Mobile Factory, Inc (2MF) fair value: what the stock is really worth
As of Oct 26, 2026: fair value (intrinsic value) of Mobile Factory, Inc stock €11.15, price €6.10, upside +82.9%, quality 87 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Fair value above price?Yes
Good quality?Yes
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 21, 2026.
How to read this chart
60‑month range €3.35 – €8.42 · fair‑value band €9.76 – €12.19 · the €6.10 price screens below the €11.15 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 21, 2026.
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Mobile Factory, Inc. engages in the development of mobile games in Japan. The company operates in two segments, Mobile Game Business and Content Business.
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It offers location-based games, including Station Memories!, EKIMEMO! Our Rails, and EKI-DASH series; and distributes ringtones, stamp materials, and other mobile contents through telecommunications carriers. The company was incorporated in 2001 and is headquartered in Shinagawa, Japan.
Stock analysis
Mobile Factory, Inc (2MF) currently trades at €6.10, while our model-based Fair Value estimate is €11.15, implying the stock looks roughly 45.3% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of €12.66 per share, and 19 of the 22 models we run sit above the €6.10 price.
Bear case: the Asset-Based group reads lowest at €2.53, and 3 of the 22 models stay below the price. Data coverage for this calculation is high.
Scenario range: €9.76 (bear) to €12.19 (bull), the price of €6.10 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 87/100 (high quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Mobile Factory, Inc reported revenue of ¥3.4B in FY2025 versus ¥2.9B in FY2021, a compound +4.3%/yr. Reported net income was ¥488M in FY2025, compounding −2.4%/yr from FY2021.
Key figures
Market cap €43.7M Micro · P/E ratio 14.9 · P/S ratio 2.12 · EPS (TTM) €0.4100 · Dividend yield 4.8% · Net margin 14.3% · Return on equity 17.4% · Return on assets (EBIT) 25.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 75 out of 100 (low confidence).
What moves the price
The share trades about 6% below its 52-week high and 21% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 57% fair-value upside, at 83%, 2MF screens cheaper than that median.
Fair Value models
Bear€9.76Fair Value €11.15Bull€12.19
Price €6.10 · Upside +82.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (€0.3370 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.74/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+3.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.9%
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years), in JPY ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in JPY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+5.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+0.9%
Dividend (yield on the price)4.8%
Profit margin 2021 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.29% → 33%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−17.3%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about −19.0% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronic Gaming & Multimedia · 143 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Mobile Factory, Inc (2MF) overvalued or undervalued?
As of Oct 21, 2026, our model estimates a fair value of €11.15 versus a price of €6.10, about +83% upside (undervalued).
What is the fair value of 2MF?
Our model-based fair value for Mobile Factory, Inc is €11.15 (as of Oct 21, 2026), built from audited fundamentals. The current price: €6.10.
What is the quality score of 2MF?
Mobile Factory, Inc has a Quality Score of 87/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mobile Factory, Inc (2MF)?
Our model-based price target is the fair value of €11.15 (as of Oct 21, 2026) from 22 valuation models. Cautious scenario €9.76, optimistic scenario €12.19. It is a calculation from audited fundamentals, not an analyst target.
What is the Mobile Factory, Inc stock forecast for 2026?
Our models put fair value at €11.15, about +83% upside versus a price of €6.10 (undervalued). Cautious scenario €9.76, optimistic scenario €12.19. The calculation is refreshed regularly with new filings.
What is the revenue of Mobile Factory, Inc (2MF)?
Mobile Factory, Inc reported trailing-twelve-month revenue of about ¥3.5B (latest available figure, as of Oct 21, 2026).
Does Mobile Factory, Inc pay a dividend?
Mobile Factory, Inc currently shows a dividend yield of 4.77% relative to its recent price (as of Oct 21, 2026).
What growth is priced into Mobile Factory, Inc (2MF)?
For today's price to be fair in a discounted-cash-flow model, Mobile Factory, Inc would have to grow free cash flow by -17.3 % per year for five years (discount rate 8.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +4.3 % per year. As of Oct 21, 2026.
What discount rate (WACC) does the fair value of 2MF use?
Our models discount Mobile Factory, Inc at 8.3 %: a base by market capitalisation (nano), damped by beta 0.35, country premium for Germany. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Mobile Factory, Inc that is -17.3 % per year a year over ten years, using the same discount rate (8.3 %) and the same formula as our fair value.
How much growth has Mobile Factory, Inc (2MF) delivered so far?
Over the past 4 years revenue at Mobile Factory, Inc grew +4.3 % a year. The price currently implies -17.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Mobile Factory, Inc (2MF) growing?
The median revenue growth in the sector is +3.5 % a year. That is the yardstick for the growth priced into Mobile Factory, Inc (-17.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Mobile Factory, Inc (2MF)?
The free-cash-flow yield on the price is 11.24 %: that much free cash flow Mobile Factory, Inc produces per unit of market value. When it exceeds the discount rate of our models (8.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Mobile Factory, Inc (2MF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mobile Factory, Inc it is €11.15 per share (as of Oct 21, 2026), against a price of €6.10. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Mobile Factory, Inc stock overvalued or undervalued in 2026?
As of Oct 21, 2026, 2MF trades below its calculated fair value: price €6.10, fair value €11.15, a gap of about +83% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 2MF?
No. The price is what the market pays today (€6.10); the fair value is what the company's own numbers justify (€11.15). For Mobile Factory, Inc the two are €5.05 per share apart. That gap is exactly why we show both numbers side by side.
How much is Mobile Factory, Inc worth?
The market values Mobile Factory, Inc at about €43.7M (market capitalisation, as of Oct 21, 2026). Per share that is €6.10; our models calculate a fair value of €11.15 per share.
What do the bullish and bearish scenarios say about 2MF?
Our models span a range for Mobile Factory, Inc: cautious scenario €9.76, base €11.15, optimistic €12.19 per share (as of Oct 21, 2026, price €6.10). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 2MF?
Mobile Factory, Inc trades at a price-to-earnings ratio of 14.9 (as of Oct 21, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €11.15 is built from several models across several years. Other multiples: P/B 2.4, P/S 2.2, EV/EBITDA 3.8.
How solid is the balance sheet of Mobile Factory, Inc (2MF)?
Balance-sheet figures for Mobile Factory, Inc (as of Oct 21, 2026): return on equity 17.4%. They feed the Quality Score of 87/100, which measures business quality independently of the share price.
How far is 2MF from its 52-week high?
Mobile Factory, Inc trades at €6.10, about 6% below its 52-week high of €6.49 and 21% above the low of €5.06 (as of Oct 23, 2026). Distance from the high says nothing about value: that is what the fair value of €11.15 is for.
Which stocks are comparable to Mobile Factory, Inc?
From the same area (Communication Services) we also value NetEase, Inc, Take-Two Interactive Software, Inc, Roblox Corporation, Zhejiang Century Huatong Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mobile Factory, Inc stock attractive at the current price?
The data as of Oct 21, 2026: price €6.10, calculated fair value €11.15 (+83%), Quality Score 87/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 2MF calculated?
We run Mobile Factory, Inc through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €11.15, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 12.7 % above its aggregate fair value. Mobile Factory, Inc currently trades 45 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Mobile Factory, Inc (2MF)?
The closing price on Oct 26, 2026 was €6.10. Our model-based fair value is €11.15, about +83% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mobile Factory, Inc right now?
The rarer combination: high quality (87/100) AND below fair value. That earns a closer look rather than a quick verdict. The price is below even our cautious bear case (€9.76). The market is more pessimistic than our downside scenario.
Key figures of Mobile Factory, Inc
How large is the market capitalisation of Mobile Factory, Inc (2MF)?
The market capitalisation of Mobile Factory, Inc is €43.7M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Mobile Factory, Inc (2MF)?
The price-to-sales ratio of Mobile Factory, Inc is 2.12 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Mobile Factory, Inc (2MF)?
Earnings per share at Mobile Factory, Inc are €0.4100 (price ÷ EPS = P/E 14.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Mobile Factory, Inc (2MF)?
The dividend yield of Mobile Factory, Inc is 4.8% (payout 70.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Mobile Factory, Inc (2MF)?
The net margin of Mobile Factory, Inc is 14.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Mobile Factory, Inc (2MF)?
The return on equity (ROE) of Mobile Factory, Inc is 17.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Mobile Factory, Inc (2MF)?
On an EBIT basis the return on assets of Mobile Factory, Inc is 25.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Mobile Factory, Inc (2MF)?
The operating margin of Mobile Factory, Inc is 37.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Mobile Factory, Inc (2MF)?
Revenue at Mobile Factory, Inc is growing −2.5% versus a year earlier (3y avg +2.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Mobile Factory, Inc (2MF)?
Earnings per share at Mobile Factory, Inc are growing +6.2% versus a year earlier. How much earnings per share grew versus a year earlier.
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Broad data
Oct 21, 2026