AuGrp (Shenzhen) Cross-Border (2519) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$1.8B
Fair value as of: Aug 13, 2026
From 26 valuation models · updated 3 days ago
Fair value updated Aug 13, 2026, revised from HK$8.79 to HK$9.68 (+10.1%) since Aug 5, 2026. Share price −16.7% over the past month.
Below-average quality, screening 158% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (HK$7.26). The market is more pessimistic than our downside scenario.
Price vs Fair Value (21 months)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
21‑month range HK$3.75 – HK$13.51 · fair‑value band HK$7.26 – HK$12.10 · the HK$3.75 price screens below the HK$9.68 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
AuGrp (Shenzhen) Cross-Border (2519) currently trades at HK$3.75, while our model-based Fair Value estimate is HK$9.68, implying the stock looks roughly 158.1% undervalued today. The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, AuGrp (Shenzhen) Cross-Border generated revenue of HK$13.7B at a net margin of 1.2%. Revenue grew 26.9% year over year. It earns a return on equity of 4.9%. Net debt stands at HK$2.9B. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$7.26 (bear case) to HK$12.10 (bull case); at HK$3.75, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high and 9% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 8% fair-value upside, at 158%, 2519 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth DCF (HK$23.54) versus Dividend Discount (HK$3.20). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 47 · Market factors (momentum, volatility) 4
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. operates as an online retailer for furniture and home furnishings in the People's Republic of China, the United States, Other North American countries, other European countries Germany, and internationally.
Full company description
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. operates as an online retailer for furniture and home furnishings in the People's Republic of China, the United States, Other North American countries, other European countries Germany, and internationally. The company offers furniture and home furnishings, consisting of beds, bookcases, dressers, chests of drawers, vanity tables and vanity benches, food cabinets, sofas, and outdoor furniture; electric tools, such as power screwdrivers, air pumps, jump starters, and car vacuums; home appliances comprising refrigerators and juicers; and consumer electronics, including power banks, chargers, and cables. It also provides logistics solutions, including warehousing, express and freight delivery, and related value-added services.It offers its products under the ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK, and FOTOSOK brand names. The company was formerly known as AuGroup Technology Co., Ltd. and changed its name to AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. in October 2024. AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. was founded in 2010 and is based in Shenzhen, China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
AuGrp (Shenzhen) Cross-Border reported revenue of HK$13.3B in FY2025 versus HK$9.1B in FY2021, a compound +10.1%/yr. Reported net income was HK$157M in FY2025.
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Peer Group
Furnishings, Fixtures & Appliances · 318 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥84.34 | ¥99.66 | +18% |
| Gree Electric Appliances, Inc 000651 | ¥40.23 | ¥86.91 | +116% |
| Haier Smart Home Co 600690 | ¥21.79 | ¥36.04 | +65% |
| King Slide Works Co 2059 | 12,500 TWD | 1,917 TWD | -85% |
| Guangdong Songfa Ceramics Co 603268 | ¥173.26 | ¥38.83 | -78% |
| Hisense Home Appliances Group 000921 | ¥27.69 | ¥50.62 | +83% |
| Ecovacs Robotics Co 603486 | ¥57.74 | ¥54.14 | -6% |
| Zhejiang Supor Co 002032 | ¥41.68 | ¥44.84 | +8% |
| COWAY Co 021240 | 97,200 KRW | 103,928 KRW | +7% |
| Voltas Limited VOLTAS | ₹1,290 | ₹152.27 | -88% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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