Intuit Inc (INTU) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Intuit Inc stock $459, price $355, upside +29.4%, quality 87 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $252.77 – $794.71 · fair‑value band $340.88 – $577.40 · the $354.84 price screens below the $459.14 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States.
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The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax. The Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management.
This segment also offers QuickBooks online services and desktop software solutions comprising QuickBooks Online, QuickBooks Live, QuickBooks Online Advanced, QuickBooks Self-Employed, QuickBooks Solopreneur financial and business management offerings, QuickBooks Online Payroll, QuickBooks Checking, QuickBooks Desktop software subscriptions, and QuickBooks Assisted Payroll.
The Consumer segment provides do-it-yourself and assisted TurboTax income tax preparation products and services.
The Credit Karma segment offers consumers with a personal finance platform that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools.
The ProTax segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online bill pay tax products, electronic tax filing service, and bank products and related services.
It sells products and services through direct sales channels, multichannel shop-and-buy experiences, mobile application stores, and partner and other channels. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.
Stock analysis
Intuit Inc (INTU) currently trades at $354.84, while our model-based Fair Value estimate is $459.14, implying the stock looks roughly 23% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $636.01 per share, and 15 of the 26 models we run sit above the $354.84 price.
Bear case: the Dividend Discount group reads lowest at $78.60, and 11 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: $340.88 (bear) to $577.40 (bull), the price of $354.84 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 87/100 (high quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Intuit Inc reported revenue of $21.4B in FY2026 versus $12.7B in FY2022, a compound +13.9%/yr. Reported net income was $4.6B in FY2026, compounding +21.9%/yr from FY2022.
Key figures
Market cap $96.5B Large · P/E ratio 21.6 · P/S ratio 4.50 · EPS (TTM) $16.46 · Dividend yield 1.4% · Net margin 21.3% · Return on equity 23.6% · Return on assets (EBIT) 12.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 85 out of 100 (medium confidence).
What moves the price
The share trades about 47% below its 52-week high and 40% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −18% fair-value upside, at 29%, INTU screens cheaper than that median.
Fair Value models
Bear$340.88Fair Value $459.14Bull$577.40
Price $354.84 · Upside +29.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 3 months old). Earnings retained since then ($3.13 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, one officer or director bought shares worth $541,673, on May 26, 2026. Over the same period, 2 people sold shares worth $851,114.
SaleRichard L DalzellDirector7× since Dec 9, 2025: 3,855 shares, avg. $427.75$1.6MSep 8, 202610b5-1 plan
SaleLauren D HotzSVP, Chief Accounting Officer907 shares at $346.54$314,295Aug 27, 2026
BuyVasant M PrabhuDirector1,750 shares at $309.53$541,673May 26, 2026
SaleSasan K GoodarziCEO, President and Director, Director41,000 shares at $650.10$26.7MJan 7, 202610b5-1 plan
SaleSandeep AujlaEVP and CFO2× since Dec 19, 2025: 2,433 shares, avg. $650.01$1.6MJan 5, 2026
SaleScott D CookDirector6× since Dec 3, 2025: 494,365 shares, avg. $662.55$327.5MDec 31, 202510b5-1 plan
Plus 30 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+13.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.4%
Start year 2021 (pandemic). Over 10 years: +16.4% a year
Revenue growth 33 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+20.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+19.3%
Dividend (yield on the price)1.4%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.18.2% vs 16.3%, steady
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.26% → 29%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−2.0%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+8.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −4.3% a year for the price and +5.5% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Moderate moat from switching costs in tax and accounting software plus solid margins forms the main strength, while limited signals on ownership and human capital stand as the key weakness.
Main risk: Generative AI tools from providers such as Perplexity Tax or Prime Meridian could process standard US tax returns at a fraction of TurboTax's cost and erode its pricing power and market share in consumer tax preparation.
Bull case: Intuit could integrate its own AI agents deeply into QuickBooks and TurboTax with human oversight and data advantages to retain customers and expand into higher-value assisted services.
Bear case: If AI-native tax tools gain significant share, TurboTax could see sustained revenue pressure and margin compression as low-cost automation commoditizes basic filing and reduces willingness to pay for traditional software.
Intuit continues expanding its AI-driven tools, from the new Credit Karma Tax offering to the Intelligence Platform and the recent Sequence acquisition. At the same time analysts highlight decelerating customer growth in core segments and real competitive pressure from automation. Our models currently view the shares as undervalued. Will the platform investments lift growth enough to counter these headwinds, or will execution risks widen the gap?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 631 stocks
Beats the industry median on 11/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score87 · Top 25%
Fair Value upside+29.4% · Above median
Profitability
Return on equity (12 months)23.6% · Top 25%
Return on assets12.4% · Top 25%
Net margin (12 months)21.3% · Top 25%
Operating margin (12 months)17.6% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)13.7% · Above median
Dividend yield (12 months)1.4% · Below median
Balance sheet
Debt / equity0.34× · Highest 25%
Valuation Multiplesvs Software - Application median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Intuit Inc Fair Value". https://www.fairvalue-calculator.com/stock/INTU
Frequently asked questions
Is Intuit Inc (INTU) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $459.14 versus a price of $354.84, about +29% upside (undervalued).
What is the fair value of INTU?
Our model-based fair value for Intuit Inc is $459.14 (as of Nov 5, 2026), built from audited fundamentals. The current price: $354.84.
What is the quality score of INTU?
Intuit Inc has a Quality Score of 87/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Intuit Inc (INTU)?
Our model-based price target is the fair value of $459.14 (as of Nov 5, 2026) from 26 valuation models. Cautious scenario $340.88, optimistic scenario $577.40. It is a calculation from audited fundamentals, not an analyst target.
What is the Intuit Inc stock forecast for 2026?
Our models put fair value at $459.14, about +29% upside versus a price of $354.84 (undervalued). Cautious scenario $340.88, optimistic scenario $577.40. The calculation is refreshed regularly with new filings.
What is the revenue of Intuit Inc (INTU)?
Intuit Inc reported trailing-twelve-month revenue of about $21.4B (latest available figure, as of Nov 5, 2026).
Does Intuit Inc pay a dividend?
Intuit Inc currently shows a dividend yield of 1.35% relative to its recent price (as of Nov 5, 2026).
What growth is priced into Intuit Inc (INTU)?
For today's price to be fair in a discounted-cash-flow model, Intuit Inc would have to grow free cash flow by -2.0 % per year for five years (discount rate 9.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +17.4 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of INTU use?
Our models discount Intuit Inc at 9.3 %: a base by market capitalisation (large), damped by beta 1.01, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Intuit Inc that is -2.0 % per year a year over ten years, using the same discount rate (9.3 %) and the same formula as our fair value.
How much growth has Intuit Inc (INTU) delivered so far?
Over the past 5 years revenue at Intuit Inc grew +17.4 % a year. The price currently implies -2.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Intuit Inc (INTU) growing?
The median revenue growth in the sector is +11.4 % a year. That is the yardstick for the growth priced into Intuit Inc (-2.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Intuit Inc (INTU)?
The free-cash-flow yield on the price is 8.93 %: that much free cash flow Intuit Inc produces per unit of market value. When it exceeds the discount rate of our models (9.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Intuit Inc (INTU)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Intuit Inc it is $459.14 per share (as of Nov 5, 2026), against a price of $354.84. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Intuit Inc stock overvalued or undervalued in 2026?
As of Nov 5, 2026, INTU trades below its calculated fair value: price $354.84, fair value $459.14, a gap of about +29% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of INTU?
No. The price is what the market pays today ($354.84); the fair value is what the company's own numbers justify ($459.14). For Intuit Inc the two are $104.30 per share apart. That gap is exactly why we show both numbers side by side.
How much is Intuit Inc worth?
The market values Intuit Inc at about $96.5B (market capitalisation, as of Nov 5, 2026). Per share that is $354.84; our models calculate a fair value of $459.14 per share.
What do the bullish and bearish scenarios say about INTU?
Our models span a range for Intuit Inc: cautious scenario $340.88, base $459.14, optimistic $577.40 per share (as of Nov 5, 2026, price $354.84). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of INTU?
Intuit Inc trades at a price-to-earnings ratio of 21.6 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $459.14 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2017 to 2026), reported earnings, FY2018, FY2024, FY2026 ex one-offs: 52.2. Other multiples: PEG 0.9, P/B 5.1, P/S 4.5, EV/EBITDA 14.3.
What is the PEG ratio of INTU?
The PEG ratio of Intuit Inc is 0.93 (P/E divided by earnings growth, as of Nov 5, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Intuit Inc (INTU)?
Balance-sheet figures for Intuit Inc (as of Nov 5, 2026): return on equity 23.6%, debt of 0.34 per unit of equity. They feed the Quality Score of 87/100, which measures business quality independently of the share price.
How far is INTU from its 52-week high?
Intuit Inc trades at $354.84, about 47% below its 52-week high of $667.14 and 40% above the low of $252.77 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of $459.14 is for.
Which stocks are comparable to Intuit Inc?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Intuit Inc stock attractive at the current price?
The data as of Nov 5, 2026: price $354.84, calculated fair value $459.14 (+29%), Quality Score 87/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of INTU calculated?
We run Intuit Inc through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $459.14, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. Intuit Inc currently trades 23% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Intuit Inc (INTU)?
The closing price on Nov 5, 2026 was $354.84. Our model-based fair value is $459.14, about +29% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Intuit Inc right now?
The rarer combination: high quality (87/100) AND below fair value. That earns a closer look rather than a quick verdict. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Where does the earnings growth of Intuit Inc (INTU) come from?
Earnings per share at Intuit Inc grew +18.9 % a year from 2015 to 2026. Broken into its drivers: revenue per share +16.3 %, EBIT margin +0.8 %, tax rate +1.7 %, residual (interest, one-offs) −0.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Intuit Inc
How large is the market capitalisation of Intuit Inc (INTU)?
The market capitalisation of Intuit Inc is $96.5B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Intuit Inc (INTU)?
The price-to-sales ratio of Intuit Inc is 4.50 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Intuit Inc (INTU)?
Earnings per share at Intuit Inc are $16.46 (price ÷ EPS = P/E 21.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Intuit Inc (INTU)?
The dividend yield of Intuit Inc is 1.4% (payout 29.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Intuit Inc (INTU)?
The net margin of Intuit Inc is 21.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Intuit Inc (INTU)?
The return on equity (ROE) of Intuit Inc is 23.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Intuit Inc (INTU)?
On an EBIT basis the return on assets of Intuit Inc is 12.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Intuit Inc (INTU)?
The operating margin of Intuit Inc is 17.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Intuit Inc (INTU)?
Revenue at Intuit Inc is growing +13.7% versus a year earlier (3y avg +14.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Intuit Inc (INTU)?
Earnings per share at Intuit Inc are growing −1.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Intuit Inc (INTU) carry?
The net debt of Intuit Inc is $3.7B (fiscal year 2026, ≈ 0.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 5, 2026