2531 (2531) Fair Value & Analysis

Consumer Cyclical · Market cap HK$1.1B

2 2531 2531 · HK

PriceHK$3.01

Fair ValueHK$1.50

Upside-50.2%

Quality27/100

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Evidence: High Range HK$1.23 – HK$1.51

Fair value as of: Jul 2, 2026

From 24 valuation models · updated today

Share price −15.4% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$2.99 – HK$20.20 · fair‑value band HK$1.23 – HK$1.51 · the HK$3.01 price screens above the HK$1.50 fair value. As of Jul 2, 2026.

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Analysis

2531 (2531) currently trades at HK$3.01, while our model-based Fair Value estimate is HK$1.50 — implying the stock looks roughly 50.2% overvalued today. We read business quality at 27/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, 2531 generated revenue of HK$717M at a net margin of 2.9%. Revenue grew 5.6% year over year. It earns a return on equity of 3.3%. The balance sheet holds a net cash position of HK$189M. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$717M

Revenue growth (YoY) +5.6%

Net margin 2.9%

Return on equity 3.3%

Free cash flow HK$24.7M FY2025

P/E ratio 43.0

More key figures

Operating margin -0.8%

EPS (TTM) HK$0.0500

EPS growth (YoY) -89.6%

Net cash HK$189M FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

2531 reported revenue of HK$717M in FY2025 versus HK$327M in FY2021, a compound +21.7%/yr. Reported net income was HK$20.7M in FY2025, compounding −10.2%/yr from FY2021.

Revenue +21.7%/yr

FY21 HK$327M

FY22 HK$414M

FY23 HK$561M

FY24 HK$700M

FY25 HK$717M

Net income −10.2%/yr

FY21 HK$31.8M

FY22 HK$44.1M

FY23 HK$51.1M

FY24 HK$44.4M

FY25 HK$20.7M

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Frequently asked questions

Is 2531 (2531) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$1.50 versus a price of HK$3.01 — about −50% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 2531?

Our model-based fair value for 2531 is HK$1.50 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$3.01.

What is the quality score of 2531?

2531 has a Quality Score of 27/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 2531 (2531)?

2531 reported trailing-twelve-month revenue of about HK$717M (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 2531?

The net profit margin of 2531 is about 2.9%, meaning it keeps roughly 2.9% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.