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Rego Interactive Co Ltd (2422) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Rego Interactive Co Ltd stock HK$1.18, price HK$2.11, that is 44.1% below the price, quality 53 out of 100. Rating: strongly overvalued. Calculated from audited financials with one of our 26 valuation models and 37 quality factors, updated daily.

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Communication Services HK · Based in China

RI Rego Interactive Co Ltd logo Thin data Nov 6, 2026

Rego Interactive Co Ltd

2422 · HK
Solid, but very expensive

Our calculation puts a fair price 44% below what the stock costs today.

Quality 53/100
Expensive Growth (revenue 5y +34.8 %/yr in CNY)
Profit last quarter 68% below a year ago.
Fair value HK$1.18 · Strongly overvalued (−44.1%)
Loss-making · -9.5% net margin (TTM)
Negative free cash flow
Trails peers (1/9)
Narrow moat 13/100
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

HK$3.40 HK$0.3050 Fair Value HK$1.18 Oct 2022 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.

How to read this chart

49‑month range HK$0.3050 – HK$3.40 · fair‑value band HK$0.7800 – HK$1.49 · the HK$2.11 price screens above the HK$1.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.

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Company profile

Rego Interactive Co., Ltd, an investment holding company, provides marketing and promotion, IT solutions, and other services in Mainland China. It operates in two segments, Corporate Digitalisation Solutions Services and Industry Digitalisation Solutions Services.

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The company provides promotion and advertising services, including traditional marketing and promotion; advertisement placement; advertisement distribution services; and virtual and tangible goods sourcing and delivery services.

It also offers software development and maintenance services; and solutions on lottery-related software systems and equipment. The company serves enterprises and advertising agents, financial services and institutions, insurance authorities, telecom operators, and other industries.

Rego Interactive Co., Ltd was incorporated in 2017 and is headquartered in Hangzhou, China.

Stock analysis

Rego Interactive Co Ltd (2422) currently trades at HK$2.11, while our model-based Fair Value estimate is HK$1.18, 44% below the price, so the stock looks overvalued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the data coverage at low.

Scenario range: HK$0.7800 (bear) to HK$1.49 (bull), the price of HK$2.11 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 53/100 (solid quality), in the Communication Services sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Rego Interactive Co Ltd reported revenue of 504M CNY in FY2025 versus 220M CNY in FY2021, a compound +23.1%/yr. Reported net income was −73.2M CNY in FY2025.

Key figures

Market cap HK$3.3B (≈ $423M) Small · P/S ratio 6.71 · Net margin −14.5% · Return on equity −14.5% · Return on assets (EBIT) 6.6% (5-year average) · Operating margin 4.4% · Revenue (TTM) 504M CNY · Revenue growth (YoY) +0.3%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 13 out of 100 (medium confidence).

What moves the price

The share trades about 38% below its 52-week high and 340% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −44%, 2422 screens richer than that median.

Fair Value models

Bear HK$0.7800 Fair Value HK$1.18 Bull HK$1.49
Price HK$2.11 · Downside -44.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
NCAV (Graham) HK$0.1000 HK$0.1500 HK$0.1900 52
All 1 models by family
Asset-Based
NCAV (Graham) HK$0.1000 HK$0.1500 HK$0.1900 52

Open the full fair value analysis →

Quality Score breakdown

Overall quality 53/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 19
How much profit the company makes from its sales and capital
Quality Growth 53
Are margins and returns getting better?
Cashflow 10
Do the profits arrive as real cash?
Financial strength 80
Debt, balance sheet and risk of trouble
Investment 90
Does it invest with discipline instead of growing at any price?
Low Volatility 46
How calm the share price moves, does not count
Price momentum 73
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 78
Distance to the 52-week high, does not count
New shares 100
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 44/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+105.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+34.8%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+32.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
42.1% (2020) → −10.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

2422 screens overvalued: fair value 44% below the price. Compare with AppLovin Corporation →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks

Beats the industry median on 1/8 measures
Overall it trails its industry peers.
Valuation
Quality Score 53 · Below median
Fair Value upside −44.1% · Below median
Profitability
Return on assets −15.3% · Bottom 25%
Net margin (12 months) −9.5% · Bottom 25%
Operating margin (12 months) 4.4% · Above median
Growth and dividend
Revenue growth (quarter YoY) 0.3% · Below median

Valuation Multiplesvs Advertising Agencies median · lower = cheaper

P/B 9.94× · Priciest 25%
P/S (12 months) 5.60× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 38
FUTURE (revenue growth)2 · sector 15
PAST (return on equity)0 · sector 7
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 53

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
The Trade Desk, Inc TTD $12.93 $38.79 +200% vs 2422
Publicis Groupe S.A PUB €102.95 €145.63 +41% vs 2422
Omnicom Group OMC $86.37 $113.06 +31% vs 2422
AppLovin Corporation APP $391.22 $430.34 +10% vs 2422
Focus Media Information Technology Co 002027 ¥5.55 ¥6.11 +10% vs 2422
Magnite, Inc MGNI $27.39 $30.13 +10% vs 2422
JCDecaux SE DEC €26.66 €20.99 −21% vs 2422
Easy Click Worldwide Network Technology Co 301171 ¥34.54 ¥11.05 −68% vs 2422
Leo Group 002131 ¥4.26 ¥1.06 −75% vs 2422
Stagwell Inc STGW $11.64 $2.62 −77% vs 2422

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Rego Interactive Co Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Rego Interactive Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/2422

Frequently asked questions

Is Rego Interactive Co Ltd (2422) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of HK$1.18 versus a price of HK$2.11, about 44% lower (overvalued).
What is the fair value of 2422?
Our model-based fair value for Rego Interactive Co Ltd is HK$1.18 (as of Nov 6, 2026), built from audited fundamentals. The current price: HK$2.11.
What is the quality score of 2422?
Rego Interactive Co Ltd has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rego Interactive Co Ltd (2422)?
Our model-based price target is the fair value of HK$1.18 (as of Nov 6, 2026) from 1 valuation models. Cautious scenario HK$0.7800, optimistic scenario HK$1.49. It is a calculation from audited fundamentals, not an analyst target.
What is the Rego Interactive Co Ltd stock forecast for 2026?
Our models put fair value at HK$1.18, about 44% lower versus a price of HK$2.11 (overvalued). Cautious scenario HK$0.7800, optimistic scenario HK$1.49. The calculation is refreshed regularly with new filings.
What is the revenue of Rego Interactive Co Ltd (2422)?
Rego Interactive Co Ltd reported trailing-twelve-month revenue of about 504M CNY (latest available figure, as of Nov 6, 2026).
What is the intrinsic value of Rego Interactive Co Ltd (2422)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rego Interactive Co Ltd it is HK$1.18 per share (as of Nov 6, 2026), against a price of HK$2.11. It is the blended result of 1 valuation models in 1 family (Asset-Based).
Is Rego Interactive Co Ltd stock overvalued or undervalued in 2026?
As of Nov 6, 2026, 2422 trades above its calculated fair value: price HK$2.11, fair value HK$1.18, a gap of about −44% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 2422?
No. The price is what the market pays today (HK$2.11); the fair value is what the company's own numbers justify (HK$1.18). For Rego Interactive Co Ltd the two are HK$0.9300 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rego Interactive Co Ltd worth?
The market values Rego Interactive Co Ltd at about HK$3.3B (market capitalisation, as of Nov 6, 2026). Per share that is HK$2.11; our models calculate a fair value of HK$1.18 per share.
What do the bullish and bearish scenarios say about 2422?
Our models span a range for Rego Interactive Co Ltd: cautious scenario HK$0.7800, base HK$1.18, optimistic HK$1.49 per share (as of Nov 6, 2026, price HK$2.11). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Rego Interactive Co Ltd (2422)?
Balance-sheet figures for Rego Interactive Co Ltd (as of Nov 6, 2026): return on equity −14.5%. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is 2422 from its 52-week high?
Rego Interactive Co Ltd trades at HK$2.11, about 38% below its 52-week high of HK$3.40 and 340% above the low of HK$0.4800 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of HK$1.18 is for.
Which stocks are comparable to Rego Interactive Co Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rego Interactive Co Ltd stock attractive at the current price?
The data as of Nov 6, 2026: price HK$2.11, calculated fair value HK$1.18 (−44%), Quality Score 53/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 2422 calculated?
We run Rego Interactive Co Ltd through 1 models from 1 family: Asset-Based. Every model gets the same audited fundamentals; the fair value of HK$1.18 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Rego Interactive Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rego Interactive Co Ltd (2422)?
The closing price on Nov 6, 2026 was HK$2.11. Our model-based fair value is HK$1.18, about 44% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rego Interactive Co Ltd right now?
The price sits above even our optimistic bull case (HK$1.49). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (HK$0.7800 to HK$1.49) leaves room in how you read the outcome.

Key figures of Rego Interactive Co Ltd

How large is the market capitalisation of Rego Interactive Co Ltd (2422)?
The market capitalisation of Rego Interactive Co Ltd is HK$3.3B (≈ $423M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rego Interactive Co Ltd (2422)?
The price-to-sales ratio of Rego Interactive Co Ltd is 6.71 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Rego Interactive Co Ltd (2422)?
The net margin of Rego Interactive Co Ltd is −14.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rego Interactive Co Ltd (2422)?
The return on equity (ROE) of Rego Interactive Co Ltd is −14.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rego Interactive Co Ltd (2422)?
On an EBIT basis the return on assets of Rego Interactive Co Ltd is 6.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rego Interactive Co Ltd (2422)?
The operating margin of Rego Interactive Co Ltd is 4.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rego Interactive Co Ltd (2422)?
Revenue at Rego Interactive Co Ltd is growing +0.3% versus a year earlier (3y avg +25.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rego Interactive Co Ltd (2422)?
Earnings per share at Rego Interactive Co Ltd are growing −68.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Rego Interactive Co Ltd (2422) generate?
The free cash flow of Rego Interactive Co Ltd is −69.3M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Rego Interactive Co Ltd (2422) carry?
The net debt of Rego Interactive Co Ltd is 52.3M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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