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2521 (2521) Fair Value & Analysis

Consumer Cyclical · Market cap HK$1.7B

2 2521 2521 · HK
PriceHK$0.8800
Fair ValueHK$0.2900
Upside-67.0%
Quality47/100
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Evidence: High Range HK$0.2100 – HK$0.3700

Fair value as of: Jul 2, 2026

From 16 valuation models · updated today

Share price −16.2% over the past month.

Price vs Fair Value (12 months)

HK$1.20 HK$0.2850 Fair Value HK$0.2900 Jun 2025 Jul 2026

12‑month range HK$0.2850 – HK$1.20 · fair‑value band HK$0.2100 – HK$0.3700 · the HK$0.8800 price screens above the HK$0.2900 fair value. As of Jul 2, 2026.

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Analysis

2521 (2521) currently trades at HK$0.8800, while our model-based Fair Value estimate is HK$0.2900 — implying the stock looks roughly 67.0% overvalued today. We read business quality at 47/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, 2521 generated revenue of HK$695M at a net margin of 3.8%. Revenue declined 3.4% year over year. It earns a return on equity of 6.0%. Net debt stands at HK$13.6M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$695M
Revenue growth (YoY) -3.4%
Net margin 3.8%
Return on equity 6.0%
Free cash flow −HK$32.3M FY2026
P/E ratio 44.0
More key figures
Operating margin 7.6%
EPS growth (YoY) -60.1%
Net debt HK$13.6M FY2026

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

2521 reported revenue of HK$677M in FY2026 versus HK$564M in FY2022, a compound +4.7%/yr. Reported net income was HK$25.8M in FY2026, compounding −10.3%/yr from FY2022.

Revenue +4.7%/yr
FY22 HK$564M
FY23 HK$594M
FY24 HK$630M
FY25 HK$674M
FY26 HK$677M
Net income −10.3%/yr
FY22 HK$39.9M
FY23 HK$34.4M
FY24 HK$27.9M
FY25 HK$49.2M
FY26 HK$25.8M

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Similar stocks

6 more Personal Services stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock Price Fair Value vs Fair Value
Rollins, Inc ROL $47.10 $15.62 -67%
Service Corporation SCI $73.16 $36.64 -50%
H&R Block, Inc HRB $37.21 $78.83 +112%
Frontdoor, Inc FTDR $67.10 $75.55 +13%
Bright Horizons Family Solutions Inc BFAM $64.02 $72.82 +14%
Fu Shou Yuan International Group FSHUF $0.3800 $0.5700 +50%

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Frequently asked questions

Is 2521 (2521) undervalued?
As of Jul 2, 2026, our model estimates a fair value of HK$0.2900 versus a price of HK$0.8800 — about −67% (overvalued). Model-based estimate, not financial advice.
What is the fair value of 2521?
Our model-based fair value for 2521 is HK$0.2900 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.8800.
What is the quality score of 2521?
2521 has a Quality Score of 47/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of 2521 (2521)?
2521 reported trailing-twelve-month revenue of about HK$695M (latest available figure, as of Jul 2, 2026).
What is the net profit margin of 2521?
The net profit margin of 2521 is about 3.8%, meaning it keeps roughly 3.8% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.