Shunya International Brand Consulting Beijing Co Ltd Class A (300612) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Shunya International Brand Consulting Beijing Co Ltd Class A stock ¥7.45, price ¥12.58, that is 40.8% below the price, quality 56 out of 100. Rating: strongly overvalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range ¥10.08 – ¥36.83 · fair‑value band ¥6.03 – ¥9.86 · the ¥12.58 price screens above the ¥7.45 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
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Shunya International Martech (Beijing) Co., Ltd., together with its subsidiaries, provides digital marketing services, digital advertising services, and data technology product services in China.
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The company offers brand strategy, big data analysis, content marketing, media placement, overseas marketing, full-staff marketing, KOX system operation, and other aspects of digital marketing services to the automotive, internet information technology and TI communications, finance, retail, manufacturing, fast-moving consumer goods, culture, energy, and other industries.
It also provides digital advertising services, such as internet platform advertising media procurement, brand planning, effect optimization, short video creativity, content production, technical support, and other services under the Bytedance brand.
In addition, the company offers data technology products, including SaaS products and operation services. Further, it engages in management and planning activities.
The company was formerly known as Shunya International Brand Consulting (Beijing) Co., Ltd. and changed its name to Shunya International Martech (Beijing) Co., Ltd. in May 2019. Shunya International Martech (Beijing) Co., Ltd. was founded in 2007 and is based in Beijing, China.
Stock analysis
Shunya International Brand Consulting Beijing Co Ltd Class A (300612) currently trades at ¥12.58, while our model-based Fair Value estimate is ¥7.45, 41% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of ¥7.95 per share, and 0 of the 7 models we run sit above the ¥12.58 price.
Bear case: the Asset-Based group reads lowest at ¥2.11, and 7 of the 7 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥6.03 (bear) to ¥9.86 (bull), the price of ¥12.58 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Shunya International Brand Consulting Beijing Co Ltd Class A reported revenue of 350M CNY in FY2025 versus 917M CNY in FY2021, a compound −21.4%/yr. Reported net income was −72.5M CNY in FY2025.
Key figures
Market cap 2.3B CNY (≈ $340M) Small · P/S ratio 8.19 · EPS (TTM) ¥−0.5100 · Dividend yield 0.0% · Net margin −35.1% · Return on equity −21.3% · Return on assets (EBIT) −1.8% (5-year average) · Operating margin −15.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 12 out of 100 (low confidence).
What moves the price
The share trades about 45% below its 52-week high and 22% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −41%, 300612 screens richer than that median.
Fair Value models
Bear¥6.03Fair Value ¥7.45Bull¥9.86
Price ¥12.58 · Downside -40.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.23/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−48.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−31.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.8%
Start year 2020 (pandemic). Over 10 years: −1.1% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.2%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−3.0% (2020) → −8.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+11.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +9.3% a year for the price.
Compare Shunya International Brand Consulting Beijing Co Ltd Class A with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks
Beats the industry median on 1/10 measures
Overall it trails its industry peers.
Valuation
Quality Score56 · Above median
Fair Value upside−40.8% · Below median
Profitability
Return on assets−11.8% · Bottom 25%
Net margin (12 months)−35.1% · Bottom 25%
Operating margin (12 months)−15.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−5.1% · Below median
Dividend yield (12 months)0.0% · Bottom 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/B5.11× · Priciest 25%
P/S (12 months)8.22× · Priciest 25%
Price / free cash flow (fiscal year)19.8× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 38
FUTURE (revenue growth)0· sector 15
PAST (return on equity)0· sector 7
HEALTH (low debt)100· sector 98
DIVIDEND (yield)1· sector 53
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Shunya International Brand Consulting Beijing Co Ltd Class A Fair Value". https://www.fairvalue-calculator.com/stock/300612
Frequently asked questions
Is Shunya International Brand Consulting Beijing Co Ltd Class A (300612) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of ¥7.45 versus a price of ¥12.58, about 41% lower (overvalued).
What is the fair value of 300612?
Our model-based fair value for Shunya International Brand Consulting Beijing Co Ltd Class A is ¥7.45 (as of Nov 8, 2026), built from audited fundamentals. The current price: ¥12.58.
What is the quality score of 300612?
Shunya International Brand Consulting Beijing Co Ltd Class A has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
Our model-based price target is the fair value of ¥7.45 (as of Nov 8, 2026) from 7 valuation models. Cautious scenario ¥6.03, optimistic scenario ¥9.86. It is a calculation from audited fundamentals, not an analyst target.
What is the Shunya International Brand Consulting Beijing Co Ltd Class A stock forecast for 2026?
Our models put fair value at ¥7.45, about 41% lower versus a price of ¥12.58 (overvalued). Cautious scenario ¥6.03, optimistic scenario ¥9.86. The calculation is refreshed regularly with new filings.
What is the revenue of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
Shunya International Brand Consulting Beijing Co Ltd Class A reported trailing-twelve-month revenue of about 276M CNY (latest available figure, as of Nov 8, 2026).
Does Shunya International Brand Consulting Beijing Co Ltd Class A pay a dividend?
Shunya International Brand Consulting Beijing Co Ltd Class A currently shows a dividend yield of 0.04% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
Shunya International Brand Consulting Beijing Co Ltd Class A has a dividend yield of 0.0%.
What growth is priced into Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
For today's price to be fair in a discounted-cash-flow model, Shunya International Brand Consulting Beijing Co Ltd Class A would have to grow free cash flow by +11.2 % per year for five years (discount rate 10.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -10.8 % per year. Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of 300612 use?
Our models discount Shunya International Brand Consulting Beijing Co Ltd Class A at 10.9 %: a base by market capitalisation (small), damped by beta 0.66, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Shunya International Brand Consulting Beijing Co Ltd Class A that is +11.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.9 %) and the same formula as our fair value.
How much growth has Shunya International Brand Consulting Beijing Co Ltd Class A (300612) delivered so far?
Over the past 5 years revenue at Shunya International Brand Consulting Beijing Co Ltd Class A grew -10.8 % a year. The price currently implies free-cash-flow growth of +11.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Shunya International Brand Consulting Beijing Co Ltd Class A (300612) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Shunya International Brand Consulting Beijing Co Ltd Class A (+11.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
The free-cash-flow yield on the price is 5.05 % in the last fiscal year (free cash flow was negative over the last twelve months): that much free cash flow Shunya International Brand Consulting Beijing Co Ltd Class A produces per unit of market value. When it exceeds the discount rate of our models (10.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shunya International Brand Consulting Beijing Co Ltd Class A it is ¥7.45 per share (as of Nov 8, 2026), against a price of ¥12.58. It is the blended result of 7 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Shunya International Brand Consulting Beijing Co Ltd Class A stock overvalued or undervalued in 2026?
As of Nov 8, 2026, 300612 trades above its calculated fair value: price ¥12.58, fair value ¥7.45, a gap of about −41% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 300612?
No. The price is what the market pays today (¥12.58); the fair value is what the company's own numbers justify (¥7.45). For Shunya International Brand Consulting Beijing Co Ltd Class A the two are ¥5.13 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shunya International Brand Consulting Beijing Co Ltd Class A worth?
The market values Shunya International Brand Consulting Beijing Co Ltd Class A at about 2.3B CNY (market capitalisation, as of Nov 8, 2026). Per share that is ¥12.58; our models calculate a fair value of ¥7.45 per share.
What do the bullish and bearish scenarios say about 300612?
Our models span a range for Shunya International Brand Consulting Beijing Co Ltd Class A: cautious scenario ¥6.03, base ¥7.45, optimistic ¥9.86 per share (as of Nov 8, 2026, price ¥12.58). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
Balance-sheet figures for Shunya International Brand Consulting Beijing Co Ltd Class A (as of Nov 8, 2026): return on equity −21.3%. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is 300612 from its 52-week high?
Shunya International Brand Consulting Beijing Co Ltd Class A trades at ¥12.58, about 45% below its 52-week high of ¥23.06 and 22% above the low of ¥10.30 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥7.45 is for.
Which stocks are comparable to Shunya International Brand Consulting Beijing Co Ltd Class A?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shunya International Brand Consulting Beijing Co Ltd Class A stock attractive at the current price?
The data as of Nov 8, 2026: price ¥12.58, calculated fair value ¥7.45 (−41%), Quality Score 56/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 300612 calculated?
We run Shunya International Brand Consulting Beijing Co Ltd Class A through 7 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of ¥7.45 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Shunya International Brand Consulting Beijing Co Ltd Class A itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
The closing price on Nov 6, 2026 was ¥12.58. Our model-based fair value is ¥7.45, about 41% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shunya International Brand Consulting Beijing Co Ltd Class A right now?
The price sits above even our optimistic bull case (¥9.86). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (56/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Shunya International Brand Consulting Beijing Co Ltd Class A
How large is the market capitalisation of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
The market capitalisation of Shunya International Brand Consulting Beijing Co Ltd Class A is 2.3B CNY (≈ $340M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
The price-to-sales ratio of Shunya International Brand Consulting Beijing Co Ltd Class A is 8.19 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
Earnings per share at Shunya International Brand Consulting Beijing Co Ltd Class A are ¥−0.5100. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
The dividend yield of Shunya International Brand Consulting Beijing Co Ltd Class A is 0.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
The net margin of Shunya International Brand Consulting Beijing Co Ltd Class A is −35.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
The return on equity (ROE) of Shunya International Brand Consulting Beijing Co Ltd Class A is −21.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
On an EBIT basis the return on assets of Shunya International Brand Consulting Beijing Co Ltd Class A is −1.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
The operating margin of Shunya International Brand Consulting Beijing Co Ltd Class A is −15.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
Revenue at Shunya International Brand Consulting Beijing Co Ltd Class A is growing −5.1% versus a year earlier (3y avg −31.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shunya International Brand Consulting Beijing Co Ltd Class A (300612)?
Earnings per share at Shunya International Brand Consulting Beijing Co Ltd Class A are growing +102% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Shunya International Brand Consulting Beijing Co Ltd Class A (300612) hold?
Shunya International Brand Consulting Beijing Co Ltd Class A holds more cash than debt, 77.0M CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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Nov 8, 2026