AuGrp (Shenzhen) Cross-Border (2519) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of AuGrp (Shenzhen) Cross-Border HK$12.43, price HK$3.94, upside +215.5%, quality 44 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch AuGrp (Shenzhen) Cross-Border for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 28, 2026.
How to read this chart
23‑month range HK$3.63 – HK$13.51 · fair‑value band HK$8.70 – HK$16.15 · the HK$3.94 price screens below the HK$12.43 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 28, 2026.
Follow AuGrp (Shenzhen) Cross-Border in your weekly email
Every Wednesday you see whether AuGrp (Shenzhen) Cross-Border is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. operates as an online retailer for furniture and home furnishings in the People's Republic of China, the United States, Other North American countries, other European countries Germany, and internationally.
Show more
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. operates as an online retailer for furniture and home furnishings in the People's Republic of China, the United States, Other North American countries, other European countries Germany, and internationally. The company offers furniture and home furnishings, consisting of beds, bookcases, dressers, chests of drawers, vanity tables and vanity benches, food cabinets, sofas, and outdoor furniture; electric tools, such as power screwdrivers, air pumps, jump starters, and car vacuums; home appliances comprising refrigerators and juicers; and consumer electronics, including power banks, chargers, and cables. It also provides logistics solutions, including warehousing, express and freight delivery, and related value-added services.It offers its products under the ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK, and FOTOSOK brand names. The company was formerly known as AuGroup Technology Co., Ltd. and changed its name to AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. in October 2024. AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. was founded in 2010 and is based in Shenzhen, China.
Stock analysis
AuGrp (Shenzhen) Cross-Border (2519) currently trades at HK$3.94, while our model-based Fair Value estimate is HK$12.43, implying the stock looks roughly 68.3% undervalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of HK$31.91 per share, and 24 of the 26 models we run sit above the HK$3.94 price.
Bear case: the Dividend Discount group reads lowest at HK$3.24, and 2 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: HK$8.70 (bear) to HK$16.15 (bull), the price of HK$3.94 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
AuGrp (Shenzhen) Cross-Border reported revenue of 13.3B CNY in FY2025 versus 9.1B CNY in FY2021, a compound +10.1%/yr. Reported net income was 157M CNY in FY2025.
Key figures
Market cap HK$1.8B (≈ $228M) · P/E ratio 9.6 · P/S ratio 0.11 · EPS (TTM) HK$0.2600 · Dividend yield 5.8% · Net margin 1.2% · Return on equity 4.9% · Return on assets (EBIT) 2.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 47% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 3% fair-value upside, at 215%, 2519 screens cheaper than that median.
Fair Value models
Bear HK$8.70Fair Value HK$12.43Bull HK$16.15
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (HK$0.1966 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.85/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+24.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.4%
’21
’22
’23
’24
’25
What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−19.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−25.0%
Dividend (yield on the price)5.8%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−11% → 3%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−23.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in CNY, China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −24.8% a year for the price.
Compare AuGrp (Shenzhen) Cross-Border with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 303 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is AuGrp (Shenzhen) Cross-Border (2519) overvalued or undervalued?
As of Sep 28, 2026, our model estimates a fair value of HK$12.43 versus a price of HK$3.94, about +215% upside (undervalued).
What is the fair value of 2519?
Our model-based fair value for AuGrp (Shenzhen) Cross-Border is HK$12.43 (as of Sep 28, 2026), built from audited fundamentals. The current price: HK$3.94.
What is the quality score of 2519?
AuGrp (Shenzhen) Cross-Border has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for AuGrp (Shenzhen) Cross-Border (2519)?
Our model-based price target is the fair value of HK$12.43 (as of Sep 28, 2026) from 26 valuation models. Cautious scenario HK$8.70, optimistic scenario HK$16.15. It is a calculation from audited fundamentals, not an analyst target.
What is the AuGrp (Shenzhen) Cross-Border stock forecast for 2026?
Our models put fair value at HK$12.43, about +215% upside versus a price of HK$3.94 (undervalued). Cautious scenario HK$8.70, optimistic scenario HK$16.15. The calculation is refreshed regularly with new filings.
What is the revenue of AuGrp (Shenzhen) Cross-Border (2519)?
AuGrp (Shenzhen) Cross-Border reported trailing-twelve-month revenue of about 13.7B CNY (latest available figure, as of Sep 28, 2026).
Does AuGrp (Shenzhen) Cross-Border pay a dividend?
AuGrp (Shenzhen) Cross-Border currently shows a dividend yield of about 5.81% relative to its recent price (as of Sep 28, 2026).
What growth is priced into AuGrp (Shenzhen) Cross-Border (2519)?
For today's price to be fair in a discounted-cash-flow model, AuGrp (Shenzhen) Cross-Border would have to grow free cash flow by -23.5 % per year for five years (discount rate 13.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +10.1 % per year. As of Sep 28, 2026.
What discount rate (WACC) does the fair value of 2519 use?
Our models discount AuGrp (Shenzhen) Cross-Border at 13.3 %: a base by market capitalisation (micro), country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For AuGrp (Shenzhen) Cross-Border that is -23.5 % per year a year over ten years, using the same discount rate (13.3 %) and the same formula as our fair value.
How much growth has AuGrp (Shenzhen) Cross-Border (2519) delivered so far?
Over the past 4 years revenue at AuGrp (Shenzhen) Cross-Border grew +10.1 % a year. The price currently implies -23.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of AuGrp (Shenzhen) Cross-Border (2519) growing?
The median revenue growth in the sector is +9.1 % a year. That is the yardstick for the growth priced into AuGrp (Shenzhen) Cross-Border (-23.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of AuGrp (Shenzhen) Cross-Border (2519)?
The free-cash-flow yield on the price is 26.85 %: that much free cash flow AuGrp (Shenzhen) Cross-Border produces per unit of market value. When it exceeds the discount rate of our models (13.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of AuGrp (Shenzhen) Cross-Border (2519)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For AuGrp (Shenzhen) Cross-Border it is HK$12.43 per share (as of Sep 28, 2026), against a price of HK$3.94. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is AuGrp (Shenzhen) Cross-Border stock overvalued or undervalued in 2026?
As of Sep 28, 2026, 2519 trades below its calculated fair value: price HK$3.94, fair value HK$12.43, a gap of about +215% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 2519?
No. The price is what the market pays today (HK$3.94); the fair value is what the company's own numbers justify (HK$12.43). For AuGrp (Shenzhen) Cross-Border the two are HK$8.49 per share apart. That gap is exactly why we show both numbers side by side.
How much is AuGrp (Shenzhen) Cross-Border worth?
The market values AuGrp (Shenzhen) Cross-Border at about HK$1.8B (market capitalisation, as of Sep 28, 2026). Per share that is HK$3.94; our models calculate a fair value of HK$12.43 per share.
What do the bullish and bearish scenarios say about 2519?
Our models span a range for AuGrp (Shenzhen) Cross-Border: cautious scenario HK$8.70, base HK$12.43, optimistic HK$16.15 per share (as of Sep 28, 2026, price HK$3.94). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 2519?
AuGrp (Shenzhen) Cross-Border trades at a price-to-earnings ratio of 9.6 (as of Sep 28, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$12.43 is built from several models across several years. Other multiples: P/B 0.5, P/S 0.1.
How solid is the balance sheet of AuGrp (Shenzhen) Cross-Border (2519)?
Balance-sheet figures for AuGrp (Shenzhen) Cross-Border (as of Sep 28, 2026): return on equity 4.9%, debt of 0.08 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is 2519 from its 52-week high?
AuGrp (Shenzhen) Cross-Border trades at HK$3.94, about 47% below its 52-week high of HK$7.50 and 9% above the low of HK$3.63 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of HK$12.43 is for.
Which stocks are comparable to AuGrp (Shenzhen) Cross-Border?
From the same area (Consumer Cyclical) we also value Midea Group, King Slide Works Co, Gree Electric Appliances, Inc, Haier Smart Home Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is AuGrp (Shenzhen) Cross-Border stock attractive at the current price?
The data as of Sep 28, 2026: price HK$3.94, calculated fair value HK$12.43 (+215%), Quality Score 44/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 2519 calculated?
We run AuGrp (Shenzhen) Cross-Border through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$12.43, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. AuGrp (Shenzhen) Cross-Border currently trades 68 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of AuGrp (Shenzhen) Cross-Border (2519)?
The closing price on Oct 2, 2026 was HK$3.94. Our model-based fair value is HK$12.43, about +215% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with AuGrp (Shenzhen) Cross-Border right now?
The large discount to fair value meets weak quality (44/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (HK$8.70). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (HK$8.70 to HK$16.15) leaves room in how you read the outcome.
Key figures of AuGrp (Shenzhen) Cross-Border
How large is the market capitalisation of AuGrp (Shenzhen) Cross-Border (2519)?
The market capitalisation of AuGrp (Shenzhen) Cross-Border is HK$1.8B (≈ $228M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of AuGrp (Shenzhen) Cross-Border (2519)?
The price-to-sales ratio of AuGrp (Shenzhen) Cross-Border is 0.11 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of AuGrp (Shenzhen) Cross-Border (2519)?
Earnings per share at AuGrp (Shenzhen) Cross-Border are HK$0.2600 (price ÷ EPS = P/E 9.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of AuGrp (Shenzhen) Cross-Border (2519)?
The dividend yield of AuGrp (Shenzhen) Cross-Border is 5.8% (payout 88.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of AuGrp (Shenzhen) Cross-Border (2519)?
The net margin of AuGrp (Shenzhen) Cross-Border is 1.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of AuGrp (Shenzhen) Cross-Border (2519)?
The return on equity (ROE) of AuGrp (Shenzhen) Cross-Border is 4.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of AuGrp (Shenzhen) Cross-Border (2519)?
On an EBIT basis the return on assets of AuGrp (Shenzhen) Cross-Border is 2.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of AuGrp (Shenzhen) Cross-Border (2519)?
The operating margin of AuGrp (Shenzhen) Cross-Border is 2.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at AuGrp (Shenzhen) Cross-Border (2519)?
Revenue at AuGrp (Shenzhen) Cross-Border is growing +26.9% versus a year earlier (3y avg +23.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at AuGrp (Shenzhen) Cross-Border (2519)?
Earnings per share at AuGrp (Shenzhen) Cross-Border are growing −79.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does AuGrp (Shenzhen) Cross-Border (2519) carry?
The net debt of AuGrp (Shenzhen) Cross-Border is 2.9B CNY (fiscal year 2025, ≈ 7.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch AuGrp (Shenzhen) Cross-Border in the live analysis
One click puts AuGrp (Shenzhen) Cross-Border on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
