow
!Trails peers (2/8)
!Narrow moat 0/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range HK$0.0310 – HK$0.3600 · fair‑value band HK$0.0389 – HK$0.0988 · the HK$0.0880 price screens above the HK$0.0614 fair value. Dashed = 300-day average. As of Sep 27, 2026.
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Company profile
Kidsland International Holdings Limited, an investment holding company, trades in and sells toys and related lifestyle products in Mainland China, Macau, and Hong Kong. It invests in trademarks; and offers baby care products.
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Kidsland International Holdings Limited, an investment holding company, trades in and sells toys and related lifestyle products in Mainland China, Macau, and Hong Kong. It invests in trademarks; and offers baby care products. The company offers its products through retail channels, such as retail shops, consignment counters, and online stores; and wholesale channels, including distributors, hypermarket and supermarket chains, and online key accounts. The company was founded in 2001 and is headquartered in Beijing, China.
Stock analysis
Kidsland International Holdings (2122) currently trades at HK$0.0880, while our model-based Fair Value estimate is HK$0.0614, 30.2% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of HK$0.0700 per share, and 2 of the 6 models we run sit above the HK$0.0880 price.
Bear case: the Multiples group reads lowest at HK$0.0500, and 4 of the 6 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$0.0389 (bear) to HK$0.0988 (bull), the price of HK$0.0880 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 34/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Kidsland International Holdings reported revenue of 835M CNY in FY2025 versus 1.5B CNY in FY2021, a compound −13.2%/yr. Reported net income was −129M CNY in FY2025.
Key figures
Market cap HK$169M (≈ $21.6M) · P/S ratio 0.20 · EPS (TTM) HK$−0.0700 · Net margin −15.4% · Return on equity −1,378% · Return on assets (EBIT) −25.4% · Operating margin −14.2% · Revenue (TTM) 835M CNY.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 72% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 5% fair-value upside, at −30%, 2122 screens richer than that median.
Fair Value models
Bear HK$0.0389
Fair Value HK$0.0614
Bull HK$0.0988
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
HK$0.0700
HK$0.1300
HK$0.2300
77
Growth DCF
HK$0.0800
HK$0.1300
HK$0.2200
76
5Y Revenue Exit
HK$0.0300
HK$0.0700
HK$0.1300
68
All 6 models by family
DCF Models
FCF DCF
HK$0.0700
HK$0.1300
HK$0.2300
77
5Y Revenue Exit
HK$0.0300
HK$0.0700
HK$0.1300
68
10Y Revenue Exit
HK$0.0400
HK$0.0700
HK$0.1100
65
Multiples
EV/Revenue
HK$0.0100
HK$0.0500
HK$0.0800
49
Growth DCF
Growth DCF
HK$0.0800
HK$0.1300
HK$0.2200
76
Rev-Margin DCF
HK$0.0300
HK$0.0700
HK$0.1300
68
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Set up alert →Quality Score breakdown
Overall quality
34/100
Of which business quality 36 · Market factors (momentum, volatility) 13
Profitability
50
Margins and returns on capital today
Quality Growth
56
Are margins and returns improving?
Cashflow
27
Earnings quality: real cash, not paper profit
Fin. Strength
7
Balance sheet, leverage, solvency risk
Investment
100
Disciplined investing over empire-building
Low Volatility
38
Calm price path (market factor)
Momentum
2
Price trend over the last 3–12 months (market factor)
52W Momentum
1
Distance to the 52-week high (market factor)
Net Issuance
0
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−14.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−9.5%
Start year 2020 (pandemic). Over 10 years: −2.7% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.0%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−8.8% (2020) → −14.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+15.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +13.1% a year for the price.
2122 screens overvalued: fair value 30% below the price. Compare with Alimentation Couche-Tard Inc →
Compare Kidsland International Holdings with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 218 stocks
Beats the industry median on 2/8 measures
Overall it trails its industry peers.
Valuation Multiplesvs Specialty Retail median · lower = cheaper
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ATD | C$78.50 | C$106.10 | +35% |
| Williams-Sonoma, Inc WSM | $231.03 | $164.11 | −29% |
| Ulta Beauty, Inc ULTA | $547.89 | $650.56 | +19% |
| Casey's General Stores, Inc CASY | $606.24 | $405.93 | −33% |
| Best Buy Co BBY | $89.91 | $94.70 | +5% |
| Tractor Supply Company TSCO | $32.27 | $36.59 | +13% |
| China Tourism Group 601888 | ¥51.46 | ¥40.40 | −21% |
| DICK'S Sporting Goods, Inc DKS | $134.70 | $201.62 | +50% |
| Five Below, Inc FIVE | $222.60 | $184.99 | −17% |
| GameStop Corp GME | $23.39 | $13.85 | −41% |
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Frequently asked questions
Is Kidsland International Holdings (2122) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of HK$0.0614 versus a price of HK$0.0880, about −30% upside (overvalued).
What is the fair value of 2122?
Our model-based fair value for Kidsland International Holdings is HK$0.0614 (as of Sep 27, 2026), built from audited fundamentals. The current price: HK$0.0880.
What is the quality score of 2122?
Kidsland International Holdings has a Quality Score of 34/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kidsland International Holdings (2122)?
Our model-based price target is the fair value of HK$0.0614 (as of Sep 27, 2026) from 6 valuation models. Cautious scenario HK$0.0389, optimistic scenario HK$0.0988. It is a calculation from audited fundamentals, not an analyst target.
What is the Kidsland International Holdings stock forecast for 2026?
Our models put fair value at HK$0.0614, about −30% upside versus a price of HK$0.0880 (overvalued). Cautious scenario HK$0.0389, optimistic scenario HK$0.0988. The calculation is refreshed regularly with new filings.
What is the revenue of Kidsland International Holdings (2122)?
Kidsland International Holdings reported trailing-twelve-month revenue of about 835M CNY (latest available figure, as of Sep 27, 2026).
What growth is priced into Kidsland International Holdings (2122)?
For today's price to be fair in a discounted-cash-flow model, Kidsland International Holdings would have to grow free cash flow by +15.0 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -9.5 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of 2122 use?
Our models discount Kidsland International Holdings at 9.8 %: a base by market capitalisation (nano), damped by beta 0.81, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kidsland International Holdings that is +15.0 % per year a year over ten years, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Kidsland International Holdings (2122) delivered so far?
Over the past 5 years revenue at Kidsland International Holdings grew -9.5 % a year. The price currently implies +15.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kidsland International Holdings (2122) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Kidsland International Holdings (+15.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kidsland International Holdings (2122)?
The free-cash-flow yield on the price is 13.72 %: that much free cash flow Kidsland International Holdings produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kidsland International Holdings (2122)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kidsland International Holdings it is HK$0.0614 per share (as of Sep 27, 2026), against a price of HK$0.0880. It is the blended result of 6 valuation models (cash flow, earnings, asset, dividend).
Is Kidsland International Holdings stock overvalued or undervalued in 2026?
As of Sep 27, 2026, 2122 trades above its calculated fair value: price HK$0.0880, fair value HK$0.0614, a gap of about −30% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 2122?
No. The price is what the market pays today (HK$0.0880); the fair value is what the company's own numbers justify (HK$0.0614). For Kidsland International Holdings the two are HK$0.0266 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kidsland International Holdings worth?
The market values Kidsland International Holdings at about HK$169M (market capitalisation, as of Sep 27, 2026). Per share that is HK$0.0880; our models calculate a fair value of HK$0.0614 per share.
What do the bullish and bearish scenarios say about 2122?
Our models span a range for Kidsland International Holdings: cautious scenario HK$0.0389, base HK$0.0614, optimistic HK$0.0988 per share (as of Sep 27, 2026, price HK$0.0880). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Kidsland International Holdings (2122)?
Balance-sheet figures for Kidsland International Holdings (as of Sep 27, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 34/100, which measures business quality independently of the share price.
How far is 2122 from its 52-week high?
Kidsland International Holdings trades at HK$0.0880, about 72% below its 52-week high of HK$0.3100 and 5% above the low of HK$0.0840 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of HK$0.0614 is for.
Which stocks are comparable to Kidsland International Holdings?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kidsland International Holdings stock attractive at the current price?
The data as of Sep 27, 2026: price HK$0.0880, calculated fair value HK$0.0614 (−30%), Quality Score 34/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 2122 calculated?
We run Kidsland International Holdings through 6 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$0.0614, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Kidsland International Holdings itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kidsland International Holdings (2122)?
The closing price on Sep 30, 2026 was HK$0.0880. Our model-based fair value is HK$0.0614, about −30% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kidsland International Holdings right now?
Weak quality (34/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (HK$0.0389 to HK$0.0988) leaves room in how you read the outcome.
Key figures of Kidsland International Holdings
How large is the market capitalisation of Kidsland International Holdings (2122)?
The market capitalisation of Kidsland International Holdings is HK$169M (≈ $21.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kidsland International Holdings (2122)?
The price-to-sales ratio of Kidsland International Holdings is 0.20 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kidsland International Holdings (2122)?
Earnings per share at Kidsland International Holdings are HK$−0.0700. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Kidsland International Holdings (2122)?
The net margin of Kidsland International Holdings is −15.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kidsland International Holdings (2122)?
The return on equity (ROE) of Kidsland International Holdings is −1,378% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kidsland International Holdings (2122)?
On an EBIT basis the return on assets of Kidsland International Holdings is −25.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kidsland International Holdings (2122)?
The operating margin of Kidsland International Holdings is −14.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kidsland International Holdings (2122)?
Revenue at Kidsland International Holdings is growing −14.1% versus a year earlier (3y avg −10.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Kidsland International Holdings (2122) carry?
The net debt of Kidsland International Holdings is 180M CNY (fiscal year 2025, ≈ 16.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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