Marketingforce Management Ltd (2556) fair value: what the stock is really worth
As of Oct 27, 2026: fair value (intrinsic value) of Marketingforce Management Ltd stock HK$7.72, price HK$45.18, upside -82.9%, quality 39 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Fair value above price?No
Good quality?No
Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with oneYes, for free
Technology · HK · Based in China · ISIN KYG6000R1002
MMThin dataOct 26, 2026
Marketingforce Management Ltd
2556 · HK
Weakest SetupStrongly overvalued and low quality.
Our calculation puts a fair price 83% below what the stock costs today.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 26, 2026.
How to read this chart
29‑month range HK$28.64 – HK$139.20 · fair‑value band HK$7.41 – HK$9.31 · the HK$45.18 price screens above the HK$7.72 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 26, 2026.
Follow Marketingforce Management in your weekly email
Every Wednesday you see whether Marketingforce Management is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Marketingforce Management Ltd, an investment holding company, engages in the artificial intelligence application business in China. It provides cloud-based marketing and sales services and intelligent talent management services.
Show moreShow less
In addition, the company provides marketing, sales, commercial, analysis, smart, and organizational cloud DHR. It offers its solutions to retail consumption; car travel; B2B manufacturing; financial industry; enterprise services; enterprise going global; school business; domestic substitution; private domain marketing; and public domain customer acquisition industries.
The company was founded in 2009 and is headquartered in Shanghai, China.
Stock analysis
Marketingforce Management Ltd (2556) currently trades at HK$45.18, while our model-based Fair Value estimate is HK$7.72, 82.9% below the price, so the stock looks overvalued today.
Show more
Valuation
Bull case: the Growth Earnings group reads highest at a median of HK$18.55 per share, and 1 of the 15 models we run sit above the HK$45.18 price.
Bear case: the Economic Profit group reads lowest at HK$5.68, and 14 of the 15 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$7.41 (bear) to HK$9.31 (bull), the price of HK$45.18 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 39/100 (below-average quality), in the Technology sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Marketingforce Management Ltd reported revenue of 2.7B CNY in FY2025 versus 877M CNY in FY2021, a compound +33.0%/yr. Reported net income was 86.6M CNY in FY2025.
Key figures
Market cap HK$12.3B (≈ $1.6B) Small · P/E ratio 44.1 · P/S ratio 1.39 · Net margin 3.2% · Return on equity 11.1% · Return on assets (EBIT) −3.5% · Operating margin 10.8% · Revenue (TTM) 3.9B CNY.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and 58% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at 8% fair-value upside, at −83%, 2556 screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (HK$0.8800 to HK$47.33). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
BearHK$7.41Fair Value HK$7.72BullHK$9.31
Price HK$45.18 · Upside -82.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.58/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+76.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+33.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+38.4%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+47.5%
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−4.9% (2020) → 2.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
Compare Marketingforce Management Ltd with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 634 stocks
Beats the industry median on 5/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score39 · Bottom 25%
Fair Value upside−82.9% · Bottom 25%
Profitability
Return on equity (12 months)11.1% · Above median
Return on assets1.7% · Below median
Net margin (12 months)6.7% · Above median
Operating margin (12 months)10.8% · Above median
Growth and dividend
Revenue growth (quarter YoY)111.2% · Top 25%
Valuation Multiplesvs Software - Application median · lower = cheaper
P/E (12 months)44.1× · Pricier than median
P/B5.58× · Priciest 25%
P/S (12 months)2.70× · Cheaper than median
EV/EBITDA35.4× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 32
FUTURE (revenue growth)100· sector 40
PAST (return on equity)44· sector 18
HEALTH (low debt)100· sector 97
DIVIDEND (yield)0· sector 30
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Marketingforce Management Ltd (2556) overvalued or undervalued?
As of Oct 26, 2026, our model estimates a fair value of HK$7.72 versus a price of HK$45.18, about −83% upside (overvalued).
What is the fair value of 2556?
Our model-based fair value for Marketingforce Management Ltd is HK$7.72 (as of Oct 26, 2026), built from audited fundamentals. The current price: HK$45.18.
What is the quality score of 2556?
Marketingforce Management Ltd has a Quality Score of 39/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Marketingforce Management Ltd (2556)?
Our model-based price target is the fair value of HK$7.72 (as of Oct 26, 2026) from 15 valuation models. Cautious scenario HK$7.41, optimistic scenario HK$9.31. It is a calculation from audited fundamentals, not an analyst target.
What is the Marketingforce Management Ltd stock forecast for 2026?
Our models put fair value at HK$7.72, about −83% upside versus a price of HK$45.18 (overvalued). Cautious scenario HK$7.41, optimistic scenario HK$9.31. The calculation is refreshed regularly with new filings.
What is the revenue of Marketingforce Management Ltd (2556)?
Marketingforce Management Ltd reported trailing-twelve-month revenue of about 3.9B CNY (latest available figure, as of Oct 26, 2026).
What is the intrinsic value of Marketingforce Management Ltd (2556)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Marketingforce Management Ltd it is HK$7.72 per share (as of Oct 26, 2026), against a price of HK$45.18. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Marketingforce Management Ltd stock overvalued or undervalued in 2026?
As of Oct 26, 2026, 2556 trades above its calculated fair value: price HK$45.18, fair value HK$7.72, a gap of about −83% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 2556?
No. The price is what the market pays today (HK$45.18); the fair value is what the company's own numbers justify (HK$7.72). For Marketingforce Management Ltd the two are HK$37.46 per share apart. That gap is exactly why we show both numbers side by side.
How much is Marketingforce Management Ltd worth?
The market values Marketingforce Management Ltd at about HK$12.3B (market capitalisation, as of Oct 26, 2026). Per share that is HK$45.18; our models calculate a fair value of HK$7.72 per share.
What do the bullish and bearish scenarios say about 2556?
Our models span a range for Marketingforce Management Ltd: cautious scenario HK$7.41, base HK$7.72, optimistic HK$9.31 per share (as of Oct 26, 2026, price HK$45.18). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 2556?
Marketingforce Management Ltd trades at a price-to-earnings ratio of 44.1 (as of Oct 26, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$7.72 is built from several models across several years. Other multiples: P/B 5.6, P/S 2.7, EV/EBITDA 35.4.
How solid is the balance sheet of Marketingforce Management Ltd (2556)?
Balance-sheet figures for Marketingforce Management Ltd (as of Oct 26, 2026): return on equity 11.1%. They feed the Quality Score of 39/100, which measures business quality independently of the share price.
How far is 2556 from its 52-week high?
Marketingforce Management Ltd trades at HK$45.18, about 33% below its 52-week high of HK$67.60 and 58% above the low of HK$28.64 (as of Oct 27, 2026). Distance from the high says nothing about value: that is what the fair value of HK$7.72 is for.
Which stocks are comparable to Marketingforce Management Ltd?
From the same area (Technology) we also value SAP SE, Shopify Inc, Salesforce, Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Marketingforce Management Ltd stock attractive at the current price?
The data as of Oct 26, 2026: price HK$45.18, calculated fair value HK$7.72 (−83%), Quality Score 39/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 2556 calculated?
We run Marketingforce Management Ltd through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of HK$7.72, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.2 % above its aggregate fair value. Marketingforce Management Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Marketingforce Management Ltd (2556)?
The closing price on Oct 27, 2026 was HK$45.18. Our model-based fair value is HK$7.72, about −83% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Marketingforce Management Ltd right now?
The price sits above even our optimistic bull case (HK$9.31). The favourable scenario is already priced in. Weak quality (39/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Marketingforce Management Ltd
How large is the market capitalisation of Marketingforce Management Ltd (2556)?
The market capitalisation of Marketingforce Management Ltd is HK$12.3B (≈ $1.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Marketingforce Management Ltd (2556)?
The price-to-sales ratio of Marketingforce Management Ltd is 1.39 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Marketingforce Management Ltd (2556)?
The net margin of Marketingforce Management Ltd is 3.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Marketingforce Management Ltd (2556)?
The return on equity (ROE) of Marketingforce Management Ltd is 11.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Marketingforce Management Ltd (2556)?
On an EBIT basis the return on assets of Marketingforce Management Ltd is −3.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Marketingforce Management Ltd (2556)?
The operating margin of Marketingforce Management Ltd is 10.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Marketingforce Management Ltd (2556)?
Revenue at Marketingforce Management Ltd is growing +111% versus a year earlier (3y avg +33.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Marketingforce Management Ltd (2556)?
Earnings per share at Marketingforce Management Ltd are growing +433% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Marketingforce Management Ltd (2556) generate?
The free cash flow of Marketingforce Management Ltd is −709M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Marketingforce Management Ltd (2556) carry?
The net debt of Marketingforce Management Ltd is 656M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Marketingforce Management Ltd in the live analysis
One click puts Marketingforce Management Ltd on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 28,000+ stock screener.
Thin data
Oct 26, 2026